The UnNoticed Entrepreneur

Latest Episodes:

Schools can learn these crisis PR strategies to reduce stress for parents and students. Sep 03, 2020

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There are some simple ways that schools can keep everyone calm during COVID times, and that is by using the same techniques companies use for crisis management. In this episode, I will share best practice deployed by corporations and also from my experiences of how the schools in China handled the daily crisis of pollution impacting schools.
There is plenty of documentation online to help prepare. In the UK the Government has developed the Digital Resilience Framework and publishes guidance to schools, and schools too are sharing openly like Singapore the American School. I share the work being done by the Girls Day School Trust which is using Issu online magazine software to share information.
Crisis management is all about continuity, and I share practical guidance on how to create timed, structured and coherent plans for schools and other organizations as we head back to school and work, and show our kids that we've got this crisis under control; relax and have fun.
About the host:
SPEAK|Pr is for business owners to unlock the value in their business brought to you by entrepreneur and Founder of EASTWEST Public Relations Jim James.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
Find us on TwitterÂ @eastwestpr

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How can a University build a loyal and vibrant alumnus when students can't get to campus? Sep 03, 2020

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Get Noticed! Send a text.

Dedicated platforms provide the solution to building tribes. One example is that they enable education institutions to overcome the financial pressures being felt as students start to question the costs of education when they can't go to class, meet their lecturers and simply take online classes. The answer lies in community marketing.
In this episode, I look at Hivebrite , Tribe.so and in cursory fashion at Honeycommb which offer organizations platforms to facilitate community building. I raise this as part of public relations because in my view there are 3 audiences for PR; internal, partners, external. At this time internal audiences need an entirely different approach to communications and community building.
Trailer for the full show here
SPEAK|Pr is for business leaders to unlock the value in their organization using effective communications and is hosted by entrepreneur Jim James.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
Find us on Twitter @eastwestpr

Support the show

Subscribe to my free newsletter

https://www.theunnoticedentrepreneur.com/

How can a University build a loyal and vibrant alumnus when students can't get to campus? Sep 02, 2020

Show notes

Get Noticed! Send a text.

Dedicated platforms provide the solution to building tribes. One example is that they enable education institutions to overcome the financial pressures being felt as students start to question the costs of education when they can't go to class, meet their lecturers and simply take online classes. The answer lies in community marketing.
In this episode, I look at Hivebrite , Tribe.so and in cursory fashion at Honeycommb which offer organizations platforms to facilitate community building. I raise this as part of public relations because in my view there are 3 audiences for PR; internal, partners, external. At this time internal audiences need an entirely different approach to communications and community building.
SPEAK|Pr is for business leaders to unlock the value in their organization using effective communications and is hosted by entrepreneur Jim James.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
Find us on Twitter @eastwestpr

Support the show

Subscribe to my free newsletter

https://www.theunnoticedentrepreneur.com/

5 tips to get you on air with your local radio station. Sep 02, 2020

Show notes

Get Noticed! Send a text.

Video didn't kill the radio star; it went digital instead! Robert Pittman, CEO of iHeartMedia, said, “Radio is about keeping you company, while on-demand music is about escaping from everyone else." This is why it's the perfect medium for public relations; because we want our audience to relax in our company and to engage with our work.
On this podcast, I share why radio still reaches 93% of audiences, it's role in education programmes, and 5 tips for getting ready to go on air based on my own experience both of preparing clients and being on the BBC Radio both from China and the UK.
Trailer for the full show here
SPEAK|Pr is for business owners to unlock the value in their business and is hosted by Jim James, the entrepreneurial PR counsel.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
@eastwestpr

Support the show

Subscribe to my free newsletter

https://www.theunnoticedentrepreneur.com/

5 tips to get you on air with your local radio station. Sep 01, 2020

Show notes

Get Noticed! Send a text.

Video didn't kill the radio star; it went digital instead! Robert Pittman, CEO of iHeartMedia, said, “Radio is about keeping you company, while on-demand music is about escaping from everyone else." This is why it's the perfect medium for public relations; because we want our audience to relax in our company and to engage with our work.
On this podcast, I share why radio still reaches 93% of audiences, it's role in education programmes, and 5 tips for getting ready to go on air based on my own experience both of preparing clients and being on the BBC Radio both from China and the UK.
SPEAK|Pr is for business owners to unlock the value in their business and is hosted by Jim James, the entrepreneurial PR counsel.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
@eastwestpr

Support the show

Subscribe to my free newsletter

https://www.theunnoticedentrepreneur.com/

4 ways to get connected in the biggest business community in the world. Sep 01, 2020

Show notes

Get Noticed! Send a text.

