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    Business

    The Wellness Business Podcast

    The Wellness Business Podcast was created specifically to focus on the core principles of building a profitable wellness business. Each weekly podcast episode is filled with action steps and case studies dedicated to one core principle of business to get new clients, grow a responsive email list, increase brand awareness, generate more income, launch new products and learn the latest social media strategies.

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    • Google Play
    • Spotify

    Latest Episodes:
    EP62: How to Set Yourself up Financially to Take the Leap to Full Time Health Coach Aug 21, 2018
    Show notes

    This episode is all about finance, numbers, and revenue. It may not be everyone’s favorite topic but a lot of coaches are seeing most of their money going out and are receiving very little profit. This week, Karen and Kathleen sit down with Amber Dugger to talk about planning finances to build a profitable business right from the start.

    Amber is the found of Budget Alchemy, a holistic system combing personal finance and business cash flow strategies that was developed for health coaches to end the stress and anxiety around numbers. If you want to keep more of your money at the end of the month and have your coaching business become your main source of income then you’re going to want to stick around!

    In this episode we talk about…

    • What it looks like to have a profitable health coaching business
    • What profit first is and how it can help health coaches starting out
    • Cash flow management and how is it different from bookkeeping
    • What a purposeful revenue goal is and how it can help you become more profitable
    • How to set up a strong financial foundation for your business and transition it to full time

    Links to Resources:

    Ambers Website - AmberDugger.com

    Amber’s Facebook group - https://www.facebook.com/groups/sweetlifepurposefulmoney/

    Book: Profit First by Mike Michalowicz - https://www.amazon.com/Profit-First-Transform-Cash-Eating-Money-Making/dp/073521414X/

    Acuity Scheduling [Affiliate link]: http://bit.ly/2MSgaIM

    YBAB (You Need a Budget) software – Get two months free - http://bit.ly/2KYSvWc

    The Wellness Business Podcast Facebook Page - https://www.facebook.com/thewellnessbusinesspodcast/

    Karen’s Facebook Group - https://www.facebook.com/groups/emaillistbuildingforcoaches/

    Kathleen’s Facebook Group -

    https://www.facebook.com/groups/healthcoachpeers/

    Kathleen's Instagram -

    https://www.instagram.com/kathleenlegrys/

    Karen's Instagram -

    https://www.instagram.com/karenpattock/


    EP61: Building a Thriving Wellness Business When You're an Introvert Aug 14, 2018
    Show notes

    There are many coaches out there who are introverts. In fact, Kathleen did a poll in her facebook group and over 70% of people who responded considered themselves to be an introvert. Being an introvert can come with some unique challenges as far as how to build your business but that doesn’t mean it’s impossible!

    Introverts tend to think they can’t compete with extroverts but that’s far from the truth. There are still huge advantages to being an introvert. This week Karen and Kathleen discuss being introverts themselves and how they run their businesses accordingly. Plus, there’s a blooper reel in this episode that you do not want to miss!

    In this episode we talk about…

    • How to thrive as an introverted entrepreneur
    • How Karen and Kathleen run their businesses as introverts
    • Learning what fuels your energy and what drains it
    • Protecting your time and making plans to recharge yourself

    Links to Resources:

    Travis Brown (our awesome podcast editor): https://podcastbuddy.co

    Are You More of an Introvert or an Extrovert (BuzzFeed.com Online Quiz):

    https://bzfd.it/2ugvRSl

    The Wellness Business Podcast Facebook Page - https://www.facebook.com/thewellnessbusinesspodcast/

    Karen’s Facebook Group - https://www.facebook.com/groups/emaillistbuildingforcoaches/

    Kathleen’s Facebook Group -

    https://www.facebook.com/groups/healthcoachpeers/

    Kathleen's Instagram -

    https://www.instagram.com/kathleenlegrys/

    Karen's Instagram -

    https://www.instagram.com/karenpattock/


    EP60: Case Study: How Kendra Used Vulnerability To Fill Her Coaching Practice Aug 07, 2018
    Show notes

    It’s time to have a conversation about vulnerability. It’s ok if being vulnerable makes you feel scared and intimidated. That’s perfectly natural. However, it turns out that being more vulnerable can actually help your business grow. This week Kendra Perry shares her story about how she started being more vulnerable and transparent on social media and how her business took off because of it.

