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    Marketing

    The UnNoticed Entrepreneur

    Fellow entrepreneurs share their stories so that us so that we can build a better business.

    Hi – mine name is Jim James and I’m your host. In 2019 I started this podcast to help entrepreneurs learn from one another. When I started the Entrepreneurs Organization chapter in Beijing, I realized that the best insights came from people who had already done the work.

    If you’re running a business; this show is my gift to you. It’s hard enough as it is, and I hope that this podcast solves just one problem to help you on your way.

    Connect with me here:

    https://www.jimajames.com

    https://www.linkedin.com/in/jimajames

    Advertise
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    Latest Episodes:
    Why do the 17 UN Sustainable Development Goals matter so much to your reputation, and how can you demonstrate your sustainability credentials? Aug 05, 2020
    Show notes

    Get Noticed! Send a text.

    The 2030 Agenda for Sustainable Development, adopted by all United Nations Member States in 2015, provides a shared blueprint for peace and prosperity for people and the planet, now and into the future. At its heart are the 17 Sustainable Development Goals (SDGs),
    Why does this matter?

    “The brands that have not yet caught on to this, and are not thinking about how they will embed environmental and social sustainability within their business model, will not be around in the next 50 years,” Chief Marketing Officer of Unilever Keith Weed wrote in The Guardian.

    Corporate Social Responsibility used to be soft side of a company's PR activities, but with climate change, COVID and social movements like Black Lives Matter, how a company behaves has become as important as what it sells.
    In this podcast I share information about the UN SDG's and where you can check your own company's credentials; SDGfunders.org was created by Candid (formally Foundation Center) as a part of SDG Philanthropy Platform initiative and was funded by the Conrad N. Hilton Foundation, Ford Foundation, and the MasterCard Foundation.

    Sustainability programs are good for business and good for publicity. A business can enter awards which recognise and promote businesses that excel with corporate social responsibility projects. Potential awards your business could enter include:

    • International CSR Excellence Awards
    • Global Good Awards
    • Business in the Community's Responsible Business Awards(link is external)
    • Guardian Sustainable Business Awards(link is external)
    • Ethical Corporation Responsible Business Awards

    I also mention the business responsibility map which can be downloaded here.

    If you like this podcast, then subscribe to our newsletter here
    Please visit our blog post on PR for business please visit our site:
    https://www.eastwestpr.com/blogs/
    Find us on Twitter @eastwestpr
    Jim James is the Founder and Managing Director of the EASTWEST Public Relations Group. He recently returned to the UK after 25 years in Asia where he was an entrepreneur. Whilst running EASTWEST PR, he was the Vice-Chairmanof the British Chamber of Commerce in China, he also he introduced Morgansports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of Lotus cars

    Support the show (https://www.eastwestpr.com/podcast-speakpr)


    Support the show

    Subscribe to my free newsletter

    https://www.theunnoticedentrepreneur.com/

    In 2020 the world will have more 55-year-olds than 5-year-olds, so how do we market our business to these silver surfers? Aug 04, 2020
    Show notes

    Get Noticed! Send a text.

    In 2020 the world will have more 55-year-olds than 5-year-olds, and yet according to the Havas Group, only about 5% of U.S. advertising is even aimed at people over 50. In this episode addressing the Personalization module of the SPEAK|pr course, I share thoughts on marketing to people who aren't looking to go offline anytime soon.

    Why is this, but more importantly how can our own businesses cater to the silversurfers who now control 80% of the wealth in western markets like the UK and USA? It's important because this is a major trend; According to the EU, the senior citizens market will grow by 81% from 2005 to 2030 while the 18-59 year old market will only increase 7%
    I share the true story of how I demonstrated a wireless router and antennae to a woman in her 70's at a campsite in Aberystwyth, Wales, and what that taught me about marketing to seniors.
    Most marketing is aimed at the young and the impressionable. According to Forrester research, 55% and 54% of those less than 31 and 31-39, respectively, say they “enjoy trying new brands or products.” That number drops to 39% for those aged 54-63 and 31% for the 64-74 set. So is it harder to get old people to adopt new products and services?
    I argue that it isn't harder, but it does take a different approach and even using technologies like talkify and natural readers. to compensate for the effects of ageing on hearing and eyesight.
    So thinking back to the campsite…I think the key lessons we can think about when marketing to older generation are: Simplicity, Trust, Support.
    If you like this podcast, then subscribe to our newsletter here
    Please visit our blog post on PR for business please visit our site:
    https://www.eastwestpr.com/blogs/
    Find us on Twitter @eastwestpr
    Jim James is the Founder and Managing Director of the EASTWEST Public Relations Group. He recently returned to the UK after 25 years in Asia where he was an entrepreneur. Whilst running EASTWEST PR, he was the Vice-Chairmanof the British Chamber of Commerce in China, he also he introduced Morgansports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO ofLotus cars

    Support the show (https://www.eastwestpr.com/podcast-speakpr)

    Support the show

    Subscribe to my free newsletter

    https://www.theunnoticedentrepreneur.com/

    In 2020 the world will have more 55-year-olds than 5-year-olds, so how do we market our business to these silver surfers? Aug 04, 2020
    Show notes

    Get Noticed! Send a text.

    In 2020 the world will have more 55-year-olds than 5-year-olds, and yet according to the Havas Group, only about 5% of U.S. advertising is even aimed at people over 50. In this episode addressing the Personalization module of the SPEAK|pr course, I share thoughts on marketing to people who aren't looking to go offline anytime soon.

    Why is this, but more importantly how can our own businesses cater to the silversurfers who now control 80% of the wealth in western markets like the UK and USA? It's important because this is a major trend; According to the EU, the senior citizens market will grow by 81% from 2005 to 2030 while the 18-59 year old market will only increase 7%
    I share the true story of how I demonstrated a wireless router and antennae to a woman in her 70's at a campsite in Aberystwyth, Wales, and what that taught me about marketing to seniors.
    Most marketing is aimed at the young and the impressionable. According to Forrester research, 55% and 54% of those less than 31 and 31-39, respectively, say they “enjoy trying new brands or products.” That number drops to 39% for those aged 54-63 and 31% for the 64-74 set. So is it harder to get old people to adopt new products and services?
    I argue that it isn't harder, but it does take a different approach and even using technologies like talkify and natural readers. to compensate for the effects of ageing on hearing and eyesight.
    So thinking back to the campsite…I think the key lessons we can think about when marketing to older generation are: Simplicity, Trust, Support.
    If you like this podcast, then subscribe to our newsletter here
    Please visit our blog post on PR for business please visit our site:
    https://www.eastwestpr.com/blogs/
    Find us on Twitter @eastwestpr
    Jim James is the Founder and Managing Director of the EASTWEST Public Relations Group. He recently returned to the UK after 25 years in Asia where he was an entrepreneur. Whilst running EASTWEST PR, he was the Vice-Chairmanof the British Chamber of Commerce in China, he also he introduced Morgansports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of Lotus cars

    Support the show (https://www.eastwestpr.com/podcast-speakpr)



    Support the show

    Subscribe to my free newsletter

    https://www.theunnoticedentrepreneur.com/

    What gets measured gets done! Find out how your PR productivity can be measured by the Activity Communications Index Aug 04, 2020
    Show notes

    Get Noticed! Send a text.

    What gets measured gets done, and PR productivity can be monitored by the Activity Communications Index. On this episode, I share what happened to our public relations activity when I went to wonderful Wales for a weeks holiday with the family.
    I include the tools which I've used to automate content distribution and the performance of that content in my absence including Repurpose.io and ZOHO. Overall I found that my metrics have held up but that there are sales leads which I should have in my CRM but which aren't for some reason being captured which is an indication that my funnel isn't working properly and that my content strategy needs work. I share that the website is now really only one part of the communications ecosystem that we have to service whilst we are away, and the ACI is a tool which helps to keep a tabs on all the channels which we are using.
    The ACI formula:
    content x frequency x channels.
    On the subject of creating better content, I am excited to be interviewing the Kate Bradley CEO of Lately.ai in an upcoming podcast to explain how I can do this better.
    If you like this podcast, then subscribe to our newsletter here
    Please visit our blog post on PR for business please visit our site:
    https://www.eastwestpr.com/blogs/
    Find us on Twitter @eastwestpr
    Jim James is the Founder and Managing Director of the EASTWEST Public Relations Group. He recently returned to the UK after 25 years in Asia where he was an entrepreneur. Whilst running EASTWEST PR, he was the Vice-Chairmanof the British Chamber of Commerce in China, he also he introduced Morgansports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of Lotus cars

    Support the show (https://www.eastwestpr.com/podcast-speakpr)

    Support the show

    Subscribe to my free newsletter

    https://www.theunnoticedentrepreneur.com/

    How to manage your virtual PR teams using the Active Communications Index, and take a vacation whilst doing so. Aug 03, 2020
    Show notes

    Get Noticed! Send a text.

    What gets measured gets done, and PR productivity can be monitored by the Activity Communications Index. On this episode, I share what happened to our public relations activity when I went to wonderful Wales for a weeks holiday with the family.
    I include the tools which I've used to automate content distribution and the performance of that content in my absence including Repurpose.io and ZOHO. Overall I found that my metrics have held up but that there are sales leads which I should have in my CRM but which aren't for some reason being captured which is an indication that my funnel isn't working properly and that my content strategy needs work. I share that the website is now really only one part of the communications ecosystem that we have to service whilst we are away, and the ACI is a tool which helps to keep a tabs on all the channels which we are using.
    The ACI formula:
    content x frequency x channels.
    On the subject of creating better content, I am excited to be interviewing the Kate Bradley CEO of Lately.ai in an upcoming podcast to explain how I can do this better.
    If you like this podcast, then subscribe to our newsletter here
    Please visit our blog post on PR for business please visit our site:
    https://www.eastwestpr.com/blogs/
    Find us on Twitter @eastwestpr
    Jim James is the Founder and Managing Director of the EASTWEST Public Relations Group. He recently returned to the UK after 25 years in Asia where he was an entrepreneur. Whilst running EASTWEST PR, he was the Vice-Chairman of the British Chamber of Commerce in China, he also he introduced Morgan sports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of Lotus cars

    Support the show

    Subscribe to my free newsletter

    https://www.theunnoticedentrepreneur.com/

    The worlds most industrious storyteller explains how brand bewitchery will build your business Part III Jul 31, 2020
    Show notes

    Get Noticed! Send a text.

    Park Howell, founder of Business of Story, believes that inside every great company there is blockbuster story waiting to be told. We are going to explore the contents of his new book 'Brand Bewitchery' and you can learn how to use his Story Cycle system on your own business.
    For 35 years, Park has helped thousands of purpose-driven leaders master their business storytelling. It's how you can attract and retain top talent, connect with your ideal customers, and grow through a shared narrative that everyone can buy into and prosper from.
    On offer to listeners is a business storytelling workbook, written by Park Howell, which will guide you through his proven 10-step Story Cycle system to clarify your story, grow revenue and amplify your impact.
    “We are no longer just a used car dealership for credit-risk buyers, but a vehicle to their financial freedom, and we've quadrupled our growth, says ”André-Martin Hobbs
    Auto, Pret, Partez, Quebec, CA.
    It's the power of story and how to create yours which Park will talk with me about on this episode.

    If you like this podcast, then subscribe to our newsletter here
    Please visit our blog post on PR for business please visit our site:
    https://www.eastwestpr.com/blogs/
    Find us on Twitter @eastwestpr
    Jim James is the Founder and Managing Director of the EASTWEST Public Relations Group. He recently returned to the UK after 25 years in Asia where he was an entrepreneur. Whilst running EASTWEST PR, he was the Vice-Chairman of the British Chamber of Commerce in China, he also he introduced Morgan sports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of Lotus cars

    Support the show

    Subscribe to my free newsletter

    https://www.theunnoticedentrepreneur.com/

    The worlds most industrious storyteller explains how brand bewitchery will build your business Part II Jul 29, 2020
    Show notes

    Get Noticed! Send a text.

    Park Howell, founder of Business of Story, believes that inside every great company there is blockbuster story waiting to be told. We are going to explore the contents of his new book 'Brand Bewitchery' and you can learn how to use his Story Cycle system on your own business.
    For 35 years, Park has helped thousands of purpose-driven leaders master their business storytelling. It's how you can attract and retain top talent, connect with your ideal customers, and grow through a shared narrative that everyone can buy into and prosper from.
    On offer to listeners is a business storytelling workbook, written by Park Howell, which will guide you through his proven 10-step Story Cycle system to clarify your story, grow revenue and amplify your impact.
    “We are no longer just a used car dealership for credit-risk buyers, but a vehicle to their financial freedom, and we've quadrupled our growth, says ”André-Martin Hobbs
    Auto, Pret, Partez, Quebec, CA.
    It's the power of story and how to create yours which Park will talk with me about on this episode.

    If you like this podcast, then subscribe to our newsletter here
    Please visit our blog post on PR for business please visit our site:
    https://www.eastwestpr.com/blogs/
    Find us on Twitter @eastwestpr
    Jim James is the Founder and Managing Director of the EASTWEST Public Relations Group. He recently returned to the UK after 25 years in Asia where he was an entrepreneur. Whilst running EASTWEST PR, he was the Vice-Chairman of the British Chamber of Commerce in China, he also he introduced Morgan sports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of Lotus cars

    Support the show

    Subscribe to my free newsletter

    https://www.theunnoticedentrepreneur.com/

    How can I take a holiday and still stay in the news? Here is how I am using batch processing and marketing automation tools. Jul 28, 2020
    Show notes

    Get Noticed! Send a text.

    On this episode, I will share how I am planning to get away to Wales on vacation for 7 days in a campervan but keep serving my clients and audience with this show and other information.

    "You would not build a house without a blueprint, and yet many companies rush into marketing automation without a plan. Marketing automation is a tool that requires careful planning for it to be successful." Jason Kort Former Editor, Marketing Automation Times.
    I am sharing my experience of batch processing and implementing automation, and find that there are a number of companies which take this to the next level which is campaign 'orchestration.' Plainly I need to take Mr Kort's advice and get a plan.
    My ambitions are more modest, but I explain the strategy which I am adopting to ensure that whilst I am on vacation my brand doesn't take a break too; by planning and creating content in advance and scheduling it. I share how I have a modified my chatbot with the help of a Ukrainian consultant to answer low-level questions for customer support.

    On my return I will start to look at companies like the French company Batch which provides a specialized push notifications engagement platform for mobile & web across 25 countries. Batch lets clients orchestrate push notifications & in-app messaging campaigns with immediate, scheduled, recurring, trigger or transactional modes. Basic package is free, and there are packages at Euro 24 pcm up to Euro 795. Dutch leading media group Telegraaf Media Groep, editor of the country’s largest daily morning newspaper De Telegraaf has chosen Batch to power mobile breaking news for its 7M monthly readers.
    It's important to take a break; and let technology step in to share the work load.
    If you like this podcast, then subscribe to our newsletter here
    Please visit our blog post on PR for business please visit our site:
    https://www.eastwestpr.com/blogs/
    Find us on Twitter @eastwestpr
    Jim James is the Founder and Managing Director of the EASTWEST Public Relations Group. He recently returned to the UK after 25 years in Asia where he was an entrepreneur. Whilst running EASTWEST PR, he was the Vice-Chairman of the British Chamber of Commerce in China, he also he introduced Morgan sports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of Lotus cars

    Support the show

    Subscribe to my free newsletter

    https://www.theunnoticedentrepreneur.com/

    The worlds most industrious storyteller explains how brand bewitchery will build your business Part I Jul 27, 2020
    Show notes

    Get Noticed! Send a text.

