The UnNoticed Entrepreneur

Latest Episodes:

Why is there no more Kimchi for Korean media, instead it's KakaoTalk and Naver search. Nov 02, 2020

Show notes

Heesang Yoo , Founder of Prism Communications, explains how the Korean media have a psyche defined by the period of Japanese occupation, the need for Korea customized pitches and the Korea specific social media channels including KakaoTalk and the google competitor Naver.
SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.
For the full episode, click this link.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/

Create content using AI - Trylately!
Automatically generate social posts from videos and podcasts into dozens of social posts.

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Subscribe to my free newsletter

https://www.theunnoticedentrepreneur.com/

Why is there no more Kimchi for Korean media, instead it's KakaoTalk and Naver search. Oct 30, 2020

Show notes

Get Noticed! Send a text.

Heesang Yoo , Founder of Prism Communications, explains how the Korean media have a psyche defined by the period of Japanese occupation, the need for Korea customized pitches and the Korea specific social media channels including KakaoTalk and the google competitor Naver.
SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/

Support the show

Subscribe to my free newsletter

https://www.theunnoticedentrepreneur.com/

Does your company want 116m viewers of your sales win? This podcast tells you how to do it. Oct 30, 2020

Show notes

Get Noticed! Send a text.

This is a case study of using PR newswire in America facilitated by the London offices of CISION on the eve of a virtual trade show to help boost the authority of our client who was speaking. Our client isn't well known yet in America, hence the public relations work we are doing, and so the opportunity to issue the COVID-19 Test Kit sales win as a release was too good to miss. The service secured a potential viewership of over 116m and 109 pickups within 24 hours, and click throughs directly to the ROSTI website.
I talk you through the process, costs, results, and how we also used the release to complement our pitch of long form articles to key media in America.
Click here for the full episode.
SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/

Create content using AI - Trylately!
Automatically generate social posts from videos and podcasts into dozens of social posts.

Support the show

Subscribe to my free newsletter

https://www.theunnoticedentrepreneur.com/

Does your company want 116m viewers of your sales win? This podcast tells you how to do it. Oct 29, 2020

Show notes

Get Noticed! Send a text.

This is a case study of using PR newswire in America facilitated by the London offices of CISION on the eve of a virtual trade show to help boost the authority of our client who was speaking. Our client isn't well known yet in America, hence the public relations work we are doing, and so the opportunity to issue the COVID-19 Test Kit sales win as a release was too good to miss. The service secured a potential viewership of over 116m and 109 pickups within 24 hours, and click throughs directly to the ROSTI website.
I talk you through the process, costs, results, and how we also used the release to complement our pitch of long form articles to key media in America.
SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/

Support the show

Subscribe to my free newsletter

https://www.theunnoticedentrepreneur.com/

Stop talking, start listening; 8 minutes with Wealth without Borders on PR for business owners. Oct 29, 2020

Show notes

Get Noticed! Send a text.

Howard Whiteson kindly invited me to share the SPEAK|pr methodology with his community of expatriate wealth builders.
What you will learn from this episode:

Discover the importance of giving value to public relations for your business and its growth
Learn how to improve your public relations by listening and conveying one message that has meaning and value to your customers instead of multiple messages
Find out how to know and analyze the different audience groups in your business and how to address their needs as customers by giving the right message to the right group.

Listen to the Wealth Without Borders podcast here.
SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/

Support the show

Subscribe to my free newsletter

https://www.theunnoticedentrepreneur.com/

Stop talking, start listening; 8 minutes with Wealth without Borders on PR for business owners. Oct 28, 2020

Show notes

Get Noticed! Send a text.

Howard Whiteson kindly invited me to share the SPEAK|pr methodology with his community of expatriate wealth builders.
What you will learn from this episode:

Discover the importance of giving value to public relations for your business and its growth
Learn how to improve your public relations by listening and conveying one message that has meaning and value to your customers instead of multiple messages
Find out how to know and analyze the different audience groups in your business and how to address their needs as customers by giving the right message to the right group.

