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    The UnNoticed Entrepreneur

    Fellow entrepreneurs share their stories so that us so that we can build a better business.

    Hi – mine name is Jim James and I’m your host. In 2019 I started this podcast to help entrepreneurs learn from one another. When I started the Entrepreneurs Organization chapter in Beijing, I realized that the best insights came from people who had already done the work.

    If you’re running a business; this show is my gift to you. It’s hard enough as it is, and I hope that this podcast solves just one problem to help you on your way.

    Connect with me here:

    https://www.jimajames.com

    https://www.linkedin.com/in/jimajames

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    Latest Episodes:
    The main areas you need to focus on to overcome speaking fear and #getnoticed; with Ed Darling of Project Charisma Apr 05, 2023
    Show notes

    Get Noticed! Send a text.

    In this episode, Jim James interviews Ed Darling, founder of Project Charisma, a Manchester-based training company that helps professionals overcome public speaking fears and communicate with credibility, confidence, and charisma. Ed shares how he overcame social anxiety and turned his biggest fears into a profession in acting and public speaking.
    Ed emphasises that public speaking is a skill and with practise, anyone can improve. He starts by teaching clients the importance of breathing, focusing on diaphragmatic breathing to activate the "rest and digest" response and calm the nervous system. Ed then discusses the three components of public speaking: body, voice, and mind. Using animal analogies, Ed describes the difference between squirrel and lion body language, emphasising the importance of taking up space, being purposeful, and being confident when speaking in front of an audience.
    Ed also shares practical tips and insights on how to improve public speaking skills and overcome anxiety, making this episode valuable for entrepreneurs looking to improve their communication skills and getting noticed.
    Post-production, transcript and show notes by XCD Virtual Assistants

    Support the show

    Subscribe to my free newsletter

    https://www.theunnoticedentrepreneur.com/

    How the cashback, arbitrage and aggregations strategy can help you gain 50,000 customers; with Frank DeBlasi Apr 04, 2023
    Show notes

    Get Noticed! Send a text.

    In this episode, host Jim James interviews Frank DeBlasi, co-founder of Hoopla Doopla, a loyalty shopping site that rewards customers with cashback from over 5,000 retailers. Deblasi explains that Hoopla's business model is based on aggregation and arbitrage: merchants pay Hoopla a commission for every sale made through the site, and Hoopla gives a portion of this commission back to customers as cashback. To attract merchants, Hoopla joined affiliate networks, such as CJ's, and applied for affiliate programs that allowed them to access the merchants' creative resources, such as promotional offers and coupon codes. To attract customers, Hoopla uses several methods, including social media, email, influencers, and referral programs.
    Deblasi also shares how Hoopla got coverage on national TV, which he attributes to good timing, product, and plan. When the US was in an economic recession in 2009, a New York Fox News producer reached out to Hoopla because he believed their concept of putting money in people's pockets during tough times was a great idea. Deblasi revealed that the producer found out about Hoopla through a Facebook post he made, which was being shared by people.
    As a tip for entrepreneurs, Deblasi advises leveraging social media to spread the word about your business and to create a referral program to incentivise customers to refer others to your site. He also recommends joining affiliate networks and applying for affiliate programs to gain access to merchants' creative resources.
    Post-production, transcript and show notes by XCD Virtual Assistants

    Support the show

    Subscribe to my free newsletter

    https://www.theunnoticedentrepreneur.com/

    Could affiliate strategy also be your way to getting noticed and winning thousands of customers? With Frank DeBlasi Apr 03, 2023
    Show notes

    Get Noticed! Send a text.

    In this episode, host Jim James interviews Frank DeBlasi, co-founder of Hoopla Doopla, a loyalty shopping site that rewards customers with cashback from over 5,000 retailers. Deblasi explains that Hoopla's business model is based on aggregation and arbitrage: merchants pay Hoopla a commission for every sale made through the site, and Hoopla gives a portion of this commission back to customers as cashback. To attract merchants, Hoopla joined affiliate networks, such as CJ's, and applied for affiliate programs that allowed them to access the merchants' creative resources, such as promotional offers and coupon codes. To attract customers, Hoopla uses several methods, including social media, email, influencers, and referral programs.
    Deblasi also shares how Hoopla got coverage on national TV, which he attributes to good timing, product, and plan. When the US was in an economic recession in 2009, a New York Fox News producer reached out to Hoopla because he believed their concept of putting money in people's pockets during tough times was a great idea. Deblasi revealed that the producer found out about Hoopla through a Facebook post he made, which was being shared by people.
    As a tip for entrepreneurs, Deblasi advises leveraging social media to spread the word about your business and to create a referral program to incentivise customers to refer others to your site. He also recommends joining affiliate networks and applying for affiliate programs to gain access to merchants' creative resources.
    The UnNoticed Entrepreneur podcast is sponsored by Prowly, the all-in-one software for leveraging PR activities. Boost the media relations game for your business - get more coverage while saving time and money on everyday tasks
    Post-production, transcript and show notes by XCD Virtual Assistants

