The UnNoticed Entrepreneur

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From supermodels to movie marketing insights, the man with the Goldridge pen reveals where the new opportunities are in media distribution. Aug 17, 2020

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Daniel Goldman bought the adverts which launched the Vauxhall Corsa alongside supermodels Kate Moss, Naomi Campbell, Christy Turlington and Linda Evangelista. Today he runs Goldridge media and on this podcast shares the business model of movie distribution, content windows and the impact of producer to home channels on the industry and marketing of new shows.

The Motion Picture Association released a new report on the international box office and home entertainment market showing that the industry reached $101 billion USD in 2019. According to Amazon International Movie Database, since 1900 there's been an average of 2,577 films produced each year around the world.
Digital growth was capital to home entertainment, driving 14% of overall growth. Viewing data shows that 85% of children and 55% of adults are now consuming TV shows and films on mobile devices.
So these changes are creating new business models and opportunities for entrepreneurs.
Tune in to Danny's podcast, "Here comes Pod," here
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Please visit our blog post on PR for business please visit our site:
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Find us on Twitter @eastwestpr
Jim James is the Founder and Managing Director of the EASTWEST Public Relations Group. He recently returned to the UK after 25 years in Asia where he was an entrepreneur. Whilst running EASTWEST PR, he was the Vice-Chairmanof the British Chamber of Commerce in China, he also he introduced Morgansports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of Lotus cars

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Why "no one cares about your business" and how to get PR anyway. Aug 16, 2020

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Trailer for the full episode here.
The truth is that most businesses are too small be of interest to mainstream media, and this is the message shared by Caryn Marooney, co-founder and CEO of The Outcast Agency then VP of Global Comms at FB in a Techcrunch interview. But there is good news anyway for small business owners - it's called "owned media."
In America as an example, 92.47% of all companies are <24 people, 99.63% of all companies are <249 people. In other words most companies are so small that they aren't of interest to the media.
On this podcast I talk about the mindset change which business owners can take and to see not volume but value from communications, and how to break down the stages of the customer journey with our brand.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
Find us on Twitter @eastwestpr

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Why "no one cares about your business" and how to get PR anyway. Aug 15, 2020

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The truth is that most businesses are too small be of interest to mainstream media, and this is the message shared by Caryn Marooney, co-founder and CEO of The Outcast Agency then VP of Global Comms at FB in a Techcrunch interview.
In America as an example, 92.47% of all companies are <24 people, 99.63% of all companies are <249 people. In other words most companies are so small that they aren't of interest to the media.
On this podcast I talk about the mindset change which business owners can take and to see not volume but value from communications, and how to break down the stages of the customer journey with our brand.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
Find us on Twitter @eastwestpr
Jim James is the Founder and Managing Director of the EASTWEST Public Relations Group. He recently returned to the UK after 25 years in Asia where he was an entrepreneur. Whilst running EASTWEST PR, he was the Vice-Chairmanof the British Chamber of Commerce in China, he also he introduced Morgansports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of Lotus cars

Support the show

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https://www.theunnoticedentrepreneur.com/

Why Investors Love Impact.able And How You Can project the impact of your enterprise. Aug 15, 2020

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Trailer for the full show.
Catherine Griffin, Founder of ImpactableX Analytics, has a vision to help entrepreneurs demonstrate the social impact of their business with data-driven projection models.
Impact.able was developed by GoodCompany Ventures, an award-winning accelerator and innovation consortium. It has been used by leading social entrepreneurs, Impact Funds and Academics, including TSEF, Wharton, Stanford, USAID's Global Innovation Exchange, and Techstars, among several others.
Full episode Here

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How can Social Impact Projection help entrepreneurs raise money from investors? Aug 14, 2020

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Catherine Griffin, Founder of ImpactableX Analytics, has a vision to help entrepreneurs demonstrate the social impact of their business with data-driven projection models.
Impact.able was developed by GoodCompany Ventures, an award-winning accelerator and innovation consortium. It has been used by leading social entrepreneurs, Impact Funds and Academics, including TSEF, Wharton, Stanford, USAID's Global Innovation Exchange, and Techstars, among several others.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
Find us on Twitter @eastwestpr
Jim James is the Founder and Managing Director of the EASTWEST Public Relations Group. He recently returned to the UK after 25 years in Asia where he was an entrepreneur. Whilst running EASTWEST PR, he was the Vice-Chairmanof the British Chamber of Commerce in China, he also he introduced Morgansports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of Lotus cars

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It's no joke! Here is how one entrepreneur produced an infomercial for his stand up comedy business and got it registered on Apple TV. Aug 13, 2020

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It's no joke to get your show on Apple TV, but its the best way to get an Amazon ranking, here is how to do it.. Aug 13, 2020

