The Wellness Business Podcast

Latest Episodes:

EP242: Improve Your Video Content & Results by Becoming a Better Presenter Feb 01, 2022

Show notes

When you own an online business, learning how to be a good presenter has many benefits. Improving this skill will directly impact your workshops, livestream video, stories, Reels, pre-recorded video, podcast interviews, summits, wellness fairs, etc. Honing your craft of delivering a presentation that includes strategy and intention will go a long way to quickly growing your wellness business.

In this episode you'll discover:

The importance of improving your presentation skills for better overall live video results and engagement
The #1 secret all seasoned speakers and presenters use to guarantee their video/talk goes off without a hitch
Why getting clarity on your customer journey will directly impact the quality of your video content and delivery
A simple technique of selling and warming up your audience to your paid program without ever feeling salesy

Video is becoming one of the most critical marketing tools for online businesses, and this episode shares what you need to know to become a better presenter and create amazing video content.

Links/Resources mentioned on the show:

Episode 241: Marketing in 2022 - What's on The Horizon for Coaches – http://www.wbpodcast.com/241

Links to Resources:

Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/

Karen’s Instagram - www.instagram.com/karenpattock/

Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/

Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

The Wellness Business Podcast Facebook Page - www.facebook.com/thewellnessbusinesspodcast/

EP241: Marketing in 2022: What's on The Horizon Health for Coaches Jan 25, 2022

Show notes

If you're building an online business, then you’ve likely felt some pretty big shifts in 2021 in your ability to reach your dream clients using social media platforms like Facebook and Instagram.

It's been coming for a while now but last year showed a clear divide between the people that were doubling down on the top social media tools vs. those that want to keep plugging away trying to use marketing strategies from 2018.

In this episode, you'll discover:

The two most impactful social media marketing tools you must be using this year to get results, (this information is straight from Facebook and Instagram headquarters)
A simple way to get started using video that will quickly put your mind at ease, (no more stage fright)
The power of a Facebook group as part of your customer journey and why the latest tools being added make them even more exciting
Why using video and groups will be a gamechanger for your business and how they will finally get you in front of your dream clients on social media

This episode is a must for any health coach wanting to grow their wellness business in 2022.

Links/Resources mentioned on the show:

Facebook Group Accelerator Wait List

https://www.fbaccelerator.com/

How To Conquer Your Fear of Live Video: https://www.thewellnessbusinesspodcast.com/episode171/

Livestream Video Checklist: https://www.karenpattock.com/livestream-video-checklist/

Links to Resources:

Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/

Karen’s Instagram - www.instagram.com/karenpattock/

Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/

Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

The Wellness Business Podcast Facebook Page - www.facebook.com/thewellnessbusinesspodcast/

EP240: How Fill Your Coaching Programs Without Selling Jan 18, 2022

Show notes

We know from working with thousands of coaches in our courses and done-for-you programs that selling is one thing that most wellness business owners feel very uncomfortable about, so they avoid it as much as possible.

The problem with avoiding promoting your programs is it prevents you from growing your practice. If you aren't making offers and inviting people to work with you, how are you going to get clients?

What if there was an easier way to do this? Would that interest you?

In this episode we’re covering how to fill coaching programs without “selling” in the way you think and likely dread.

Here are 3 easy ways to fill your programs without selling, and then we'll give you examples of how to use them:

Share your story - why are you doing what you're doing? Does your journey relate to them based on where you were when you started and where you are now?

Share client success stories - people want to know it has worked for others and it helps lower skepticism.

What result can you help people get in your program?

If it makes you uncomfortable to invite people to join your programs and working with you, you won’t want to miss this episode all about how to fill your coaching programs without feeling salesy.

Links/Resources mentioned on the show:

Links to Resources:

Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/

Karen’s Instagram - www.instagram.com/karenpattock/

Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/

Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

The Wellness Business Podcast Facebook Page - www.facebook.com/thewellnessbusinesspodcast/

EP239: How to Use Your Facebook Group to Grow an Email List Full of Warm Leads Jan 11, 2022

Show notes

Having a Facebook group for your health coaching business can be a great strategy because it allows you to truly build a community of people who want to learn from you. A free group can be part of the customer journey and it's a key touchpoint for them because they can keep coming back to your group day after day.

The people who are most likely to sign up for your coaching programs are those who know you, trust you and feel connected to you, and this is called a warm audience. You hear us say this a lot, but it's important to use social media to grow your email list, and this can be done very easily when you have a Facebook group.

