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    Marketing

    The UnNoticed Entrepreneur

    Fellow entrepreneurs share their stories so that us so that we can build a better business.

    Hi – mine name is Jim James and I’m your host. In 2019 I started this podcast to help entrepreneurs learn from one another. When I started the Entrepreneurs Organization chapter in Beijing, I realized that the best insights came from people who had already done the work.

    If you’re running a business; this show is my gift to you. It’s hard enough as it is, and I hope that this podcast solves just one problem to help you on your way.

    Connect with me here:

    https://www.jimajames.com

    https://www.linkedin.com/in/jimajames

    Advertise
    • Apple Podcasts
    • Google Play
    • Spotify
    Latest Episodes:
    Which 8,000 companies offer free martech tools and how to use them? Aug 27, 2020
    Show notes

    Get Noticed! Send a text.

    Scott Brinker explains the 2nd golden age of martech, and why freemium models mean there are close to 8,000 companies offering free software to business owners to get their companies noticed. Scott shares which 4 key capabilities all companies should adopt, and talks about how marketing apps are transitioning to platforms which are easy for business owners to use. As we know over 96% of all companies are less than 150 staff, so these apps are for SME's and level the playing field with the Fortune 500.

    Scott is VP Platform Ecosystem at HubSpot; Editor at chiefmartec.com; Program Chair of MarTech. You can find the articles and directory of the 8,000 at Chiefmartec.

    About the host:
    SPEAK|Pr is for business owners to #getnoticed and is brought to you by entrepreneur Jim James who has started 8 businesses on 3 continents out of the same suitcase.
    If you like this podcast, then subscribe to our newsletter here
    Please visit our blog post on PR for business please visit our site:
    https://www.eastwestpr.com/blogs/

    Support the show

    Subscribe to my free newsletter

    https://www.theunnoticedentrepreneur.com/

    What are the 3 key elements of international press release distribution? Aug 27, 2020
    Show notes

    Get Noticed! Send a text.

    In this episode, I share tips as my own agency prepares to send press releases from one client in America to media in China and Japan. Press release activity requires 3 main considerations: content, channels and timing.
    We've issued releases for clients since 1995, and so I share our approach to press release writing, media engagement and when to send out releases; especially as in this case we are issuing across multiple timezones and multiple languages which add extra complexity. The questions I ask though, apply regardless of where the media is, or how many you intend to talk to.
    Companies I mention include Visme, Cision, Statista, Prowly.
    Trailer for the full show here.
    If you like this podcast, then subscribe to our newsletter here
    Please visit our blog post on PR for business please visit our site:
    https://www.eastwestpr.com/blogs/
    Find us on Twitter @eastwestpr
    Jim James is the host. Jim is the Founder of the EASTWEST Public Relations Group based in Singapore. He has set up 8 companies on 3 continents, each time from a suitcase!

    Support the show

    Subscribe to my free newsletter

    https://www.theunnoticedentrepreneur.com/

    What are the 3 key elements of international press release distribution? Aug 26, 2020
    Show notes

    Get Noticed! Send a text.

    In this episode, I share tips as my own agency prepares to send press releases from one client in America to media in China and Japan. Press release activity requires 3 main considerations: content, channels and timing.
    We've issued releases for clients since 1995, and so I share our approach to press release writing, media engagement and when to send out releases; especially as in this case we are issuing across multiple timezones and multiple languages which add extra complexity. The questions I ask though, apply regardless of where the media is, or how many you intend to talk to.
    Companies I mention include Visme, Cision, Statista, Prowly.
    If you like this podcast, then subscribe to our newsletter here
    Please visit our blog post on PR for business please visit our site:
    https://www.eastwestpr.com/blogs/
    Find us on Twitter @eastwestpr
    Jim James is the host. Jim is the Founder of the EASTWEST Public Relations Group based in Singapore. He has set up 8 companies on 3 continents, each time from a suitcase!

    Support the show

    Subscribe to my free newsletter

    https://www.theunnoticedentrepreneur.com/

    Do you have long videos you want clip and share effortlessly to promote your business? Aug 26, 2020
    Show notes

    Get Noticed! Send a text.

