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    Marketing

    The UnNoticed Entrepreneur

    Fellow entrepreneurs share their stories so that us so that we can build a better business.

    Hi – mine name is Jim James and I’m your host. In 2019 I started this podcast to help entrepreneurs learn from one another. When I started the Entrepreneurs Organization chapter in Beijing, I realized that the best insights came from people who had already done the work.

    If you’re running a business; this show is my gift to you. It’s hard enough as it is, and I hope that this podcast solves just one problem to help you on your way.

    Connect with me here:

    https://www.jimajames.com

    https://www.linkedin.com/in/jimajames

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    Latest Episodes:
    Unleashing the Entrepreneurial Storyteller Within with Tom Jackobs Jul 11, 2023
    Show notes

    Get Noticed! Send a text.

    How did Tom Jackobs, also known as the Impact Pilot, leverage his theatre skills to captivate clients for his fitness business? That's one intriguing tale you'll hear in our latest chat. From his initial theatre schooling to his exploits in the corporate world and his successful stint as a fitness gym owner, Tom takes us on an incredible journey, emphasizing the power of effective communication in business. His personal transformation is a testament to his dedication and the power of a well-told story.
    We dive deeper into the art of creating impactful presentations, guided by Tom's three P's formula. Learn from Tom's experiences on how to assemble a winning sales pitch and captivate your audience with performance elements. His knack for engaging the audience through personal storytelling is sure to inspire. Broadcasting from Taipei, Tom also discusses the importance of giving visibility to unnoticed entrepreneurs. If you're an entrepreneur looking for ways to improve your presentation prowess and make a lasting impact, this episode is not to be missed.

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    https://www.theunnoticedentrepreneur.com/


    Discover the Game-Changer for Your Brand's Growth with Chanelle Garrow Jul 06, 2023
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    Imagine transforming your brand's online presence, adding depth and engagement like never before. This is the promise we're making in today's episode with our special guest, Chanelle Garrow. Chanelle, a social media maven and entrepreneur, unravels the power of influencer marketing in building brand awareness, trust and rapport. She shares invaluable insights on the importance of a robust strategy, researching influencers, understanding their audience, and the type of content they create. Chanelle believes in the effectiveness of influencer marketing, an approach she considers can be more cost-effective than running ads, and an excellent tool for creating a repository of user-generated content.
    What does it mean to truly engage your audience and speak to their pain points? We'll explore this and more during our discussion with Chanelle. We delve into the magic of storytelling, interactive conversations and events, woven into influencer marketing to tailor your solutions. We also stress the need to have a creative digital and social media marketing strategy before embracing influencer marketing. With Chanelle's expertise, we'll navigate the waters of competitor analysis and using third-party apps and websites for gaining deeper data insights. Join us for this enlightening conversation and discover how influencer marketing can be a game-changer for your brand's growth.

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    https://www.theunnoticedentrepreneur.com/


    Empowering Youth Through Innovation with Audo's Founder, Milan Kordestani Jul 04, 2023
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    Are you ready to take the leap and bridge the gap between your current skills and the opportunities of the future? That's exactly what we're exploring today with Milan Kordestani, the innovative founder and chairman of Audo. This exciting platform is revolutionizing the way young people approach education and job opportunities. We'll discuss Audo's impressive partnerships with universities and learning platforms, how they tailor courses and certifications to the needs of the future workforce, and the importance of validating these certifications through gig work. Plus, we'll reveal how Audo is integrating gigs directly into their platform to help students land that crucial first job.
    Now, let's switch gears. Milan not only discusses his transition from CEO to Chairman but also shares Audo's strategic marketing approach for the 18-24 age group. We delve into how different generations use social media platforms and how this knowledge shapes Audo's marketing strategy. We'll also break down PR, marketing, and startup lessons, looking at ways to use data, feedback, and iteration to make marketing more effective, and why relying on Facebook and Google advertising alone may not be the best approach for startups. This episode is a treasure trove of insights for anyone interested in how education and job opportunities are being revolutionized for the younger generation. So, buckle up and let's navigate the future of education and work together with Milan Kordestani.

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    AI-Boosted Content Creation: A New Era for Entrepreneurs; with Raj Goodman-Anand Jun 29, 2023
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    Imagine a world where AI helps you create content that keeps your audience coming back for more. Join us as we talk with Raj Goodman Anand, founder and CEO of Goodman Lantern, about the power of AI in content creation and the various tools available to entrepreneurs like ChatGPT and mid-journey. We tackle the challenge of standing out in a world where everyone is using AI to create content, and discuss the importance of narrowing down your content to make it easier to consume. Learn how to harness the power of AI for automation and insight in your own content strategy.
    In the second half of the episode, we take a deep dive into creating human-centric content with the help of AI. Raj shares his experiences as an entrepreneur and how he's getting his business, Goodman Lantan, noticed in a competitive market. Discover why Google ranks human-centric content higher than AI-generated content and the power of having a mission behind your company. Don't miss this opportunity to learn about the impact of delegation and elevation on your business and revolutionize your content creation strategy with AI!