Here are the 5 strategies we are covering in depth on this episode:

Include a link to your freebie in the welcome post at the top of your group, so it's the first thing people see when they join.
Post a link to your free offer in the description of your group.
Post about your new freebies as you create them.
A weekly welcome post where you tag new members.
Use one of the 3 screening question for new members as a way to grow your email list.

Tune in to learn more about how to apply each of these in your group to grow an email list full of warm leads and prospects.

Links/Resources mentioned on the show:

Wait list for Kathleen’s Facebook Group Accelerator Program – https://www.fbaccelerator.com/

Episode 217: 3 Secrets to Creating the Perfect Lead Magnet to Attract Your Ideal Clients – https://www.thewellnessbusinesspodcast.com/episode217/

Links to Resources:

Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/

Karen’s Instagram - www.instagram.com/karenpattock/

Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/

Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

The Wellness Business Podcast Facebook Page - www.facebook.com/thewellnessbusinesspodcast/

EP238: 5 Questions to Shake Things Up in Your Wellness Business In 2022 Jan 04, 2022

Show notes

As we turn the calendar to a new year, it's the perfect time to wipe the slate clean and start over fresh. On this episode of The Wellness Business Podcast, we're sharing 5 questions you can ask yourself to shake things up in your wellness business in 2022.

In this episode you'll discover:

5 questions you can ask yourself now to shake things up in your wellness business in 2022
Why we find this exercise so powerful and how you can benefit from taking the time to do it for yourself
Why it's so important to acknowledge what didn't go well as much as focusing on what did

This time of year is the perfect time to confirm that the business you're building is one that is bringing you joy and happiness as well as being a good representation of yourself, so tune in to this must-listen episode so you can kick off the new year with a bang!

Links/Resources mentioned on the show:

Free Resource – 90 Day Planning Workbook: https://www.karenpattock.com/90-day-new-year-planner

Links to Resources:

Wellness Business Accelerator - www.wellnessbusinessaccelerator.com/

Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/

Karen’s Instagram - www.instagram.com/karenpattock/

Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/

Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

The Wellness Business Podcast Facebook Page - www.facebook.com/thewellnessbusinesspodcast/

EP237: BEST OF: The 4-Part Testimonial Formula That Converts Skeptics Into Paying Clients Dec 28, 2021

Show notes

Client testimonials are like gold for your business. They provide social proof that past clients had positive results when working with you. Most people look for program and product testimonials before buying because they want to see success stories that help them picture themselves with a positive outcome when working with you.

Testimonials help build your reputation, the foundation of your business, and should be one of the most important parts of your client attraction and enrollment strategy.

In this episode, you’ll discover…

Why testimonials are so important to the success of your business
How to ask for a testimonial without feeling awkward
What to do with a testimonial once you have it
How to use a testimonial to attract clients and grow your business
3 alternatives to fill your testimonial page even if you’ve never had a paying client

If you’ve wanted to learn the ins and outs of creating and maintaining a thorough and successful testimonials page to help grow your business and acquire more clients, tune in to this episode of The Wellness Business Podcast.

Links/Resources mentioned on the show:

Free Resource – Client Testimonial Acquisition Formula: https://www.karenpattock.com/testimonial-formula/

Links to Resources:

Wellness Business Accelerator - www.wellnessbusinessaccelerator.com/

Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/

Karen’s Instagram - www.instagram.com/karenpattock/

Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/

Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

The Wellness Business Podcast Facebook Page - www.facebook.com/thewellnessbusinesspodcast/

EP236: BEST OF: 3 Simple Steps to Nailing Your Niche Dec 21, 2021

Show notes

After working with and providing done-for-your resources for thousands of health coaches over the years, the number one thing we see with the coaches who are the most successful is that they have a very clearly defined niche which conveys exactly who they help and how they help them. This comes down to the problem you solve for a select group of people rather than having a very general message that doesn't resonate with anyone.

We are walking you through how to come up with a compelling niche statement that succinctly explains what you do, so when someone asks you what you do, so you know exactly what to say and you feel confident about it. This will also give you clarity on what type of content to create and share with your audience because the more specific you are, the more you will attract the right people.

There are 3 P's to this 3-Step formula, and we're diving into each of them on this episode:

1. People - Who you help

2. Problem - The problem they have

3. Process - How you help them - the solution

Once you have this dialed in, you'll feel confident about your niche and you'll also be able to easily communicate the answer to "What do you do?"

Tune in to learn more about the 3 steps, so you can finally nail your niche.

Links/Resources mentioned on the show:

Episode 83: How Andrea Enrolled 3 New Ideal Clients After Defining Her Niche – https://www.thewellnessbusinesspodcast.com/episode83/

Links to Resources:

Wellness Business Accelerator - www.wellnessbusinessaccelerator.com/

Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/

Karen’s Instagram - www.instagram.com/karenpattock/

Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/

Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

The Wellness Business Podcast Facebook Page - www.facebook.com/thewellnessbusinesspodcast/

EP235: How to Prevent Your Discovery Calls from Going off the Rails Dec 14, 2021

Show notes

If you do 1-on-1 coaching, you probably do discovery calls to enroll new clients, so knowing how to conduct these calls effectively is key to growing your practice.

Today, we are going to talk about how to prevent your discovery calls from going off the rails, so YOU are the one who is in control of the flow of the conversation rather than leaving it up to chance and running the risk of the call getting off track and not being productive.

In this episode, you’ll discover:

How to prepare for your discovery calls to maximize your chances of turning them into a paying client
A formula to kick off your discovery call with tons of energy and excitement
9 steps to conducting an effective discovery call
How to get access to a copy of a Discovery Call Outline/Script

Learning how to master discovery calls to enroll new clients is a key conversion strategy for many health coaches. In this episode, you’ll learn exactly what you can do to conduct effective discovery calls.

Links/Resources mentioned on the show:

Freebie: Kathleen’s Ultimate Health Coach Toolkit which includes a Discovery Call Outline/Script – https://www.healthcoachsolutions.net/toolkit/

Episode 91: 11 Ways to Book Discovery Calls – https://www.thewellnessbusinesspodcast.com/episode91/

Links to Resources:

Wellness Business Accelerator - www.wellnessbusinessaccelerator.com/

Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/

Karen’s Instagram - www.instagram.com/karenpattock/

Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/

Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

The Wellness Business Podcast Facebook Page - www.facebook.com/thewellnessbusinesspodcast/

EP234: The Formula for Growing Your Health Coaching Business Dec 07, 2021

Show notes

There is no magic pill when it comes to building your wellness business, but there is a proven formula you can follow that will expedite your growth and success. Just like you probably tell your coaching clients: it takes work, and it takes consistency to see results.

Don't make the mistake of chasing the next sparkly object that you think will be the answer because it will still take implementing this 6-part formula before you see progress and success - no matter what.

One of the most common questions we get is "What do I need to do to get clients?" and that is what we are going to cover on today's episode.

In this episode, you’ll discover:

How to STAND OUT and move people from being AWARE of who you are to becoming a CLIENT
What you must do on a CONSISTENT basis if you want to attract the RIGHT people and turn them into PAYING CLIENTS
If you aren't getting enough clients, FIND OUT THE #1 reason why and what to do about it.

If you’ve wondered how you can stand out and consistently turn your ideal clients into paying client, this episode is for you.

Links/Resources mentioned on the show:

Free Guide – The 6-Part Formula for Growing Your Wellness Business:

https://resources.healthcoachsolutions.net/6_part

Episode 163 – The Difference Between Your Niche, Marketing Message, and Offer:

https://www.thewellnessbusinesspodcast.com/episode163/

Links to Resources:

Wellness Business Accelerator - www.wellnessbusinessaccelerator.com/

Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/

Karen’s Instagram - www.instagram.com/karenpattock/

Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/

Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

The Wellness Business Podcast Facebook Page - www.facebook.com/thewellnessbusinesspodcast/

EP233: 10-Point Checklist for Your Website Homepage Nov 30, 2021

Show notes

Designing the perfect homepage isn't difficult if you have a clear understanding of the purpose that page serves on your website. We prefer to think of it like our online home and the homepage is like the foyer where we greet a new guest. We invite them in and give them the lay of the land to help them feel more comfortable, cozy, and empowered to get around on their own.

In this episode we're going to walk you through our 10-point website homepage checklist so you can create a new page or improve on the one you already have.

In this episode you'll discover:

The overall purpose of your website homepage so you can maximize your visitor's overall experience, (and keep him/her on your website longer)
Our 10-point homepage checklist and how to apply it to your website for better results
Why going through this exercise will be an eye-opening experience for you so you'll be able to improve your website marketing message to attract more dream clients

If you’ve had questions about whether or not your website homepage is set up to attract your ideal client, this is a must listen episode for you!

Links/Resources mentioned on the show:

Free Resource – 10-Point Website Homepage Checklist: http://www.karenpattock.com/10-point-homepage-checklist

Links to Resources:

Wellness Business Accelerator - www.wellnessbusinessaccelerator.com/

Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/

Karen’s Instagram - www.instagram.com/karenpattock/

Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/

Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

The Wellness Business Podcast Facebook Page - www.facebook.com/thewellnessbusinesspodcast/