    Support the show

    Subscribe to my free newsletter

    https://www.theunnoticedentrepreneur.com/

    LinkedIn Safari: Session 8 of 12 Mar 31, 2023
    Show notes

    Get Noticed! Send a text.

    Slide decks are the highest-performing format on LinkedIn.
    This week Simon Chappuzeau works with me on my slide deck.
    Since we started this 12 week safari I have reduced my posting from 4-6 per day down to 1 per day.
    I have increased my followers from 10,850 to 11,110
    But most importantly my engagement rate has increased by 100%
    In other words I am spending much less time posting and getting better results.
    What we look at today- is where the time should go. And that is on content creation instead of content dumping.
    If you prefer to watch this then the video is on YouTube.
    https://youtu.be/pczMsVNbPh4

    Descript is what I use to edit the show.
    All-in-one audio & video editing, as easy as a doc.
    Riverside - Your online recording studio
    The easiest way to record podcasts and videos in studio quality from anywhere. All from the browser.
    AWeber - free email marketing
    Grow, sell, and engage with your audience—simple email marketing in one place. Free trial.
    Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

    Support the show

    Subscribe to my free newsletter

    https://www.theunnoticedentrepreneur.com/

    Become a go-to expert by narrowing down your focus; with Thomas Gelmi Mar 30, 2023
    Show notes

    Get Noticed! Send a text.

    In this episode, Jim James interviewed Thomas Gelmi, a top B2B business coach with clients like Siemens and the WTO, where he shares how he built his teaching brand and increased his visibility by hiring a German personal branding and marketing firm to build his communication strategies. He also discusses the importance of curating content with Buffer to share third-party content that adds value to his target audience.
    Thomas also emphasises the importance of self-reflection and narrowing down your focus to a specific area to establish yourself as a go-to expert and shares how he allied with big brands like Marshall Goldsmith and Forbes Council to expand his reach and build credibility.
    Gelmi advises entrepreneurs to look for brands that are aligned with their branding and serve the same target group, have more reach, and are stronger and well-established in the market. By associating with a well-known industry name, entrepreneurs can leverage their visibility and credibility.
    The UnNoticed Entrepreneur podcast is sponsored by Prowly, the all-in-one software for leveraging PR activities. Boost the media relations game for your business - get more coverage while saving time and money on everyday tasks
    Post-production, transcript and show notes by XCD Virtual Assistants

    Support the show

    Subscribe to my free newsletter

    https://www.theunnoticedentrepreneur.com/

    Associating yourself or your business with well-known industry names to leverage visibility and credibility; with Thomas Gelmi Mar 29, 2023
    Show notes

    Get Noticed! Send a text.

    In this episode, Jim James interviewed Thomas Gelmi, a top B2B business coach with clients like Siemens and the WTO, where he shares how he built his teaching brand and increased his visibility by hiring a German personal branding and marketing firm to build his communication strategies. He also discusses the importance of curating content with Buffer to share third-party content that adds value to his target audience.
    Thomas also emphasises the importance of self-reflection and narrowing down your focus to a specific area to establish yourself as a go-to expert and shares how he allied with big brands like Marshall Goldsmith and Forbes Council to expand his reach and build credibility.
    Gelmi advises entrepreneurs to look for brands that are aligned with their branding and serve the same target group, have more reach, and are stronger and well-established in the market. By associating with a well-known industry name, entrepreneurs can leverage their visibility and credibility.
    The UnNoticed Entrepreneur podcast is sponsored by Prowly, the all-in-one software for leveraging PR activities. Boost the media relations game for your business - get more coverage while saving time and money on everyday tasks
    Post-production, transcript and show notes by XCD Virtual Assistants

    Support the show

    Subscribe to my free newsletter

    https://www.theunnoticedentrepreneur.com/

    Boosting your business and brand visibility by adopting sustainable practices; with Brian Wong of Normans Mar 28, 2023
    Show notes

    Get Noticed! Send a text.