    In this episode of SPEAK|pr, I talk with entrepreneur Alex Redman of ClipShare which enables anyone to make short clips of long form videos and to share them on social media. This is going to save masses of time and unlock back catalogues of content which cost too much time and money to edit.
    This service is easy to use and there is a free version too, with upgrades available and pioneer discounts for booking full 12 month packages.
    Trailer for the full show here.
    If you like this podcast, then subscribe to our newsletter here
    Please visit our blog post on PR for business please visit our site:
    https://www.eastwestpr.com/blogs/
    Find us on Twitter @eastwestpr
    Jim James is the Founder and Managing Director of the EASTWEST Public Relations Group. He recently returned to the UK after 25 years in Asia where he was an entrepreneur. Whilst running EASTWEST PR, he was the Vice-Chairman of the British Chamber of Commerce in China, he also he introduced Morgan sports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of Lotus cars

    Support the show

    Subscribe to my free newsletter

    https://www.theunnoticedentrepreneur.com/

    Do you have long videos you want clip and share effortlessly to promote your business? Aug 25, 2020
    Show notes

    Get Noticed! Send a text.

    In this episode of SPEAK|pr, I talk with entrepreneur Alex Redman of ClipShare which enables anyone to make short clips of long form videos and to share them on social media. This is going to save masses of time and unlock back catalogues of content which cost too much time and money to edit.
    This service is easy to use and there is a free version too, with upgrades available and pioneer discounts for booking full 12 month packages.
    If you like this podcast, then subscribe to our newsletter here
    Please visit our blog post on PR for business please visit our site:
    https://www.eastwestpr.com/blogs/
    Find us on Twitter @eastwestpr
    Jim James is the Founder and Managing Director of the EASTWEST Public Relations Group. He recently returned to the UK after 25 years in Asia where he was an entrepreneur. Whilst running EASTWEST PR, he was the Vice-Chairman of the British Chamber of Commerce in China, he also he introduced Morgan sports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of Lotus cars

    Support the show

    Subscribe to my free newsletter

    https://www.theunnoticedentrepreneur.com/

    Are you scaring away 59% of your customers. This is what you can do about it. Aug 25, 2020
    Show notes

    Get Noticed! Send a text.

    Good grammar is a brand ambassador. So are you taking care of your brand by ensuring that your company is writing correctly, not just in English but in any language?
    Trailer for the full show here.
    A UK study revealed that 59 per cent of Britons would not use a company that had obvious grammatical or spelling mistakes on its website or marketing material, and 82 per cent would not use a company that had not correctly translated its material into English. I think these numbers would be the same anywhere in the world.
    It's so simple to solve this problem with services which I will detail including Grammarly, Ginger and ProWritingAid. Perhaps the best known is Grammarly founded by Alex Shevchenko and Max Lytvyn in 2009. These services are in English, so do share with me
    For our French listeners, http://scribens.fr/, BonPatron.com, or for international language checkers who are human, check out Lang-8. I think that you will get the idea, these checkers are available for all languages.
    Trailer for the full show here.
    If you like this podcast, then subscribe to our newsletter here
    Please visit our blog post on PR for business please visit our site:
    https://www.eastwestpr.com/blogs/
    Find us on Twitter @eastwestpr
    Jim James is the Founder and Managing Director of the EASTWEST Public Relations Group. He recently returned to the UK after 25 years in Asia where he was an entrepreneur. Whilst running EASTWEST PR, he was the Vice-Chairman of the British Chamber of Commerce in China, he also he introduced Morgan sports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of Lotus cars

    Support the show

    Subscribe to my free newsletter

    https://www.theunnoticedentrepreneur.com/

    Poor grammar on websites scares 59% away customers. This is what you can do about it. Aug 24, 2020
    Show notes

    Get Noticed! Send a text.

