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    Marketing

    The UnNoticed Entrepreneur

    Fellow entrepreneurs share their stories so that us so that we can build a better business.

    Hi – mine name is Jim James and I’m your host. In 2019 I started this podcast to help entrepreneurs learn from one another. When I started the Entrepreneurs Organization chapter in Beijing, I realized that the best insights came from people who had already done the work.

    If you’re running a business; this show is my gift to you. It’s hard enough as it is, and I hope that this podcast solves just one problem to help you on your way.

    Connect with me here:

    https://www.jimajames.com

    https://www.linkedin.com/in/jimajames

    Advertise
    • Apple Podcasts
    • Google Play
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    Latest Episodes:
    5 key elements of successful content and platforms for ensuring consistency. Oct 07, 2020
    Show notes

    Get Noticed! Send a text.

    Content matters. It needs to be new, readable, engaging, consistent, searchable and travels well across cultures. On this podcast, I share practical considerations when writing content and address the impact of graphics search, translations, and the use of jargon.
    Professor Hilary Schulman of the Ohio State University, explains in a study: “The use of difficult, specialized words are a signal that tells people that they don’t belong,” she said. “You can tell them what the terms mean, but it doesn’t matter. They already feel like that this message isn’t for them.”

    I mention the AI-enabled platform Acrolinx which companies like Siemens use to achieve consistency in terms of terminology and style in the extensive manuals, often comprising thousands of pages.
    SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.
    If you like this podcast, then subscribe to our newsletter here
    Please visit our blog post on PR for business please visit our site:
    https://www.eastwestpr.com/blogs/

    Support the show

    Subscribe to my free newsletter

    https://www.theunnoticedentrepreneur.com/

    How to become a guest on a podcast, and why you should Oct 07, 2020
    Show notes

    Get Noticed! Send a text.

    With podcasting now reaching a critical mass of listeners, the medium has become an opportunity for public relations and a great way to establish oneself as an authority figure. In this episode, I am sharing how to find the top podcasts and how to be a guest on them and why. I also share some services which can be used to list speakers so that podcast hosts can find guests.
    Poddit
    Podcast Guests
    Expert bookers
    For the full episode, click here.
    SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.
    If you like this podcast, then subscribe to our newsletter here
    Please visit our blog post on PR for business please visit our site:
    https://www.eastwestpr.com/blogs/

    Support the show

    Subscribe to my free newsletter

    https://www.theunnoticedentrepreneur.com/

    How to become a guest on a podcast, and why you should. Oct 06, 2020
    Show notes

    Get Noticed! Send a text.

    With podcasting now reaching a critical mass of listeners, the medium has become an opportunity for public relations and a great way to establish oneself as an authority figure. In this episode, I share how to find the top podcasts and how to be a guest on them and why. I also share some services which can be used to list speakers so that podcast hosts can find guests.
    Poddit
    Podcast Guests
    Expert bookers
    SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.
    If you like this podcast, then subscribe to our newsletter here
    Please visit our blog post on PR for business please visit our site:
    https://www.eastwestpr.com/blogs/

    Support the show

    Subscribe to my free newsletter

    https://www.theunnoticedentrepreneur.com/

    What Kånken teaches up about storytelling and word of mouth marketing Oct 06, 2020
    Show notes

    Get Noticed! Send a text.

    Over 5,937 fresh reviews for a backpack available since 1978, a sustainability story, and considerable word of mouth marketing make the FJÄLLRÄVEN story compelling and a great case study to share. The press room is well maintained and creates a great showcase to be visited for your own press room, but what I liked most of all was the A4 folded leaflet which includes the backstory of this Swedish company; which set out to solve the problem of back pain which inflicted 80% of Swedes in the 1970's.
    This episode is a nice case study in storification, and the Opportunity, But, Therefore structure for building a corporate narrative.
    Listen to the full episode here.
    SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.
    If you like this podcast, then subscribe to our newsletter here
    Please visit our blog post on PR for business please visit our site:
    https://www.eastwestpr.com/blogs/

    Support the show

    Subscribe to my free newsletter

    https://www.theunnoticedentrepreneur.com/

    What Kånken teaches up about storytelling and word of mouth marketing. Oct 05, 2020
    Show notes

    Get Noticed! Send a text.

    Over 5,937 fresh reviews for a backpack available since 1978, a sustainability story, and considerable word of mouth marketing make the FJÄLLRÄVEN story compelling and a great case study to share. The press room is well maintained and creates a great showcase to be visited for your own press room, but what I liked most of all was the A4 folded leaflet which includes the.backstory of this Swedish company; which set out to solve the problem of back pain which inflicted 80% of Swedes in the 1970's.
    This episode is a nice case study in storification, and the Opportunity, But, Therefore structure for building a corporate narrative.
    SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.
    If you like this podcast, then subscribe to our newsletter here
    Please visit our blog post on PR for business please visit our site:
    https://www.eastwestpr.com/blogs/

    Support the show

    Subscribe to my free newsletter

    https://www.theunnoticedentrepreneur.com/

    What alternatives are there to Facebook to build a community for your business? Oct 05, 2020
    Show notes

    Get Noticed! Send a text.

