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    Marketing

    The UnNoticed Entrepreneur

    Fellow entrepreneurs share their stories so that us so that we can build a better business.

    Hi – mine name is Jim James and I’m your host. In 2019 I started this podcast to help entrepreneurs learn from one another. When I started the Entrepreneurs Organization chapter in Beijing, I realized that the best insights came from people who had already done the work.

    If you’re running a business; this show is my gift to you. It’s hard enough as it is, and I hope that this podcast solves just one problem to help you on your way.

    Connect with me here:

    https://www.jimajames.com

    https://www.linkedin.com/in/jimajames

    Advertise
    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    25 years of running businesses in Asia...my business stories with Scott Stockdale. Part 2 Oct 24, 2020
    Show notes

    Get Noticed! Send a text.

    Here I am with Scott Stockdale of Entrepreneurs can party. This is part 1 of 2 episodes because the original show is 40 minutes and I keep all my shows below 20 minutes. This is the second episode follows:
    Solopreneur and things that can kill a business

    Working with global clients

    Jim’s 5-step methodology

    The “one” tip to kickstart your PR agency
    Avoiding overtrading and a cash solution if you do.

    We only accomplish in proportion to what we attempt.
    Be sure to follow Scott on Instagram @entrepreneurscanparty
    SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.
    If you like this podcast, then subscribe to our newsletter here
    Please visit our blog post on PR for business please visit our site:
    https://www.eastwestpr.com/blogs/

    Support the show

    Subscribe to my free newsletter

    https://www.theunnoticedentrepreneur.com/


    Entrepreneurs can party ...at least they can after 25 years in business. In conversation with Scott Stockdale. Part 1 Oct 24, 2020
    Show notes

    Get Noticed! Send a text.

    Here I am with Scott Stockdale of Entrepreneurs can party. This is part 1 of 2 episodes because the original show is 40 minutes and I keep all my shows below 20 minutes. The second episode follows:
    " Vision, problem, solution." – Jim James

    Key Points:

    Learning Mandarin Chinese by listening to public radio in Beijing

    Conducting business in a foreign country

    Jumping out of an aeroplane and why I decided to set up shop in Singapore

    Handling doubts and failures

    Leaving 20% of your assets at home when you move abroad.
    Be sure to follow Scott on Instagram @entrepreneurscanparty

    SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.
    If you like this podcast, then subscribe to our newsletter here
    Please visit our blog post on PR for business please visit our site:
    https://www.eastwestpr.com/blogs/


    Support the show

    Subscribe to my free newsletter

    https://www.theunnoticedentrepreneur.com/


    How does Pew Research Centre collect and share data on how citizens are feeling about issues of the day around the world. Oct 23, 2020
    Show notes

    Get Noticed! Send a text.

    Dan Morrison Vice President, Global Communications, CCO, at Pew Research Center says that we must imagine ourselves in the shoes of our audience, addresses how PEW is using data essays and email mini-courses to communicate worldwide, and authoring a book "Backpacks and Baguettes" with Sam, his son.
    SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.
    If you like this podcast, then subscribe to our newsletter here
    Please visit our blog post on PR for business please visit our site:
    https://www.eastwestpr.com/blogs/

    Support the show

    Subscribe to my free newsletter

    https://www.theunnoticedentrepreneur.com/


    How foreign brands can compete with the 60 million online store holders in China with Kung Fu Data Oct 23, 2020
    Show notes

    Get Noticed! Send a text.

    There are over 10 million manufacturers selling direct, over 60 million online stores; but Josh Gardner and his company Kung Fu Data manages all the operational aspects of competing, winning and defending your business in China. Listen to how he helps companies to generate millions of dollars in sales, protect their IP, and to 'drain the swamp' in the largest market for pretty much everything in the world; the middle kingdom.
    For the full episode, click here.
    SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.
    If you like this podcast, then subscribe to our newsletter here
    Please visit our blog post on PR for business please visit our site:
    https://www.eastwestpr.com/blogs/


    Create content using AI - Trylately!
    Automatically generate social posts from videos and podcasts into dozens of social posts.

    Support the show

    Subscribe to my free newsletter

    https://www.theunnoticedentrepreneur.com/


    How foreign brands can compete with the 60 million online store holders in China with Kung Fu Data Oct 22, 2020
    Show notes

    Get Noticed! Send a text.

    There are over 10 million manufacturers selling direct, over 60 million online stores; but Josh Gardner and his company Kung Fu Data manages all the operational aspects of competing, winning and defending your business in China. Listen to how he helps companies to generate millions of dollars in sales, protect their IP, and to 'drain the swamp' in the largest market for pretty much everything in the world; the middle kingdom.
    SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.
    If you like this podcast, then subscribe to our newsletter here
    Please visit our blog post on PR for business please visit our site:
    https://www.eastwestpr.com/blogs/

    Support the show

    Subscribe to my free newsletter

    https://www.theunnoticedentrepreneur.com/


    Does enough company do enough PR? Take our test to find out. Oct 22, 2020
    Show notes

    Get Noticed! Send a text.

