The UnNoticed Entrepreneur

Latest Episodes:

How can you clone yourself as an entrepreneur? Sep 19, 2023

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Do you often find yourself lost in the entrepreneurial world, unsure of which steps to take next? Business expert and Founder of Online Marketing Muscle, Dean Mercado, shares his unique and transformative 'Clone the Owner' methodology, designed to help entrepreneurs like you, chart a course to success.
Dean's strategies, the Differentiate or Die and the Unique Marketing Recipe, aim to simplify the business-building process, making navigating and thriving easier, especially in today's challenging times.
As an entrepreneur, the marketplace can often feel overcrowded. In this episode, Dean unveils marketing tactics that you can utilize to work your way through the crowd and make your mark. Whether you're an introvert or prefer not to be in the spotlight, Dean offers practical ways to create engaging content and effectively connect with your audience.
We also delve into overcoming setbacks and the importance of marketing what you're best at, rather than trying to be a jack of all trades.
Finally, we cannot discount the role of communication in the world of business. Dean and I dissect communication strategies for entrepreneurs, emphasizing the importance of understanding your target market's needs and engaging with your community. We share tips for working with teams and how to make communication a priority.

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Where do brands live? Ipsos Mori head of ethnography will surprise you with the answer. Sep 14, 2023

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Ever wondered where the heart and soul of a brand truly resides? Strap in as we journey into the fascinating world of ethnography with Oliver Sweet, Head of Ipsos, where we uncover the reality that a brand's existence extends far beyond the mind of the business owner. It might surprise you to learn that the perception of your brand actually lives in the mind of someone else.
Let's take a look at some real-life case studies that show how businesses had to adapt amidst the COVID-19 pandemic. Oliver reveals the secrets behind winning customers over by really understanding their needs and wants. Unearth the mysteries behind why and how people might choose to buy your product with Oliver's tips on asking insightful questions. And, get a glimpse into how the pandemic has shaken up the drinks industry, for better or worse.
Lastly, let's dive deep into the bond between brands and consumer perception. Oliver shares the intriguing tale of how Jägermeister capitalized on their product being used as a shot, reinforcing the significance of a brand in the minds of customers. Ending on a powerful note, we highlight the importance of engaging with your customers to discover how your products can cater to them in a meaningful way. Get ready to decode the enigma of ethnography and its practical implications in entrepreneurship with Oliver Sweet.

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How to create targeted customer ads using zero-party data, with Dan Levin. Sep 12, 2023

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Dan Levin, founder and COO of Viral Gains discusses how the company helps advertisers target specific audiences. He explains their focus on gathering insights and building audiences, and how they use zero party data gathered through surveys to ensure customer consent and maintain consumer confidentiality.

Highlights
🚀 Viral Gains assists advertisers with targeted marketing by providing insights and building audiences.

🔍 They gather zero party data through surveys, ensuring consumer consent and ethical data sourcing.
📈 The company has had success in working with ad agencies and educating brands about their offerings.
💡 The strategy involves being noticed by both agencies and brands, targeting each audience effectively.
🎯 Viral Gains focuses on product market fit and has learned from past experiences the importance of being the best in their chosen field.

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How digital twins help first responders can help the lives of students in schools. Sep 07, 2023

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Ever wondered how technology can significantly enhance school safety? Join us as our esteemed guest, Timber Barker, shares intriguing insights into his pioneering product, Boom Interactive. This revolutionary software is redefining safety protocols in the Arizona school district by enabling the sharing of critical data such as floor plans and sensor information across all devices. It's a game-changer, making IoT sensors, security cameras, and CCTV footage readily accessible. Plus, it utilizes AI to create digital twins of flat floor plans, assisting first responders in school safety navigation.
Navigating the heavily regulated education industry to introduce such an innovative tool isn't a cakewalk. Tune in to hear Timber's fascinating journey and the ingenious strategies employed to market Boom Interactive to various stakeholders, including police chiefs, superintendents, city officials, and even parents. Timber's insights serve as valuable advice for entrepreneurs embarking on a similar path. From building a resonating corporate brand to maintaining regulatory compliance and introducing groundbreaking technology, Timber's journey with Boom Interactive is a captivating tale of innovation, determination, and success. Don't miss out!
Also check out Design with Bubbles by Boom Interactive.

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Why a female entrepreneur got into men's underwear, and made it on main street. Sep 05, 2023

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Ever wondered how a wood viscous fabric feels against your skin? Well, Terresa Zimmerman, founder of Wood Underwear, sat with us to discuss her unique brand that's disrupting the men's underwear market with just that. Her journey from tech PR to entrepreneurship is nothing short of fascinating, and she generously shares her experiences and insights. From her decision to focus on Main Street rather than Amazon, to the creation of the company’s standout brand identity using a distinctive orange color and font, Teresa’s story is a must-listen for budding entrepreneurs and anyone interested in innovative products.
Our conversation with Teresa also dives into the nitty gritty of starting a business and bringing a product to market. Teresa shares her early experiences, which involve driving around Los Angeles with her first shipment of underwear, visiting stores and attempting to sell her product. She provides an honest perspective on the challenges of selling something as personal as underwear and shares her thoughts on why outsourcing sales initially may not always be the best approach. We conclude with a discussion about Wood Underwear’s environmental commitment through their partnership with One Tree Planted, which has already resulted in the planting of over 5,000 trees. So tune in, learn something new, and perhaps rethink your underwear drawer too!

