The Wellness Business Podcast

Latest Episodes:

EP42: How to Navigate the Changes in Social Media - SMMW Apr 03, 2018

Show notes

Times are a changin! As you’ve probably heard, there are many new guidelines and algorithm updates coming to Facebook in 2018 that will shape what type of content that will be seen by your followers. Don’t panic! It’s not too late to adapt.

Lucky for us, Kathleen attended the Social Media Marketing World Conference in San Diego and brought back all of the latest tips and tricks that will help your content be seen and heard above the rest. Listen in as her and Karen discuss how to conquer the upcoming “Facebook-Pocalypse”!

In this episode we talk about…

What changes are coming to Facebook in 2018 and how to use them to your advantage
The type of content you’re going to want to add to your social media strategy
Branding tips that tie into the new social media changes
What kind of content to cover when using Facebook Live Stream

Freebie:

4 Ways to Attract Your Ideal Clients and Generate More Leads Using Facebook.

www.healthcoachsolutions.net/attract-ideal-clients

Links to resources:

Kathleen’s Facebook Group:

https://www.facebook.com/groups/healthcoachpeers/

Karen’s Facebook Group:

https://www.facebook.com/groups/emaillistbuildingforcoaches/

For more information, visit Kathleen’s Website, Karen’s Website, and The Wellness Business Podcast on Facebook.

EP41: How To Use YouTube To Market Your Wellness Business Mar 27, 2018

Show notes

People are viewing video content now more than ever which makes it one of the best ways to gain new clients. In this episode, Karen and Kathleen sit down with Jessica, an award winning graphic & web designer and video consultant, to talk about the ins and outs of YouTube.

By 2020 it is predicted that 80% of all content consumed online will be video. Don’t be afraid. It’s not too late to start! In this episode you will learn everything you need to know to get started and create a YouTube channel of your own.

In this episode we talk about…

What equipment you need to get started
How to feel more comfortable in front of the camera
Tips on creating topics for your videos
Gaining visibility on YouTube

Freebie:

30 Video Ideas for Biz Owners to Start YouTube

https://www.jesscreatives.com/resources/

Links to resources:

Check out Jessica's website for more tips and resources

https://www.jesscreatives.com/

SEO Tips for Health and Wellness Businesses (Google

https://youtu.be/TrBe2m3Y5DI For more information, visit Kathleen’s Website, Karen’s Website, and The Wellness Business Podcast on Facebook.

EP40: How Sarah Used a Facebook Giveaway to Add 50 New Subscribers To Her Email List in 7 Days Mar 20, 2018

Show notes

Growing your email list with quality leads is vital to growing your business. Running a giveaway is a great way to gain email subscribers but you want to make sure that you’re getting the attention of your ideal client. It’s all about quality over quantity.

In this episode, Karen and Kathleen talk with Sarah Niemann who recently ran a giveaway and gained quality 50 email subscribers in just 7 days. Sarah describes what gave her the inspiration to run the giveaway, the steps she took to make it happen, and the results that it produced.

In this episode we talk about…

How to run a giveaway in order to grow your email list
Using Facebook live to bring more attention to your giveaways
Dialing in on your ideal client to produce quality leads
Deciding what products to give away that would attract your ideal client

Links to resources:

Sarah’s Facebook Page - https://www.facebook.com/Operation.TransformMe

MiniWebTool - https://www.miniwebtool.com/

For more information, visit Kathleen’s Website, Karen’s Website, and The Wellness Business Podcast on Facebook.

EP39: Using Digital Coaching Tools to Keep Clients Accountable and Help Them Meet their Goals Mar 13, 2018

Show notes

Accountability breeds success. That’s why Karen and Kathleen sit down with Phil Beene from Nudge Coach, who shares his knowledge in using tools and resources to help clients get better results and improve communication between clients and coach.

You can’t be with your clients 24/7 but communication is important to help you keep them accountable. With digital coaching tools helping to fill that gap, you can be in your clients’ daily lives without actually being IN their daily lives!

In this episode we talk about…

Providing personal coaching on an ongoing basis
What digital coaching is and why it is a great tool for a health coach
Leveraging digital tools to engage clients and keep them accountable
What types of digital coaching tools can benefit you and your clients
How digital coachings tools improve the client experience and increases their success

Freebie:

Dr. Steve’s Guide to Digital Coaching

https://nudgecoach.com/academy

Links to resources:

Nudge Coach Website

https://nudgecoach.com/

Premium Nudge Academy Course – How to Create a profitable remote coaching business

https://nudgecoach.com/business

Nudge Health App:

https://nudgecoach.com/nudgeapp

For more information, visit Kathleen’s Website, Karen’s Website, and The Wellness Business Podcast on Facebook.

EP38: The 4-Part Testimonial Formula That Converts Skeptics Into Paying Clients Mar 06, 2018

Show notes

Client testimonials are like gold for your business. Potential clients want to see success stories and pictures themselves in that same outcome! They help build your reputation, the foundation of your business, and should be one of the most important parts of your client acquisition strategy.

In this episode, Karen and Kathleen go over the ins and outs of creating and maintaining a thorough and successful testimonials page to help grow your business and acquire more clients.

