The Wellness Business Podcast

EP217: 3 Secrets to Creating the Perfect Lead Magnet to Attract Your Ideal Clients Aug 10, 2021

Show notes

Have you ever spent hours building what you thought to be the perfect lead magnet only to launch it and receive no email sign ups?

One of the biggest reasons why this happens is because your lead magnet struggled to truly connect with your dream clients. We see this quite often.

A lead magnet that is too generic and doesn't connect back to what your target audience needs and wants, results in people not signing up for it. If they can't identify that it's for them when reading the title, then they aren't going to want it.

In today's episode we're walking you through the 3 secrets to creating the perfect lead magnet to attract your ideal clients.

In this episode you'll discover:

Three secrets to creating a high-converting lead magnet that has new subscribers signing up for your email list every single day
The 9 most popular lead magnet delivery formats that are designed to help your new subscribers get more out of your content
The 5 key elements to crafting a lead magnet title that guarantees your dream clients will know it's for them and will have them instantly entering their email address to grab your freebie

If your lead magnet isn’t performing the way you hoped it would, this is a must-listen episode you won’t want to miss!

Links/Resources mentioned on the show:

Episode 132 – Planning Your Customer Journey for Improved Client Attraction

Links to Resources:

Wellness Business Accelerator VIP Wait List

EP216: 3 Simple Steps to Nailing Your Niche Aug 03, 2021

Show notes

If you are struggling to figure out your niche, it can feel frustrating. You are not alone because most health coaches don't find this easy to do, but we are going to walk you through a process today that is going to help

Knowing your niche is important because when you narrow in on a specific demographic and you have a solution to their problem, you will attract the right people and repel the wrong people, and that's what you want.

If you try to be for everyone, you message is generic, wishy washy and not compelling enough for people to want to take action or enroll in your programs.

There are 3 P's to this 3-Step formula, and we're diving into each of them on this episode:

People - Who you help
Problem - The problem they have
Process - How you help them - the solution

Once you have this dialed in, you'll feel confident about your niche and you'll also be able to easily communicate the answer to "What do you do?"

Tune in to learn more about the 3 steps, so you can finally nail your niche.

Links/Resources mentioned on the show:

Episode 83 – How Andrea Enrolled 3 New Ideal Clients After Defining Her Niche

Links to Resources:

One-Minute Video Introduction Script

EP215: Ask Us Anything: Karen and Kathleen Answer Your Questions Jul 27, 2021

Show notes

This week, we're back with another episode where we get to address questions that are on your mind.

In this episode, we are answering questions about Facebook groups vs Facebook pages and live vs recorded video.

Here's what you'll discover:

How to use your Facebook page to grow your group
How to get more people showing up for your livestreams
The most budget-friendly way to run Facebook ads to grow your group and get more eyes on your page
Is it best to do live or recorded video right now

Tune in to find out the most up-to-date tips and strategies on these topics.

Links/Resources mentioned on the show:

Episode 114 – How to Use Facebook Ads to Turn Your Video Views into Paying Clients

Links to Resources:

5 Key Ingredients for Writing Compelling Video Titles

EP214: 5-Part Formula for Writing Client-Specific Video Titles Jul 20, 2021

Show notes

A video’s title is more than just a minor detail or an afterthought – it’s a major factor in whether people decide to click the play button or not. No matter how good your videos are, weak titles make it hard to get views and grow your audience and we don’t want that. On the other hand, good titles make it easier to stand out from the crowd.

When writing out the title for your video it’s quite common to spend as much time writing and tweaking the title as it does to outline the video content. There are 5 key ingredients to a great video title that not only grabs the attention of your dream clients but also gets them to press the play button.

In this episode you will learn:

The 5 key ingredients for writing compelling video titles that are irresistible to your dream clients
Why your video title deserves as much time and consideration as the livestream content itself to attract more live engagement replay viewers
My favorite helper tool that basically guarantees your video title will be a home run in attracting your dream clients

This episode is a must-listen if you’ve ever had questions about writing the best video titles to attract your ideal clients.

Links/Resources mentioned on the show:

Title generator

CoSchedule Headline Generator

Links to Resources:

Episode 91 – 11 Ways to Book Discovery Calls

EP213: How to Bounce Back from Setbacks in Your Business Jul 13, 2021

Show notes

A few weeks ago, one of our Wellness Business Accelerator students asked us: How do you deal with setbacks and let downs in your business when you have given 100%?

We were so glad she asked this question, because at some time or another, it's bound to happen where your results are not what you had hoped. It happens to everyone - including us. If you are any type of business owner - online or brick and mortar, you ARE going to have bumps and failures along the way, but it's what you do with the setbacks that makes the difference. We don't like to call them failures, and instead we like to refer to them as lessons because you can learn from any disappointments to figure out what to do differently and get better results.

On this episode, you'll learn:

How to turn your "failures" into triumphs
The 3 specific questions you want to ask yourself if you are getting a low conversion rate
How to be a detective to figure out where things went wrong, so you know what to do to turn it around

The good news is that there is always an answer to why something is not working, and once you know how to go about finding out the answer, you'll be able to use this process over and over again to get better results.

Links/Resources mentioned on the show:

Episode 163 – The Difference Between Your Niche, Marketing Message, and Offer (Part 1)

Episode 177 – Why You Should ALWAYS Survey Your Audience After a Program or Challenge

Wellness Business Accelerator Wait List for September 2021

Links to Resources: