The UnNoticed Entrepreneur

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How to partner with a media publisher to get your brand massive exposure. Aug 22, 2020

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Imagine obtaining the credibility that the media have, without being a publisher. You can do this by partnering in ways that I will explain on this podcast. I talk about a current proposal that I am working on for an Awards with 2 Chinese media groups for domestic and international exposure. The principles apply no matter where you are. Listen to find out how you can do this for your company.

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Please visit our blog post on PR for business please visit our site:
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Find us on Twitter @eastwestpr
Jim James is the Founder and Managing Director of the EASTWEST Public Relations Group. He recently returned to the UK after 25 years in Asia where he was an entrepreneur. Whilst running EASTWEST PR, he was the Vice-Chairmanof the British Chamber of Commerce in China, he also he introduced Morgansports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of Lotus cars

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Which #hashtag should you use to get your content followed on social? Aug 22, 2020

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Hashtags help to index content on the internet much like Library of Congress numbers or the dewey decimal index books, and were introduced in in the summer of 2007 by Chris Messina. This podcast talks to the use of #, how to choose them, and which technology apps can help including Hashagify.me and Ritetag.
#1 # of all time is #love (1.7B posts)
On Linkedin:
#Innovation – 38,600,000
#Management – 36,000,000
#DigitalMarketing – 27,500,000

So think carefully before randomly adding # - this is a science not just a simple octothorpe!
SPEAK|Pr is for business owners to unlock the value in their business brought to you by entrepreneur Jim James.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
Find us on Twitter @eastwestpr

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#Howto #Love #Hashtags for your #contentmarketing. Aug 21, 2020

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#TweetPromotion. #CovidHeroes gained 15 million retweets in 24 hours with this new Blockchain powered hashtag service. Aug 20, 2020

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Social Pay by Singapore company Zilliqa provides incentives for #amplification by rewarding people with bitcoin-like currency delivered by their bitcoin wallets underpinned by blockchain. It all sounds like sci fi but Social Pay delivered 15 million tweet engagements and cash donations for the Singapore Red Cross #CovidHeroes within 24 hours.
Listen to Colin Miles, Chief Commercial Officer and Co-CEO based in Singapore, explain.
SPEAK|pr is for business owners to learn about tools and technologies they can use to level the playing field with the big guys.
Trailer for the show here
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
Find us on Twitter @eastwestpr
Jim James is the Founder and Managing Director of the EASTWEST Public Relations Group. He recently returned to the UK after 25 years in Asia where he was an entrepreneur. Whilst running EASTWEST PR, he was the Vice-Chairmanof the British Chamber of Commerce in China, he also he introduced Morgansports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of Lotus cars

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#TweetPromotion. #CovidHeroes gained 15 million retweets in 24 hours with this new Blockchain powered hashtag service. Aug 20, 2020

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Get Noticed! Send a text.

Social Pay by Singapore company Zilliqa provides incentives for #amplification by rewarding people with bitcoin-like currency delivered by their bitcoin wallets underpinned by blockchain. It all sounds like sci fi but Social Pay delivered 15 million tweet engagements and cash donations for the Singapore Red Cross #CovidHeroes within 24 hours.
Listen to Colin Miles, Chief Commercial Officer and Co-CEO based in Singapore, explain.
SPEAK|pr is for business owners to learn about tools and technologies they can use to level the playing field with the big guys.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
Find us on Twitter @eastwestpr
Jim James is the Founder and Managing Director of the EASTWEST Public Relations Group. He recently returned to the UK after 25 years in Asia where he was an entrepreneur. Whilst running EASTWEST PR, he was the Vice-Chairmanof the British Chamber of Commerce in China, he also he introduced Morgansports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of Lotus cars

Support the show (https://www.eastwestpr.com/podcast-speakpr)

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https://www.theunnoticedentrepreneur.com/

How to deliver customer service action which exceeds the adverts, and generates positive publicity. Aug 19, 2020

