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    Marketing

    The UnNoticed Entrepreneur

    Fellow entrepreneurs share their stories so that us so that we can build a better business.

    Hi – mine name is Jim James and I’m your host. In 2019 I started this podcast to help entrepreneurs learn from one another. When I started the Entrepreneurs Organization chapter in Beijing, I realized that the best insights came from people who had already done the work.

    If you’re running a business; this show is my gift to you. It’s hard enough as it is, and I hope that this podcast solves just one problem to help you on your way.

    Connect with me here:

    https://www.jimajames.com

    https://www.linkedin.com/in/jimajames

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    • Apple Podcasts
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    Latest Episodes:
    What are 3 keys to successful communication? With Brenden Kumarasamy May 04, 2023
    Show notes

    Get Noticed! Send a text.

    In this episode of The UnNoticed Entrepreneur, Jim James speaks with Brenden Kumarasamy, the host of "MasterTalk", a YouTube channel with over 30,000 subscribers. Brenden is a communication expert and trainer who helps people improve and compete. He shares his tips on how entrepreneurs and business owners can get noticed by improving their communication skills. Brenden emphasizes the importance of simplicity, practicality, and generosity as the fundamental brand pillars of MasterTalk.
    He recommends a random word exercise that can improve decision-making and help make sense of any message. Brenden also discusses how to move from one to a hundred, which he calls communication agility, and how to navigate specific contexts in communication. Brenden emphasises the importance of being open and generous in communication and believes that it is essential to serve the world in this way. He believes that everyone can master communication by focusing on the three easiest balls to juggle: body language, facial expressions, and storytelling.
    Social listening - google alert killer!
    Generate leads and market your product using social listening
    Graphic design toolbox - Visme
    Create visual brand experiences for your business whether you are a pro designer or a total novice.
    Build responsive quizzes with ScoreApp
    Generate higher quality, higher converting leads
    Vidyard - Use Video In Your Emails
    Vidyard is the easiest way to record and send videos that build personal connections.
    Post-production, transcript and show notes by XCD Virtual Assistants

    Support the show

    Subscribe to my free newsletter

    https://www.theunnoticedentrepreneur.com/

    3 steps to make content your audience will pay attention to, with Brenden Kumarasamy May 03, 2023
    Show notes

    Get Noticed! Send a text.

    In this episode of The UnNoticed Entrepreneur, Jim James speaks with Brenden Kumarasamy, the host of "MasterTalk", a YouTube channel with over 30,000 subscribers. Brenden is a communication expert and trainer who helps people improve and compete. He shares his tips on how entrepreneurs and business owners can get noticed by improving their communication skills. Brenden emphasizes the importance of simplicity, practicality, and generosity as the fundamental brand pillars of MasterTalk.
    He recommends a random word exercise that can improve decision-making and help make sense of any message. Brenden also discusses how to move from one to a hundred, which he calls communication agility, and how to navigate specific contexts in communication. Brenden emphasises the importance of being open and generous in communication and believes that it is essential to serve the world in this way. He believes that everyone can master communication by focusing on the three easiest balls to juggle: body language, facial expressions, and storytelling.
    Social listening - google alert killer!
    Generate leads and market your product using social listening
    Graphic design toolbox - Visme
    Create visual brand experiences for your business whether you are a pro designer or a total novice.
    Build responsive quizzes with ScoreApp
    Generate higher quality, higher converting leads
    Vidyard - Use Video In Your Emails
    Vidyard is the easiest way to record and send videos that build personal connections.
    Post-production, transcript and show notes by XCD Virtual Assistants



    Support the show

    Subscribe to my free newsletter

    https://www.theunnoticedentrepreneur.com/

    Revving a brand by association with an international sports franchise, with Paul Teasdale May 02, 2023
    Show notes

    Get Noticed! Send a text.

