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    Marketing

    The UnNoticed Entrepreneur

    Fellow entrepreneurs share their stories so that us so that we can build a better business.

    Hi – mine name is Jim James and I’m your host. In 2019 I started this podcast to help entrepreneurs learn from one another. When I started the Entrepreneurs Organization chapter in Beijing, I realized that the best insights came from people who had already done the work.

    If you’re running a business; this show is my gift to you. It’s hard enough as it is, and I hope that this podcast solves just one problem to help you on your way.

    Connect with me here:

    https://www.jimajames.com

    https://www.linkedin.com/in/jimajames

    Advertise
    • Apple Podcasts
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    Latest Episodes:
    How to crowd fund a community cinema business in Singapore; With Karen Tan Apr 20, 2023
    Show notes

    Get Noticed! Send a text.

    In this episode of The UnNoticed Entrepreneur, Jim James interviews Karen Tan, the founder and CEO of The Projector, an independent cinema and arts and cultural space in Singapore. Karen shares how The Projector was created to provide a mental breathing space where people can engage with interesting content and break out of their silos. The space shows alternative film content, hosts non-film content, and invites different interest groups to feel comfortable sharing the same space. Karen also shares how The Projector started, which was a crucial piece of the puzzle in getting noticed and on the radar.
    Karen provides some tips on how to create a community-led business to get an entrepreneur and a business noticed. She emphasises the importance of getting the neighbourhood behind the business before opening the doors and screening films. In The Projector’s case, they used crowdfunding as a marketing tool to bring like-minded people together, raise money, and build project ownership. She encourages entrepreneurs to fill a void in the landscape and make their business community-led to attract a loyal following. By doing so, people feel invested in the success of the business, and it becomes a community effort.
    AWeber
    Grow, sell, and engage with your audience—all from a single platform
    Loom
    Record quick videos to update your team and cut down meetings by 29%.
    Printful
    Turn your ideas into unique products - Create custom products with your own design!
    VideoSnap
    Turn your talks, podcasts, videos, audios or streams into shareable videos in just a few clicks!


    Post-production, transcript and show notes by XCD Virtual Assistants

    Support the show

    Subscribe to my free newsletter

    https://www.theunnoticedentrepreneur.com/

    Building the largest travel meta search engine in the Middle East, Wego, with founder Ross Veitch. Apr 18, 2023
    Show notes

    Get Noticed! Send a text.

    In this episode of The UnNoticed Entrepreneur, Ross Veitch, co-founder of online travel company Wego, shares how they grew their metasearch business-to-consumer internet travel company to generate over $1 billion in GMV, competing with the likes of Booking.com. Veitch discusses how they white-labeled the platform with large portals like Yahoo and MSN, optimized search and invested in marketing to create their brand.
    Veitch also explains how Wego localises their product and marketing to become the largest Middle Eastern online travel app, and how they survived COVID-19 by building their brand through digital marketing platforms and creating a better customer experience than their competitors. He also highlights the importance of entrepreneurs paying attention to AI as it could affect the future of companies and individuals in the digital world.
    AWeber
    Grow, sell, and engage with your audience—all from a single platform
    Loom
    Record quick videos to update your team and cut down meetings by 29%.
    Printful
    Turn your ideas into unique products - Create custom products with your own design!
    VideoSnap
    Turn your talks, podcasts, videos, audios or streams into shareable videos in just a few clicks!


    Post-production, transcript and show notes by XCD Virtual Assistants

    Support the show

    Subscribe to my free newsletter

    https://www.theunnoticedentrepreneur.com/

    Discover Wego's billion-dollar success story in the competitive travel search space. Apr 17, 2023
    Show notes

    Get Noticed! Send a text.