    Good grammar is a brand ambassador. So are you taking care of your brand by ensuring that your company is writing correctly, not just in English but in any language?
    A UK study revealed that 59 per cent of Britons would not use a company that had obvious grammatical or spelling mistakes on its website or marketing material, and 82 per cent would not use a company that had not correctly translated its material into English. I think these numbers would be the same anywhere in the world.
    It's so simple to solve this problem with services which I will detail including Grammarly, Ginger and ProWritingAid. Perhaps the best known is Grammarly founded by Alex Shevchenko and Max Lytvyn in 2009. These services are in English, so do share with me
    For our French listeners, http://scribens.fr/, BonPatron.com, or for international language checkers who are human, check out Lang-8. I think that you will get the idea, these checkers are available for all languages.

    If you like this podcast, then subscribe to our newsletter here
    Please visit our blog post on PR for business please visit our site:
    https://www.eastwestpr.com/blogs/
    Find us on Twitter @eastwestpr
    Jim James is the Founder and Managing Director of the EASTWEST Public Relations Group. He recently returned to the UK after 25 years in Asia where he was an entrepreneur. Whilst running EASTWEST PR, he was the Vice-Chairmanof the British Chamber of Commerce in China, he also he introduced Morgansports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of Lotus cars

    Support the show (https://www.eastwestpr.com/podcast-speakpr)


    Support the show

    Subscribe to my free newsletter

    https://www.theunnoticedentrepreneur.com/

    Is your signage as stale as an old loaf? If so your business could be toast! Aug 24, 2020
    Show notes

    Get Noticed! Send a text.

    One near-universal law of psychology is habituation, which means that we stop noticing things we see or hear many times. This applies to company signage too, and as we come out of COVID lockdown we need to refresh the signage which we use to promote our business and to educate staff, partners and customers.
    Research by the University of Cincinnati showed tangible improvements in business due to signage upgrades by up to 10%. This means that to gain attention we need to keep our signage fresh to avoid habituation, but that the costs should pay for themselves.
    Trailer for the full show here.
    If you like this podcast, then subscribe to our newsletter here
    Please visit our blog post on PR for business please visit our site:
    https://www.eastwestpr.com/blogs/
    Find us on Twitter @eastwestpr
    Jim James is the Founder and Managing Director of the EASTWEST Public Relations Group. He recently returned to the UK after 25 years in Asia where he was an entrepreneur. Whilst running EASTWEST PR, he was the Vice-Chairman of the British Chamber of Commerce in China, he also he introduced Morgan sports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of Lotus cars

    Support the show

    Subscribe to my free newsletter

    https://www.theunnoticedentrepreneur.com/

    Is "habituation" a sign of the times which is losing you business? Aug 24, 2020
    Show notes

    Get Noticed! Send a text.

    One near-universal law of psychology is habituation, which means that we stop noticing things we see or hear many times. This applies to company signage too, and as we come out of COVID lockdown we need to refresh the signage which we use to promote our business and to educate staff, partners and customers.
    Research by the University of Cincinnati showed tangible improvements in business due to signage upgrades by upto 10%. This means that to gain attention we need to keep our signage fresh to avoid habituation, but that the costs should pay for themselves.

    If you like this podcast, then subscribe to our newsletter here
    Please visit our blog post on PR for business please visit our site:
    https://www.eastwestpr.com/blogs/
    Find us on Twitter @eastwestpr
    Jim James is the Founder and Managing Director of the EASTWEST Public Relations Group. He recently returned to the UK after 25 years in Asia where he was an entrepreneur. Whilst running EASTWEST PR, he was the Vice-Chairmanof the British Chamber of Commerce in China, he also he introduced Morgansports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of Lotus cars

    Support the show (https://www.eastwestpr.com/podcast-speakpr)



    Support the show

    Subscribe to my free newsletter

    https://www.theunnoticedentrepreneur.com/

    How to partner with a media publisher to get your brand massive exposure. Aug 22, 2020
    Show notes

    Get Noticed! Send a text.

    Imagine obtaining the credibility that the media have, without being a publisher. You can do this by partnering in ways that I will explain on this podcast. I talk about a current proposal that I am working on for an Awards with 2 Chinese media groups for domestic and international exposure. The principles apply no matter where you are. Listen to find out how you can do this for your company.
    Full show here:
    https://www.buzzsprout.com/850540/5102629

    Support the show

    Subscribe to my free newsletter

    https://www.theunnoticedentrepreneur.com/

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