    In this episode of The UnNoticed Entrepreneur, host Jim James speaks with Paul Teasdale, a former member of the McLaren F1 team, about how entrepreneurs can get noticed and enhance their businesses. Teasdale shares that he helps people apply his Formula One and McLaren knowledge to help them understand the principles and methods that make high performance accessible, no matter the context. He also defines a high-performing team as one that outperforms competitors and allows individuals to perform at their best, while coming together as a team.
    Teasdale emphasises that a high-performing team has a single goal, and the secret to McLaren's success is concentration. He also discusses how he built his own brand by using his experiences at McLaren and being honest about his expertise. He advises entrepreneurs to talk to people and always focus on performance, discussing their goals and potential. Ultimately, Teasdale stresses the importance of being authentic and having deliverables of your own in order to get noticed and stand out.
    neuroflash - Generate unique marketing texts with AI
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    Descript is what I use to edit the show.
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    Subscribe to my free newsletter

    https://www.theunnoticedentrepreneur.com/

    How to focus like Mclaren on your profile, with Paul Teasdale May 01, 2023
    Show notes

    Get Noticed! Send a text.

    In this episode of The UnNoticed Entrepreneur, host Jim James speaks with Paul Teasdale, a former member of the McLaren F1 team, about how entrepreneurs can get noticed and enhance their businesses. Teasdale shares that he helps people apply his Formula One and McLaren knowledge to help them understand the principles and methods that make high performance accessible, no matter the context. He also defines a high-performing team as one that outperforms competitors and allows individuals to perform at their best, while coming together as a team.
    Teasdale emphasises that a high-performing team has a single goal, and the secret to McLaren's success is concentration. He also discusses how he built his own brand by using his experiences at McLaren and being honest about his expertise. He advises entrepreneurs to talk to people and always focus on performance, discussing their goals and potential. Ultimately, Teasdale stresses the importance of being authentic and having deliverables of your own in order to get noticed and stand out.
    neuroflash - Generate unique marketing texts with AI
    AI copywriting tool to generate unique copy, predict performance and increase conversions.
    Descript is what I use to edit the show.
    All-in-one audio & video editing, as easy as a doc.
    Prowly - the media relations platform
    Prowly has everything you need to get your PR work done.
    Get Otter with 1-month FREE Pro Lite
    Generate rich notes for meetings, interviews, lectures, and other important voice conversations.
    Post-production, transcript and show notes by XCD Virtual Assistants




    Support the show

    Subscribe to my free newsletter

    https://www.theunnoticedentrepreneur.com/

    How I increased my Linkedin engagement 42% by reducing my posts by 90% Apr 28, 2023
    Show notes

    Get Noticed! Send a text.

    Simon Chappuzeau and entrepreneur Jim James have successfully increased engagement by 42% on Jim's LinkedIn while reducing their time to a couple of hours per week. They have created a presentation to share and discuss what they have learned over the last 11 weeks. In their presentation, Jim James and Simon Chappuzeau discuss the correlation between individual content pieces and the growth of engagement on LinkedIn.
    The UnNoticed Entrepreneur Jim is proud of the 41.5% improvement in engagement.
    Posts in the last 90 days received over 80,000 impressions.
    The key takeaway is that LinkedIn is a learning community, not a dumping place of content, and promotion will not get you any reach.
    Jim James and Simon Chappuzeau emphasized the importance of having a personal profile that showcases what you do, not just who you are, and how to add value to others. They also discussed the importance of having a good story and a profile that represents yourself.
    The golden rule is consistency in style, messaging, and posting frequency.
    It is essential to build expectations with your audience and stick to unmet promises. Posts should inform, educate, or inspire to spark curiosity and legitimate interest. Jim James' top-performing posts include a video, East West PR, and a slideshow about Simon Sinek, which all fall into the categories of inspire, educate, and inform.

    Descript is what I use to edit the show.
    All-in-one audio & video editing, as easy as a doc.
    Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

    Support the show

    Subscribe to my free newsletter

    https://www.theunnoticedentrepreneur.com/

    Do you have a James Bond opening sequence for your presentation? Apr 27, 2023
    Show notes

    Get Noticed! Send a text.

