The Wellness Business Podcast

Latest Episodes:

EP52: Build Your Brand and Get More Clients with Instastories Jun 12, 2018

Show notes

Stories are the latest trend on social media platforms. They’re great for getting the word out about what is going on in your business and your personal life. In fact, engagement rates on Instagram stories are just as high as they are on Instagram Live! That’s why Karen and Kathleen sat down with Brock Johnson, a master storyteller who tells exceptional stories on Instagram.

What are stories? When do I post them? What do I post?! This episode answers all the basics on everything you need to know to get started doing your own stories on Instagram and other social media platforms.

In this episode we talk about…

The best way to get started doing stories on social media
The top tips and best practices to set your stories apart on social media
What kind of content works best on stories
The best times to post on your Instagram stories and how often to post
Growing your following on Instagram and what techniques work well using Instastories

Links to resources:

Brock's Instagram -

https://www.instagram.com/brock11johnson/

Brock's Snapchat -

Brock11johnson

Brock's 7 Day Content Challenge -

https://www.unwrapstories.com/store/Qe3cJj55

Video editing/clipping app - The Cut Story app is available on iOS and Android

Karen’s Facebook Group - https://www.facebook.com/groups/emaillistbuildingforcoaches/

Kathleen’s Facebook Group -

https://www.facebook.com/groups/healthcoachpeers/

Karen’s Step Into More Profits Program – https://www.karenpattock.com/step-into-profits-program/

Kathleen’s Coach with Confidence Program - https://www.healthcoachsolutions.net/cwcprogram/

EP51: How Corinne Generated Over $2,500 by Enrolling 17 Ideal Clients in Her Latest Challenge Jun 05, 2018

Show notes

This week we bring you a case study of an amazing coach who is growing her business by being consistent. Corrine has been consistently implementing a few simple strategies since December and has seen incredible results in the last 20 days.

It’s easy to get paralysis by analysis but if you don’t overthink, keep it simple, take action and get support you will see results and be amazed at how fast you can turn your business around by just being consistent.

In this episode we talk about…

How being consistent will bring you results
Dialing in on exactly who your ideal client is and why it’s important
Making sure it’s easy for your audience to identify you
Running a beta program for the first time
Having consistent messaging across all online platforms

Freebie:

Karen's free 5-day video series:

5 Steps To Create a Free Offer That Grows Your Email List With Your Perfect Ideal Client Subscribers

https://www.karenpattock.com/video-series-automated/

Links to resources:

Karen’s Facebook Group - https://www.facebook.com/groups/emaillistbuildingforcoaches/

Kathleen’s Facebook Group -

https://www.facebook.com/groups/healthcoachpeers/

Karen’s Step Into More Profits Program – https://www.karenpattock.com/step-into-profits-program/

Kathleen’s Coach with Confidence Program - https://www.healthcoachsolutions.net/cwcprogram/

EP50: 50th celebration - feedback, training - what we're hearing from you and giveaway. (1 hour coaching call each plus 4 Amazon gift cards Winner announced 6/12) May 29, 2018

Show notes

It’s our 50th episode and we have so much to be thankful for - especially you, our listeners! In this episode, we read some iTunes reviews from the past year and share how listening to this podcast has helped other Wellness Business professionals from all over. Karen and Kathleen also dive into 6 crucial tips to running a successful wellness business.

We’re having a 50th episode giveaway contest too! Be sure to listen in to find out how you can win one of 6 awesome prizes, worth up to $500. The winners will drawn at random and announced on June 26th.

In this episode we talk about…

The six crucial “mindset hacks” to grow a successful wellness business
Getting out of your comfort zone to get your message out there
Connecting with like-minded people and finding support
Documenting your progress to monitor your growth
How to enter into our 50th episode giveaway

Links to resources:

Karen’s Facebook Group - https://www.facebook.com/groups/emaillistbuildingforcoaches/

Kathleen’s Facebook Group -

https://www.facebook.com/groups/healthcoachpeers/

Karen’s Step Into More Profits Program – https://www.karenpattock.com/step-into-profits-program/

Kathleen’s Coach with Confidence Program - https://www.healthcoachsolutions.net/cwcprogram/

EP49: How to Create a Community Around Your Brand - Abigail Hopkins May 22, 2018

Show notes

As a wellness business owner, a community is so important. A community brings together link-minded people who support your work together. It helps people feel connected to the problem that you’re all trying to solve. But what steps need to be taken to build, strengthen and maintain a community?

This week, Karen and Kathleen discuss the process of creating and maintaining a community with Abigail Hopkins, a community building expert! Abigail is the co-founder of That Clean Life and has created an active and loyal community that has thrived since she first started in 2014.

In this episode we talk about…

What community is and how it plays a role in your business
Why building a community is important for your business
The keys to building a strong community
Tools and tactics to strengthen your community
How to keep your community active and engaged

Freebie:

Free e-Book: An introduction to meal planning

https://thatcleanlife.com/books/meal-planning

Links to resources:

That Clean Life Website

https://thatcleanlife.com/

Karen's Facebook Group - https://www.facebook.com/groups/emaillistbuildingforcoaches/

Kathleen's Facebook Group -

https://www.facebook.com/groups/healthcoachpeers

EP48: How to Get Your Blog to Rank Higher in Google May 15, 2018

Show notes

Blogging can be a great way to become known for what you do, position yourself as an expert, and grow your email list. But how do you get your page to appear higher in Google search results and get in front of more people? That is where Search Engine Optimization (SEO) and our guest, Elan Zusman, come in!

As the co-founder of Ziggy Media, Elan helps businesses of all sizes grow their online presence using the latest in online marketing technologies. He’s the perfect person to teach us the basics of SEO and blogging strategies that will help you and your content get in front of more people.

