The UnNoticed Entrepreneur

Latest Episodes:

Rocking the Financial World: Building a Stellar CFO Company and Boosting Marketing Efficiency with Jim Downes Jun 08, 2023

Show notes

Get Noticed! Send a text.

Ever wondered how to build a rockstar CFO company and maximize marketing efficiency with financial management? Look no further! Join me in this exciting episode as I chat with Jim Downes, founder of Blueprint CFO, a company that's breaking the mold of traditional accounting firms with their unique and cool brand identity. With the help of marketing consultant Haley Stern, Jim's vision for Blueprint CFO has come to life, attracting both clients and talented employees from across the country.
We dive deep into the importance of proper accounting for small businesses and how Jim has successfully grown Blueprint CFO by building a geographically dispersed team and leveraging technology to stay connected. Discover the inspiration behind the company's name and how they've developed their business brand. Plus, get some top tips from Jim for entrepreneurs starting their own business and learn about the tools he recommends, such as Customer Relationship Management Systems (CRMs) and Power BI, to efficiently manage both marketing and finances. Don't miss this insightful conversation with Jim Downes!

Build responsive quizzes.
Generate higher quality, higher converting leads
Turn your ideas into unique products
Create custom products with your own design!
Get Otter with 1-month FREE Pro Lite
Generate rich notes for meetings, interviews, lectures, and other important voice conversations.
Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

Support the show

Subscribe to my free newsletter

https://www.theunnoticedentrepreneur.com/

Should you let the next generation build your brand? With Jim Downes of Blueprint CFO Jun 07, 2023

Show notes

Get Noticed! Send a text.

How can accounting become more relevant for businesses today? Unlock the secrets of using financial data to improve future performance in our conversation with Jim Downes from Blueprint CFO, a unique South California-based accounting company.
At 74 years old, Jim started Blueprint CFO at the age of 71 and has since built a talented team that shares his mission of helping clients make the most of their current financial information.
Discover the importance of building a strong team and the golden rule for marketing expenses in this insightful episode. Jim shares his thoughts on how much companies should be spending on marketing, emphasizing the need for tracking the benefits of marketing dollars and ensuring funds are used wisely.
Don't miss this valuable conversation with Jim, packed with tips and insights for growing a successful business. Keep an eye out for the full 20-minute episode dropping into your feed soon!

Get Otter with 1-month FREE Pro Lite
Generate rich notes for meetings, interviews, lectures, and other important voice conversations.
AWeber - free email marketing
Grow, sell, and engage with your audience—simple email marketing in one place. Free trial.
Riverside - Your online recording studio
The easiest way to record podcasts and videos in studio quality from anywhere. All from the browser.
Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

Support the show

Subscribe to my free newsletter

https://www.theunnoticedentrepreneur.com/

Scaling Hotel Revenue Management using AI, with Luca Rodella of Smartpricing. Jun 06, 2023

Show notes

Get Noticed! Send a text.

Ever wondered how a hotel revenue management system can massively scale its operations, reaching over 2,000 clients across continental Europe? Join us for an insightful conversation with Luca Rodella, co-founder of Smart Pricing, as we unravel their expansion strategies and how they overcame initial objections to using their system.
Luca shares his experience using both inbound and outbound marketing tactics and how incubating Smart Pricing within their own company helped build trust with customers.
Fundraising is crucial for any growing venture, and in this episode, we discuss how Luca has positioned Smart Pricing to attract investors. Not only that, but also learn about the importance of creating a company culture that allows for mistakes and encourages employee engagement.
Luca shares the strategies he has used to reach potential employees through his social networks, and reflects on the communication mistakes made while scaling the company. Don't miss Luca's overview of his investor pitch and how he conveys the company's story in a compelling manner.

Descript is what I use to edit the show.
All-in-one audio & video editing, as easy as a doc.
Peppertype - Virtual Content Assistant
Generate better content copies in seconds with the power of Artificial Intelligence.
Test before you invest - with PickFu
Run a poll and get in-depth feedback from real people in minutes. Coupon: THEUNNOTICEED
Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

Support the show

Subscribe to my free newsletter

https://www.theunnoticedentrepreneur.com/

How boutique hotels can sell more nights with AI software. Jun 05, 2023

Show notes

Get Noticed! Send a text.

Ever wondered how small hotels and apartment complexes can maximize their revenue in real time? Join us as we chat with Luca Rodella, the co-founder of Smart Pricing, an innovative hotel revenue management system that's making waves across Europe with over 2,000 clients. Get ready to discover the story behind Smart Pricing, how they use content marketing to connect with potential customers, and why understanding the daily operations of their clients is essential for their success.
In this engaging conversation, Luca highlights the importance of adapting and changing strategy as a business scales. Learn how clear communication and a well-defined message are crucial for not only attracting clients but also for connecting with individuals outside the industry. Don't miss our full 20-minute episode with Luca, where we discuss the challenges and triumphs of Smart Pricing's journey, coming to your feed soon. Be sure to enjoy, share, and review the Unnoticed Entrepreneur podcast!
https://www.smartpricing.it/

Prowly - the media relations platform
Prowly has everything you need to get your PR work done.
Build responsive quizzes.
Generate higher quality, higher converting leads
Riverside - Your online recording studio
The easiest way to record podcasts and videos in studio quality from anywhere. All from the browser.
Peppertype - Virtual Content Assistant
Generate better content copies in seconds with the power of Artificial Intelligence.
Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

Support the show

Subscribe to my free newsletter

https://www.theunnoticedentrepreneur.com/

How can you use "Lightning Decision Jam" for creative ideas? with Haylee McDonald Jun 01, 2023

Show notes

Get Noticed! Send a text.