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From Barbecue Joint to Boardroom: A Tale of Entrepreneurial Triumph Over Imposter Syndrome Aug 31, 2023

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Welcome to the heart of Texas City, with our vibrant guest, Phyllis Williams-Strauder, a barbecue restaurant owner turned brand strategist. She's not just a businesswoman; she's a storyteller, a mentor, and most importantly, a fighter who battled imposter syndrome to build a multi-million dollar brand consultancy. Join us as Phyllis unveils her journey, from the smoky corners of a barbecue joint to the shiny boardrooms where she helps clients build authentic brands. It's not just about Phyllis; it's about her core belief in shifting focus from herself to those she seeks to assist. Get ready for a deep dive into how she transitioned from her prior enterprise, CKL Creator, to establish Brandma's House.
As we navigate the second part of this riveting conversation, Phyllis takes us on a trip deep into her creative mind, revealing her unique approach to personal branding. She's no ordinary guest; she's an open book, literally! Not only has she penned down her journey, but she also shares it via her podcast, both adding an extra layer of connection with her audience. Business owners, brace yourselves for some invaluable advice on understanding your industry and market. Wrapping up our chat, Phyllis discusses her golden rule of trading time for money, outlining why she only takes on ten clients a year. So grab your headphones, sit back, and get ready for a ride into the world of brave and authentic branding.

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How Kiwi plant-based food startup is gaining market share by focusing on meat reducers. Aug 29, 2023

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Can beef jerky really be plant-based? More importantly, can it be commercially successful?
Jade Gray is pioneering the alternative meat movement down under. After spending 20 years in China's food industry, Gray returned home to New Zealand in 2019.
In this episode, New Zealand entrepreneur Jade Gray joins host, old friend and fellow Beijing EO member, Jim James to discuss how Jade is building a thriving plant-based meat company called Off-Piste Provisions.
He was inspired to create meat alternatives after analyzing the large carbon footprint of livestock. Off-Piste makes plant-based beef jerky, pork rinds, and other snacks by using pea protein and food technology to mimic meat textures and flavours.
Gray talks about the challenges of launching a new category, building a team, getting distribution, marketing to meat reducers vs vegans, and raising capital. He offers tips on how he uses mainstream PR rather than social media, keeps investors engaged continuously, and leverages government grants to establish legitimacy with media and consumers.

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Become the Perfect Podcast Guest: Insights from Josef Schinwald Aug 24, 2023

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Ever wonder how to become a standout guest on a podcast? Join us as we dissect this question and more with the expert himself, Josef Schinwald from Guest Experts on Air. Josef shares his secret sauce for selecting high-profile experts that command attention and resonate with large audiences. Prepare to be enlightened as we delve into the importance of targeting popular podcasts with large audiences and how it can significantly boost your reach.
But guess what? It's not all about the guest. In our candid conversation, we also delve into the art of building a compelling personal brand through podcasting. Hear me share my own experiences, including the lessons learned from a few missteps along the way. Josef and I also examine the power of storytelling as a tool to package your expertise. As we wrap up, we share insights on choosing the right guests and preparing them for impactful interviews. So, whether you're an Unnoticed Entrepreneur looking to scale new heights or an aspiring podcast guest aiming for the moon, this episode is packed with nuggets of wisdom you won't want to miss.

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How To Brand an IT Services Company For Success With Jamie Marshall Aug 22, 2023

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Prepare to be amazed as we venture into the mind of Jamie Marshall from Everon, an IT guru leading one of the top 50 managed IT services in the UK. Imagine building your business organically, carving a niche, and effectively leveraging technology to drive growth while sweetening the deal with chocolate brownies!
That's right, Jamie will share how these elements have been pivotal in Everon's success story. He'll reveal why focusing on regulated industries was a strategic masterstroke and how it's essential to comprehend customer buying cycles.
If you've wondered how AI technology and tools like Pipe Drive can revolutionize your business, Jamie's insights will blow your mind. He shares the game-changing role of these tools in offering critical metrics for conversion and marketing automation. Learn about Jamie's unconventional "shock and awe" approach to building strong connections with prospects.
Plus, we'll discuss Everton's innovative educational resources and calculators, including the IT energy cost calculator and the business downtime cost calculator. These tools are not just techy gimmicks; they're conversation starters that help Everon understand and better serve their clients.

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New SaaS unlocks Private Family Office Wealth for Entrepreneurs today. Aug 17, 2023

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Want to unlock the world of family offices and funding? Prepare to have your entrepreneurial journey enriched as Leif Hartwig, the founder of WealthVP, spills the beans on this untapped treasure. Tune in as Leif peels back the layers of the funding world, highlighting the key differences between venture capitals and family offices. Discover how Leif's platform, WealthVP, is paving the way for business owners and entrepreneurs to access funding by digitizing a marketplace that primarily relies on word-of-mouth and networking.
Ever wondered about the nuances of building a two-sided marketplace? Let Leif enlighten you about this as he navigates through the challenges of balancing buyers and sellers, and shares their unique go-to-market strategy. Get a peek into the significance of trust and relationship-building techniques in the family office market. Stick around as Leif dishes on his ambitious goal of raking in over a hundred million dollars in fees from family offices.
Lastly, sit tight as we dive deeper into the intriguing concept of purposeful entrepreneurship with Lave, seasoned in his field. Gain insights on the importance of values, character, and a positive attitude in entrepreneurship. Learn how to set the right price for your product or service, and how to get noticed in an oversaturated market. This episode promises to be a goldmine of value-driven insights and practical advice for aspiring and established entrepreneurs alike. So plug in your earphones and get ready to take notes because this is one episode you don't want to miss.

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Give away free marketing incentives including free hotel nights.
Viddyoze: Create client-grabbing videos
Client-grabbing videos in just 3 clicks with the world's most powerful video animation platform
Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

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