    In this podcast episode, Jim James interviews Ed West, the head of Fox-West, a communications consulting firm, who helps large corporations communicate and persuade. Ed shares tips on how to prepare for investor presentations, reduce the use of jargon, and simplify the message. He suggests using the simple message house tool and the "James Bond Start" to grab the audience's attention. Ed also advises to use analogies and stories to bring statistics to life and avoid overly intricate slides. To make the message accessible, he recommends using the Flesch-Kincaid test to assess sentence and word length and to present informally, like having a conversation with a friend in a pub. Finally, Ed emphasises the need to be yourself and show your personality without making it all about yourself.
    Listen Notes
    Search the whole Internet's podcasts with the best podcast search engine
    The UnNoticed Entrepreneur Book
    The UnNoticed Entrepreneur: Fifty Ideas for your Company to Stand Out
    The Marque of an Entrepreneur
    Get noticed as an entrepreneur with the 19 Dots range of merchandise; bottles, cups, caps et al
    Social listening - google alert killer!
    Generate leads and market your product using social listening
    Post-production, transcript and show notes by XCD Virtual Assistant.

    Support the show

    Subscribe to my free newsletter

    https://www.theunnoticedentrepreneur.com/

    How to stop confusing your audience, with international communications consultant Ed West Apr 26, 2023
    Show notes

    Get Noticed! Send a text.

    In this podcast episode, Jim James interviews Ed West, the head of Fox-West, a communications consulting firm, who helps large corporations communicate and persuade. Ed shares tips on how to prepare for investor presentations, reduce the use of jargon, and simplify the message. He suggests using the simple message house tool and the "James Bond Start" to grab the audience's attention. Ed also advises to use analogies and stories to bring statistics to life and avoid overly intricate slides. To make the message accessible, he recommends using the Flesch-Kincaid test to assess sentence and word length and to present informally, like having a conversation with a friend in a pub. Finally, Ed emphasises the need to be yourself and show your personality without making it all about yourself.
    Listen Notes
    Search the whole Internet's podcasts with the best podcast search engine
    The UnNoticed Entrepreneur Book
    The UnNoticed Entrepreneur: Fifty Ideas for your Company to Stand Out
    The Marque of an Entrepreneur
    Get noticed as an entrepreneur with the 19 Dots range of merchandise; bottles, cups, caps et al
    Social listening - google alert killer!
    Generate leads and market your product using social listening
    Post-production, transcript and show notes by XCD Virtual Assistant.

    Support the show

    Subscribe to my free newsletter

    https://www.theunnoticedentrepreneur.com/

    At 75 years old, how can a business owner stay on trend in the digital age? Apr 26, 2023
    Show notes

    Get Noticed! Send a text.

    Charles Read is the 75-year-old founder of Getpayroll.com, a company that processes over US$1bn in transactions per year and doesn't do his marketing.
    In this episode, host Jim James talks to Charles Read, an UnNoticed Entrepreneur who has built a successful payroll management company called GetPayroll. They discuss how Charles scaled his business, his approach to marketing, and his advice for entrepreneurs looking to grow their business.
    Episode Highlights:
    - Charles talks about issues like loyalty and a system to reward companies that give you referrals. He also shares one of the lessons he has learned about getting professional staffing.
    - Charles explains that the Internal Revenue Service makes millions of mistakes a year, so they fix them.
    - Charles shares how the company started as a small business in the Dallas Fort Worth area and how they moved into the internet in the late '90s.
    - Charles emphasizes the importance of having a reputation and being willing to do what is necessary to protect it.
    - Charles talks about the referral program for clients and potential customers, where they are paid a percentage of the revenue and receive a referral fee.
    - Charles explains why the "Pay per Click" campaign has been unsuccessful and suggests that businesses should try new things and expand their business, even if it doesn't work.
    - Charles shares his advice for entrepreneurs looking to grow their business and talks about the importance of turning marketing over to somebody else.