In this episode of The UnNoticed Entrepreneur, host Jim James interviews Haylee Kalani McDonald, a communications consultant from Florida. The discussion revolves around unlocking creativity and its importance for entrepreneurs who often overlook its potential. Haylee emphasises that everyone possesses inherent creativity, which can be tapped into by thinking differently, being open to new perspectives, and maintaining curiosity. She shares her journey from working in a recording studio to venturing into marketing, highlighting the need to grab attention, build a loyal fan base, and harness the psychology behind it.
Haylee also provides valuable tips and tricks for entrepreneurs to get noticed -- she suggests narrowing down ideas by using an impact versus effort scale, prioritising high-impact and low-effort projects, and assigning tasks accordingly. Additionally, Haylee introduces the concept of the "Lightning Decision Jam" as a design thinking approach to streamline meetings and brainstorm solutions effectively. She emphasises the importance of collaboration in enhancing creativity and mentions the benefits of working with others to tap into collective intelligence.
Viddyoze: Create client-grabbing videos
Client-grabbing videos in just 3 clicks with the world's most powerful video animation platform

Turn your ideas into unique products with Printful
Create custom products with your own design!
Turn your content into shareable videos with VideoSnap
Turn your talks, podcasts, videos, audios or streams into shareable videos in just a few clicks!
Test before you invest - with PickFu
Run a poll and get in-depth feedback from real people in minutes. Coupon: THEUNNOTICEED

Prowly - the media relations platform
Prowly has everything you need to get your PR work done.
AWeber - free email marketing
Grow, sell, and engage with your audience—simple email marketing in one place. Free trial.
Riverside - Your online recording studio
The easiest way to record podcasts and videos in studio quality from anywhere. All from the browser.
Test before you invest - with PickFu
Run a poll and get in-depth feedback from real people in minutes. Coupon: THEUNNOTICEED
Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

Support the show

Subscribe to my free newsletter

https://www.theunnoticedentrepreneur.com/

Unlocking your creativity can also unlock a lot of entrepreneurial opportunities; with Haylee McDonald May 31, 2023

Show notes

Get Noticed! Send a text.

Support the show

Subscribe to my free newsletter

https://www.theunnoticedentrepreneur.com/

Email vs SMS: Which cuts through the noise better? With Jeremy Nagel May 30, 2023

Show notes

Get Noticed! Send a text.

In this episode of The UnNoticed Entrepreneur, Jim James interviews Jeremy Nagel, who successfully built and sold his company, Smooth Messenger. Jeremy shares his insights on how he effectively communicated and marketed his business to attract attention and achieve sustainable growth. He highlights two main strategies: partnerships and YouTube. Jeremy leveraged his YouTube channel, which had a small but engaged following, to promote his SMS integration for Zoho CRM. He also formed a partnership with Zoho, who funneled leads his way.
Additionally, Jeremy emphasises the importance of customer reviews and how he focused on providing exceptional customer support to generate positive feedback, which helped differentiate his product and attract potential buyers.
He also mentions the concept of price elasticity and how he tested different price points, and on the potential of SMS as a marketing tool, noting its effectiveness in cutting through the noise of overloaded email inboxes and reaching customers directly. He advises entrepreneurs to consider incorporating SMS into their communication strategies, especially for time-sensitive messages or when email engagement is low.
Riverside - Your online recording studio
The easiest way to record podcasts and videos in studio quality from anywhere. All from the browser
AWeber
Grow, sell, and engage with your audience—all from a single platform
Podcastpage.io
Launch your podcast website in minutes
Loom: Loom on. Meetings off
Record quick videos to update your team and cut down meetings by 29%

Descript is what I use to edit the show.
All-in-one audio & video editing, as easy as a doc.
Peppertype - Virtual Content Assistant
Generate better content copies in seconds with the power of Artificial Intelligence.
Prowly - the media relations platform
Prowly has everything you need to get your PR work done.
Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

Support the show

Subscribe to my free newsletter

https://www.theunnoticedentrepreneur.com/

Could SMS be a better option instead of emails; with Jeremy Nagel May 29, 2023

Show notes

Get Noticed! Send a text.

Support the show

Subscribe to my free newsletter

https://www.theunnoticedentrepreneur.com/

Achieve better Google rankings with the power of backlinks; with Farzad Rashidi May 25, 2023

Show notes

Get Noticed! Send a text.

In this episode of The UnNoticed Entrepreneur, host Jim James interviews Farzad Rashidi, co-founder of Respona, a company specialising in link building and backlinks. Farzad shares his expertise on how Respona helps entrepreneurs get noticed. The conversation begins with a brief history of Respona and how the company emerged from Visme, a graphics and design platform. Farzad explains that as a bootstrap firm with limited funds, they needed a low-cost channel to scale and found success with content marketing and SEO. He emphasizes the importance of building credibility and authority in Google's eyes by getting other relevant websites to link back and mention your business.
Farzad goes on to share tips and tricks on how entrepreneurs can use Respona to get noticed. He discusses the strategy of creating mutually beneficial collaborations with authoritative websites, such as appearing as a guest on relevant podcasts. By providing value and expertise to the audience, entrepreneurs can gain exposure and build trust. Respona streamlines the process of finding podcasts and relevant websites for outreach, making it easier to connect with potential collaborators. Farzad also emphasszes the importance of inbound marketing and content creation in building brand awareness and attracting organic traffic.
Graphic design toolbox - Visme
Create visual brand experiences for your business whether you are a pro designer or a total novice.
Vidyard - Use Video In Your Emails
Vidyard is the easiest way to record and send videos that build personal connections.
AI Writer - Content writing made easier
Generate Accurate, Relevant & Quality Content in 2 Minutes
Peppertype - Virtual Content Assistant
Generate better content copies in seconds with the pow