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    Diving into the Innovative World of Water Management with Sutro Founder, Ravi Kurani Jun 27, 2023
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    What if there was a device that could remotely measure your swimming pool or hot tub's water chemistry, ensuring crystal-clear water at all times? Meet Ravi Kirani, the founder of my Sutro, who created just that - a floating laboratory that does all the work for you! Join us as we dive into Ravi's entrepreneurial journey, from selling water products to the Indian government to pivoting towards the lucrative 14-million pool market in the US. Discover how Ravi's vision of expanding this technology to other water industries, such as agriculture, drinking water, and food and beverage, could revolutionize the way we manage water resources.
    But that's not all - we also get up close and personal with Ravi on the importance of brand building and marketing strategies for my Sutro. Learn how Ravi successfully targeted the right demographic, harnessed the power of social proof, and addressed the company's positioning to his team and investors. Hear about his experience in acquiring early adopters and the role of Amazon in his business. Don't miss this insightful conversation packed with invaluable lessons for entrepreneurs and water enthusiasts alike. Tune in now!

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    Turning Passions into Profit: Building a Thriving Multi-Service Business with Kevin Palmieri Jun 22, 2023
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    Discover the secret to building a thriving multi-service business by leveraging the power of your passions! Join us in an engaging conversation with Kevin Palmieri, founder of Next Level University, as he shares his fascinating journey from podcasting enthusiast to successful entrepreneur. With over 815,000 downloads and more than 100 active clients, Kevin has built a robust business offering coaching, software, mentorship, and community - all by staying true to his heart and understanding his audience.
    Listen in as we explore the innovative marketing techniques Kevin employs to connect with his audience on platforms like Instagram, Facebook, and WhatsApp, while keeping them engaged with charity events and valuable podcast content. Kevin also opens up about the challenges he's faced in finding like-minded mentors, reminding us that perseverance is key to the entrepreneurial journey. Don't miss out on this opportunity to learn from Kevin's experiences and find out how you can create your own success story by embracing your passions!

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    Navigating the Modern Chaos: Reconnecting with Yourself and Leading Through Change with Thom Dennis Jun 20, 2023
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    Ever found yourself feeling lost in the chaos of modern life, struggling to hear your inner voice? Join us as we chat with Thom Dennis, a seasoned leader with 30 years of experience in organizational change and 17 years in the Royal Marines, to explore how we can reconnect with ourselves and lead through our own personal void. In our conversation, we discuss the value of reflection and creating space for self-discovery, as well as the impact of this on our personal and professional lives.
    As our discussion progresses, we delve into the changing landscape of organizational culture, including the increasing emphasis on well-being, mental health, and inclusion. Thom shares his insights on how leaders can adapt their skills and mindset to effectively manage these evolving workplaces, and the importance of balancing structure with flexibility. We also reflect on the importance of authenticity both for leadership and branding, using Patagonia as a case study. Don't miss this opportunity to learn how to navigate the complexities of modern life and flourish as a leader in this ever-changing world.

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    Unlocking the Secret Sauce: Confident Messaging and Authentic Connections in PR & Content Creation with Karen Gamba Jun 15, 2023
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    Ever wondered how to stand out in the crowded world of PR and content creation? Join us for an enlightening conversation with Karen Gamba, founder of EXV Agency, who shares her journey from corporate America to creating a successful business that merges traditional PR with unscripted TV. Karen reveals priceless insights for entrepreneurs yearning to make their mark, emphasizing the significance of staying true to oneself and connecting with others authentically - the secret sauce to confident messaging and standing out!
    In the latter half of our discussion, Karen delves into her experiences while building a global agency and the value of fostering collaboration between clients and PR agencies. We tackle common challenges, like managing different time zones, and Karen shares how her "Network like a New Yorker" white paper can be applied even in Asia. Don't miss the chance to soak up some wisdom from Karen's wealth of knowledge and experience in PR, content creation, and scaling a business through partnerships and collaboration.

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    How to use commercial wall printing to transform a building into a billboard. Jun 13, 2023
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    Ever dreamed of transforming your walls into stunning works of art? Discover the game-changing technology that's making it a reality as we chat with Paul Barron, founder and CEO of The Wallprinter. This incredible machine brings art to life on walls, floors, glass, brick, wood, and more, opening the door for entrepreneurs and businesses to create vibrant wall art in their communities.
    Join us as Paul shares his journey from discovering the Wallprinter's potential to becoming its exclusive distributor in North and South America, building a successful business venture in the process. Learn from his personal experiences - both successes and setbacks - as he emphasizes the importance of entrepreneurship, networking, and market research in launching a business. Listen in and get inspired by how Paul's customers are using this innovative technology to elevate their own businesses and create breathtaking wall art, showing that the sky's the limit when passion meets innovation.

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    How can I make this podcast serve you better? Jun 12, 2023
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    Hey there, it's Jim! Today, I'm taking a break from our usual schedule to ask you, our valued listeners, for your feedback on how I can better serve you. With over 600 episodes and nearly 50,000 downloads, my mission has always been to provide unnoticed entrepreneurs with interesting information, people, and tools to help them get noticed, but I want to know how I can improve. So, I'm reaching out to you for your thoughts and suggestions on what you like, what you don't like, and what you want more of from the show. Share your feedback by emailing me at Jim@theunnoticed.cc or leave a voice note on the unnoticed.cc website.
    Don't miss tomorrow's episode, where we'll be chatting with the incredible entrepreneur, Paul Barron, who started a unique wall painting business using a machine from China that can paint pictures on buildings, glass, cement, and more. Paul's journey as a mature entrepreneur is not only fascinating but also filled with valuable insights on life and business. So make sure to tune in tomorrow, and do let me know your thoughts on the show. Your feedback is truly appreciated, and I can't wait to hear from you!

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