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Trailer: Reputations take years to build and can be destroyed in minutes. Paul Hourihane of RemarkAsiaPacific explains the 6 aspects of a reputation, and also how the CX Academy is training staff on how to “deliver action which exceeds the adverts.”
Full show here.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
Find us on Twitter @eastwestpr
Jim James is the Founder and Managing Director of the EASTWEST Public Relations Group. He recently returned to the UK after 25 years in Asia where he was an entrepreneur. Whilst running EASTWEST PR, he was the Vice-Chairmanof the British Chamber of Commerce in China, he also he introduced Morgansports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO ofLotus cars

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Subscribe to my free newsletter

https://www.theunnoticedentrepreneur.com/

How to deliver customer service action which exceeds the adverts, and generates positive publicity. Aug 19, 2020

Show notes

Get Noticed! Send a text.

Reputations take years to build and can be destroyed in minutes. Paul Hourihane of RemarkAsiaPacific explains the 6 aspects of a reputation, and also how the CX Academy is training staff on how to deliver action which exceeds the adverts.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
Find us on Twitter @eastwestpr
Jim James is the Founder and Managing Director of the EASTWEST Public Relations Group. He recently returned to the UK after 25 years in Asia where he was an entrepreneur. Whilst running EASTWEST PR, he was the Vice-Chairmanof the British Chamber of Commerce in China, he also he introduced Morgansports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of Lotus cars

Support the show (https://www.eastwestpr.com/podcast-speakpr)

Support the show

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https://www.theunnoticedentrepreneur.com/

When you need the right freelance consultant, call the PR Cavalry and fire over 700 data points to get the right troops for your campaign. Aug 18, 2020

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Nigel Sarbutts has a cavalry of over 1,600 public relations freelancers which clients can select from by using over 700 data points on their PR Cavalry Heat Map.

The system matches over 700 data points to create The PR Cavalry Heat Map which clients can view in a number of different ways to ensure that they are selecting the right consultant.

Nigel tells of one PPE company which had an amazing 24 hour turnaround from pr freelancer Sarah, who garnered coverage on national TV. At day rates as competitive as GBP400, PR Cavalry is a real option for business owners who are looking for amazing value and service.
Trailer for this show here:
https://www.prcavalry.com/
Twitter: @nigelsarbutts

Support the show (https://www.eastwestpr.com/podcast-speakpr)

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When you need the right freelance consultant, call the PR Cavalry and fire over 700 data points to get the right troops for your campaign. Aug 18, 2020

Show notes

Get Noticed! Send a text.

Nigel Sarbutts has a cavalry of over 1,600 public relations freelancers which clients can select from by using over 700 data points on their PR Cavalry Heat Map.

The system matches over 700 data points to create The PR Cavalry Heat Map which clients can view in a number of different ways to ensure that they are selecting the right consultant.

Support the show

Subscribe to my free newsletter

https://www.theunnoticedentrepreneur.com/

From supermodels to movie marketing insights, the man with the Goldridge pen reveals all. Aug 17, 2020

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Trailer for show: here
Daniel Goldman bought the adverts which launched the Vauxhall Corsa alongside supermodels Kate Moss, Naomi Campbell, Christy Turlington and Linda Evangelista. Today he runs Goldridge media and on this podcast shares the business model of movie distribution, content windows and the impact of producer to home channels on the industry and marketing of new shows.

The Motion Picture Association released a new report on the international box office and home entertainment market showing that the industry reached $101 billion USD in 2019. According to Amazon International Movie Database, since 1900 there's been an average of 2,577 films produced each year around the world.
Digital growth was capital to home entertainment, driving 14% of overall growth. Viewing data shows that 85% of children and 55% of adults are now consuming TV shows and films on mobile devices.
So these changes are creating new business models and opportunities for entrepreneurs.
Tune in to Danny's podcast, "Here comes Pod," here
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
Find us on Twitter @eastwestpr
Jim James is the Founder and Managing Director of the EASTWEST Public Relations Group. He recently returned to the UK after 25 years in Asia where he was an entrepreneur. Whilst running EASTWEST PR, he was the Vice-Chairmanof the British Chamber of Commerce in China, he also he introduced Morgansports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of Lotus cars

Support the show

Subscribe to my free newsletter

https://www.theunnoticedentrepreneur.com/

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