    Kendra walks us through how she’s been able to use a simple but extremely effective way of having deeper more meaningful conversations by being more vulnerable and not just showing what most of us just think other people want to see. Using this simple strategy has made such a dramatic difference that now she has a completely full coaching practice. Don’t worry, this episode is quite refreshing, enlightening and empowering!

    In this episode we talk about…

    • How and Why Kendra started being more open and vulnerable with her social media audience
    • The top reasons you should be more transparent on social media and how it can help attract the right people
    • How being vulnerable on social media improved Kendra’s coaching practice and created more sales
    • Coming up with topics to post about on social media
    • What steps to take to start being more comfortable with being vulnerable

    Other episodes of The Wellness Business Podcast mentioned:

    Episode 24 - How to Lead a 1-on-1 Discovery Call that Results in the Client Saying Yes

    Links to resources:

    Kendra’s website - http://kendraperry.net/

    Kendra’s Instagram - https://www.instagram.com/kperrynutrition/

    The Wellness Business Podcast Facebook Page - https://www.facebook.com/thewellnessbusinesspodcast/

    Karen’s Facebook Group - https://www.facebook.com/groups/emaillistbuildingforcoaches/

    Kathleen’s Facebook Group -

    https://www.facebook.com/groups/healthcoachpeers/

    Kathleen's Instagram -

    https://www.instagram.com/kathleenlegrys/

    Karen's Instagram -

    https://www.instagram.com/karenpattock/


    EP59: Case Study: How Sandy 4xd her Client Base This Year Jul 31, 2018
    Show notes

    As we’ve mentioned in episodes before, workshops are an amazing way to find your ideal client and turn them into a paying client. This week we are continuing that conversation with Sandy Nannen who 4x’d her client base in her wellness businesses in only a few months by simply starting to put on workshops.

    Workshops dramatically expedite the Know, Like and Trust factor and can create a connection between you and your ideal client right away. Not only can you turn your ideal clients into a paying clients but they will also more likely be quality, easier to work with clients as well!

    In this episode we talk about…

    • What Sandy’s business looked like before she started doing workshops and how it looks now
    • Finding locations to host workshops
    • How Sandy got over her fear of public speaking
    • What Sandy does to run her workshops and what her typical workshop looks like
    • How workshops 4x’d Sandy’s business and also brought her ideal, quality clients

    Other episodes referred to on the podcast:

    Episode 36 - The Exact Formula to Get Clients from Every Talk You Give

    Episode 54 - 7 Steps to a Successful Workshop

    Links to resources:

    Sandy’s website - www.uncommonlygoodhealth.com

    Sandy’s Facebook page - https://www.facebook.com/Uncommonly-Good-Health-1046154902111958/

    Karen’s done-for-you wellness workshops - https://www.mywellnessworkshops.com

    Use code: PODCAST25 to save 25%


    EP58: How to Author & Market a Book with Doneane Beckcom Jul 24, 2018
    Show notes

    Publishing a book is easier now than ever before. But where do you even start when you want to write a book? What is the process actually like from start to finish? This week Karen and Kathleen talk to Doneane Beckom, a best-selling author and fitness nutrition specialist.

    As Doneane will tell us, it’s not hard to write a book. You just need to start! If you have knowledge on a particular topic and you're trying to reach a larger proportion of your niche audience then all you need to do is start writing. Write about what you already know and the rest will fill itself in. If you’ve ever thought about writing your own book, this episode is definitely for you!