Support the show

Subscribe to my free newsletter

https://www.theunnoticedentrepreneur.com/

How the device in your hand can be used to build your personal brand. Oct 28, 2020

Show notes

Get Noticed! Send a text.

The mobile phone is the best piece of kit for entrepreneurs to build their personal brand; as it comes with us on our journey every day all day as we build our business and it has all the formats we need to build a 3 dimensional story. I share the workflow, some of the apps which can be used, and the 3 types of personal information to share regularly. I use the iPhone so my references are to IOS but googleplay has it's own suite.
I mention: these are just some you can use:
jibjab
Photofunia
VideoAsk
Loom
Otter.ai
Vimeo
Buffer
Hootsuite
Zoho Social
Click this link for the full episode.
SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/

Support the show

Subscribe to my free newsletter

https://www.theunnoticedentrepreneur.com/

How the device in your hand can be used to build your personal brand. Oct 27, 2020

Show notes

Get Noticed! Send a text.

The mobile phone is the best piece of kit for entrepreneurs to build their personal brand; as it comes with us on our journey every day all day as we build our business and it has all the formats we need to build a 3 dimensional story. I share the workflow, some of the apps which can be used, and the 3 types of personal information to share regularly. I use the iPhone so my references are to IOS but googleplay has it's own suite.
I mention: these are just some you can use:
jibjab
Photofunia
VideoAsk
Loom
Otter.ai
Vimeo
Buffer
Hootsuite
Zoho Social
SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/

Support the show

Subscribe to my free newsletter

https://www.theunnoticedentrepreneur.com/

They laughed when I sat down at the piano, but when I started to play! Proven copy formula to deliver leads Oct 27, 2020

Show notes

Get Noticed! Send a text.

Listening to Joanne Weibe of CopyHackers on a Thinkific Mastermind I learnt so much that I wanted to share it without delay as she solves what could be a fundamental problem for every business owner who isn't getting customers through the funnel into the sales basket. It's not strictly public relations, but the concept of having a structure to writing content and guidelines reduce the risk and will save time for anyone trying to get noticed and leading wider awareness into a sales funnel.
The formula is:
Problem - what is the person try to fix
Agitation - what frustration is that problem causing
Solution - how did they try to fix it before
Agitation - the failure of their solution
Introducing - our own solution
Why - our solution is going to solve the problem
Try - samples of the product e.g. templates, trial offer
Buy - overcoming issues of cost, time commitment, cash flow,
I then share the 7 Sweeps Copy Hackers undertake on any piece of writing. These are equally valid for any kind of writing be it website copy, a case study, a press release or a direct marketing piece.
For the full episode, click here.
SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/

Support the show

Subscribe to my free newsletter

https://www.theunnoticedentrepreneur.com/

They laughed when I sat down at the piano, but when I started to play! Proven copy formula to deliver leads. Oct 26, 2020

Show notes

Get Noticed! Send a text.

Listening to Joanne Weibe of CopyHackers on a Thinkific Mastermind I learnt so much that I wanted to share it without delay as she solves what could be a fundamental problem for every business owner who isn't getting customers through the funnel into the sales basket. It's not strictly public relations, but the concept of having a structure to writing content and guidelines reduce the risk and will save time for anyone trying to get noticed and leading wider awareness into a sales funnel.
The formula is:
Problem - what is the person try to fix
Agitation - what frustration is that problem causing
Solution - how did they try to fix it before
Agitation - the failure of their solution
Introducing - our own solution
Why - our solution is going to solve the problem
Try - samples of the product e.g. templates, trial offer
Buy - overcoming issues of cost, time commitment, cash flow,
I then share the 7 Sweeps Copy Hackers undertake on any piece of writing. These are equally valid for any kind of writing be it website copy, a case study, a press release or a direct marketing piece.
SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/