    The Social Dilemma movie raises the issue of the negative impact of the main social media platforms on society, but it also points to the need to create company communities and courses using the growing number of excellent private community platforms. Move from renting the space to owning the space that your organization uses to build it's tribe.
    I talk about 2 that I have experience with which are well worth considering which promise to bring your people, memberships, and content together in your own fully-branded and private community platform. Sell courses, charge subscriptions, live stream and so much more. All without any social media limitations.

    Disciple Media
    Mighty Networks
    Get the full episode in this link.
    SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.
    If you like this podcast, then subscribe to our newsletter here
    Please visit our blog post on PR for business please visit our site:
    https://www.eastwestpr.com/blogs/

    Support the show

    Subscribe to my free newsletter

    https://www.theunnoticedentrepreneur.com/

    How often should you post to social media to be informative, and not annoying? Oct 05, 2020
    Show notes

    Get Noticed! Send a text.

    Are you being informative or annoying, too shy or too obnoxious with your posts? I've done some research and share it here on the frequency, nature and time considerations for any business managing their owned media channels.
    In Summary:
    Post to Twitter at least 5 times a day. If you can swing up to 20 posts, you might be even better off. Every couple of hours after 07:00-11:00

    Post to Facebook five to 10 times per week. 7 days per week. 10 + 3

    Post to LinkedIn once per day. (20 times per month) - before 10:00

    Useful articles & credits to:
    Buffer
    Revlocal
    For the full episode, click here.
    SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.
    If you like this podcast, then subscribe to our newsletter here
    Please visit our blog post on PR for business please visit our site:
    https://www.eastwestpr.com/blogs/

    Support the show

    Subscribe to my free newsletter

    https://www.theunnoticedentrepreneur.com/

    What alternatives are there to Facebook to build a community for your business? Oct 03, 2020
    Show notes

    Get Noticed! Send a text.

    The Social Dilemma movie raises the issue of the negative impact of the main social media platforms on society, but it also points to the need to create company communities and courses using the growing number of excellent private community platforms. Move from renting the space to owning the space that your organization uses to build it's tribe.
    I talk about 2 that I have experience with which are well worth considering which promise to bring your people, memberships, and content together in your own fully-branded and private community platform. Sell courses, charge subscriptions, live stream and so much more. All without any social media limitations.

    Disciple Media
    Mighty Networks
    SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.
    If you like this podcast, then subscribe to our newsletter here
    Please visit our blog post on PR for business please visit our site:
    https://www.eastwestpr.com/blogs/


    Support the show

    Subscribe to my free newsletter

    https://www.theunnoticedentrepreneur.com/

    How often should you post to social media to be informative, and not annoying? Oct 02, 2020
    Show notes

    Get Noticed! Send a text.

    Are you being informative or annoying, too shy or too obnoxious with your posts? I've done some research and share it here on the frequency, nature and time considerations for any business managing their owned media channels.
    In Summary:
    Post to Twitter at least 5 times a day. If you can swing up to 20 posts, you might be even better off. Every couple of hours after 07:00-11:00

    Post to Facebook five to 10 times per week. 7 days per week. 10 + 3

    Post to LinkedIn once per day. (20 times per month) - before 10:00

    Useful articles & credits to:
    Buffer
    Revlocal
    SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.
    If you like this podcast, then subscribe to our newsletter here
    Please visit our blog post on PR for business please visit our site:
    https://www.eastwestpr.com/blogs/

    Support the show

    Subscribe to my free newsletter

    https://www.theunnoticedentrepreneur.com/

    Trump tax PR hit is as much about timing as his finances Oct 01, 2020
    Show notes

    Get Noticed! Send a text.

    The interesting thing about the tax revelations about the Trump organization is that could well have been non-news if it wasn't for the timing; being released on the eve of the 1st Presidential campaign. Timing in public relations, indeed in all communications, is critical in order to ensure that the messages are being heard; or in some instances not being heard. Timing is a powerful weapon in the arsenal of the skilled communicator, and I share strategies on how to avoid the kind of distractions the Trump campaign will now have to deal with.
    Here is the link for the full episode.
    SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.
    If you like this podcast, then subscribe to our newsletter here
    Please visit our blog post on PR for business please visit our site:
    https://www.eastwestpr.com/blogs/

    Support the show

    Subscribe to my free newsletter

    https://www.theunnoticedentrepreneur.com/

    Previous 1 72 73 74 75 76 92 Next

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