    In this episode of The UnNoticed Entrepreneur, Ross Veitch, co-founder of online travel company Wego, shares how they grew their metasearch business-to-consumer internet travel company to generate over $1 billion in GMV, competing with the likes of Booking.com. Veitch discusses how they white-labeled the platform with large portals like Yahoo and MSN, optimized search and invested in marketing to create their brand.
    Veitch also explains how Wego localises their product and marketing to become the largest Middle Eastern online travel app, and how they survived COVID-19 by building their brand through digital marketing platforms and creating a better customer experience than their competitors. He also highlights the importance of entrepreneurs paying attention to AI as it could affect the future of companies and individuals in the digital world.
    AWeber
    Grow, sell, and engage with your audience—all from a single platform
    Loom
    Record quick videos to update your team and cut down meetings by 29%.
    Printful
    Turn your ideas into unique products - Create custom products with your own design!
    VideoSnap
    Turn your talks, podcasts, videos, audios or streams into shareable videos in just a few clicks!


    Post-production, transcript and show notes by XCD Virtual Assistants

    Support the show

    Subscribe to my free newsletter

    https://www.theunnoticedentrepreneur.com/

    LinkedIn Safari: Session 10 of 12 Apr 14, 2023
    Show notes

    Get Noticed! Send a text.


    This week Simon Chappuzeau works with me on building my LinkedIn profile followers and shares some ways on how to do so.
    Since we started this 12 week safari I have reduced my posting from 4-6 per day down to 1 per day.
    I have increased my followers from 10,850 to 11,167
    But most importantly my engagement rate has increased by 100%
    In other words I am spending much less time posting and getting better results.
    What we look at today- is where the time should go. And that is on content creation instead of content dumping.

    Descript is what I use to edit the show.
    All-in-one audio & video editing, as easy as a doc.
    Riverside - Your online recording studio
    The easiest way to record podcasts and videos in studio quality from anywhere. All from the browser.
    AWeber
    Grow, sell, and engage with your audience—all from a single platform

    Descript is what I use to edit the show.
    All-in-one audio & video editing, as easy as a doc.
    Peppertype - Virtual Content Assistant
    Generate better content copies in seconds with the power of Artificial Intelligence.
    Viddyoze: Create client-grabbing videos
    Client-grabbing videos in just 3 clicks with the world's most powerful video animation platform
    Test before you invest - with PickFu
    Run a poll and get in-depth feedback from real people in minutes. Coupon: THEUNNOTICEED
    Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

    Support the show

    Subscribe to my free newsletter

    https://www.theunnoticedentrepreneur.com/

    Why mental health could be your last remaining asset, with serial entrepreneur Paul Meyers in Singapore. Apr 13, 2023
    Show notes

    Get Noticed! Send a text.

    In this episode, Jim James speaks with Paul Meyers, a coach, mentor, VC, and investor with 20 years of experience in the startup industry. Meyers highlights that the media portrays founding a startup as something glamorous and successful, but in reality, it's emotional and can lead to mental health problems for founders. Meyers suggests normalizing discussions around mental health and creating safe spaces for founders to talk about their fears and challenges.
    Meyers also discusses why males are less likely to approach mental health coaches than females, due to societal expectations of appearing strong and competent. He notes that the stress of being a founder can lead to unhealthy behaviors and a loss of empathy. Meyers suggests that displaying empathy and normalizing conversations around mental health can help founders recognize the symptoms of stress and address them before it becomes too late.
    Post-production, transcript and show notes by XCD Virtual Assistants

    Support the show

    Subscribe to my free newsletter

    https://www.theunnoticedentrepreneur.com/

    Mental health and well-being should be on top of your priority if you want to #getnoticed; With Paul Meyers Apr 13, 2023
    Show notes

    Get Noticed! Send a text.

    In this episode, Jim James speaks with Paul Meyers, a coach, mentor, VC, and investor with 20 years of experience in the startup industry. Meyers highlights that the media portrays founding a startup as something glamorous and successful, but in reality, it's emotional and can lead to mental health problems for founders. Meyers suggests normalizing discussions around mental health and creating safe spaces for founders to talk about their fears and challenges.
    Meyers also discusses why males are less likely to approach mental health coaches than females, due to societal expectations of appearing strong and competent. He notes that the stress of being a founder can lead to unhealthy behaviors and a loss of empathy. Meyers suggests that displaying empathy and normalizing conversations around mental health can help founders recognize the symptoms of stress and address them before it becomes too late.
    Post-production, transcript and show notes by XCD Virtual Assistants



    Support the show

    Subscribe to my free newsletter

    https://www.theunnoticedentrepreneur.com/

    Could sending a voice note all you need to turn cold LinkedIn leads warm?; With Faris Aranki Apr 11, 2023
    Show notes

    Get Noticed! Send a text.

