The UnNoticed Entrepreneur

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This Polish female entrepreneur is on the prowl for your media contacts. Nov 24, 2020

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Founded by Polish entrepreneur Joanna Drabent, Prowly has grown by word of mouth marketing, but its a tool being used by business owners and agencies alike around the world who need access to forensic detail about 1,000,000 journalist contacts worldwide. A former agency owner Drabent tells me why Prowly represents exceptional value at less than US$200 per month, and how it uses AI to gather data but also has a team of consultants on hand to give pr advice for free to the growing customer base around the world.
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You are wasting time today if you are not using one of these free headline analyzers for your posts. Nov 23, 2020

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David Ogilvy spent 80% of his time on the headlines, “On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” So in this podcast I share 2 free headline analyzers, compare the results from the 2 by using the same headline on both, and then refine one headline to improve the score from 54/100 - 68/100 by using context words.
I mention:
Sharethrough
Coschedule
And am grateful for the insights shared by Joe Warnimont.
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@potus Twitter is the best gift President Trump will leave Biden Nov 21, 2020

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Each tweet by @potus has a value between US$246,521 - US$410,869, This is because tweets can valued according to the followers and levels of engagement. In the commercial world this is due to the increased likely hood of social media followers actually making a purchase which stands at 13% and up to other 47 percent are more inclined to purchase your products if a connection on social media has already been created. I discuss then how Twitter can be a business in itself, and for a bit of fun compare the valuation of @realdonaldtrump, @flotus, @10downingstreet, @lewishamilton, @eastwestpr and @jimajames. While the holder of the most popular Twitter account, Barack Obama, is unlikely to use his tweets to make money, calculator indicates that he could earn $933,239 - $2M per post; have fun and check out what Michelle Obama's twitter could be worth.
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With Hindenburg editing a podcast doesn’t take an age and you will feel like a broadcasting pro Nov 20, 2020

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If you are looking for a dedicated audio production and publishing application, I am going to recommend Hindenburg. The audio auto leveling, the interface, the editing (it slides all the audio when you edit a section out), the display...I could go on. Finally I feel that producing a podcast isn't a chore, my back doesn't hurt and my wife isn't upset that I am late.
If you're using audacity, Garageband or the Adobe audio suite, I have to say that you just fall in love with this African princess.
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GarageBand is killing me! Could this Africa originated app be the best audio software on the market? Nov 19, 2020

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Hindenburg Systems was born 2008. In Lusaka, Zambia. 'It was a warm evening and pitch dark'...even the story made me want to try this audio editing software as I am desperate to find a podcasters alternative to GarageBand and yes, forgive me Audacity. Having downloaded the neat dmg I am already finding the tonal qualities of Hindenburg audio with automatic levels sounds warmer, and don't get me started on how neat the user interface is and the time-saving editing functionality.
I am so excited I had to just upload this teaser today so that I can get on with enjoying this digital audio workstation. I'll post a full review tomorrow.
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Covid is bad enough without powerpoint too. The tonic is animated videos and here's the treatment. Nov 18, 2020

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On this episode I share my experience using Doodly, and alternative to Videoscribe, for making presentations for the SPEAKPR.co mastermind. I can't always give the presentation when the participants want to watch it, and powerpoint is deathly even with the voice over from using loom or camtasia. Explainer videos look like a very cost-effective alternative and the user experience so far is good. I'll explain how it works, key features and pricing.
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8 seconds is all you have, so learn to pitch from this crocodile wrestler. Nov 17, 2020

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He is a crocodile wrestler, which is what he says being the father of twins under three feels like , and when he's not doing that he's helping founders to refine their pitch. Martin Barnes of Eightsecondstoconnect shares how founders can develop their brand story and why that's so important in building connections with an audience, especially when raising money. Martin also shares about a new product which has a name that is ridiculous even by the standards of Silicon Valley — it’s called Mmhmm and offers a variety of still and animated virtual backgrounds to enliven your conversations when giving your pitch.
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Is writing holding you back? These AI apps will solve your problem in less than 3 minutes. Nov 16, 2020

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Writing articles is time consuming and not easy, so most companies fail to produce enough of them but AI apps like the ones I profile today are really able to generate copy which needs next to no editing to be fit to publish on blogs, social media and even sent to publishers with a minimum of editing. I share my experience and read a snippet of a 994-word article produced in under 3 mins by the site AI-Writer and I also introduce Zyro which will produce AI-generated blog headlines, articles, business names and more. Both of these are available at less than $20 per month for enough content for even a large company. The savings in terms of time and money are amazing and now the quality really means this content could be used in public relations and as it is already SEO friendly, will save an extra job for the marketing team.
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When you should use the Picture Superiority Effect for your Public Relations campaign. Nov 14, 2020

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If you are not using graphics, and infographics, you could be missing out on a massive part of your audience. This is because 90% of information transmitted to the brain is visual, our brains process visual information 60,000x faster than text (amazing but true), all explained as the Picture Superiority Effect in 1971.
As a result, we need to use pictures in Pr all the time. Infographics, for example, are 30x more likely to be read than text articles. I share with how I am making an infographic using Canva.com but there are other great sites like Visme too which have masses of templates, tools, images, and even courses. I am not a designer but the opportunity to capture 90% of the attention of my audience means that I am experimenting with design and it's both fun and cost-effective.

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Should I have one or two Twitter accounts as an entrepreneur? Nov 13, 2020

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Should you have more than one Twitter account if you are an entrepreneur? The question really starts with a question and then has some more questions which I will ask and answer on this podcast. I'll look at issues which relate to your company strategy, the audience you are reaching, the practicalities of content creation, options like a curator account, and the opportunity presented by the Twitter Customer Service account which companies like Amazon use.
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