The Wellness Business Podcast

Latest Episodes:

EP71: 5 Step Holiday Promotion Blueprint Oct 23, 2018

Show notes

The holiday season is upon us! Not only is it a time for friends and family, but it’s also the most lucrative time of the year for business owners. From the beginning of November to mid-January, consumers and your ideal clients will be shifting their mindset to losing weight, getting good deals, and finding coupons. It’s the PERFECT opportunity for you to show up in your ideal clients’ inbox and social media feed with content that promotes your brand, products, and promotions.

This week, Karen and Kathleen go over their 5 Step Holiday Promotion Blueprint to help you map out your own holiday promotion. It’s estimated that $134 billion dollars will be spent online this holiday season and there’s no reason why you can’t profit from the frenzy as well as coach and support your ideal clients with your programs and services before and after the new year!

In this episode, we talk about…

Brainstorming promotional materials for the holiday season
Setting goals for your holiday promotion
Strategies to warm up your audience and get them excited about your promotion
Reverse engineering your promotion and launch schedule
What to include in your promotion

Freebie:

3 Step 'Pre-Launch' Audience Warm Up Strategy -https://www.karenpattock.com/prelaunch-warmup-strategy

Links to Resources:

Podcast Episodes Mentioned:#12 - https://www.thewellnessbusinesspodcast.com/episode12/ #13 - https://www.thewellnessbusinesspodcast.com/episode13/

Wellness Business Insider's Clubhttp://www.wbinsidersclub.com/

The Wellness Business Podcast Facebook Page - https://www.facebook.com/thewellnessbusinesspodcast/

Karen’s Facebook Group - https://www.facebook.com/groups/emaillistbuildingforcoaches/

Kathleen’s Facebook Group - https://www.facebook.com/groups/healthcoachpeers/

Kathleen's Instagram - https://www.instagram.com/kathleenlegrys/

Karen's Instagram - https://www.instagram.com/karenpattock/

EP70: How Shonda Got Her Last 5 Paying Clients with Shonda Palmer Oct 16, 2018

Show notes

This week’s guest, Shonda Palmer, is a certified health coach, trained mindfulness meditation teacher and qigong instructor. Shonda helps stressed out, overwhelmed caregivers find greater peace, joy and wellness through self-compassion and self-care. Recently, Shonda made some mindset shifts that made a huge difference in growing her health coaching business and she’s here to share with us just how she did it!

In this episode we talk about…

Shonda’s social media process and strategy
How Shonda runs her challenges
Running discovery sessions
The biggest mindset shifts Shonda has recently made

Links to Resources:

Shonda’s website

Shonda’s Instagram

Kathleen’s Free Discovery Session Call Guide and Script (part of The Ultimate Health Coach Toolkit)

Coach with Confidence Done-for-You 6-month Health Coaching ProgramUse coupon code: PODCAST70 for 20% savings through Oct. 31st, 2018

Acuity Scheduling

MailerLite

The Wellness Business Podcast Facebook Page - https://www.facebook.com/thewellnessbusinesspodcast/

Karen’s Facebook Group - https://www.facebook.com/groups/emaillistbuildingforcoaches/

Kathleen’s Facebook Group - https://www.facebook.com/groups/healthcoachpeers/

Kathleen's Instagram - https://www.instagram.com/kathleenlegrys/

Karen's Instagram - https://www.instagram.com/karenpattock/

EP69: How to Pre-Validate Your Free Offer for More Email Subscribers with Margo Carroll Oct 09, 2018

Show notes

As we’ve mentioned countless times on the podcast, building an email list is crucial towards marketing your business and gaining more paid clients. In fact, creating a free offer is one of the best ways to help your email list grow. However, it’s easy to feel disappointed if your free offer isn’t doing as well as you thought it would. That’s where our guest, Margo Carroll comes in!

Margo Carroll is a copywriter and marketing coach who teaches busy coaches and healers simple plug and play systems for writing persuasive content for websites, program launches and email marketing. She knows exactly what works and what doesn’t work when it comes to free offers and gives us some awesome tips on how to troubleshoot what might not be working so that you can increase your conversion rate.

In this episode we talk about…

Researching your free offers so you know it will be successful
Why it’s important to validate your free offer
Listening to your audience and ideal clients
The best ways to optimize your free offers to get more conversions

Links to Resources:

Margo’s Website

Margo’s Free Lead Magnet Workbook

SEObook.com - http://www.seobook.com/

Podcast episodes mentioned:#3 – How to Find Your Ideal Clients on Facebook#13 – How to Reach Your Ideal Client and Build Your Brand with Facebook Live#48 – How to Get Your Blog to Rank Higher in Google

The Wellness Business Podcast Facebook Page - https://www.facebook.com/thewellnessbusinesspodcast/

Karen’s Facebook Group - https://www.facebook.com/groups/emaillistbuildingforcoaches/

Kathleen’s Facebook Group - https://www.facebook.com/groups/healthcoachpeers/

Kathleen's Instagram -

https://www.instagram.com/kathleenlegrys/

Karen's Instagram -

https://www.instagram.com/karenpattock/

EP68: Brand Photography: How to Plan A Professional Photo Shoot with Mallika Malhotra Oct 02, 2018

Show notes

Brand Photography is so important when it comes to building your brand. If done right, it can tell the audience who you are, what you do and why you might be different. However, for a lot of us, the thought of taking pictures can be dreadful or downright scary.