    In this episode of The UnNoticed Entrepreneur, host Jim James meets with Faris Aranki, an effectiveness facilitator and coach, to discuss how he uses the tools that he learned to convert cold leads through engagement and voice notes on LinkedIn.
    Aranki explains the three pillars of IQ, EQ, and FQ, and how they can be combined to sharpen and master a business strategy, along with sharing his approach to making an engaging and memorable voice note on LinkedIn. He also shares some tips on how you can get your business noticed.
    Post-production, transcript and show notes by XCD Virtual Assistants

    Support the show

    Subscribe to my free newsletter

    https://www.theunnoticedentrepreneur.com/

    The three main pillars to sharpen your business: IQ, EQ and FQ; with Faris Aranki Apr 10, 2023
    Show notes

    Get Noticed! Send a text.

    In this episode of The UnNoticed Entrepreneur, host Jim James meets with Faris Aranki, an effectiveness facilitator and coach, to discuss how he uses the tools that he learned to convert cold leads through engagement and voice notes on LinkedIn.
    Aranki explains the three pillars of IQ, EQ, and FQ, and how they can be combined to sharpen and master a business strategy, along with sharing his approach to making an engaging and memorable voice note on LinkedIn. He also shares some tips on how you can get your business noticed.
    Post-production, transcript and show notes by XCD Virtual Assistants

    Support the show

    Subscribe to my free newsletter

    https://www.theunnoticedentrepreneur.com/

    Going on holiday? Should you stay active on Linkedin, or take a break? Linkedin Safari Session 9/12 Apr 06, 2023
    Show notes

    Get Noticed! Send a text.

    Going on holiday?
    What should you do about your Linkedin account?
    We all need a break - but do you take the approach of Simon C. and sneak in some posts whilst the rest of the family has breakfast overlooking the table top mountain of S. Africa, or do you take a risk that you will lose your momentum on LinkedIn?
    Find out what I did, and how a video taken from a balcony in Crete was received by my community.
    I've grown my Linkedin now to 11,135 and have some slide shares which have over 2,500 impressions.
    Tune in to find out how authenticity is becoming the key differentiator to AI created content. And why that means we humans have still got a chance.

    Descript is what I use to edit the show.
    All-in-one audio & video editing, as easy as a doc.
    Riverside - Your online recording studio
    The easiest way to record podcasts and videos in studio quality from anywhere. All from the browser.
    Viddyoze: Create client-grabbing videos
    Client-grabbing videos in just 3 clicks with the world's most powerful video animation platform
    Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

    Support the show

    Subscribe to my free newsletter

    https://www.theunnoticedentrepreneur.com/

    Do you need to be a lion or a squirrel to overcome public speaking fear? With Ed Darling Apr 06, 2023
    Show notes

    Get Noticed! Send a text.

    In this episode, Jim James interviews Ed Darling, founder of Project Charisma, a Manchester-based training company that helps professionals overcome public speaking fears and communicate with credibility, confidence, and charisma. Ed shares how he overcame social anxiety and turned his biggest fears into a profession in acting and public speaking.
    Ed emphasises that public speaking is a skill and with practise, anyone can improve. He starts by teaching clients the importance of breathing, focusing on diaphragmatic breathing to activate the "rest and digest" response and calm the nervous system. Ed then discusses the three components of public speaking: body, voice, and mind. Using animal analogies, Ed describes the difference between squirrel and lion body language, emphasising the importance of taking up space, being purposeful, and being confident when speaking in front of an audience.
    Ed also shares practical tips and insights on how to improve public speaking skills and overcome anxiety, making this episode valuable for entrepreneurs looking to improve their communication skills and getting noticed.
    Post-production, transcript and show notes by XCD Virtual Assistants

    Support the show

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    https://www.theunnoticedentrepreneur.com/

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