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Wisecracking entrepreneur and author Morry Morgan joins me from Beijing, and we talk about how he has made a behind the scenes TV show for the SchoolofHardKnockKnocks which features on Apple TV, and how to get rated on the Amazon operated international movie database positioning his comedy training school as the authority in Australia.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
Find us on Twitter @eastwestpr
Jim James is the Founder and Managing Director of the EASTWEST Public Relations Group. He recently returned to the UK after 25 years in Asia where he was an entrepreneur. Whilst running EASTWEST PR, he was the Vice-Chairmanof the British Chamber of Commerce in China, he also he introduced Morgansports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of Lotus cars

Support the show (https://www.eastwestpr.com/podcast-speakpr)

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https://www.theunnoticedentrepreneur.com/

A Qnary can tell you how much you should tweet! Aug 12, 2020

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Trailer for the full episode here
Qnary and the BE Center for Global Communications (a shared initiative between Emerson College and The Blanquerna School of Communications), assert that the digital reputations of key executives should no longer be seen as mere window-dressing. In a report they said that reputations they should be considered as essential company assets that can be leveraged as part of a powerful and communicative business practice: one that has the potential to reach diverse groups in important, engaging ways.
Founder and Chairman Bant Breen is on the show talking about how Qnary, and some findings from their research including that in Asia people who follow an executive on social media are 2x more likely to purchase from that company, and that its possible to post too much to social media.
Bant and I talk about the technology platform which works by the symbiotic process between people and technology, including machine learning. They generate more content than the NYT! We also talk pricing, it's less than US$1,000 per month, and solves a problem across all social media channels.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
Find us on Twitter @eastwestpr
Jim James is the Founder and Managing Director of the EASTWEST Public Relations Group. He recently returned to the UK after 25 years in Asia where he was an entrepreneur. Whilst running EASTWEST PR, he was the Vice-Chairmanof the British Chamber of Commerce in China, he also he introduced Morgansports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of Lotus cars

Support the show (https://www.eastwestpr.com/podcast-speakpr)

Support the show

Subscribe to my free newsletter

https://www.theunnoticedentrepreneur.com/

STOP! Too many social media posts can be bad for business. A Qnary can tell you how much you should tweet! Aug 12, 2020

Show notes

Get Noticed! Send a text.

Qnary and the BE Center for Global Communications (a shared initiative between Emerson College and The Blanquerna School of Communications), assert that the digital reputations of key executives should no longer be seen as mere window-dressing. In a report they said that reputations they should be considered as essential company assets that can be leveraged as part of a powerful and communicative business practice: one that has the potential to reach diverse groups in important, engaging ways.
Founder and Chairman Bant Breen is on the show talking about how Qnary, and some findings from their research including that in Asia people who follow an executive on social media are 2x more likely to purchase from that company, and that its possible to post too much to social media.
Bant and I talk about the technology platform which works by the symbiotic process between people and technology, including machine learning. They generate more content than the NYT! We also talk pricing, it's less than US$1,000 per month, and solves a problem across all social media channels.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
Find us on Twitter @eastwestpr
Jim James is the Founder and Managing Director of the EASTWEST Public Relations Group. He recently returned to the UK after 25 years in Asia where he was an entrepreneur. Whilst running EASTWEST PR, he was the Vice-Chairmanof the British Chamber of Commerce in China, he also he introduced Morgansports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of Lotus cars

Support the show (https://www.eastwestpr.com/podcast-speakpr)

Support the show

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https://www.theunnoticedentrepreneur.com/

Zoomed out employees will be Zombies without these Internal Communications Tools. Aug 12, 2020

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Trailer for the full episode which covers:
Companies are going to have to save the sanity of their staff from zoombification and they can do that not with the standard meeting and workforce platforms but with dedicated ones like ConnecTeam and Mo.Work.
Co-Founder and CEO, Amir Nehemia, says “We are on a mission to provide managers of all business types and sizes with the tools they need to communicate, operate, engage and run their deskless workforce.”
The lines are officially blurred, tools will need to enable people to both do their work and to be engaged with the workplace and their colleagues regardless of location and composition of the workforce.
On this podcast I dive into the many features of ConnecTeam which are being used by the 40,000 person St. Johns Ambulance Service, and also the British startup Mo.Work which emphasizes the importance of recognition and rewards, and has a feature to track corporate culture by the behaviour of the people within.

If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
Find us on Twitter @eastwestpr
Jim James is the Founder and Managing Director of the EASTWEST Public Relations Group. He recently returned to the UK after 25 years in Asia where he was an entrepreneur. Whilst running EASTWEST PR, he was the Vice-Chairmanof the British Chamber of Commerce in China, he also he introduced Morgansports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of Lotus cars

Support the show

Subscribe to my free newsletter

https://www.theunnoticedentrepreneur.com/

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