The Social Strategist

Latest Episodes:

Ep 219 How One Money Maker Doubled Her Income and Following in a Year Oct 13, 2022

Show notes

Have you ever wondered if you had a business coach and if you had a community of people who really were there to help you with your business, would you be able to grow your business further? I have a coaching group called Money Makers. It opens for enrollment twice a year and will open on October 18th. So in this episode, I brought in some of my Money Makers because I want you to hear who they are and the things that they're experiencing by being in Money Makers. You're going to meet some of my favorite friends and my hope is that you will see how much fun and how much good Money Makers can do for your business because this is your chance to get in. Join Money Makers! If you're ready to take the next step in your business, I would love to have you in my coaching group. Money Makers will open from October 18-October 25. This only happens twice a year, so don't wait! https://iammichellegifford.com/money-makers Follow my Money Makers from this interview: Ali Gowdy: https://www.instagram.com/aligowdy/ Brenna Powell: https://www.instagram.com/craftingwithbrenna/ Sarah VanHoose: https://www.instagram.com/journeytoinfluence/ Join Business Mom School by texting "BMS" to 951-309-7885 or by going here: iammichellegifford.com/business-mom-school-opt-in You can find the full show notes and blog post here: https://iammichellegifford.com/4-signs-its-worth-joining-a-business-coaching-group

Ep 218 Case Study: How Are People Growing On Instagram Right Now? Oct 11, 2022

Show notes

Are people really growing on Instagram? Who are these people and what are they doing? In this episode, I'm going to walk you through the people who are actually growing on Instagram. We're going to break down their strategies and see how we can apply these strategies to your business so that you can use Instagram to grow your business and make you more money. Join Business Mom School by texting "BMS" to 951-309-7885 or by going here: iammichellegifford.com/business-mom-school-opt-in Join Money Makers! If you're ready to take the next step in your business, I would love to have you in my coaching group. Money Makers will open from October 18-October 25. This only happens twice a year, so don't wait! You can find the full show notes and blog post here: https://iammichellegifford.com/4-instagram-growth-hacks-your-fave-influencers-use/

Ep 217 Followers but No Money: What to Do to Make Sales Today Oct 06, 2022

Show notes

Do you have followers on social media, but you're frustrated because those followers have not turned into dollar signs? You're not alone. There's a lot of people out there who are good at getting followers, but not necessarily good at making money. In this episode, we're going to walk through what you can do to actually start making money from the followers that you do have. You don't need more followers to make money. You just need to know how to use those followers and to serve those followers in the best way so that you can get paid. In this episode I'm sharing 7 things to do to make that sale today. Join Business Mom School by texting "BMS" to 951-309-7885 or by going here: iammichellegifford.com/business-mom-school-opt-in Join Money Makers! If you're ready to take the next step in your business, I would love to have you in my coaching group. Money Makers will open from October 18-October 25. This only happens twice a year, so don't wait! You can find the full show notes and blog post here: https://iammichellegifford.com/7-easy-steps-to-increase-your-sales-on-instagram/

Ep 216 Instagram Hook Formula: How to Stop the Scroll Oct 04, 2022

Show notes

Are you worried that you're creating all this content and people aren't actually watching or listening? If you're feeling like your engagement or your views are down, you probably need to work on your hook. Listen, with social media becoming more and more of a search engine and people looking at social media for valuable content, we need to get better at hooking people into our content so they actually read and get the value that you're creating. In this episode, we are going to walk through everything you needed to know about how to create a great hook and to stop that scroll. Join Business Mom School by texting "BMS" to 951-309-7885 or by going here: https://iammichellegifford.com/business-mom-school-opt-in You can find the full show notes and blog post here: https://iammichellegifford.com/#1-instagram-hook-formula-that-will-stop-the-scroll

Ep 215 The Secret to Consistency: Systems Sep 29, 2022

Show notes

At the beginning of Business Mom School, I sent out a message and asked what you are struggling with the most. There were a few people who talked about marketing and there's a few people that talked about social media, but overwhelmingly, the things that you're struggling with is how to show up consistently. I get this because as a business mom, you always have interruptions. In this episode, we're going to talk about the secret to consistency and spoiler: it's systems. Systems are not boring. They're actually the thing that drive your business and make you money. Systems that I talk about in this episode: Contracts: Use Michelle15 at https://brittanyratelle.com/ for 15% off Honeybook: Click here for 50% off http://share.honeybook.com/michelle48952 Metricool: https://my.mtr.cool/JSPNET Descript: www.descript.com/?lmref=7e1z9g Join Business Mom School by texting "BMS" to 951-309-7885. You can find the full show notes and blog post here: https://iammichellegifford.com/the-big-secret-to-consistency-in-your-business/