Linkedin has over 575m users and each person has a Social Selling Index. This link should take you to yours. Mine stands at 80/100. How are you doing? We're working to improve the SSI for our clients and in this episode of SPEAK|pr I share how we are completing the clients profiles, adding connections and curating content.
The SSI comprises of:

Establishing your brand.
Finding the right people.
Engage with insights.
Build relationship.

Trailer for the full show here
Let us know if we can help you.
About this show:
SPEAK|Pr is for business owners to #getnoticed and is brought to you by EASTWEST PR Agency owner and entrepreneur Jim James who has started 8 businesses on 3 continents.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/

Support the show

Subscribe to my free newsletter

https://www.theunnoticedentrepreneur.com/

4 ways to get connected in the biggest business community in the world. Aug 31, 2020

Show notes

Get Noticed! Send a text.

Establishing your brand.
Finding the right people.
Engage with insights.
Build relationship.

Let us know if we can help you.
About this show:
SPEAK|Pr is for business owners to #getnoticed and is brought to you by EASTWEST PR Agency owner and entrepreneur Jim James who has started 8 businesses on 3 continents.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/

Support the show

Subscribe to my free newsletter

https://www.theunnoticedentrepreneur.com/

To TikTok or not to TikTok? If you want promote to 2 billion subscribers here are some things you should know. Aug 29, 2020

Show notes

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With over 2 billion downloads worldwide, TikTok has to be a consideration for every company as a marketing channel. On this episode I am going to share what I found in the 11 modules housed on the TikTok Business Portal, and talk about the 3 ways companies are using TikTok for branding, publicity and direct sales.
TikTok users spend 45 minutes on the app on avera
Over 63% of TikTok users are between the ages of 10 and 29
Females on TikTok outnumber males nearly 2:1 in the U.S.
These brands are using TikTok already:
KFC Germany, Silver Swan brand in the Philippines , VinFast e scooters in Vietnam, Iberdrola for World Environment Day, Nike, L’Oreal, Rexona, KIA in Korea, Mercedes in Europe, Amazon Prime, Studio Canal in Germany,
So should you?
Trailer for the full show here
About the show:
SPEAK|Pr is for business owners to #getnoticed and is brought to you by entrepreneur Jim James who has started 8 businesses on 3 continents out of the same suitcase.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/

Support the show

Subscribe to my free newsletter

https://www.theunnoticedentrepreneur.com/

To TikTok or not to TikTok? Is this the 2 billion download question facing your company? Aug 28, 2020

Show notes

Get Noticed! Send a text.

With over 2 billion downloads worldwide, TikTok has to be a consideration for every company as a marketing channel. On this episode I am going to share what I found in the 11 modules housed on the TikTok Business Portal, and talk about the 3 ways companies are using TikTok for branding, publicity and direct sales.
TikTok users spend 45 minutes on the app on avera
Over 63% of TikTok users are between the ages of 10 and 29
Females on TikTok outnumber males nearly 2:1 in the U.S.
These brands are using TikTok already:
KFC Germany, Silver Swan brand in the Philippines , VinFast e scooters in Vietnam, Iberdrola for World Environment Day, Nike, L’Oreal, Rexona, KIA in Korea, Mercedes in Europe, Amazon Prime, Studio Canal in Germany,
So should you?
About the show:
SPEAK|Pr is for business owners to #getnoticed and is brought to you by entrepreneur Jim James who has started 8 businesses on 3 continents out of the same suitcase.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/

Support the show

Subscribe to my free newsletter

https://www.theunnoticedentrepreneur.com/

Which 8,000 companies offer free martech tools and how to use them? Aug 28, 2020

Show notes

Get Noticed! Send a text.

Scott Brinker explains the 2nd golden age of martech, and why freemium models mean there are close to 8,000 companies offering free software to business owners to get their companies noticed. Scott shares which 4 key capabilities all companies should adopt, and talks about how marketing apps are transitioning to platforms which are easy for business owners to use. As we know over 96% of all companies are less than 150 staff, so these apps are for SME's and level the playing field with the Fortune 500.

Scott is VP Platform Ecosystem at HubSpot; Editor at chiefmartec.com; Program Chair of MarTech. You can find the articles and directory of the 8,000 at Chiefmartec.

About the host:
SPEAK|Pr is for business owners to #getnoticed and is brought to you by entrepreneur Jim James who has started 8 businesses on 3 continents out of the same suitcase.
Trailer for the full show here.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/

Support the show

Subscribe to my free newsletter

https://www.theunnoticedentrepreneur.com/

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