In this episode we talk about…

What SEO is and how important it is for driving traffic to your website
How to integrate SEO practices into your blog posts
Free SEO tools to help you get started
What keywords are and how to use them
Figuring out what keywords your audience is searching for

Links to resources:

Elan's website - ZigiMedia

https://www.zigimedia.com/

Zigi Media Tech Mentorship

https://www.zigimedia.com/healthcoach

Kathleen's Health Coach Peer Support Facebook Group

https://www.facebook.com/groups/healthcoachpeers/

Semrush (SEO tools)

https://www.semrush.com/

Moz (SEO tools)

https://moz.com/

Google AdWords (free keyword planner)

https://adwords.google.com/home

Rev (transcription)

https://www.rev.com/

Google Speed Checker

https://developers.google.com/speed/pagespeed/insights

Karen's Facebook Group - https://www.facebook.com/groups/emaillistbuildingforcoaches/

Kathleen's Facebook Group -

https://www.facebook.com/groups/healthcoachpeers

EP47: Will Your Website Homepage Pass The Visitor Test? May 08, 2018

Show notes

Your homepage is the storefront of your business. It’s the first impression and the message that you are giving to your visitors. It’s more than just a landing page. It lets people know they’re in the right place and gives them directions on where to go. But what does your homepage actually need to be the most effective it can be?

This week, Karen and Kathleen dive into the art of creating a homepage that works for your business. A nice design looks great but what information and content are you providing to your visitors on your homepage? Listen in and learn how to pass The Website Homepage Visitor’s test!

In this episode we talk about…

What to include on your homepage
The 5 questions your homepage should be answering for new visitors
What information should be above the fold on your homepage
Capturing your visitors’ attention within 7 seconds

Freebies:

How To Pass The Website Homepage Visitor's Test

www.karenpattock.com/home-page

Links to resources:

Karen's Step Into More Profits Program -

https://www.karenpattock.com/step-into-profits-program/

Karen's Facebook Group - https://www.facebook.com/groups/emaillistbuildingforcoaches/

Kathleen's Facebook Group -

https://www.facebook.com/groups/healthcoachpeers

EP46: How to Use Your Blog to Get New Leads and Clients May 01, 2018

Show notes

Blogging still matters! In fact, it’s one of the most crucial parts for growing an online presence. Blogs drive traffic to your website, build trust and brand awareness, can help grow your email list and so much more!

Resonating with visitors on your website is important. A blog can reassure a potential client that you are the right fit for them. If you don’t have a blog already, don’t fret! The thought of starting a blog can be paralyzing but Karen and Kathleen break it down and give us all the information we need to get started.

In this episode we talk about…

How to blog about topics that will resonate with your ideal client
Growing your email list through your blog
Tying in freebies and opt-ins to your blog posts
Promoting your blog posts
Speaking to your ideal client

Freebies:

How to Use Your Blog to Boost Visibility and Build Your Business

https://www.healthcoachsolutions.net/blogguide/

Links to resources:

Karen's Step Into More Profits Program -

https://www.karenpattock.com/step-into-profits-program/

Karen's Facebook Group - https://www.facebook.com/groups/emaillistbuildingforcoaches/

Kathleen's Facebook Group -

https://www.facebook.com/groups/healthcoachpeers

EP45: Mindset Shifts to Overcome Self-Doubt That Will Accelerate The Growth of Your Wellness Business Apr 24, 2018

Show notes

In this episode of The Wellness Business Podcast we talk about something a little different than normal - your mindset! Today’s guest, Robert Notter, knows all about that. In fact, Robert supports health business and wellness professionals from all over to become their better selves and help take the mystery out of marketing.

If you reach outside your comfort zone, you can find a place much healthier than the space you’ve been in. Remember, you are the master of your destiny and what you focus on and put your energy into dictates what you receive!

In this episode we talk about…

What a mindset is and what is encompasses
Reprogramming your brain to change your habits and overall mindset
What happens in the brain and how beliefs are formed
What steps to take to form new, positive beliefs

Freebie:

Robert's free eCourse: Mindset Reinvention

www.mymindsetupgrade.com

Links to resources:

Robert Notter

www.robertnotter.com

Karen's Facebook Group - https://www.facebook.com/groups/emaillistbuildingforcoaches/

Kathleen's Facebook Group -

https://www.facebook.com/groups/healthcoachpeers

EP44: Ask Us Anything - Karen and Kathleen Answer Your Questions Apr 17, 2018

Show notes

In this “Ask Us Anything” episode, Karen and Kathleen tackle a multitude of topics from questions submitted by you, our audience! From the basics of marketing to creating sales funnels, we go through quite a bit. We hope some of these topics will resonate with you and possibly answer something that’s been troubling you for a while. There’s a lot covered in this episode so buckle in!

In this episode we talk about…

The steps to take to start marketing your business
Online vs Offline marketing
Creating blog posts and Facebook Live content
Creating a sales funnel marketing plan
Managing different groups and running challenges

Freebie:

Free Video Series: 5 Steps to Create a Free Offer That Grows Your Email List With Your Perfect Ideal Subscribers.

https://www.karenpattock.com/video-series-automated/

Links to resources:

Karen's Facebook Group - https://www.facebook.com/groups/emaillistbuildingforcoaches/

Kathleen's Facebook Group -

https://www.facebook.com/groups/healthcoachpeers

EP43: What you need to know before you run FB ads Apr 10, 2018

Show notes

Running Facebook ads that actually generate leads and sales can be challenging. That’s why Karen and Kathleen break it down with Rick Mulready, an industry leading authority on simplifying Facebook ads and online marketing.

Although Facebook Ads can be a complex subject, Rick brings a lot of clarity on the basics and helps us create a better action plan for running ads that actually work for you.

In this episode we talk about…