The Social Strategist

Latest Episodes:

Ep 201 How to make your first hire Jun 21, 2022

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Your business is growing and now you get to hire someone. You get to bring some people onto your team because you know that's your dream. So, who do you hire? I've had a lot of advice given about this and I've taken some advice. Some has worked out for me, some hasn't. I want to walk you through all of it. I'm going to give you a very real life view of how hiring people works and what you need to do to make it a success. The links I mentioned in the podcast: Descript: https://www.descript.com/?lmref=7e1z9g Honeybook: http://share.honeybook.com/michelle48952 Get 50% off with this link Brittany Ratelle Contracts: https://creativecontracts.co/ Use MICHELLE15 for 15% off Michelle McGuire Creative: https://iammichellegifford.com/services#start-here.2 Get the full podcast show notes and transcript here: https://iammichellegifford.com/how-to-make-your-first-hire-for-your-biz/

Ep 200 What I would tell myself if I were starting over again Jun 14, 2022

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200 episodes! I'm celebrating my 200th episode of the podcast. And in this episode, I want to break down the things that I've learned over the last 200 episodes and what I would tell myself if I were starting over again. I have 10 things to share with you that I have learned, but one or two of these are going to stand out more than the others to you. Sometimes we need to slow down and to hear the message that is meant for each one of us. Whichever things stand out to you, can you DM me on Instagram? I'd love to connect with you there. Find me on instagram at @iammichellegifford. Get the full show notes and transcript here: https://iammichellegifford.com/9-lessons-ive-learned-since-starting-my-biz/

Ep 199 How to batch your content for summer Jun 07, 2022

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I want you to be able to enjoy the summer with your family while also growing your business. It might take a little bit of preparation, but you can batch your content for the summer. It's a lot of work upfront, but there's some peace of mind when you take your business seriously enough to make a plan. So that's what we're doing today. Get a free trial of Descript here: https://www.descript.com/?lmref=7e1z9g Link to Monday: https://mondaycom.grsm.io/michellegifford223 My Content Templates: https://iammichellegifford.com/ultimatecontentpack Get the full podcast show notes and transcript here: https://iammichellegifford.com/how-to-batch-your-content-for-summer/

Ep 198 Create a content plan that makes you money without burning you out Jun 02, 2022

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Do you wonder if the content you're creating is actually making money? Are you struggling trying to figure out how to create a plan that fits well? In this episode, I'm going to walk you through my step-by-step plan. I want to show you how I actually create a content plan. I use this for me, I use this for my clients, and I can't wait to share with you my 7 steps for creating a content plan that doesn't burn you out. Use this link to sign up for Descript: https://www.descript.com/?lmref=7e1z9g Ultimate Content Idea Bank: https://iammichellegifford.com/ideabank Ultimate Content Template Pack: https://iammichellegifford.com/ultimatecontentpack Get the full podcast show notes and transcript here: https://iammichellegifford.com/7-steps-to-reinvent-your-content-marketing-plan/

Ep 197 How to create a content marketing plan you actually stick to May 31, 2022

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Have you ever created a content marketing plan and just not been able to stick to it? You have this whole calendar or planner where you map out what kind of content you create and then you just never show up and actually create that content. You are not alone! It can be overwhelming to post content because there's so much to do. In this episode, I want to walk you through how to create a content marketing plan that you actually stick to. It's gonna be easier than you think. Ep 157 4 P's of a Solid Brand Message https://soundcloud.com/user-147201608/ep-158-the-4-ps-of-good-brand-messaging Come follow me on TikTok! I'm @iammichellegiffor For the month of June, I'm going to be teaching more about TikTok for business on TikTok. So come find me there! Also, don't forget to text "TikTok" to 951-309-7885 to get my free Beginner's Guide to TikTok. Get the full podcast show notes and transcript here: https://iammichellegifford.com/how-to-create-a-content-marketing-plan-you-actually-stick-to/

Ep 196 A beginner's guide to TikTok for your business May 26, 2022

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In episode 195, I helped you warm up to TikTok, so now I'm going to give you my beginner's guide to TikTok and how to get started. In this episode I'm sharing 9 things you should do to help you find success on TikTok and have it be a part of your business strategy. Come follow me on TikTok! I'm @iammichellegifford For the month of June, I'm going to be teaching more about TikTok for business on TikTok. So come find me there! Also, don't forget to text "TikTok" to 951-309-7885 to get my free Beginner's Guide to TikTok. Get the full podcast show notes and transcript here: https://iammichellegifford.com/a-beginners-guide-to-tiktok-for-your-business/

Ep 195 It might be time for TikTok May 24, 2022

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It might be time for you to consider TikTok. I've been doing an experiment for the last 3 months to see how fast I could grow my TikTok following. On Instagram, it took me about 8 years to get 17,000 followers. In 3 months on TikTok, I have over 20,000 followers!! I know you're stressing out about TikTok, but I don't want you to stress about it. I want you to enter this conversation with a really open mind because I think TikTok could be a big game changer for your business. Text "TikTok" to 951-309-7885 to get my free Beginner's Guide to TikTok. And follow me on TikTok @iammichellegifford Get the full podcast show notes and transcript here: https://iammichellegifford.com/is-it-time-to-use-tiktok-for-your-business/

Ep 194 3 best content planning tools that changed my business May 19, 2022

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We've talked about the 7 secret steps to staying consistent, but now I want to give you very specific tools for how you can actually stay consistent. In this episode I'm sharing 3 specific tools that will really change your business. Here are the links that I mentioned in the episode: Monday.com: https://mondaycom.grsm.io/michellegifford223 My Content Planner: https://iammichellegifford.com/planner Tailwind: https://tailwind.sjv.io/mg2B2y Google Planning Sheets: https://iammichellegifford.com/contentsheets Get the full podcast show notes and transcript here: https://iammichellegifford.com/3-must-have-content-planning-tools-that-changed-my-business/

Ep 193 The Secret to Staying Consistent May 17, 2022

Show notes

We all want to stay consistent, right? That's our intention, but life, busyness, being tired, and kids can all throw us off course. So what is the secret behind being consistent? As we are heading into summer, I don't want your business to completely get on the back burner. So I'm sharing with you 5 ways to be consistent in your business even when your life is busy. Also, today (May 17th) is the last day to join my coaching group Money Makers. The doors are closing until fall, so don't wait! Imagine how far your business will get before the doors open again. Join today: https://iammichellegifford.com/moneymakers Get the full podcast show notes and transcript here: https://iammichellegifford.com/the-secret-to-staying-consistent/

Ep 192 4 Best Tips And Advice For Growing A Business May 12, 2022

Show notes

I want to introduce you to some of my favorite people. They are women in business who are in my Money Makers Coaching Group. They are coming on today to talk about their business, some things that they've learned, and to give you their best tips and advice for growing a business. I know we each come into our business at different stages and different experiences. I wanted to choose a few different women that show you the different types of businesses that you can apply what we teach about in Money Makers. Join Money Makers today! Doors close on May 17th! https://iammichellegifford.com/moneymakers Lisa Dinsmore: https://mamalisaskitchen.com/blog/ https://www.instagram.com/mamalisaskitchen/ Scarlet Bushman: https://www.instagram.com/missionarymomco/ https://www.instagram.com/sparkgoodness/ Brenna Powell: https://www.tiktok.com/@craftingwithbrenna Brit Bennion: https://britbennion.mykajabi.com/content_collective https://www.instagram.com/britbennion/ Get the full podcast show notes and transcript here: https://iammichellegifford.com/interesting-facts-i-bet-you-never-knew-about-biz-group-coaching/

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