The UnNoticed Entrepreneur

Latest Episodes:

Unveiling the Power of Tech for Environmental Regeneration with Mathias Boissonot Aug 15, 2023

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Ever wondered how to bridge the gap between technology and sustainability? Let us introduce you to our guest, Matthias Boissonot, founder of Handprint Tech, a company that's revolutionizing the way businesses approach environmental challenges. Handprint Tech has devised an ingenious way of incorporating science to infuse an element of regeneration into customer experiences. Buckle up as we explore the innovative methods they've employed to increase sales across e-commerce and advertising industries.
In this next chapter, we plunge into the world of digital banking with Matthias. We unravel the groundbreaking strategies that Handprint Tech has been utilizing to engage the younger audience, including their collaborations with banks to develop climate action programs. Listen to Matthias outline how they've helped over 200 companies reach their sustainability goals using LinkedIn, calculators, and lead magnets. Find out how Handprint Tech is not only scaling beyond the startup phase but also making a quantifiable and verified impact on the environment. It's a conversation that will leave entrepreneurs and sustainability enthusiasts buzzing with ideas!

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How to ghost write a book so good that people think it's fake, with Joshua Lisec. Aug 10, 2023

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Can a book be your greatest investment, not an expense? This episode features Joshua Lisec, a celebrated ghostwriter, who's crafted over 80 books and authored 'So Good People Think it's Fake'. Joshua explains the essence of a standout book in generating qualified leads and revenue. He presents a unique perspective of viewing a book as an asset, even introducing an ROI calculator to quantify this. A notable concept he stresses is how your book can be a powerful tool to establish you as an authority in your field.
Ever wondered how 'Jobs To Be Done Theory' applies to book writing? Joshua will walk you through it! He shares his experience in writing 'Command Attention, Monetize Your Talent, Stack and Become The Uncontested Authority in Your Niche,' a book that embodies this theory. Delving into how books can be powerful tools to get specific jobs done, he emphasizes on avoiding the trap of overpromising and underdelivering. Joshua further shares valuable advice for entrepreneurs on building authority through comprehensive book writing. Tune in to uncover how you can inspire trust and become the go-to expert in your field through your book.

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Supercharging Your E-commerce Business: Innovative Email Strategies with Kyle Stout Aug 08, 2023

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Get ready to supercharge your e-commerce business as we sit down with Kyle Stout, the mastermind behind the revolutionary email marketing company, Elevate and Scale. Ever wondered how to unlock hidden revenue without shelling out extra for advertising? Kyle's your man. His comprehensive approach to email marketing, which encapsulates retention marketing, SMS marketing, rewards programs, and referral initiatives, is designed to automate your sales, freeing you to focus on other aspects of your business.
Kyle also spills the beans on his ingenious use of video content to promote his business. He believes in the perfect blend of quality and quantity, and his approach to content provides the 'what' and 'why', leaving the 'how-to' to your imagination. This ethos is central to his strategy of training other professionals, a method he suggests often attracts the best clients. Curious about outsourcing your email marketing? Kyle shares a wealth of knowledge about the process, its costs, and how it all works in practice.
But there's more! Kyle goes beyond mere marketing strategies and explores how businesses should navigate different databases and why cold emails might not be your best bet for getting noticed. He offers solid advice on building a brand reputation, emphasizing the power of video content and efficient systems within your business. He also shares two essential tools that keep his team ticking - ClickUp and Loom. Want to connect with Kyle? He's just a website visit or YouTube click away! Join us in this lively discussion and walk away with a trove of invaluable tips for successful email marketing.

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Breathing Success: From Father's Concern to Multi-Million Dollar Air Purifier Empire with Peter Mann Aug 03, 2023

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Ever wondered how a father's concern for his child's health could evolve into a multi-million dollar air purifier business? You're about to meet Peter Mann, founder and CEO of Oransi, who did just that. Using his background in operations and marketing with Tech Data and Dell, Peter embarked on a journey to provide a solution for his son's asthma, eventually developing Oransi to fill gaps in a highly competitive market. From understanding customer pain points to creatively outshining rivals, Peter's story is an inspiring testament to the power of entrepreneurship.
But the road to success wasn't all smooth sailing. A cancelled overseas order proved a hard pill to swallow. Yet, Peter turned this setback into a springboard by integrating AI into Oransi's operations. Now, AI and data form a crucial part of their marketing strategies, enhancing productivity and providing invaluable resources to customers. Peter's judicious blend of art and analytics have helped Oransi thrive amidst the pandemic, and he's here to share these invaluable insights with you. If you're an entrepreneur struggling to make your mark, Peter’s advice on marketing, realistic outlook based on solid metrics, and the importance of resilience is sure to resonate with you. Buckle up for an episode brimming with practical strategies, hard-earned wisdom, and inspiring success stories you won’t want to miss.

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Creating Authenticity in the Entrepreneurial World; with Multazim Zia Aug 01, 2023

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What if being authentic could be your superpower in the world of entrepreneurship? Multazim Zia, the 23-year-old founder of The Multi Path, is here to convince you that it absolutely can be! This episode sees me, your host, engage in a deep chat with Multazim, decoding the essence of building an authentic personal brand. Multazim, having established his enterprise at a tender age of 19, brings a fresh perspective to the table. Together, we unravel the crucial difference between authenticity and credibility, with Multazim illuminating the conversation with his personal anecdotes on maintaining genuineness in his practices.
If you've ever wondered how to navigate the world of social media as an entrepreneur, you're in for a treat. We pick Multazim's brain on how he has leveraged his experience as a speaker at Northumbria University to boost his personal brand. Multazim also unveils his unique social media strategy, explaining why Instagram is his platform of choice and how he diversifies his reach via TikTok and LinkedIn. You're guaranteed to walk away from this conversation enriched and inspired, ready to reinvent your personal brand and business. So, what are you waiting for? Tune in and step onto the path of authenticity with us.

