The UnNoticed Entrepreneur

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The COVID infodemic could kill as many people as the pandemic, so take this test by Cambridge University to inoculate yourself without delay. Dec 08, 2020

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"We find a clear link between believing coronavirus conspiracies and hesitancy around any future vaccine,” said Dr Sander van der Linden, co-author and Director of the Cambridge Social Decision-Making Lab. From a communications perspective, this is now the biggest obstacle facing governments, the World Health Organization and anybody involved in the healthcare of citizens, employees or communities. COVID-19 is moving from a medical pandemic to an infodemic.
The Social Decision-Making Lab launched a project with the UK Cabinet Office: Go Viral!, a short online game that helps 'inoculate' players against fake news by lifting the lid on common misinformation techniques.
I took the test and returned a score of 23,261 which put me in the top 24% on the gullibility ratings. Check out the COVID-19 Mythbusting test for yourself for free here.

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Personal branding is for everyone, and according to this professional photographer it's all in the eyes. Dec 07, 2020

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According to Marcus Ahmad, everyone can have their own personal brand as long as it is authentic and has personality. A former university lecturer and professional photographer with international experience, Ahmad shares practical tips on colour selection, backgrounds, what to wear, the 3 shots that everyone should have in their portfolio and what professionals call north light.

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For less than £0.028 you can text message a customer for life. Dec 04, 2020

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Human's aren't perfect, we forget things like appointments, and with so many emails and messaging chats it's easy to do, but for £0.028 (charges vary according to provider and gateways) we can jog everyone's memory with a simple text reminder. I am trying out Twilio and recently discovered Clicksend. I share my experiences of integrating with ZOHO Bookings, and can't hide my excitement when I send myself a message within 5 minutes of logging it. If it's that simple, I can be human and still manage SMS reminders.

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Would you like to know now when you can stop posting to social media and still get the same level of engagement with customers? Dec 03, 2020

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On this episode, guest. host Brian shares the optimum number of posts which should be made across social platforms, and we explain how you can use the Active Communications Index; a productivity metric we've developed to help clients avoid Parkinson's Law.

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Why you should take a deep breath, relax, and let AI speak for your brand on explainer videos from now on Dec 02, 2020

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Sitting in a car park waiting for my daughter to finish her dance class, I didn't have my mic but wanted to share thoughts on employee engagement on the PeopleManagiingPeople site; and I decided to have some else to do the talking. I downloaded Talkia, and frankly I think you are going to relieved to hear some other voices. Talkia was created by Bryxen, the same company behind Toonly, Doodly, and Voomly video software; I have been using Doodly for training videos and am really excited by the results. These are AI applications which convert text to audio. After the engagement points, I share a brief comparison between Talkia and another service called Speechelo. I have yet to experiment with the Amazon Polly; but all of these offer over 30 voices, genders and kids, and even foreign language translation and voice over - for less than the price of one studio artist voice over.
My daughter has finished her 45 mins class so I had better sign. off and drive her home; AI can't replace being a Dad.

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A British entrepreneur tells Chinese radio listeners how Morgan Motor Co makes cars of wood, and why that makes them British history. Dec 01, 2020

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Telling stories is a big part of building a brand, and as the British entrepreneur in China who imported the first of the hand made Morgan cars, I was interviewed on Tv, print and in this case for a Beijing radio station. Bruce Connelly visited our Gongti stadium studio on 08 February 2014 and we recorded this interview which was aired across China on the English language network and the internet. Close your eyes when you listen to this to see if you can imagine yourself surrounded by open top sports cars in a luxury showroom just a few miles away from Tiananmen Square.

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How can AI create marketing content for you now quickly and cost effectively? Nov 30, 2020

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The Power of AI in marketing is that it levels the playing field for small companies to compete with large ones by using technology instead of resources. Dr. Stylianos (Stelios) Kampakis is on a mission to educate the public about the power of data science, He is a member of the Royal Statistical Society, honorary research fellow at the UCL Centre for Blockchain Technologies, a data science advisor for London Business School and CEO of The Tesseract Academy. A natural polymath, with a PhD in Machine Learning and degrees in Artificial Intelligence, Statistics, Psychology, and Economics he loves using his broad skillset to solve difficult problems and so we discuss how AI can help business owners to #getnoticed.

You can track down Stelios at his Academy.
http://tesseract.academy

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Could this week have seen the worst ever case of COVIDitus to infect Astra Zeneca Oxford which has a simple vaccine? Nov 27, 2020

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I was shouting at my ipad telling Professor Adrian Hill, Director, Oxford Uni Jenner Institute to stop talking with Becky Anderson of CNN, when she asked him to explain the results of the Vaccine tests announced on Monday 23rd Nov, instead he said; "We don't fully understand that [how the vaccine results were different] but there's several ideas around as to how it might work, and we're exploring those," By Friday the stock was down 6% and stories of Korean hackers were circulating. I provide an antidote to the self inflicted wounds of Astra Zeneca - Oxford Uni, and explain the process how to use PR as a tonic not to poison the patient.

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If you can't get that tune out of your head, someone probably wanted it there as sonic branding. Nov 26, 2020

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Mastercard spent US$15m on a theme tune, so what have you spent on sonic branding for your company? I share why the music which accompanies your brand on podcasts, your website, calls on hold and even in the office or when someone opens the showroom door, should be in alignment with your brand values. It's not just what you say that counts, it's the tune that customer has in their heads which will create emotional and physical connections to your brand. Listen in and see if you recognize some of the tunes I play, and give an example of the work by UK Company PHMG, sonic branding specialists.

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How this man is changing the world of work one moment at a time. Nov 25, 2020

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Remote working is creating a lot of business for Luke Fisher and his team at Mo.work because they enable companies to create moments,collaboration and recognition for their people where ever they work. We chat about the importance of connectedness, and how companies can maintain and even strengthen workplace culture with a planned programme of moment creation, shared collaboration and peer to peer recognition all at less than the cost of a coffee from that Seattle coffee company.

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