    In this episode we talk about…

    • How long the process of writing and publishing a book takes
    • Developing your own writing process that works for you
    • Using your own personal experiences to find your topics and your voice
    • The process of marketing a publication
    • Doneane’s best advice on writing and publishing a book

    Links to resources:

    Doneane's website

    http://fitnessnutritionconsulting.com/

    Tips for writing your own book:

    https://goinswriter.com/tips-writing-book/

    The Wellness Business Podcast Facebook Page - https://www.facebook.com/thewellnessbusinesspodcast/

    Karen’s Facebook Group - https://www.facebook.com/groups/emaillistbuildingforcoaches/

    Kathleen’s Facebook Group -

    https://www.facebook.com/groups/healthcoachpeers/

    Kathleen's Instagram -

    https://www.instagram.com/kathleenlegrys/

    Karen's Instagram -

    https://www.instagram.com/karenpattock/


    EP57: How To Use Free Challenges To Fill Your Programs & Grow Your Email List Jul 17, 2018
    Show notes

    Creating a challenge is a great way to meet more potential clients and grow your email list. Free challenges can open the gates to help people learn more about you in a completely no-risk way to see how you’re the right person to help them solve their problem or reach a goal.

    But what is a challenge? What goes into it? Where do I even start? Don’t worry! This week, Karen and Kathleen cover all the basics on creating a challenge, marketing your challenge, and turning challenge participants into paying clients.

    In this episode we talk about…

    • Using feedback from online communities to build your challenge
    • How long your challenge should be
    • Choosing a topic for a challenge
    • What to include in your challenge
    • How to get people involved and keep them engaged in your challenge

    Links to resources:

    Kathleen’s 7-Day Healthy Habits Challenge – (done-for-you program)

    https://www.healthcoachsolutions.net/7-days/

    Use coupon code: PODCAST57 to save 20%

    The Wellness Business Podcast Facebook Page - https://www.facebook.com/thewellnessbusinesspodcast/

    Karen’s Facebook Group - https://www.facebook.com/groups/emaillistbuildingforcoaches/

    Kathleen’s Facebook Group -

    https://www.facebook.com/groups/healthcoachpeers/

    Kathleen's Instagram -

    https://www.instagram.com/kathleenlegrys/

    Karen's Instagram -

    https://www.instagram.com/karenpattock/


    EP56: Real Talk About Procrastination; The Symptoms, Fallout and Solutions Jul 10, 2018
    Show notes

    Do you ever procrastinate in your business? For the most part, we all do for different reasons and at different times. Sometimes we’re too busy or we don’t know where to start. Other times, all of the moving parts that need to be put in place are just too overwhelming. Or maybe it’s a combination of all of these things.

    Don’t worry! You’re not alone. Although procrastinating too much can also turn into a nasty habit, there are ways to disrupt the pattern. This week, Karen and Kathleen discuss their own struggles with procrastination and give tips on how to break the cycle and jump into a pattern of productivity and profitable action.

    In this episode we talk about…

    • Breaking goals down into small tasks and writing them down
    • Setting deadlines for yourself and reverse engineering timelines to work off of
    • Deciding what work to outsource so that you can focus on your strengths
    • Taking action even when it’s not perfect or you don’t feel 100% ready
    • Having an accountability partner to keep you in check

    Links to resources:

    The Secrets to Outsourcing Even if You're on a Tight Budget - http://thewellnessbusinesspodcast.com/episode29

    The Wellness Business Podcast Facebook Page - https://www.facebook.com/thewellnessbusinesspodcast/

    Karen’s Facebook Group - https://www.facebook.com/groups/emaillistbuildingforcoaches/

    Kathleen’s Facebook Group -

    https://www.facebook.com/groups/healthcoachpeers/

    Kathleen's Instagram -

    https://www.instagram.com/kathleenlegrys/

    Karen's Instagram -

    https://www.instagram.com/karenpattock/


    EP55: Overcoming Imposter Sydrome with Nathalie Garcia Jul 03, 2018
    Show notes

    Have you ever felt like you didn’t know enough about a certain part of your business? Like you were inadequate and an incompetent failure despite the evidence that you ARE skilled and successful? This feeling is typically called Imposter Syndrome and it’s much more common than you think.

    This week, Karen and Kathleen chat with Nathalie Garcia from Practice Better and discuss their journeys and experiences dealing with the self doubt and negative self-talk associated with Imposter Syndrome. We put a lot of pressure on ourselves but it doesn’t have to be negative. Setting goals and getting out of your comfort zones are great ways to conquer Imposter Syndrome and improve your growth.

