The UnNoticed Entrepreneur

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Should you use logic or hedonic messages in your brochure, and which colours are best to choose? Sep 18, 2020

Show notes

Should you use logic or hedonic messages in your brochure, and which colours are best to choose? And why is it part of public relations? I answer these questions on this episode of SPEAK|pr and include a reference to the Cugelman emotion map which asks which state of mind do you want to put your audience into when they relating to your company. I also look at which colours are going to reflect the way that your company is viewed, even only by the subconscious mind; it's all part of the psychology behind public relations.
Insecure: High-arousal, painful emotions: Red…
Optimistic: High-arousal, pleasurable emotions. GREEN
Pessimistic: Low-arousal, painful emotions: Black grey
Secure: low-arousal, pleasurable emotions: Blue

SPEAK|Pr is for leaders to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/

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Does your organization create rituals which generate participation and fellowship? Here's why it should. Sep 18, 2020

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Ritual communication creates 'sharing, participation, association and fellowship' according to James W. Carey, and this is just what organizations need to do in COVID times. Yet many companies are focused on simple transmission ie. sharing the information and not considering the emotional response. As my daughters showed me this evening with the ritual they created for the passing of the Platy fish, people want events to have meaning beyond words.
In this podcast, I look at the works of Herbert Marshall McLuhan who wrote The Guttenberg Galaxy and coined the term "the medium is the message". I look at how technology itself is changing the underlying uses of communication and how organizations can take measures to establish rituals which define and protect culture.
The irony is that as communication via platforms becomes more tribal (also a McLuhan phrase), it's also becoming less ritualized and more based on the formula for performance. The final social media send-off of a bin collector after 34 years of service is used to illustrate my view that we need to ensure rituals somehow survive lest organizations end up in the bin.
Listen to the full episode here.
SPEAK|Pr is for leaders to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
Find us on Twitter @eastwestpr

Support the show

Subscribe to my free newsletter

https://www.theunnoticedentrepreneur.com/

Does your organization create rituals which generate participation and fellowship? Here's why it should. Sep 17, 2020

Show notes

Get Noticed! Send a text.

Ritual communication creates 'sharing, participation, association and fellowship' according to James W. Carey, and this is just what organizations need to do in COVID times. Yet many companies are focused on simple transmission ie. sharing the information and not considering the emotional response. As my daughters showed me this evening with the ritual they created for the passing of the Platy fish, people want events to have meaning beyond words.
In this podcast, I look at the works of Herbert Marshall McLuhan who wrote The Guttenberg Galaxy and coined the term "the medium is the message". I look at how technology itself is changing the underlying uses of communication and how organizations can take measures to establish rituals which define and protect culture.
The irony is that as communication via platforms becomes more tribal (also a McLuhan phrase), it's also becoming less ritualized and more based on the formula for performance. The final social media send-off of a bin collector after 34 years of service is used to illustrate my view that we need to ensure rituals somehow survive lest organizations end up in the bin.
SPEAK|Pr is for leaders to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
Find us on Twitter @eastwestpr

Support the show

Subscribe to my free newsletter

https://www.theunnoticedentrepreneur.com/

Building a personal brand in the dreaded world of wealth management in Shanghai. Sep 17, 2020

Show notes

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Wealth Without Borders (TM) is a new brand being built in Shanghai by Howard Whiteson, a Senior Wealth Manager of the DeVere wealth management group. We discuss how he uses sideways marketing, community development, and educational work to build his reputation and funnel of potential clients.
Listen to this show if you are building a brand for your own franchise.
Trailer for the full show here.
SPEAK|Pr is for business owners to unlock the value in their business brought to you by entrepreneur Jim James.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
Find us on Twitter @eastwestpr

Support the show

Subscribe to my free newsletter

https://www.theunnoticedentrepreneur.com/

Building a personal brand in the dreaded world of wealth management in Shanghai. Sep 16, 2020

Show notes

Get Noticed! Send a text.

Wealth Without Borders (TM) is a new brand being built in Shanghai by Howard Whiteson, a Senior Wealth Manager of the DeVere wealth management group. We discuss how he uses sideways marketing, community development, and educational work to build his reputation and funnel of potential clients.
Listen to this show if you are building a brand for your own franchise.
SPEAK|Pr is for leaders to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
Find us on Twitter @eastwestpr

Support the show

Subscribe to my free newsletter

https://www.theunnoticedentrepreneur.com/

What's next? This time it's my turn to be interviewed ...is this good PR? Sep 16, 2020

Show notes

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Suzy Goulding, Business Unit Director Singapore of MullenLowe salt and Andrew Clark, Partner at AsiaWorks Television, kindly interviewed me for their podcast "What's next".
We talk about the future of agencies (it's uber), training clients to manage their own PR (which seems odd) and having hairstyles like the New Romantics (which as Suzy points out, with my follically challenged situation, make this even odder).
It's a fun 3-way banter and they really know how to produce a great show.
You can find all their shows here:
Trailer for the full show here.
SPEAK|Pr is for business owners to unlock the value in their business brought to you by entrepreneur Jim James.
If you like this podcast, then subscribe to our newsletter here.
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
Find us on Twitter @eastwestpr

Support the show

Subscribe to my free newsletter

https://www.theunnoticedentrepreneur.com/

What's next? This time it's my turn to be interviewed ...is this good PR? Sep 15, 2020

Show notes

Get Noticed! Send a text.