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Challenging the Status Quo: Elinor Moshe on Building a Powerful Brand in a Male-Dominated Industry Jul 27, 2023

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Ever wondered how to stand out in a crowd, especially in a male-dominated industry? Well, this episode is just for you. We're joined by the trailblazing Elinor Moshe, Australia's first The Construction Coach, who has carved a niche for herself in the construction industry, a field typically dominated by men. Elinor shares her inspiring journey of defiance, authenticity, and leadership, guided by her mentor, Ron Melhotra. She defied societal expectations and crafted a distinct brand by embracing thought leadership, allowing her to command the attention of her target audience.
Turn up the volume as we delve into the importance of authenticity in entrepreneurship. Elinor, with her magnetic authenticity, has managed to attract the right audience and initiate meaningful conversations in her field. She's used personal experiences and extensive research to become an expert in understanding problems before offering solutions. She reveals how she's leveraged tangible products, such as her enlightening books and podcast, to provide value and solidify her presence in the market. Tune in to this insightful conversation and learn how to break conventions and build a powerful brand.

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Jan Cavelle's Formula for Spotting Market Gaps and Creating Profitable Ventures Jul 25, 2023

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Get up close and personal with a powerhouse entrepreneur, Jan Cavelle, as she unveils how a simple kitchen table became the launchpad for a multi-million-pound business. Grab a front-row seat as Jan narrates her journey of spotting a market gap and turning it into a profitable venture of supplying interior designers with furniture. We then take you into the heart of her ingenious strategy, which involved focusing her business on other businesses rather than individual consumers, thus offering them a variety of products and services that kept them coming back for more.
In the latter half, our conversation steers towards how Jan created a brand that sold unseen products and eventually led to her selling the business. Despite scarce resources, Jan's creative spark shone brighter, manifesting in her hand-sketched brochures and audacious cold calls to prospective clients. Intrigued about selling a business? Get an insider's view as Jan and I discuss the nitty-gritty of the buying and selling process, and how she used market intelligence to design successful products. And if you're an entrepreneur seeking to create an authentic brand, you won't want to miss Jan's invaluable words of wisdom about being fearlessly authentic and 'living out loud'. Whether you're a budding entrepreneur or a veteran, this episode is brimming with insights, tips, and motivation to help you turn your business aspirations into reality.

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Unveiling AI: A Glimpse into the Future with Expert Josh Bachynski Jul 20, 2023

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Ever wondered about the future of AI and its impact on your everyday life? Join my candid conversation with AI expert and TEDx speaker, Josh Bachynski, where we unravel the world of AI, its possibilities and its pitfalls. Buckle up for an exploration into a future where AI isn't just a tool, but a companion, as Josh introduces us to his AI creation, Kassandra, and other fascinating AI tools like Autobots, AgentGPT, and KeywordSpy.
As we navigate the realm of AI, you'll discover its potential to disrupt yet simultaneously empower us to work more efficiently. Discover why Josh warns against using AI for financial decisions or basic marketing, but advocates for its use as a tool to gauge the zeitgeist or as a sounding board for ideas. You'll also glean insights from Josh's experiences as an early adopter of AI technologies and the power of combining multiple AI systems.
We also enter the realm of marketing and networking, as Josh shares his wisdom on how AI can revolutionize the way we engage with our audience. Learn why personal connections and solid networking are still crucial, even in an increasingly digital age. Hear how to become an 'AI whisperer', harnessing its potential to amplify your existing strategies rather than replacing human touchpoints. Prepare to be challenged, intrigued, and inspired by the world of AI as told by Josh Bachynski.

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Unraveling the Power of First-Time Offers with allies4me Founder, Craig Andrew Jul 18, 2023

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Want to know the secret to creating a first-time offer that people can't resist? Tune in as we sit down with Craig Andrews, the savvy founder of allies4me, who will reveal the power of an irresistible first-time offer and how it can transform your business. We discuss real-life examples of successful offers, such as Columbia House Records and Bob Stupak's Vegas World, and explore the importance of understanding your customers' lifetime value. Craig also shares his expert tips on crafting offers that are not only hard to resist but also profitable for your business.
In this riveting conversation, we explore the art of constructing offers that provide immediate relief to customers' pain points. Craig introduces us to his FTO squared mini project, a framework that includes five key deliverables to help you create offers that shine in the marketplace. We also delve into how shifting from a selling mindset to a serving mindset can significantly improve your offer creation process. This episode is packed with insightful tips and strategies to help you revolutionize your approach to first-time offers. So, fasten your seat belts and get ready to learn from the master!

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Exploring the Potential of EOTs in Business Exits with Chris Maslin Jul 13, 2023

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What if there was an innovative way to transition out of your business while ensuring stability for your staff and clients? This is exactly what our guest, Chris Maslin, Founder of Go EO, managed with a unique concept - the Employee Ownership Trust (EOT). As Chris recounts his successful departure from his accountancy practice using EOT, he uncovers the challenges of a traditional Management Buyout (MBO) and shares the multifaceted benefits of EOT for the business owner and the existing workforce. Whether you're looking to retire or embark on a new venture, this conversation will shed light on EOT's potential to shape your business transition in an advantageous way.
Transitioning to EOT ownership is not a walk in the park, as Chris shares from his own experience. His personal journey is a testament to the importance of clear communication with key staff members during this process. From preparing the staff for the transition, to conveying the message of stability to clients, there are many nuances that need to be navigated. This episode is an eye-opener for entrepreneurs considering EOT as an exit strategy, as Chris breaks down the complexities involved in an honest and insightful manner. So, tune in and uncover the possibilities of an EOT transition for your business.

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