Ep 214 Is Your Instagram Ready to Go Viral? Sep 26, 2022

Show notes

You want to grow on Instagram. You are waiting and hoping and praying for your Instagram reel or post to go viral. Well, is your Instagram account ready to go viral? In this episode, I'm going to walk you through the steps you need to go through to make sure that your account is ready. I don't want you to just have one post that gets you a bunch of followers. I want you to know how to turn those followers into buyers. Get started with Descript: www.descript.com/?lmref=7e1z9g Join Business Mom School by texting "BMS" to 951-309-7885. You can find the full show notes and blog post here: https://iammichellegifford.com/is-your-instagram-ready-to-go-viral/

Ep 213 20 Ways to Make Motherhood and Business Better: Camille Whiting Sep 22, 2022

Show notes

Is blogging dead? Can you really make money from a blog? And how are you supposed to really grow this business with little kids around? I cannot wait for you to hear this interview with Camille Whiting from Friday We're in Love because she's a dear friend and she's also just a really brilliant business woman. Camille has been doing this for a long time and in this episode, she is talking all about blogging, how to create a brand that people love, create content, and how to do it as a mom. She is giving us 20 rapid fire tips of how to do a business as a mother. Quotes from this episode: "But for me, my blog is always still where it's at. That is what I own. That is what I want to do. That is where I make most of my money." "So I will try these things, but I always view them as like prongs or spokes that go back to the main wheel of what I own. And that is my email list and that is my website." You can get these 20 work from home tips for moms on Friday We're in Love: https://fridaywereinlove.com/work-from-home-mom-tips/ Camille is on Instagram here: https://www.instagram.com/fridaywereinlove/ Get started with Descript: https://www.descript.com/?lmref=7e1z9g Get the full podcast show notes and transcript here: https://iammichellegifford.com/10-tips-you-didnt-know-about-blogging-and-working-from-home/

Ep 212 Why Your Email List Isn't Growing and What to Do About It Sep 19, 2022

Show notes

Email list. You've heard about it. You know you should be using it more. You know you should be using it better, but it feels too exhausting. Or maybe you're wondering why your email list isn't growing. In this episode, I'm going to walk you through the basics of email marketing, why your email list isn't growing, and what you can do about it. Here are 3 email marketing providers I recommend: Flodesk: https://flodesk.com/c/P20NCP (This link gets you 50% off to only $19/month) Mail Chimp : https://mailchimp.com/ Kajabi: https://app.kajabi.com/r/goZdt2i6 Get started with Descript: https://www.descript.com/?lmref=7e1z9g Get the full podcast show notes and transcript here: https://iammichellegifford.com/5-reasons-why-your-email-list-isn't-growing

Ep 211 What it takes to be a Pro YouTube Vlogger: Bre Miller Sep 15, 2022

Show notes

Vlogging. Have you ever heard of it? Vlogging is an amazing way for you to grow a business. It's where you take videos of your day to day life and you can make money doing this on YouTube. So in this episode, we are talking to Bre Miller. She has been doing vlogging for a really long time and she's going to help us know how we can get started. Bre shares YouTube tips, ways to make money on YouTube, how to make videos that don't take all your time, and tools to help you be successful on YouTube. This is one of those episodes that is going to inspire you and it's also going to give you some practical tools to make this happen. Quotes from this episode: "At the end of the day, this is what felt the most genuine and the thing that I felt like I could show up the most consistently for." "The biggest thing is just showing up. Figure out what you want to do and show up. And don't be afraid to play around with ideas, but just keep showing up." "The biggest thing about life is that we are here to help each other and we're here to help each other learn and grow. And we're not meant to live only in ourselves. And I found that to be the most beautiful thing about sharing our lives is how this community of people that you've never met before, can impact your life." You can find Bre Miller on YouTube: https://www.youtube.com/c/MeetTheMillers And on Instagram: https://www.instagram.com/bremill/ Links we talked about in this episode: TubeBuddy: https://www.tubebuddy.com/michellegifford vidIQ: https://vidiq.com/ Get started with Descript: https://www.descript.com/?lmref=7e1z9g Get the full podcast show notes and transcript here: https://iammichellegifford.com/what-it-takes-to-be-a-pro-youtuber

Ep 210 Save time and make more money: Create a brand guide Sep 13, 2022

Show notes

Think of all the places that you show up online, do you have a consistent brand style? Do you have a style guide? If not, you are wasting time and money. In this episode, I'm going to show you how to get a style guide and why you need it right now. Use the promo code "podcast" to get $50 off a designer brand bundle. https://iammichellegifford.com/branding-packages Get trending graphics and templates that work for your business. You can find my ultimate content template pack here: https://iammichellegifford.com/ultimate-content-pack-product Get a custom professional design from my agency here: https://iammichellegifford.com/services#start-here.2 Get started with Descript: https://www.descript.com/?lmref=7e1z9g Get the full podcast show notes and transcript here: https://iammichellegifford.com/ how-to-create-a-brand-style-guide-in-4-easy-steps

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