The Wellness Business Podcast

EP182: How to Market Your Business as a New Health Coach Dec 08, 2020

Show notes

We’re often asked, if we were starting our health coaching businesses today, what would we do differently?

The decision to start a coaching business is often an easy one. You’re interested in health, nutrition, and fitness so it feels like a natural alignment to turn the thing you love into a career.

In this episode we’re sharing what you need to know to help you market yourself as a new health coach.

In this episode you’ll discover:

The 5 most important marketing questions you should answer as a brand new health coach
What we would do if we were starting over as a new coach to attract their ideal clients and convert them into paying clients
Our best recommendation to create a business that has as many rinse-and-repeat elements as possible to simply your daily task list
The differences between starting a health coaching practice now vs. when we started back in 2012

If you’ve had questions about the do’s and don’t’s of starting a new health coaching business, tune in as we share the advice we would give ourselves if we started our business today.

Links/Resources mentioned on the show:

Episode 182 – 3 Steps to Make Quick Decisions in Your Business

The 12 Week Year

Episode 163 – The Difference Between Your Niche, Marketing Message, and Offer (Part 1)

Episode 164 – How To Determine If Your Ideal Clients Actually Want Your Help (Part 2)

Episode 165 – 3 Steps to Identify Your Marketable Ideal Client (Part 3)

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EP181: 3 Steps To Make Quick Decisions In Your Business Dec 01, 2020

Show notes

Decision making is a key piece in being the owner of your own business. The quicker you can make an informed decision and move forward the faster you will continue to grow.

Rarely is there ever a perfect choice. Each option typically has pros and cons so it usually comes down to the ‘best’ choice rather than the ‘perfect’ choice.

In this episode, we’re covering the 3 steps you can take to simplify your decision-making process and feel confident that you’re making the right choices for your business needs.

In this episode you’ll discover:

Three simple steps decision making steps to make to move out of fear and procrastination into a decisive action taker
The main reason why holding off on deciding could be sabotaging your success as a coach
One life-changing realization when it comes to making decisions that will release any doubt or anxiety you have in becoming a strong decision maker for your business

If you’ve ever felt paralyzed by the choices you need to make as a business owner and health coach, you won’t want to miss this episode where you’ll get our 3 steps to make decisions in your business.

Links/Resources mentioned on the show:

PracticeBetter

Links to Resources:

5 Brutally Honest Storytelling Mistakes That Kill Your Sales

EP180: The 3 Stories You Need to Double Your Sales on Your Next Webinar with Kyle Gray Nov 24, 2020

Show notes

Presenting webinars is a powerful tool for growing your business and your email list, but for many people, the idea of presenting and enrolling new clients on a webinar can be intimidating.

Our guest, Kyle Gray, explains how stories can help you communicate your value, drive home your teaching and build desire for your products and services.

Thanks to Kyle, you’ll learn best practices and examples of using storytelling in webinars that allow you to sell without feeling pushy or salesy.

On this episode, you’ll learn how to:

Use your own story to show the transformation and results you create. Overcome objections with a story before they even come up.
Share an aligned ending story that wraps it all up and creates demand for your offer

Tune in to discover how easy and impactful it is to add an element of storytelling to communicate the value you provide to double sales on your next webinar.

Links/Resources mentioned on the show:

Kyle’s Website – The Story Engine

Links to Resources:

EP179: 3 Organic Ways to Grow Your Facebook Group Nov 17, 2020

Show notes

Facebook announced a few new rules about groups and one of them is that it will be no longer be including health-related groups in their recommended groups, but before you panic, we want you to know that this is not that big of a deal because there are plenty of other ways to grow your group.

In this week’s episode of The Wellness Business Podcast, we are sharing 3 specific and organic ways to grow your group.

Include an invitation to your group in your emails - we’re sharing examples of how to do this
Your Website - we’ll tell you the best two places on your site for this
Social Media - we’re sharing some of our favorite strategies

There are so many ways to grow your group, so don't fret over Facebook not recommending yours. We don’t rely on that strategy and our groups continue to grow each and every week.

Links/Resources mentioned on the show:

Freebie – The Ultimate Checklist for Running a Successful Facebook Group

30% off ALL of Kathleen’s Done-for-You Health Coaching Programs. Use code NOV2020 for your savings through November 19th, 2020.

Episode 138 – 5 FREE Ways to Promote Your Free Offer to Grow Your Email List

Links to Resources:

EP178: Why Karen Decided To Create a New Program After Running Her Latest Challenge Nov 10, 2020

Show notes

Challenges are a powerful tool that will share incredible insight about your ideal clients and what they are hoping to accomplish by working with you. When you pay close attention to the questions that are being asked, the reasons participants are having successes, and why some people may be left-behind you are armed with a goldmine of information to guide your business decisions going forward.

Recently Karen ran a challenge that convinced her she must create a brand-new program to serve her ideal clients. The challenge made it obvious that there is a need and that she has the skillset to deliver the program.