    In this episode we talk about…

    • Overcoming Imposter Syndrome and negative self-talk
    • Personal experiences with Imposter Syndrome and dealing with self-doubt
    • Pushing yourself outside of your comfort zone
    • Setting goals both personally and professionally
    • Focusing on your strengths to help you grow

    Links to resources:

    Practice Better [Affiliate link]- http://www.practicebetter.io?afmc=6f

    New accounts get 20% off for 4 months with this link and coupon code:

    CLEARDESK20

    Nathalie's email: team@practicebetter.io

    Nathalie's Instagram - https://www.instagram.com/practice.better/

    The Wellness Business Podcast Facebook Page - https://www.facebook.com/thewellnessbusinesspodcast/

    Karen’s Facebook Group - https://www.facebook.com/groups/emaillistbuildingforcoaches/

    Kathleen’s Facebook Group -

    https://www.facebook.com/groups/healthcoachpeers/

    Kathleen's Instagram -

    https://www.instagram.com/kathleenlegrys/

    Karen's Instagram -

    https://www.instagram.com/karenpattock/


    EP54: The 7 Necessary Ingredients to a Successful Workshop Jun 26, 2018
    Show notes

    Workshops are an amazingly effective way to convert your ideal clients into paying clients. In fact, one of the greatest benefits of running workshops is that it actually helps speed up the client journey. This week, Kathleen puts Karen in the hot seat to discuss all of the key components in delivering a successful workshop and converting your ideal clients.

    We are also announcing the winners from our 50th episode giveaway! Be sure to listen in and see if you’re a winner of one of the awesome prizes are we are giving away.

    In this episode we talk about…

    • Why workshops are an effective business tool to gain new paying clients
    • How workshops speed up the customer journey
    • Examples of different workshop topics
    • Including a call to action in your workshop
    • Building in opportunities for audience engagement

    Freebie:

    4 Foolproof Methods To Use Workshops To Fill Your Wellness Programs

    https://www.karenpattock.com/wellness-program-workshops/

    Links to resources:

    Karen’s done-for-you workshops - http://www.mywellnessworkshops.com

    Use code: PODCAST25 to save 25%

    Karen’s Facebook Group - https://www.facebook.com/groups/emaillistbuildingforcoaches/

    Kathleen’s Facebook Group -

    https://www.facebook.com/groups/healthcoachpeers/

    The Wellness Business Podcast Facebook Page - https://www.facebook.com/thewellnessbusinesspodcast/


    EP53: Getting more website visitors using Pinterest with Kate Ahl Jun 19, 2018
    Show notes

    Pinterest is a place where users go to search out ideas, topics, motivations, dreams, or whatever else they’re looking to discover. It’s also a great place for coaches and business owners to generate leads and clients. This week’s guest, Kate Ahl from Simple Pin Media, is a Pinterest expert and is Karen and Kathleen’s top pick to help you, our audience, understand the basics of pinterest and how to get started posting your own pins.

    Kate teaches small businesses and business owners marketing strategies that are actionable and helps them implement simple steps that help business owners move forward instead of feeling overwhelmed. If you’ve ever thought about diving into Pinterest this is the episode for you!

    In this episode we talk about…

    • Why Pinterest is relevant for health coaches and wellness professionals
    • How Pinterest is different from other social media platforms like Facebook and Instagram
    • Increasing your reach on Pinterest using images and keywords
    • The best image format and sizes to use on Pinterest
    • Driving traffic to your website through Pinterest
    • Apps and tools to help optimize your Pinterest experience

    Freebie:

    Free Guide: Ultimate Pinterest Planner: https://www.simplepinmedia.com/pinterest-planner/

    Links to resources:

    Simple Pin Media (Kate’s website) - https://www.simplepinmedia.com/

    Simple Pin Podcast - https://www.simplepinmedia.com/simple-pin-podcast/

    Canva - https://www.canva.com/

    Tailwind (scheduling app) - https://www.tailwindapp.com

    Karen’s Facebook Group - https://www.facebook.com/groups/emaillistbuildingforcoaches/

    Kathleen’s Facebook Group -

    https://www.facebook.com/groups/healthcoachpeers/

    Karen’s Step Into More Profits Program – https://www.karenpattock.com/step-into-profits-program/

    Kathleen’s Coach with Confidence Program - https://www.healthcoachsolutions.net/cwcprogram/


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