    In this episode, Jim James interviews Brian Wong, co-founder of Normans, a sustainable online clothing brand that offers comfortable clothing for those who work from home. The brand aims to promote eco-friendliness by making small changes, such as using end-of-line materials to reduce waste. Normans' ambassadors are non-influencers who have inspiring stories to tell, promoting the brand while inspiring others.
    Brian shares the story behind the name Normans and how it represents the company's focus on sustainability, comfortable clothing, and inspiring ambassadors. He also emphasises how sustainability is increasingly important to customers, and how Normans' eco-friendly pledge is critical to their brand image. Brian also highlights Normans' efforts to promote sustainability through small changes and the importance of non-influencer brand advocates to promote the brand's ethos.
    Brian discusses how Normans is making a positive impact on the fashion industry by prioritising sustainability and promoting eco-friendliness through small changes. Additionally, he also emphasises the importance of brand advocates who share inspiring stories and promote the brand's values and how sustainability is becoming increasingly essential to customers.
    The UnNoticed Entrepreneur podcast is sponsored by Prowly, the all-in-one software for leveraging PR activities. Boost the media relations game for your business - get more coverage while saving time and money on everyday tasks
    Post-production, transcript and show notes by XCD Virtual Assistants

    Support the show

    Subscribe to my free newsletter

    https://www.theunnoticedentrepreneur.com/

    Going Green to boost your business and brand to #getnoticed; with Brian Wong of Normans Mar 27, 2023
    Show notes

    Get Noticed! Send a text.

    In this episode, Jim James interviews Brian Wong, co-founder of Normans, a sustainable online clothing brand that offers comfortable clothing for those who work from home. The brand aims to promote eco-friendliness by making small changes, such as using end-of-line materials to reduce waste. Normans' ambassadors are non-influencers who have inspiring stories to tell, promoting the brand while inspiring others.
    Brian shares the story behind the name Normans and how it represents the company's focus on sustainability, comfortable clothing, and inspiring ambassadors. He also emphasises how sustainability is increasingly important to customers, and how Normans' eco-friendly pledge is critical to their brand image. Brian also highlights Normans' efforts to promote sustainability through small changes and the importance of non-influencer brand advocates to promote the brand's ethos.
    Brian discusses how Normans is making a positive impact on the fashion industry by prioritising sustainability and promoting eco-friendliness through small changes. Additionally, he also emphasises the importance of brand advocates who share inspiring stories and promote the brand's values and how sustainability is becoming increasingly essential to customers.
    The UnNoticed Entrepreneur podcast is sponsored by Prowly, the all-in-one software for leveraging PR activities. Boost the media relations game for your business - get more coverage while saving time and money on everyday tasks
    Post-production, transcript and show notes by XCD Virtual Assistants

    Support the show

    Subscribe to my free newsletter

    https://www.theunnoticedentrepreneur.com/

    LinkedIn Safari: Session 7 of 12 Mar 24, 2023
    Show notes

    Get Noticed! Send a text.

    Slide decks are the highest-performing format on LinkedIn.
    This week Simon Chappuzeau works with me on my slide deck.
    Since we started this 12 week safari I have reduced my posting from 4-6 per day down to 1 per day.
    I have increased my followers from 10,850 to 11,097
    But most importantly my engagement rate has increased >100%
    In other words I am spending much less time posting and getting better results.
    What we look at today- is where the time should go. And that is on content creation instead of content dumping.
    If you prefer to watch this then the video is on YouTube.
    https://youtu.be/rwSuLXlpCYM

    Support the show

    Subscribe to my free newsletter

    https://www.theunnoticedentrepreneur.com/

    How you could create your own gold mine for your business to make business come to you; with Mark Myers Mar 23, 2023
    Show notes

    Get Noticed! Send a text.

    In this episode, Jim James meets Mark Myers, the Founder of Peak Profit Solutions, a financial services and business advice company. Myers talks about how he transitioned from managing other people's companies to becoming an entrepreneur and founding his own business. He also talks about how he found a niche within the financial services industry by focusing on tax planning and how this niche helped his business stand out from competitors.
    Throughout the conversation, Myers shares his expertise in tax planning and how his approach has helped his clients save money and become more profitable, the importance of finding a niche within your industry and leveraging it to provide value to clients, and also stresses the importance of having a deep understanding of your work and niche and how this knowledge can be used to help businesses grow.
    The UnNoticed Entrepreneur podcast is sponsored by Prowly, the all-in-one software for leveraging PR activities. Boost the media relations game for your business - get more coverage while saving time and money on everyday tasks
    Post-production, transcript and show notes by XCD Virtual Assistants

    Support the show

    Subscribe to my free newsletter

    https://www.theunnoticedentrepreneur.com/

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