This week’s guest, Mallika Malhotra, is a brand photographer whose mission is to empower women to stop hiding behind their business and confidently become the face of their brand. Mallika brings SO many great tips on capturing the right photos and how to feel like a million bucks.

In this episode we talk about…

Tips for taking great photos
What brand photography is and why you need it
Good examples of visual storytelling
The best way to find a brand photographer
How and where to use your photos

Links to Resources:

Maillika's free guide: 6 Images Every Entrepreneur Needs bit.ly/6brandimages

Mallika's website:https://www.mikifoto.com

The Wellness Business Podcast Facebook Page - https://www.facebook.com/thewellnessbusinesspodcast/

Karen’s Facebook Group - https://www.facebook.com/groups/emaillistbuildingforcoaches/

Kathleen’s Facebook Group - https://www.facebook.com/groups/healthcoachpeers/

Kathleen's Instagram - https://www.instagram.com/kathleenlegrys/

Karen's Instagram - https://www.instagram.com/karenpattock/

Bonus Episode: Special Announcement! Sep 27, 2018

Show notes

In our first bonus episode, we are SUPER excited to share something with you that we have been working very hard on! We are proud to announce The Wellness Business Insider’s Club! The Wellness Business Insider’s Club is a special program that meets you where you are right now and gives you a clear action plan each month to help grow your email list and gain more paid clients. Not only that, but it’s also a community to get support and celebrate your successes with others. Listen in to learn more and find out how you can sign up and get special pricing!

Links to Resources:

The Wellness Business Insider’s Clubhttp://www.wbpodcast.com/insider

The Wellness Business Podcast Facebook Page - https://www.facebook.com/thewellnessbusinesspodcast/

Karen’s Facebook Group - https://www.facebook.com/groups/emaillistbuildingforcoaches/

Kathleen’s Facebook Group - https://www.facebook.com/groups/healthcoachpeers/

Kathleen's Instagram - https://www.instagram.com/kathleenlegrys/

Karen's Instagram - https://www.instagram.com/karenpattock/

EP67: Reprogramming Beliefs for Business Success with Angela Anderson Sep 25, 2018

Show notes

Today’s topic is one of the most important tactics that we’ve shared on the podcast but it’s not the latest hack or social media marketing strategy. This week’s episode is all about reprogramming your beliefs at a subconscious level. Overcoming mental blocks and diving into your subconscious can be a daunting challenge but that’s why we brought Angela Anderson into the hot seat.

Angela is a PSYCH-K facilitator who has over 20 years of experience helping people radically upgrade their personal and professional lives by helping them reconnect with their deepest desires, reprogram their beliefs at a subconscious level and then taking deliberate and focused action. This episode has a ton of great information on getting into the right mindset and shifting into new beliefs that you don’t want to miss!

In this episode we talk about…

How beliefs at a subconscious level can interfere with our lives and our ability to have success in our business
The true meaning of the mind and body connection and how it relates to entrepreneurial success
How Angela’s approach is a little different from just changing habits and gaining more confidence
The most common struggles that Angela sees from her clients

Links to Resources:

Angela's website: http://angelaanderson.life/

Book: Biology of Belief - https://www.amazon.com/Biology-Belief-10th-Anniversary-Consciousness/dp/140195247X

The Wellness Business Podcast Facebook Page - https://www.facebook.com/thewellnessbusinesspodcast/

Karen’s Facebook Group - https://www.facebook.com/groups/emaillistbuildingforcoaches/

Kathleen’s Facebook Group - https://www.facebook.com/groups/healthcoachpeers/

Kathleen's Instagram -

https://www.instagram.com/kathleenlegrys/

Karen's Instagram -

https://www.instagram.com/karenpattock/

EP66: 3 Simple Steps to More Facebook Page Engagement with Amanda Bond Sep 18, 2018

Show notes

When it comes to Facebook engagement, there are so many factors that go into what posts the Facebook algorithm decides to give more impressions to. According to Amanda Bond, this week’s guest, it’s ALL about the engagement on the post. Amanda is the Owner of The Ad Strategist, creator of The StrADegy System® and has been dubbed a “Facebook Advertising Genius” by Entrepreneur Magazine so she definitely knows what she’s talking about!

There’s been a lot of fear-mongering about the new Facebook algorithm but as Amanda will tell us, we have nothing to fear and everything to gain by taking advantage of these changes now! Listen in as Amanda gives us a ton of great advice on how to boost Facebook engagement and how to get a better bang for your buck with Facebook advertising.