    Riverside - Your online recording studio
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    AWeber
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    Turn your content into shareable videos
    Turn your talks, podcasts, videos, audios or streams into shareable videos in just a few clicks!
    Loom: Loom on. Meetings off.
    Record quick videos to update your team and cut down meetings by 29%.

    Support the show

    Subscribe to my free newsletter

    https://www.theunnoticedentrepreneur.com/

    If you own the business, should you do the marketing? Listen to what this 75 year old entrepreneur has to say. Apr 24, 2023
    Show notes

    Get Noticed! Send a text.

    Charles Read is the 75-year-old founder of Getpayroll.com, a company that processes over US$1bn in transactions per year and doesn't do his marketing.
    In this episode, host Jim James talks to Charles Read, an UnNoticed Entrepreneur who has built a successful payroll management company called GetPayroll. They discuss how Charles scaled his business, his approach to marketing, and his advice for entrepreneurs looking to grow their business.
    Episode Highlights:
    - Charles talks about issues like loyalty and a system to reward companies that give you referrals. He also shares one of the lessons he has learned about getting professional staffing.
    - Charles explains that the Internal Revenue Service makes millions of mistakes a year, so they fix them.
    - Charles shares how the company started as a small business in the Dallas Fort Worth area and how they moved into the internet in the late '90s.
    - Charles emphasizes the importance of having a reputation and being willing to do what is necessary to protect it.
    - Charles talks about the referral program for clients and potential customers, where they are paid a percentage of the revenue and receive a referral fee.
    - Charles explains why the "Pay per Click" campaign has been unsuccessful and suggests that businesses should try new things and expand their business, even if it doesn't work.
    - Charles shares his advice for entrepreneurs looking to grow their business and talks about the importance of turning marketing over to somebody else.

    Riverside - Your online recording studio
    The easiest way to record podcasts and videos in studio quality from anywhere. All from the browser.
    AWeber - free email marketing
    Grow, sell, and engage with your audience—simple email marketing in one place. Free trial.
    Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

    Support the show

    Subscribe to my free newsletter

    https://www.theunnoticedentrepreneur.com/

    Singapore based entrepreneur gets customers to paint their own cinema. The Projector story with Karen Tan. Apr 20, 2023
    Show notes

    Get Noticed! Send a text.

    In this episode of The UnNoticed Entrepreneur, Jim James interviews Karen Tan, the founder and CEO of The Projector, an independent cinema and arts and cultural space in Singapore. Karen shares how The Projector was created to provide a mental breathing space where people can engage with interesting content and break out of their silos. The space shows alternative film content, hosts non-film content, and invites different interest groups to feel comfortable sharing the same space. Karen also shares how The Projector started, which was a crucial piece of the puzzle in getting noticed and on the radar.
    Karen provides some tips on how to create a community-led business to get an entrepreneur and a business noticed. She emphasises the importance of getting the neighbourhood behind the business before opening the doors and screening films. In The Projector’s case, they used crowdfunding as a marketing tool to bring like-minded people together, raise money, and build project ownership. She encourages entrepreneurs to fill a void in the landscape and make their business community-led to attract a loyal following. By doing so, people feel invested in the success of the business, and it becomes a community effort.
    AWeber
    Grow, sell, and engage with your audience—all from a single platform
    Loom
    Record quick videos to update your team and cut down meetings by 29%.
    Printful
    Turn your ideas into unique products - Create custom products with your own design!
    VideoSnap
    Turn your talks, podcasts, videos, audios or streams into shareable videos in just a few clicks!


    Post-production, transcript and show notes by XCD Virtual Assistants

    Prowly - the media relations platform
    Prowly has everything you need to get your PR work done.
    Graphic design toolbox - Visme
    Visme is an online form builder specifically built to optimize for better conversions.
    Viddyoze: Create client-grabbing videos
    Client-grabbing videos in just 3 clicks with the world's most powerful video animation platform
    Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

    Support the show

    Subscribe to my free newsletter

    https://www.theunnoticedentrepreneur.com/

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