    I'm on a mission to help business owners quantify how much public relations they need to do in order to get people to become evangelists for their brand. The Active Communications Index is going to track Content x Frequency X Channels and is a productivity measure which can become a standard dashboard index. What I discuss today is the Evaluator which we've put together for companies to start to gauge at which of the 5 stages their audiences are in terms of engagement.
    Receptive
    Aware
    Interested
    Engaged
    Evangelist
    We are going to work to gather data from lots of companies and categorize it by industry, company size and region in order to provide business owners with data to check their own absolute work rate but also how they compare with their peers. This will then start to give an indication of how much more they may need to do in order to be competitive, and to gain a free sales force of evangelists.
    Listen in and let me know if you think the ACI would be of value to you and your business, and then take the free test.
    https://www.speakpr.co/evaluator
    For the full episode, click here.
    SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.
    If you like this podcast, then subscribe to our newsletter here
    Please visit our blog post on PR for business please visit our site:
    https://www.eastwestpr.com/blogs/


    Create content using AI - Trylately!
    Automatically generate social posts from videos and podcasts into dozens of social posts.

    Support the show

    Subscribe to my free newsletter

    https://www.theunnoticedentrepreneur.com/


    Does enough company do enough PR? Take our test to find out. Oct 21, 2020
    Show notes

    Get Noticed! Send a text.

    I'm on a mission to help business owners quantify how much public relations they need to do in order to get people to become evangelists for their brand. The Active Communications Index is going to track Content x Frequency X Channels and is a productivity measure which can become a standard dashboard index. What I discuss today is the Evaluator which we've put together for companies to start to gauge at which of the 5 stages their audiences are in terms of engagement.
    Receptive
    Aware
    Interested
    Engaged
    Evangelist
    We are going to work to gather data from lots of companies and categorize it by industry, company size and region in order to provide business owners with data to check their own absolute work rate but also how they compare with their peers. This will then start to give an indication of how much more they may need to do in order to be competitive, and to gain a free sales force of evangelists.
    Listen in and let me know if you think the ACI would be of value to you and your business, and then take the free test.
    https://www.speakpr.co/evaluator
    SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.
    If you like this podcast, then subscribe to our newsletter here
    Please visit our blog post on PR for business please visit our site:
    https://www.eastwestpr.com/blogs/

    Support the show

    Subscribe to my free newsletter

    https://www.theunnoticedentrepreneur.com/


    Video killed the radio star, then slideshare; so how to share your presentations? Oct 21, 2020
    Show notes

    Get Noticed! Send a text.

    This year SlideShare has been absorbed by Scribd; so what can we use to share and promote presentation? Scribd can be used for the purpose of uploading eBooks, PDFs, ePubs and various other types of documents apart from presentations.

    The rapid growth of SlideShare from a small startup to a top website began in 2009, in a tiny room in India, when Amit Rajan, Rashmi Sinha, and Jonathan Boutelle saw the need for a "YouTube for presentations." Within a few years, they had built a network of 38 million registered users by providing a desperately needed tool—and a new social channel for presentations.
    Sadly, that era is over and what was the best place to share presentations and gain new viewers is disappearing behind a paywall. Video killed the radio star, and quite possibly slideshare too.
    However, if you are looking for simpler sharing platforms explore the following:
    https://www.authorstream.com
    https://speakerdeck.com
    https://speakerstack.net
    For the full episode, click here.


    SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.
    If you like this podcast, then subscribe to our newsletter here
    Please visit our blog post on PR for business please visit our site:
    https://www.eastwestpr.com/blogs/


    Create content using AI - Trylately!
    Automatically generate social posts from videos and podcasts into dozens of social posts.

    Support the show

    Subscribe to my free newsletter

    https://www.theunnoticedentrepreneur.com/


    Video killed the radio star, then slideshare; so how to share your presentations? Oct 20, 2020
    Show notes

    Get Noticed! Send a text.

    This year Slideshare has been absorbed by Scribd; so what can we use to share and promote presentations? Scribd can be used for the purpose of uploading eBooks, PDFs, ePubs and various other types of documents apart from presentations.

    The rapid growth of SlideShare from a small startup to a top website began in 2009, in a tiny room in India, when Amit Rajan, Rashmi Sinha, and Jonathan Boutelle saw the need for a "YouTube for presentations." Within a few years, they had built a network of 38 million registered users by providing a desperately needed tool—and a new social channel for presentations.
    Sadly, that era is over and what was the best place to share presentations and gain new viewers is disappearing behind a paywall. Video killed the radio star, and quite possibly slideshare too.
    However, if you are looking for simpler sharing platforms explore the following:
    https://www.authorstream.com
    https://speakerdeck.com
    https://speakerstack.net


    SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.
    If you like this podcast, then subscribe to our newsletter here
    Please visit our blog post on PR for business please visit our site:
    https://www.eastwestpr.com/blogs/


    Support the show

    Subscribe to my free newsletter

    https://www.theunnoticedentrepreneur.com/


    How to catch the eyes of buyers in your market by winning a prestigious award. Oct 20, 2020
    Show notes

    Get Noticed! Send a text.

    82.4% of buyers are going to choose Award winners over their competition, and as Chris Robinson explains it's easier than it may seem to win; you just need a plan, story and are efficient at the investigation phase of the process. Chris shares how to leverage the evidence of your company's performance to choose the right awards, and to plan to win. Boost Marketing keeps a directory of over 4,000 awards which you can search to find one, but you may also find that engaging company like Boost delivers a great return on investment; as everyone's a winner.
    For the full episode, click here.
    SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.
    If you like this podcast, then subscribe to our newsletter here
    Please visit our blog post on PR for business please visit our site:
    https://www.eastwestpr.com/blogs/


    Create content using AI - Trylately!
    Automatically generate social posts from videos and podcasts into dozens of social posts.

    Support the show

    Subscribe to my free newsletter

    https://www.theunnoticedentrepreneur.com/


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