Marketing
**The UnNoticed Entrepreneur**

Fellow entrepreneurs share their stories so that us so that we can build a better business.

Hi – mine name is Jim James and I’m your host. In 2019 I started this podcast to help entrepreneurs learn from one another. When I started the Entrepreneurs Organization chapter in Beijing, I realized that the best insights came from people who had already done the work.

If you’re running a business; this show is my gift to you. It’s hard enough as it is, and I hope that this podcast solves just one problem to help you on your way.

Connect with me here:

https://www.jimajames.com

https://www.linkedin.com/in/jimajames

Latest Episodes:

How to stop being ignored online after 7 seconds using personalization at scale on your website. Nov 12, 2020

Show notes

The attention span of people on the internet is very short, and only getting shorter. Humans are used to getting instant gratification. And... If your website visitors don’t understand your brand’s story at first glance, they will bounce. The result? On average, only 2% of website visitors turn into customers. That’s a pretty bad number. So, how can we fix this problem? Face-to-face, human sales reps are much better at converting leads into customers than your website. Why? Because they use their intuition and empathy to make your brand’s story relevant to each prospect. It would be great to emulate this behaviour on your site, but how do you do it at scale?
Sander Nagtegaal, CEO of Unless, talks with me about they use machine empathy to figure out how is sitting in front of the keyboard. Their solution is being used in COVID news situations and many other applications, and you'll be surprised how affordable unless.com is starting at Monthly subscription of €599 per month.

Sander also offers 3 months FREE TRIAL to you as a SPEAK|pr listener. Just tell them that you heard about them via the podcast when you go their site
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/

Support the show

Subscribe to my free newsletter

https://www.theunnoticedentrepreneur.com/

Why you need a Gimbal if you're making social media movies. Nov 11, 2020

Show notes

Get Noticed! Send a text.

Ensure that you don't give your audience motion sickness when watching your movies! Not from the Pulp Fiction movie, the Gimbal is a handheld mobile videography stabilization kit which you will want to seriously consider if you're shooting whilst on the move. I talk about the DJI OSMO3 which I use when for example whilst streaming live to Facebook whilst walking in the countryside with Binkie my beagle. I talk about some of the features of the Gimbal and also the opportunities to make movies on the go using the App. There are other options including the Zhiyun, Cinepeer and Hohem. All for about GBP100 - there are many good options to make your videos look really professional.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/

Support the show

Subscribe to my free newsletter

https://www.theunnoticedentrepreneur.com/

Which apps make your phone the most powerful outside broadcast unit available for PR. Nov 10, 2020

Show notes

Get Noticed! Send a text.

The phone is always with us and always on, and more to the point it's always connected to all our social channels, which means it can be an amazingly powerful mobile outside broadcast unit. On this podcast, I share features to look for in apps which enable you. to send content to multiple social channels with one click. Some are free to use, and all have massive potential to increase your Active Communications Index.
Apps I mention:
Agora
Buffer
eClincher
Hootsuite
Hubspot
Sprout
Zoho

With full credit to eClincher, they have summarized the features to be looking for and it doesn't seem to make sense to repeat but rather to share their great work:

Publishing and Scheduling: Can you visualize your monthly calendar, automate posting, or customize across channels in the same window? Are multiple profiles included? Do you have unlimited scheduling?
Unified Social Inbox: Can you engage with your audience in real time across social channels?
Integrated RSS Feeds: Would you benefit from being able to publish your blogs or industry blogs automatically to your social channels?
Social Monitoring: Can you monitor your brand’s reputation and listen to your audience by monitoring keywords and competitors measuring sentiment?
Competitor Analysis: Can you track and compare your competitive advantage with social analytics and reporting?
Campaign Tracking: Are you tracking your ads, posts, and website to optimize and pivot your marketing strategy? Can you target audiences?
Custom Reporting: Do you need to build custom reports for your clients major social accounts?

If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/

Support the show

Subscribe to my free newsletter

https://www.theunnoticedentrepreneur.com/

Capture, filter and caption social media images with these cool apps. Nov 09, 2020

Show notes

Get Noticed! Send a text.

Creating cool social media images is actually really simple, free and easy now using apps readily available on the mobile phone; and it's an opportunity not to be missed. In this podcast, I share tips on how to capture neat shots, edit them, add text and make them into montages which can be shared within 5 minutes.
There are so many out there, but here are the apps I use and I share details of how I use them and what they can do for you:
Photofunia
Snapseed
Instamag
Instatoon
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/

Support the show

Subscribe to my free newsletter

https://www.theunnoticedentrepreneur.com/

How a legal regulation change can be used to trigger media coverage for your company. Nov 06, 2020

Show notes

Get Noticed! Send a text.