In this episode we talk about…

Why testimonials are so important to the success of your business
How to ask for a testimonial without feeling awkward
What to do with a testimonial once you have it
How to use a testimonial to attract clients and grow your business
3 alternatives to fill your testimonial page even if you’ve never had a paying client

Freebie:

The Client Testimonial Acquisition Formula

https://www.karenpattock.com/testimonial-formula

Links to resources:

Kathleen’s Instagram – https://www.instagram.com/kathleenlegrys/

Karen’s Instagram - https://www.instagram.com/karenpattock/

For more information, visit Kathleen’s Website, Karen’s Website, and The Wellness Business Podcast on Facebook.

EP37: The Right Way to Use Social Media to Grow Your Business Feb 27, 2018

Show notes

It’s no secret that social media can be tricky! In this episode, Karen and Kathleen try to make it easier by breaking down the 5 most important ways to use social media and get you connected with more potential clients.

Facebook and other social media platforms can connect you with people all around the world. Learn how to get more followers, cut through all the noise of social media and get your voice heard!

In this episode we talk about…

Common mistakes to avoid on Facebook and social media
Gaining visibility on social media and cutting through the noise
Using social media to grow your email list
Upcoming changes to Facebook
Tuning into your niche and how to connect with them

Freebie:

Social Media Planning Guide

Links to resources:

The 12 Week Year by Brian P. Moran

Kathleen’s Facebook Group

Karen’s Facebook Group

Virtual Assistant Resources and Social Media Management:

Wellpreneurial

Upwork.com

For more information, visit Kathleen’s Website, Karen’s Website, and The Wellness Business Podcast on Facebook.

EP36: The exact formula to get clients from every talk you give - Alysa Rushton Feb 20, 2018

Show notes

Need more clients? Of course you do! In this episode, Karen and Kathleen sit down with Alyssa Rushton and discuss how to gain more clients through speaking engagements. Alyssa walks us through her 7 Step Signature Talk Formula that has helped her and her clients grow their businesses beyond their belief!

Stretching yourself outside of your comfort zone can be a good thing! Showing up for one opportunity can always leads to another. With Alyssa’s help, we learn how to get unstuck from behind that computer and in front of an audience!

In this episode we talk about…

Getting over your nerves and in front of an audience

Avoiding the common mistakes and challenges when giving talks

The perfect formula to help you gain clients from your talks

How to adapt your talks to a live stream format for social media

Selling the “what” instead of the “how”

Freebie:

The 7 Step Signature Talk Formula

Links to resources:

Alyssa’s Website

Kathleen’s Facebook Group

Karen’s Facebook Group

For more information, visit Kathleen’s Website, Karen’s Website, and The Wellness Business Podcast on Facebook.

EP35: How to launch a beta program - Part 2 Feb 13, 2018

Show notes

On Part 2 of this series, Karen and Kathleen take you through the steps of “how to” beta test your program. Beta testing takes the pressure of your brand-new program or relaunching an old program. This allows you to make your finished product even more amazing!

You’ll learn 10 specific steps you can take to beta test your next program or relaunch, what metrics to measure for success, how to get specific information from beta testers to help you improve your program, and much more!

In this episode, we talk about…

Ten specific steps to beta test your first program
The magic number for beta testers
What metrics to measure for success
How to get specific feedback from beta testers
Strategies for offering support to beta testers

Freebie: The "8 Step Beta Program" Mapping Workbook

KarenPattock.com/8-step-beta

Links to resources:

Will it Fly, by Pat Flynn

Kathleen’s Facebook Group

Karen’s Facebook Group

For more information, visit Kathleen's Website, Karen's Website, and The Wellness Business Podcast on Facebook.

EP34: How to launch a beta program - Part 1 Feb 06, 2018

Show notes

On this episode, Karen and Kathleen dive into the benefits of beta testing and why you want to use it with your programs. You’ll learn what a beta program is and how it can be helpful with launching new programs and rebooting old programs. This a great way to test the waters with your clients!

Beta testing can help you speed up the process of completing a program without worrying about perfection. Test, tweak, implement and repeat. Imperfect action beats perfect action every time. If you are afraid to launch this episode will help you pull the trigger on future programming!

In this episode, we talk about…

The benefits of beta testing your programs (new + old)
How to use imperfections to your advantage
Validate your methods - Testing before going all in!
Turn beta testing into revenue
Getting to know your clients better through testing/feedback
Find weaknesses in your information and where clients might need more support

Freebie: The "8 Step Beta Program" Mapping Workbook

KarenPattock.com/8-step-beta

Links to resources:

Will it Fly, by Pat Flynn

Kathleen’s Facebook Group

Karen’s Facebook Group

For more information, visit Kathleen's Website, Karen's Website, and The Wellness Business Podcast on Facebook.

EP33: Increase Engagement & Brand Awareness Using InstaStories Jan 30, 2018

Show notes

On this encore episode, Karen and Kathleen hang out with Kellie Malone of Kellie Lynn Media, a digital creative advisor social media management, and content development strategist who helps entrepreneurs manage their digital footprint.

Kellie shares her best tips and tricks for using Insta-stories, strategies for using the built in tools and filters, using Hashtags in Insta-stories, and other very valuable tips!

In this episode we talk about…