The Wellness Business Podcast

EP201: Why We Decided to Switch From a Membership to a Course Program Model Apr 20, 2021

Show notes

A couple of months ago, we launched our 12-week course for wellness business owners, called the Wellness Business Accelerator, and we previously ran it as a monthly membership program

We’ve had lots of questions about why we decided to make the change from a membership to a course, so we decided to share our process for making this decision. If you are deciding between a course or membership or you have a program and you are thinking about changing delivery methods, be sure to tune in.

In this episode, you’ll discover:

Why we decided to change our course model from a membership to a 12-week course
The trends we were seeing from our members that got our attention and started us on the path to making this decision
5 specific questions we asked ourselves before making our final decision to move forward so we felt confident we were making the right decision for our students

If you’ve wondered why we made this recent pivot from a membership to a course, tune in to get a behind-the-scenes look.

Links/Resources mentioned on the show:

Kajabi

Links to Resources:

EP200: The K and K Story: How Karen and Kathleen First Met, Started the Podcast and a Profitable Partnership Apr 13, 2021

Show notes

It’s time to celebrate because we just released our 200th podcast episode. We’re so proud of what this podcast has become and how it has impacted so many of you. Thank you for your support and for being a loyal listener.

If you’ve ever wondered how we got here, in this episode we’re sharing how we first met, why we decided to start this podcast, and what led to us partnering in creating a highly successful course for wellness business owners.

In this episode, you’ll discover:

How we met and our earliest memories of connecting on social media
The milestones in our relationship that led us to realize that we ‘share the same brain’ as we often say
The thing we each said YES to that changed the trajectory of both of our businesses
The thing we are the proudest of as business partners, friends, and soul sisters

We are so excited to share our story with you, but we’d also love to hear how The Wellness Business Podcast has impacted your wellness business!

Help us celebrate our 200th episode of The Wellness Business Podcast and you could WIN A PRIZE!

We're giving away TEN $20 Amazon gift cards.

Here's how to get a chance to win:

Step 1. Leave a rating and review in iTunes (from your mobile device)

Step 2. Take a screenshot of your review

Step 3. Post the screenshot of your review to your IG story and tag @kathleenlegrys and @karenpattock

10 people will be chosen at random and tagged on April 30th! You could be one of the lucky winners :)

Have you previously left a rating and review? No problem. You can leave a new one or share a screenshot of the one you already left and follow the instructions above for a chance to win.

Not sure how to leave a review in itunes? Here’s how:

Select the 'Podcasts' app on your mobile device to open.
Select the 'Search' button in the bottom right corner of your screen.
Type 'The Wellness Business Podcast' into the search bar, and then click on the show below the Podcasts title.
Go to the 'Reviews' tab, then click ' Write a Review'

Links/Resources mentioned on the show:

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EP199: How to Troubleshoot Lack of Interest in Your Free Offer Apr 06, 2021

Show notes

If you’ve created a free offer to grow your email list, but people aren’t signing up for it like you thought they would, it can be disappointing and leave you wondering what went wrong.

This is a problem we see quite a bit, so if you are dealing with this right now, just know you are not alone, and we’re going to help you troubleshoot this and turn your freebie into something people can’t wait to get their hands on.

There are 3 questions you want to ask yourself to troubleshoot lack of interest in your free offer:

1. Is it for a specific niche?

2. What problem does it solve?

3. How are people finding out about it?

We’re also covering the minimum conversion rate you want to aim for, tips for how to find out what your ideal clients want and how to spread the word about your awesome resource, so you grow your email list faster.

If you’ve ever felt frustrated or disappointed by the conversion rates of your free offers, this episode will give you lots of tips for troubleshooting and improving your offer.

Links/Resources mentioned on the show:

Episode 28 – 5 Simple Steps to Create Your Perfect Free Offer

Episode 163 – The Difference Between Your Niche, Marketing Message, and Offer (Part 1)

Episode 164 – How To Determine If Your Ideal Clients Actually Want Your Help (Part 2)

Episode 165 – 3 Steps to Identify Your Marketable Ideal Client (Part 3)

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EP198: The Truth About Launching with Lisa Boehm Mar 30, 2021

Show notes

Have you ever heard someone say, "launching isn't for the faint of heart?" No truer words have ever been spoken. Simply putting yourself out there by making an offer and inviting people to invest in your paid program takes courage and stamina.

Our guest this week, Lisa Boehm, recently went all in on her launch and she's here to share the truth about launching. The good and bad, lessons learned, and what she'll do differently next time to make her launch even more successful.