I just secured a 1,500-word article in tier 1 American media for a non-USA client, I explain step by step how I managed this using the Section 3121 of the CARES Act (March 2020) which amends the Federal Food, Drug, and Cosmetic Act (FD&C Act) by adding section 506J., and how you can use regulatory change as a trigger to send personalized pitches to the media; regardless of location or industry.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/

Support the show

Subscribe to my free newsletter

https://www.theunnoticedentrepreneur.com/

Guy Fawkes night is a 400 year old ritual, which rituals does your organization have? Nov 05, 2020

Show notes

Get Noticed! Send a text.

Rituals are a central part of any society or organization, and some like Bonfire night are enduring. The question is which rituals does your organization have and how can they be used to create cohesion and also be a source abundant content. Since 1605 to today, people have celebrated the capture of Guy Fawkes, but it's also sports teams and companies which create and manage rituals which I share on this podcast.
"All organizations have rituals — from the mundane everyday routines (coffee breaks, tea time) to major, less frequent events like annual meetings and retirement parties. Smart leaders, however, recognize that rituals like these and others are levers for improving the organization’s performance and they take the creation and nurturing of rituals very seriously."
HBR article by Paolo Guenzi
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/

Create content using AI - Trylately!
Automatically generate social posts from videos and podcasts into dozens of social posts.

Support the show

Subscribe to my free newsletter

https://www.theunnoticedentrepreneur.com/

Why does the President Elect of America need to tell stories? Nov 04, 2020

Show notes

Get Noticed! Send a text.

Listening to Joe Biden this evening talking of the "American Dream for the American People," I wanted to just remind us of the importance of story telling to create a shared vision. As part of our SPEAK|pr program we talk about "Storification" and base our work on the excellent work of Park Howell and Randy Olsen, with the aim of helping companies to position their clients as the heroes of the narrative and the business as mentor to that person on that journey. In the case of the President of the United States, they are the ultimate mentor but it is the American people who are the heroes living out the American dream of democratically electing their leader.
Learn the steps for your business to create its own story, and how to use that for building loyalty and engagement from your own customers.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/

Create content using AI - Trylately!
Automatically generate social posts from videos and podcasts into dozens of social posts.

Support the show

Subscribe to my free newsletter

https://www.theunnoticedentrepreneur.com/

UK Government Misreads Depth of Coronavirus Despair, and what do about it. Nov 03, 2020

Show notes

Get Noticed! Send a text.

As we enter another period of lockdown in the UK, from a communications perspective it is useful to understand the psyche of the general public, as this then forms the basis of ongoing communications. According to Earth.ai the UK Government Misreads Depth of Coronavirus Despair.

Organizations need to understand what their audiences are thinking and feeling before they start communicating. In this episode, I share the findings of Significance Systems on the impact of COVID-19 on the British public, and what this kind of insight means from a communications perspective.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/

Support the show

Subscribe to my free newsletter

https://www.theunnoticedentrepreneur.com/

Beyond the universe of social listening is Earth.ai in orbit providing bias free views on behaviour Nov 03, 2020

Show notes

Get Noticed! Send a text.

Break out of your own media bubble and take a data-driven look at reality by using machine learning, which helps us to make better quality decisions about a whole host of issues; not least communication. Dr John Rickets, CEO of Significance Systems talks about the power of narratives and the platform which they have developed which enables access to a bias-free view on what really drives behaviour.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
For the full episode, click this link.

Create content using AI - Trylately!
Automatically generate social posts from videos and podcasts into dozens of social posts.

Support the show

Subscribe to my free newsletter

https://www.theunnoticedentrepreneur.com/

How Earth.ai is in orbit providing bias free insight on what is driving behaviour. Nov 02, 2020

Show notes

Get Noticed! Send a text.

It's important to break out of our own media bubbles and take a data-driven look at reality , which helps us to make better quality decisions about a whole host of issues; not least communication. Dr John Rickets, CEO of Significance Systems talks about the power of narratives and the machine learning platform which they have developed which enables access to a bias-free view on what really drives behaviour.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/

Create content using AI - Trylately!
Automatically generate social posts from videos and podcasts into dozens of social posts.

Support the show

Subscribe to my free newsletter

https://www.theunnoticedentrepreneur.com/