The UnNoticed Entrepreneur

Latest Episodes:

How to get your podcasts and videos found by google using transcripts. Oct 13, 2020

Show notes

The main issue with is that search engines can't index the contents of audio and video files, and the solution therefore is to publish transcripts. On this podcast I share ways that you can get the text of your content to help your search engine rankings using AI enhanced services. The other benefit of publishing transcripts is that for those who want to follow more closely the content, they can read it, and share it on social media.
I mention these services:
Otter
Temi
Descript
SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/

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Do you have a trustworthy voice? If you want one then listen to mine... Oct 13, 2020

Show notes

Get Noticed! Send a text.

Respondents answer the same questions differently depending on the tone of voice and pace of delivery by the interviewer. This stunning discovery was by Nuttirudee Charoenruk in their University of Nebraska Digital Commons Dissertation, and means that learning how to project our voice may be just as important as learning our lines.
So how can you improve the tonality, pace and pitch of your voice to deliver the information that you want to be understood to maximum effect? I'll share a least 10 tips on how to do this, including the link to the site to calculate your pace.
Listen to the full episode here.
SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/

Support the show

Subscribe to my free newsletter

https://www.theunnoticedentrepreneur.com/

Different voices get different answers to the same questions; here's why. Oct 12, 2020

Show notes

Get Noticed! Send a text.

Respondents answer the same questions differently depending on the tone of voice and pace of delivery by the interviewer. This stunning discovery was by Nuttirudee Charoenruk in their University of Nebraska Digital Commons Dissertation, and means that learning how to project our voice may be just as important as learning our lines.
So how can you improve the tonality, pace and pitch of your voice to deliver the information that you want to be understood to maximum effect? I'll share a least 10 tips on how to do this, including the link to the site to calculate your pace.
SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/

Support the show

Subscribe to my free newsletter

https://www.theunnoticedentrepreneur.com/

Beware of vanity metrics in public relations, here are the ones to be tracking Oct 12, 2020

Show notes

Get Noticed! Send a text.

Vanity metrics reflect well on us but they don't necessarily give a true picture of the productivity or commercial effectiveness of the public relations work being done. I talk about the common metrics we do monitor like sentiment and share of voice which tools like Carma can track, and also go on to mention the work I am doing on the Active Communications Index which measures the productivity of the team.
I also share the work I am doing with Ian Morrison to help companies to benchmark themselves against others in terms of how much work they are doing because absolute and relative values are important so know how much is enough for your company to do. Otherwise frankly social media can display all the hallmarks of Parkinson's Law.
For the full episode, click here.
SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/

Support the show

Subscribe to my free newsletter

https://www.theunnoticedentrepreneur.com/

How to use polling to establish your company as an authority and to gain publicity Oct 12, 2020

Show notes

Get Noticed! Send a text.

Position yourself and your company as an authority by generating publicity based on polling information which you create in house or commission from an agency. The media need facts for stories, and these can be generated from credible and significant sample size surveys, and the company which drives the research can leverage that for publicity, internal communications and investor relations.
On this podcast I share key considerations on poll creation and what to do with the results so that they deliver maximum impact.
I mention the following tools also:
Polldaddy
Surveymonkey
Facebook Poll App
Listen to the full episode here.
SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/

Support the show

Subscribe to my free newsletter

https://www.theunnoticedentrepreneur.com/

Beware of vanity metrics in public relations, here are the ones to be tracking. Oct 10, 2020

Show notes

Get Noticed! Send a text.

Vanity metrics reflect well on us but they don't necessarily give a true picture of the productivity or commercial effectiveness of the public relations work being done. I talk about the common metrics we do monitor like sentiment and share of voice which tools like Carma can track, and also go on to mention the work I am doing on the Active Communications Index which measures the productivity of the team.
I also share the work I am doing with Ian Morrison to help companies to benchmark themselves against others in terms of how much work they are doing because absolute and relative values are important so know how much is enough for your company to do. Otherwise frankly social media can display all the hallmarks of Parkinson's Law.
SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/

Support the show

Subscribe to my free newsletter

https://www.theunnoticedentrepreneur.com/

How to use polling to establish your company as an authority and to gain publicity. Oct 09, 2020

Show notes

Get Noticed! Send a text.

Position yourself and your company as an authority by generating publicity based on polling information which you create in house or commission from an agency. The media need facts for stories, and these can be generated from credible and significant sample size surveys, and the company which drives the research can leverage that for publicity, internal communications and investor relations.
On this podcast I share key considerations on poll creation and what to do with the results so that they deliver maximum impact.
I mention the following tools also:
Polldaddy
Surveymonkey
Facebook Poll App
SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/

Support the show

Subscribe to my free newsletter

https://www.theunnoticedentrepreneur.com/

What do Elon Musk, President Donald Trump and Tim Cook have in common? Oct 09, 2020

Show notes

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Elon Musk, President Trump and Tim Cook have taken to going direct to their followers and shunning the media; will this strategy work for your company? This week Elon Musk let his internal PR department disintegrate and will be now be the CTO (Chief Twitter Officer). I consider the impact of this one man marketing machine approach by looking at the role of the media, the creation of a cohort of evangelists, and the benefits to smaller companies of going down the path of these celebrity leaders. I also look at the potential dangers, and what it means for people in public relations and the media.
Listen to the full episode here.
SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/

Support the show

Subscribe to my free newsletter

https://www.theunnoticedentrepreneur.com/

What do Elon Musk, President Donald Trump and Tim Cook have in common? Oct 08, 2020

Show notes

Get Noticed! Send a text.

Elon Musk, President Trump and Tim Cook have taken to going direct to their followers and shunning the media; will this strategy work for your company? This week Elon Musk let his internal PR department disintegrate and will be now be the CTO (Chief Twitter Officer). I consider the impact of this one man marketing machine approach by looking at the role of the media, the creation of a cohort of evangelists, and the benefits to smaller companies of going down the path of these celebrity leaders. I also look at the potential dangers, and what it means for people in public relations and the media.
SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/

Support the show

Subscribe to my free newsletter

https://www.theunnoticedentrepreneur.com/

5 key elements of successful content and platforms for ensuring consistency Oct 08, 2020

Show notes

Get Noticed! Send a text.

Content matters. It needs to be new, readable, engaging, consistent, searchable and travels well across cultures. On this podcast, I share practical considerations when writing content and address the impact of graphics search, translations, and the use of jargon.
Professor Hilary Schulman of the Ohio State University, explains in a study: “The use of difficult, specialized words are a signal that tells people that they don’t belong,” she said. “You can tell them what the terms mean, but it doesn’t matter. They already feel like that this message isn’t for them.”

I mention the AI-enabled platform Acrolinx which companies like Siemens use to achieve consistency in terms of terminology and style in the extensive manuals, often comprising thousands of pages.
For the full episode, click this link.
SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/

Support the show

Subscribe to my free newsletter

https://www.theunnoticedentrepreneur.com/