In this episode you’ll discover:

Why challenges are the perfect tool to help you get clarity on a program topic you would like to create, (and whether it's a good decision or not)
The subtle clues your challenge participants will share with you that will literally outline your new program for you
Karen's post challenge strategy for learning even more about what her audience wants that you can model in your own business
Our simple 5-step strategy to know if you should pursue a brand new program in your business or wait until you have more information.

If you’ve had questions about what your ideal clients really want and need from your programs and how to go about gathering that information, challenges are a great way to get started and that’s what this episode is all about!

Links to Resources:

EP177: Why You Should ALWAYS Survey Your Audience After a Program or Challenge Nov 03, 2020

Show notes

Have you ever heard the old saying, ‘the devil is in the details’? It simply means that details matter and when it comes to improving your marketing to attract more clients in the future, it’s important to survey the audience you already have.

One of the easiest ways to do this is by asking a group of participants that recently went through a program or challenge with you to give you their feedback. The good, bad and everything in between. It’s the only way we can make our marketing and program content exactly what they want.

In this episode you’ll discover:

The importance of surveying your audience after a program or challenge so you can learn from them first-hand what went well and what needs tweaking in the future
Significant clues for improving your marketing message from the participants that didn't want to invest in your paid program
The 3 most common reasons people love your challenge but never invest in your program, (they are always there for the free stuff but never join your paid program)
Our secret sauce strategy to get more people happily replying to your follow-up survey, without begging

Tune in to learn exactly how you can survey your audience so you can learn exactly why your ideal clients are (or aren’t) taking the next step with you.

Links/Resources mentioned on the show:

SurveyMonkey

Links to Resources:

EP176: Ask Us Anything Oct 27, 2020

Show notes

We always enjoy answering your questions, so we’re back with another episode of Ask Us Anything.

We know one of these questions is likely on your mind too, so we think you’ll find it helpful.

Whether you have a quandary about your Facebook group, your lead magnet or running a challenge, we have something for you.

You’re going to discover the ins and outs of:

The best time to post in your Facebook group.
When you post your lead magnet, where should you lead people as a next step?
When you do a challenge, should you do it for free or charge for it? If you charge for it, what is a good price range?

Tune in to hear the answers to some of the top questions we hear from other wellness business owners like you. You don’t want to miss it!

Links/Resources mentioned on the show:

Episode 34: How a Beta Program Can Help You Crush Your Next Launch – Part 1

Episode 35: How a Beta Program Can Help You Crush Your Next Launch – Part 2

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EP175: 3 Non-Traditional Ways to Increase Visibility for Your Business with Lisa Simone Richards Oct 20, 2020

Show notes

If you would like to learn non-traditional ways to get in front of people in a way that’s based on your unique gifts, strengths and business goals, you are going to love this episode.

Our guest, Lisa Simone Richards, is a publicity expert who is sharing 3 specific strategies to get in front of your ideal clients in ways you may not have considered.

You’re going to discover the ins and outs of:

How to contribute guest content, so you can be found on Google, beyond your own website
Providing trainings in masterminds to showcase your expertise
Being Featured on Popular Websites to elevate your status, provide social proof and get in front of a new, large audience

Lisa has so much great insight and we loved learning about her three amazing strategies for getting seen by your ideal clients that most health coaches aren’t doing already.

Links/Resources mentioned on the show:

Lisa’s free 5-part workshop: Create Buzz to Get Booked

Lisa’s Quiz: Uncover the Best Way to Get the Word Out About Your Coaching

Episode 15 with Lisa: How to Get Free Media Publicity to Pump Up Publicity and Profits

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EP174: How to Create Irresistible Offers to Fill Your Coaching Programs with James Wedmore Oct 13, 2020

Show notes

Your ideal clients probably don’t really want an online course, coaching program or membership - BUT they DO want a solution to a problem they have. Once you know how to position your offers to appeal to your ideal clients’ wants and desired, you’ll have more people enrolling in your programs.

Crafting irresistible offers is about creating awareness and demand for your offer, and believe it or not, your mindset around money plays a big role in the success of your offers too.

On this episode of The Wellness Business Podcast, our guest, James Wedmore, shares the 3 ingredients (the 3 P’s) to an irresistible offer, and how you can use them to fill your coaching programs.

You’ll learn about:

Promise - The problem you solve for people and the result you make possible (the transformation).
Process - This is the way in which this problem gets solved (your course or coaching).
Price - Your price plays a vital role your marketing, and price is relative. This is where a lot of people get stuck and that's not exclusive to the wellness space.

James also talks about common money mindset blocks and how it plays a role in our offers and our success.

You are going to be blown away by some of what James shares and you’ll see how it will make a dramatic impact on your sales when you incorporate these principles and strategies.

Links/Resources mentioned on the show:

James’ Podcast: The Mind Your Business Podcast

James’ Instagram

Book recommendation: Predictably Irrational by Dan Ariely

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