Suzy Goulding, Business Unit Director Singapore of MullenLowe salt and Andrew Clark, Partner at AsiaWorks Television, kindly interviewed me for their podcast "What's next.
We talk about the future of agencies (it's uber), training clients to manage their own PR (which seems odd) and having hairstyles like the New Romantics (which as Suzy points out, with my follically challenged situation, make this even odder).
It's a fun 3-way banter and they really know how to produce a great show.
You can find all their shows here:
SPEAK|Pr is for business owners to unlock the value in their business brought to you by entrepreneur Jim James.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
Find us on Twitter @eastwestpr

Support the show

Subscribe to my free newsletter

https://www.theunnoticedentrepreneur.com/

Launch a course as an authority marketing strategy. Sep 15, 2020

Show notes

Get Noticed! Send a text.

If you know how to do things, that could be as important in PR terms as what you deliver to clients. Today I registered SPEAK|pr as a trademark, and am now working on building the course to share the 5 stage methodology using the STEPE process. I am working with Morry Morgan of KeynotetoCoach.
It's possible to post courses on platforms like Udemy and Coursera, and I mention my experience as a trainer using the Simplilearn platform. By having a course an organization can communicate internally on best practice, but also start to build a base of evangelists who have taken the course, and above all to be seen as an authority in the industry; as Jack Welch did with Six Sigma at GE.
Trailer for the full show here
SPEAK|Pr is for business owners to unlock the value in their business brought to you by entrepreneur Jim James.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
Find us on Twitter @eastwestpr

Support the show

Subscribe to my free newsletter

https://www.theunnoticedentrepreneur.com/

Launch a course as an authority marketing strategy. Sep 14, 2020

Show notes

Get Noticed! Send a text.

If you know how to do things, that could be as important in PR terms as what you deliver to clients. Today I registered SPEAK|pr as a trademark, and am now working on building the course to share the 5 stage methodology using the STEPE process. I am working with Morry Morgan of KeynotetoCoach.
It's possible to post courses on platforms like Udemy and Coursera, and I mention my experience as a trainer using the Simplilearn platform. By having a course an organization can communicate internally on best practice, but also start to build a base of evangelists who have taken the course, and above all to be seen as an authority in the industry; as Jack Welch did with Six Sigma at GE.
SPEAK|Pr is for business owners to unlock the value in their business brought to you by entrepreneur Jim James.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
Find us on Twitter @eastwestpr

Support the show

Subscribe to my free newsletter

https://www.theunnoticedentrepreneur.com/

The 5 stages of building a tribe, and 8 elements of telling the story of the tribe. Sep 14, 2020

Show notes

Get Noticed! Send a text.

Communication by the leader of any tribe is the foundation for success because without everyone understanding the vision and the purpose of the tribe it is destined to fail. On this episode, I share the 5 stages an organization passes through on the path from crowd to the tribe, and 8 essential elements for the language of the tribe to resonate within and beyond the organization.
Trailer for the full show here
Seth Godin says, “A crowd is a tribe without a leader. A crowd is a tribe without communication. Most organizations spend their time marketing to the crowd. Smart organizations assemble the tribe."

The Five Stages of Workplace “Tribes,” by DAVE LOGAN AND HALEE FISCHER-WRIGHT, AUTHORS OF TRIBAL LEADERSHIP: LEVERAGING NATURAL GROUPS TO BUILD A THRIVING ORGANIZATION

• Stage One: These tribes are distinguished by hostility and despair. Their members say things like "Life sucks."

• Stage Two: These tribes are characterized by apathy and a sense of futility. They don't try, they don't care, they don't innovate, they don't hold one another accountable for anything, and they revel in their disengagement. Their members say things like "My life sucks."

• Stage Three: Tribal members are selfish at this stage. They are in it for themselves, and they are extremely averse to collaboration. Their attitude is "I'm great . . . and you're not."

• Stage Four: Tribe members have a sense of shared values; they willingly share knowledge and collaborate. Stage-four tribes are extremely competitive, but their competitive focus shifts to other tribes or companies. These tribes believe that "We're great . . . and they're not."

• Stage Five: Tribes that attain this rare level are characterized by a sense of "innocent wonderment." They apply themselves to the creation of things no one has dreamed of and are frequently incredibly successful. These tribes say that "Life is great."
SPEAK|Pr is for business owners to unlock the value in their business brought to you by entrepreneur Jim James.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
Find us on Twitter @eastwestpr

Support the show

Subscribe to my free newsletter

https://www.theunnoticedentrepreneur.com/

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