The UnNoticed Entrepreneur

Latest Episodes:

The key considerations for choosing a PR agency. Sep 24, 2020

Show notes

Rob da Cosa tells agencies not to talk to companies which don't provide a proper brief, and companies will not get what they need if they don't share their business goals with the agency. Listen to the kind of legal framework, costs, and technology requirements which lead to a productive pr agency engagement for clients.
SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/

Support the show

Subscribe to my free newsletter

https://www.theunnoticedentrepreneur.com/

You're insulting people if you are not taking care of their Anthroponymy, and could be losing 31% of sales. Sep 24, 2020

Show notes

Get Noticed! Send a text.

Anthroponymy (or anthroponomastics) is the study of the names of human beings, and it is essential to create personalization at scale. Danny Levinson, CEO at Transformania is enabling companies to abide by GDPR whilst creating personalised data led marketing campaigns.
Why is this important? According to a report by Stanford Business School, ' that personalizing the emails, while adding no informative content about the product or the company, benefits the advertisers. ..., we find that adding the name of the message recipient to the email’s subject-line increases the probability of the recipient opening it by 20%, which translates to an increase in sales leads by 31% and a reduction in the number of individuals unsubscribing from the email campaign by 17%.
For the full episode, click here.
SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/

Support the show

Subscribe to my free newsletter

https://www.theunnoticedentrepreneur.com/

You're insulting people if you are not taking care of their Anthroponymy, and could be losing 31% of sales. Sep 23, 2020

Show notes

Get Noticed! Send a text.

Anthroponymy (or anthroponomastics) is the study of the names of human beings, and it is essential to create personalization at scale. Danny Levinson , CEO at Transformania is enabling companies to abide by GDPR whilst creating personalised data led marketing campaigns.
Why is this important? According to a report by Stanford Business School, ' that personalizing the emails, while adding no informative content about the product or the company, benefits the advertisers. ..., we find that adding the name of the message recipient to the email’s subject-line increases the probability of the recipient opening it by 20%, which translates to an increase in sales leads by 31% and a reduction in the number of individuals unsubscribing from the email campaign by 17%.
SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/

Support the show

Subscribe to my free newsletter

https://www.theunnoticedentrepreneur.com/

The 3 ROI's to publicise when raising money and the power of PR for investor relations. Sep 23, 2020

Show notes

Get Noticed! Send a text.

On this podcast I deal with the communications best practice for raising funds. Raising money is often a key part of the growth strategy of a company and it requires a special practice of communications called investor relations. I've raised money for my own ventures and worked on an IPO for a cosmetics company, and have also supported entrepreneurs as they draft investor memos, present and work to entice people to fund their dreams.
I reference the insights of Kevin Whelan, as he discusses how to be investable on the Wealthtalk podcast episode 74. I talk about Return of Investment, (Kevin's first point), Return on Investment, and how PR plays a key role in providing the 3rd ROI, Reassurance on Individuals. I share the key elements that need to be included in an investment memo and the need to profile the potential investor which is appropriate for your business.

For the full episode, click here.
SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international PR agency owner and entrepreneur Jim James.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/

Support the show

Subscribe to my free newsletter

https://www.theunnoticedentrepreneur.com/

The 3 ROI's to publicise when raising money and the power of PR for investor relations. Sep 22, 2020

Show notes

Get Noticed! Send a text.

SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/

Support the show

Subscribe to my free newsletter

https://www.theunnoticedentrepreneur.com/

Would a rose.ai smell just as sweet as rose.com? Is a vanity domain name worth the price? Sep 22, 2020

Show notes

Get Noticed! Send a text.

I've just purchased speakpr.co from godaddy and it prompted me to review the important elements in making a purchase of a domain name. Marketing, technical and financial concerns determine the address of companies big and small all registered by the Internet Corporation for Assigned Names and Numbers (ICANN).
I talk about the 2012 Google update and how it impacts on the value of owning exact match domains, mistyped domains and the importance of remembering just how many sites you will be able to actively manage. I also mention the importance of then using a submission engine like entireweb.
Listen to the full episode here.
SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/

Support the show

Subscribe to my free newsletter

https://www.theunnoticedentrepreneur.com/

Would a rose.ai smell just as sweet as rose.com? Is a vanity domain name worth the price? Sep 21, 2020

Show notes

Get Noticed! Send a text.

I've just purchased speakpr.co from godaddy and it prompted me to review the important elements in making a purchase of a domain name. Marketing, technical and financial concerns determine the address of companies big and small all registered by the Internet Corporation for Assigned Names and Numbers (ICANN).
I talk about the 2012 Google update and how it impacts on the value of owning exact match domains, mistyped domains and the importance of remembering just how many sites you will be able to actively manage. I also mention the importance of then using a submission engine like entireweb.
SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/

Support the show

Subscribe to my free newsletter

https://www.theunnoticedentrepreneur.com/

Hosting a virtual press centre on a site is a great way to get coverage, here is how to provide one. Sep 21, 2020

Show notes

Get Noticed! Send a text.

Most websites perform very badly, and if they were buildings would be shut down or renovated. I'll discuss practical tips for evaluating the performance of a website including using the GTMetrx free tool, and ways to improve them. Importantly for PR, I share services which enable the provision of a virtual press office without any digital asset management skills in-house.

Vuelio, PressArea, and Cision are three big established providers of virtual press centres which can be integrated directly into a site and moreover offer distribution and media relationship management too. PressArea publishes their prices and start at a reasonable GBP395 per month for upto 500GB of storage.
Get the full episode here.
SPEAK|Pr is for leaders to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/

Support the show

Subscribe to my free newsletter

https://www.theunnoticedentrepreneur.com/

Hosting a virtual press centre on a site is a great way to get coverage, here is how to provide one. Sep 19, 2020

Show notes

Get Noticed! Send a text.

Vuelio, PressArea, and Cision are three big established providers of virtual press centres which can be integrated directly into a site and moreover offer distribution and media relationship management too. PressArea publishes their prices and start at a reasonable GBP395 per month for upto 500GB of storage.
SPEAK|Pr is for leaders to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/

Support the show

Subscribe to my free newsletter

https://www.theunnoticedentrepreneur.com/

Should you be selling love or stating facts in your brochure? Sep 19, 2020

Show notes

Get Noticed! Send a text.

Should you use logic or hedonic messages in your brochure, and which colours are best to choose? And why is it part of public relations? I answer these questions on this episode of SPEAK|pr and include a reference to the Cugelman emotion map which asks which state of mind do you want to put your audience into when they relating to your company. I also look at which colours are going to reflect the way that your company is viewed, even only by the subconscious mind; it's all part of the psychology behind public relations.
This is a trailer for the full show here:
Insecure: High-arousal, painful emotions: Red…
Optimistic: High-arousal, pleasurable emotions. GREEN
Pessimistic: Low-arousal, painful emotions: Black grey
Secure: low-arousal, pleasurable emotions: Blue

SPEAK|Pr is for leaders to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/

Support the show

Subscribe to my free newsletter

https://www.theunnoticedentrepreneur.com/