In this episode you'll discover:

A look behind the scenes of a fellow coach's recent launch including what she invested in, how much she spent, and how much she generated in revenue during her open cart period
Why Lisa felt at times like she was pushing a boulder uphill during her launch and what she did to overcome that feeling and ultimately have great success during her sale
Why Lisa believes she lost several sales because clients abandoned their purchase and what she'll do differently in May when she launches again to ensure that doesn't happen again
Lisa's top five lessons learned from her last launch and how you can apply them to your next promotion

If you’ve ever had questions about what it’s like to launch your program, you’ll want to listen in to this episode!

Links/Resources mentioned on the show:

Lisa’s Website

Lisa’s book, Journey to Healing – A Mother’s Guide to Navigating Child Loss

Lisa’s Facebook page

Links to Resources:

EP197: How to Use Calls to Actions to Increase Leads, Sales and Engagement Mar 23, 2021

Show notes

If you want more people engaging with you, getting on your email list, and signing up for your paid programs, knowing how to add a call to action is not only important, it’s necessary if you want to move people to taking the next step with you.

A call to action let's people know what they should do next, and when you nail this, you will see a huge shift in the way people respond, which can also have a dramatic impact on the growth of your business.

In this episode, you'll discover:

What a call to action is and why it could be a missing piece of the puzzle for you
How to use calls to action in your content and social media posts for better results
Examples of effective calls to action you can use right away
How to increase engagement, leads and sales with the right CTA's

Tune in to learn how this simple but effective strategy can make a huge impact in your business.

Links/Resources mentioned on the show:

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60 Second Facebook Ads Diagnosis Checklist

EP196: Best of: What You Need to Know Before You Run Facebook Ads Mar 16, 2021

Show notes

Before you run Facebook ads, there are some important foundational basics you want to understand, so you aren't throwing your money away.

We are bringing back a popular episode of The Wellness Business Podcast with one of our favorite Facebook ad experts, Rick Mulready. In this episode, Rick covers some of what you need to know before you run Facebook ads, so you can get the best results.

Here's what you will learn in this episode:

How to use the free tools inside of Facebook to help with your ads
The easiest, and most cost-effective, way to get started using Facebook ads to grow your email list with your ideal health coaching clients
How to look in the reporting section of the ads dashboard to know how well your ad is performing

Rick does a great job of explaining complicated things in an easy-to-understand way, so we know you will get a lot from what he shares.

Whether you're thinking about running ads or you've been running them for a while, but your results aren't as good as you would like, this is a must-listen episode.

Links/Resources mentioned on the show:

Rick’s website

The Art of Online Business (formerly called The Art of Paid Traffic Podcast)

Links to Resources:

EP195: Best of: The Importance of Getting Your Brand Message Right on Your Website Mar 09, 2021

Show notes

If you want your website to attract your ideal clients, getting your brand messaging right is critical. We decided to bring back this popular episode so you can make sure your website brand message is engaging your ideal clients rather than turning them off.

First impressions are important, and you only have a few short seconds for people to try to determine if they want to learn more or click away. If your brand messaging isn't clear on your website, your visitors won't take the next step to becoming paying clients.

In this episode, you'll learn:

Why it is so important to have the right brand message on your website
The 2 main problems in brand messaging that we found in 95% of the websites we audited
A simple 3-step process you can use to audit your website to help you get your marketing message dialed in

On this episode, we're giving you 3 questions to ask yourself so you can audit your own website to see if you need to make some changes to better attract your ideal clients.

Tune in so you can learn what changes you may want to make.

Links to Resources:

EP194: Best of: How to Launch a Beta Program (Part 2) Mar 02, 2021

Show notes

If you’re curious about how to beta launch your next program you’ll want to tune in because we’re walking you through everything step-by-step.

One thing to keep in mind is that a beta program is really just a test, but it will give you incredible insights and feedback, so you can make your full launch a smashing success.

You’re testing to see if your offer resonates with your audience, you’re testing the program content, delivery method and also the results people are getting.

In this episode you’ll discover:

Ten specific steps to beta test your first program
The magic number for beta testers
What metrics to measure for success
How to get specific feedback from beta testers
Strategies for offering support to beta testers

If you plan to launch any type of coaching program, be sure to listen to this episode.

Links/Resources mentioned on the show:

Episode 193: Best of: How to Launch a Beta Program (Part 2)

Freebie: "8 Step Beta Program" Mapping Workbook

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