The UnNoticed Entrepreneur

Latest Episodes:

Trump tax PR hit is as much about timing as his finances. Sep 30, 2020

Show notes

The interesting thing about the tax revelations about the Trump organization is that could well have been non-news if it wasn't for the timing; being released on the eve of the 1st Presidential campaign. Timing in public relations, indeed in all communications, is critical in order to ensure that the messages are being heard; or in some instances not being heard. Timing is a powerful weapon in the arsenal of the skilled communicator, and I share strategies on how to avoid the kind of distractions the Trump campaign will now have to deal with.
SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/

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Subscribe to my free newsletter

https://www.theunnoticedentrepreneur.com/

Why 49 is the new magic number for exclusive online events Sep 30, 2020

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Get Noticed! Send a text.

In public relations, like in all situations, scarcity triggers an emotional response because the media find it hard to resist wanting things that are scarce. Scarcity floods everyone with emotions and generally makes clear thinking difficult, but also the fear of missing a scoop.
I'm looking at how to build exclusivity, limited quantities and deadlines to manage a public relations campaign, and why 49 is the new magic number for media events; indeed all online events which require an element of exclusivity.
Listen to the full episode here.
SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/

Support the show

Subscribe to my free newsletter

https://www.theunnoticedentrepreneur.com/

Why 49 is the new magic number for exclusive online events. Sep 29, 2020

Show notes

Get Noticed! Send a text.

In public relations, like in all situations, scarcity triggers an emotional response because the media find it hard to resist wanting things that are scarce. Scarcity floods everyone with emotions and generally makes clear thinking difficult, but also the fear of missing a scoop.
I'm looking at how to build exclusivity, limited quantities and deadlines to manage a public relations campaign, and why 49 is the new magic number for media events; indeed all online events which require an element of exclusivity.
SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/

Support the show

Subscribe to my free newsletter

https://www.theunnoticedentrepreneur.com/

Could you sell your business during lockdown? You can if you communicate like this Sep 29, 2020

Show notes

Get Noticed! Send a text.

Selling a business means communicating with customers, employees and buyers all at once and a lot can go wrong; so listen to how Brian Hill managed the feat in spite of living 1,000 miles away from his company and facing the COVID lockdown.
Key lessons here from Brian Hill who worked with Peter Rolliston to ensure that the 3 parallel tracks took place with integrity, momentum and a measure of confidentiality.
For the full episode, click here.
SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/

Support the show

Subscribe to my free newsletter

https://www.theunnoticedentrepreneur.com/

Could you sell your business during lockdown? You can if you communicate like this. Sep 28, 2020

Show notes

Get Noticed! Send a text.

Selling a business means communicating with customers, employees and buyers all at once and a lot can go wrong; so listen to how Brian Hill managed the feat in spite of living 1,000 miles away from his company and facing the COVID lockdown.
Key lessons here from Brian Hill who worked with Peter Rolliston to ensure that the 3 parallel tracks took place with integrity, momentum and a measure of confidentiality.
SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/

Support the show

Subscribe to my free newsletter

https://www.theunnoticedentrepreneur.com/

Convert Customer Ignorance to Evangelism. SPEAK|pr Masterminds will show you how Sep 28, 2020

Show notes

Get Noticed! Send a text.

I'm launching a Mastermind to help business owners to get noticed without the expense of using a PR agency. It may sound insane, as I run an international PR agency, but I think it's time we helped the 98% of companies which are under 250 people and who can't afford external help yet. Besides, often an agency sells what it can deliver which isn't always the same as what business owner needs.
So this course will help the business owner to be prepared for when they do engage an agency.
I illustrate the 5 stages in SPEAK|pr which give a guide to how business owners can approach their own PR, including the productivity metric the Active Communications Index.
For the full episode, click here.
For more info on the mastermind visit here.
SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/

Support the show

Subscribe to my free newsletter

https://www.theunnoticedentrepreneur.com/

Gary V uses this AI platform to generate content which delivered 12,000% uplift in social media engagement Sep 28, 2020

Show notes

Get Noticed! Send a text.

Former Sirius FM DJ Kate Bradley Chernis has launched Lately which has just delivered a 12,000% increase in content engagement for one of their clients, Gary Vaynerchuk. They are able to repurpose blogs, press releases, newsletters, white papers, video and audio transcripts and other evergreen content into dozens of pre-hashtagged and pre-short linked social media posts.
Click here for the full episode.
SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/

Support the show

Subscribe to my free newsletter

https://www.theunnoticedentrepreneur.com/

Convert Customer Ignorance to Evangelism. SPEAK|pr Masterminds will show you how. Sep 26, 2020

Show notes

Get Noticed! Send a text.

I'm launching a Mastermind to help business owners to get noticed without the expense of using a PR agency. It may sound insane, as I run an international PR agency, but I think it's time we helped the 98% of companies which are under 250 people and who can't afford external help yet. Besides, often an agency sells what it can deliver which isn't always the same as what business owner needs.
So this course will help the business owner to be prepared for when they do engage an agency.
I illustrate the 5 stages in SPEAK|pr which give a guide to how business owners can approach their own PR, including the productivity metric the Active Communications Index.
For more info on the mastermind visit here.
SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/

Support the show

Subscribe to my free newsletter

https://www.theunnoticedentrepreneur.com/

Gary V uses this AI platform to generate content which delivered 12,000% uplift in social media engagement. Sep 25, 2020

Show notes

Get Noticed! Send a text.

Former Sirius FM DJ Kate Bradley Chernis has launched Lately which has just delivered a 12,000% increase in content engagement for one of their clients, Gary Vaynerchuk. They are able to repurpose blogs, press releases, newsletters, white papers, video and audio transcripts and other evergreen content into dozens of pre-hashtagged and pre-short linked social media posts.
SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/

Support the show

Subscribe to my free newsletter

https://www.theunnoticedentrepreneur.com/

The key considerations for choosing a PR agency. Sep 25, 2020

Show notes

Get Noticed! Send a text.

Rob da Cosa tells agencies not to talk to companies which don't provide a proper brief, and companies will not get what they need if they don't share their business goals with the agency. Listen to the kind of legal framework, costs, and technology requirements which lead to a productive pr agency engagement for clients.
For the full episode, click here.
SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/

Support the show

Subscribe to my free newsletter

https://www.theunnoticedentrepreneur.com/

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