In this episode we talk about…

Building custom audiences on Facebook
Why getting engagement on your posts is more important than likes and shares
Finding out what types of posts get more engagement
How live streaming fits into the Facebook marketing strategy
Running Ads in Facebook and analyzing the results

Links to Resources:

The StrADegy System®

The Ad Strategist

Amanda's Facebook Page

The Wellness Business Podcast Facebook Page

Karen’s Facebook Group

Kathleen’s Facebook Group

Kathleen's Instagram

Karen's Instagram

EP65: How to Stand Out as an Authority in Your Niche with T.C. Hale Sep 11, 2018

Show notes

What does it mean to be an authority? The dictionary tells us that authority is the confident quality of someone who knows a lot about something. It’s easy to get imposter syndrome and feel like you’re not an authority on your topic but chances are that you actually ARE an authority. All of you listening to this podcast probably know a lot about something and that makes you an authority!

Our guest today, T.C. Hale is a celebrity trainer and nutrition specialist from L.A. who has written 6 books, hosts a podcast and is the executive producer of an upcoming weight loss documentary titled, “Why Am I So Fat?”. If anyone knows what it’s like to be and feel like an authority, it’s T.C.!

In this episode we talk about…

What it means to be an authority
How to feel like an authority and see it within yourself
T.C.’s 6 tips to lift your authority
What kind of topics to pick to lift your authority
Two major action items to becoming an authority

Links to Resources:

T.C’s Health Pro Results Book – Free access

T.C’s website – Six Figure Health Pro Website and Podcast

Kick It Naturally - Website and Podcast

Episode 56 – Turning Procrastination Into Profitable Action

Episode 55 – Overcoming Imposter Syndrome

Episode 58 – How to Write and Author a Book

Natural Awakenings Magazine

The Wellness Business Podcast Facebook Page - https://www.facebook.com/thewellnessbusinesspodcast/

Karen’s Facebook Group - https://www.facebook.com/groups/emaillistbuildingforcoaches/

Kathleen’s Facebook Group - https://www.facebook.com/groups/healthcoachpeers/

Kathleen's Instagram -

https://www.instagram.com/kathleenlegrys/

Karen's Instagram -

https://www.instagram.com/karenpattock/

EP64: How to host an online giveaway - with Maria Saracen Sep 04, 2018

Show notes

There is no one right way to build your business. There are many factors to consider! The same is true for growing your email list. The options and combinations are endless and what worked 4 or 5 years ago may not be relevant today. Right now, one of the latest and most effective ways to grow your email list is by running giveaways.

Giveaways are a newer, modern version of an online contest except for the fact that everyone is a winner! This strategy can result in hundreds, if not thousands of new email subscribers in a short period of time. This week, Karen and Kathleen talk with Maria Saracen, the Queen of Giveaways! Maria helps coaches and business owners DIY their websites and grow their email lists without losing their minds.

In this episode we talk about…

How to start running giveaways
What types of tools are needed to run a giveaway
The top benefits of running a giveaway
What kind of results Maria has seen while running giveaways
The best way to market a giveaway

Links to Resources:

Mariasaracen.com - http://mariasaracen.com/

Maria’s free training on how to run your own giveaway - http://mariasaracen.com/besties

Contest Software

Upviral - https://upviral.com/

Viralsweep - https://www.viralsweep.com/

GDPR (General Data Protection Regulation) resources

Lisa Fraley’s GDPR webinar replay:

https://bit.ly/2HEQQrf

The Wellness Business Podcast Facebook Page - https://www.facebook.com/thewellnessbusinesspodcast/

Karen’s Facebook Group - https://www.facebook.com/groups/emaillistbuildingforcoaches/

Kathleen’s Facebook Group -

https://www.facebook.com/groups/healthcoachpeers/

Kathleen's Instagram -

https://www.instagram.com/kathleenlegrys/

Karen's Instagram -

https://www.instagram.com/karenpattock/

EP63: Ask Us Anything with Karen and Kathleen Aug 28, 2018

Show notes

Karen and Kathleen are back with another “Ask Us Anything” episode! This week they discuss a wide variety of topics including finding interviewees, getting in tune with your ideal client, growing your social media presence, and so much more. If a previous episode has ever left you hungry for more knowledge you’ll definitely want to tune in and take some notes!

In this episode we talk about…

Choosing who to interview and what kind of questions to ask
Getting over the intimidation of starting a social media presence as a coach
Figuring out what type of challenge to run, how to get people to sign up, and how to promote it
Planning your schedule out in advance
How to prevent taking on more work than you can handle

Links to Resources:

Episode 37 – The Right Way to Use Social Media to Grow Your Business

Episode 57 - How to Use Free Challenges to Fill Your Programs & Grow Your Email List

12 Week Year Book

At-A-Glance Wet Erase Wall Calendar

Freebie:

Kathleen’s Free Social Media Planning Guide

Karen’s Free 5-Day List-Building Challenge

The Wellness Business Podcast Facebook Page - https://www.facebook.com/thewellnessbusinesspodcast/

Karen’s Facebook Group - https://www.facebook.com/groups/emaillistbuildingforcoaches/

Kathleen’s Facebook Group - https://www.facebook.com/groups/healthcoachpeers/

Kathleen's Instagram - https://www.instagram.com/kathleenlegrys/