    Park Howell, founder of Business of Story, believes that inside every great company there is blockbuster story waiting to be told. We are going to explore the contents of his new book 'Brand Bewitchery' and you can learn how to use his Story Cycle system on your own business.
    For 35 years, Park has helped thousands of purpose-driven leaders master their business storytelling. It's how you can attract and retain top talent, connect with your ideal customers, and grow through a shared narrative that everyone can buy into and prosper from.
    On offer to listeners is a business storytelling workbook, written by Park Howell, which will guide you through his proven 10-step Story Cycle system to clarify your story, grow revenue and amplify your impact.
    “We are no longer just a used car dealership for credit-risk buyers, but a vehicle to their financial freedom, and we've quadrupled our growth, says ”André-Martin Hobbs
    Auto, Pret, Partez, Quebec, CA.
    It's the power of story and how to create yours which Park will talk with me about on this episode.

    If you like this podcast, then subscribe to our newsletter here
    Please visit our blog post on PR for business please visit our site:
    https://www.eastwestpr.com/blogs/
    Find us on Twitter @eastwestpr
    Jim James is the Founder and Managing Director of the EASTWEST Public Relations Group. He recently returned to the UK after 25 years in Asia where he was an entrepreneur. Whilst running EASTWEST PR, he was the Vice-Chairman of the British Chamber of Commerce in China, he also he introduced Morgan sports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of Lotus cars

    Support the show

    Subscribe to my free newsletter

    https://www.theunnoticedentrepreneur.com/

    How can I take a holiday and still stay in the news? Here is how I am using batch processing and marketing automation tools. Jul 25, 2020
    Show notes

    Get Noticed! Send a text.

    On this episode, I will share how I am planning to get away to Wales on vacation for 7 days in a campervan but keep serving my clients and audience with this show and other information.

    "You would not build a house without a blueprint, and yet many companies rush into marketing automation without a plan. Marketing automation is a tool that requires careful planning for it to be successful." Jason Kort Former Editor, Marketing Automation Times.
    I am sharing my experience of batch processing and implementing automation, and find that there are a number of companies which take this to the next level which is campaign 'orchestration.' Plainly I need to take Mr Kort's advice and get a plan.
    My ambitions are more modest, but I explain the strategy which I am adopting to ensure that whilst I am on vacation my brand doesn't take a break too; by planning and creating content in advance and scheduling it. I share how I have a modified my chatbot with the help of a Ukrainian consultant to answer low-level questions for customer support.

    On my return I will start to look at companies like the French company Batch which provides a specialized push notifications engagement platform for mobile & web across 25 countries. Batch lets clients orchestrate push notifications & in-app messaging campaigns with immediate, scheduled, recurring, trigger or transactional modes. Basic package is free, and there are packages at Euro 24 pcm up to Euro 795. Dutch leading media group Telegraaf Media Groep, editor of the country’s largest daily morning newspaper De Telegraaf has chosen Batch to power mobile breaking news for its 7M monthly readers.
    It's important to take a break; and let technology step in to share the work load.
    If you like this podcast, then subscribe to our newsletter here
    Please visit our blog post on PR for business please visit our site:
    https://www.eastwestpr.com/blogs/
    Find us on Twitter @eastwestpr
    Jim James is the Founder and Managing Director of the EASTWEST Public Relations Group. He recently returned to the UK after 25 years in Asia where he was an entrepreneur. Whilst running EASTWEST PR, he was the Vice-Chairman of the British Chamber of Commerce in China, he also he introduced Morgan sports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of Lotus cars

    Support the show

    Subscribe to my free newsletter

    https://www.theunnoticedentrepreneur.com/

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