The Social Strategist

Latest Episodes:

Ep 239 Mindset, Marketing, and Money Jan 31, 2023

Show notes

As a business owner, I have learned that I can't muscle my way through everything. My success often comes down to the thoughts that are in my head. What I found is as I'm growing my businesses, every time I level up and I'm trying to do something bigger, I have to not only do the physical work like content creation, but I also have to do the mental work in order to actually get it done. In this episode, I'm going to share a couple experiences I've had recently where I needed to check where my mind was at. I'm excited you're here because my guess is that you are at a point where you are leveling up, that you are trying to grow, that you're trying to do more, and this is going to help you get there. Join my coaching group Insta-Money Makers for coaching, content, and the best community of business women around: https://iammichellegifford.com/instamoneymakers Buy my 60 day Sprint journal: https://iammichellegifford.com/product/60-day-sprint-planner/ For the full show notes and blog post visit here: https://iammichellegifford.com/4-tried-and-true-positive-mindset-tips-for-business-owners/

Ep 238 How to Gain 300K Instagram Followers in 4 Months With Sharon Says So Dec 29, 2022

Show notes

This is a replay episode, but I'm sharing this one again because it's one of my favorites. I've listened to this episode more than once so I hope you enjoy this refresher with my interview with Sharon McMahon from Sharon Says So. Sharon McMahon from Sharon Says So on Instagram grew from 14k followers to 400k in just four months. Tune into this episode to see just how she did it and to see how her strategies can work for you. In this episode, we talk about: How to build brand evangelism to grow your business How much of YOU should you put in your business What to do when you go through a period of rapid growth How to use Instagram stories for massive growth The pros and cons of reactional content Follow Sharon on Instagram: instagram.com/sharonsaysso Get the full podcast show notes and transcript here: https://iammichellegifford.com/how-sharon-mcmahon-from-sharonsaysso-grew-her-instagram-by-300000-followers-in-4-months/

Ep 237 How to Have Your First $1,000 or $10,000 Month Dec 26, 2022

Show notes

In this episode, we're going to talk about how you can specifically reach your financial goal, whether that's $1,000 or $10,000 this month. I have some tactical practical ways that you can earn that money right now. This is information you'll want to have as we enter the new year. The 4 steps to hit your money goal: 1. Commit 2. Brainstorm ways to make money 3. Make a plan 4. Leave room to be surprised If you liked this episode, would you DM me over on Instagram? I want to know what you learned, what you liked about it, and maybe even what your money goal is. I love that kind of stuff! Need some help planning your financial goals? You need my planners to help you get on track! https://iammichellegifford.com/planner Get the full shownotes and blog post here: https://iammichellegifford.com/how-to-make-your-first-1-10-thousand-in-a-month/

Ep 236 Creating a Loyal Following and Profitable Blog With Janssen From Every Day Reading Dec 22, 2022

Show notes

Is blogging dead? Can you really make money from having a blog? Yes, my friend. I've told you this before, but today we get to hear from Janssen from Everyday Reading. She has a profitable blog, a loyal following, and she's just a joy. I love following her because she is so brilliant at what she does in growing her business. You're going to love this live interview that I did with Janssen. Janssen Bradshaw Website: https://everyday-reading.com/ Instagram: www.instagram.com/everydayreading/ Start the new year on the right foot and make more money with my new content planners. https://iammichellegifford.com/planner Find the blog post and full shownotes here: https://iammichellegifford.com/how-to-make-a-living-blogging/

Ep 235 Finding the Right Place to Build Your Business Dec 19, 2022

Show notes

Instagram, YouTube, Podcast, Facebook. Are you confused what social media platform you should be using for your business? You've probably been advised a lot of different ways and a lot of different places where you should be building your business, but I want to help you decide what is best for you. This episode is going to help you find out where to build your business. Some important questions to ask yourself are: - How do you make money? - Where do you like showing up? - Where is it best to consume your content? - Where are your people? This episode is the "Yell to Your People" part of the Money Maker Method. If you don't know what the Money Maker Method is, make sure to go back to episode 155 for an overview. Join my Money Makers coaching group for an amazing community, courses, and coaching. Visit https://iammichellegifford.com/money-makers Get the full podcast show notes and transcript here: https://iammichellegifford.com/how-to-use-social-media-to-build-your-business/

Ep 234 How Going All in Completely Changed Her Business With Brittney Hanks From Home and Kind Dec 15, 2022

Show notes

This is a special replay of my episode with Brittany Hanks. Brittany Hanks is the founder of Home and Kind. She is one of my favorite people. She is straightforward, honest, and she is well, kind. In this episode, we dive into her business and how she made the no-nonsense decision to go all in and how that made such a big difference in her business and really her life. This is one of those episodes that is worth every listen. You can find Brittney Hanks on her website Home and Kind: https://homeandkind.com/ and on Instagram @homeandkind https://www.instagram.com/homeandkind/ Get the full podcast show notes and transcript here: https://iammichellegifford.com/5-reasons-to-invest-in-your-business/

Ep 233 The Right Way to Set Goals for Your Business Dec 12, 2022

Show notes

Can you believe it? 2023 is just around the corner and we are going to be talking about goals because January is coming up. I love a good goal setting session and so that's what we're going to be doing today in this podcast. Make sure that you have a pen and paper because I'm going to be asking you a lot of questions so that you start thinking and really envisioning what you want your next year to become. You're definitely going to want to purchase my planners to help you plan your year: https://iammichellegifford.com/planner You can find the full shownotes and blog post here: https://iammichellegifford.com/ the-untapped-gold-mine-of-goal-planning-that-no-one-knows-about

Ep 232 How to Get Influencers to Work With You Dec 08, 2022

Show notes

Are you a small business who wants to start working with influencers and you're not sure how, and maybe you don't have a huge budget to do it? In this episode, we're going to talk about influencer marketing, why it's important, why you need to start doing it, and what you can do right now to start working with influencers to get your product in front of more people. If you really want to stay up to date with all of the changes in social media, learn how to strategize, and have a coach that walks you through it, you need to join my coaching group Money Makers: iammichellegifford.com/money-makers Text "marketing" to 951-309-7885 to never miss a marketing update or click on this link: https://iammichellegifford.com/business-mom-school-opt-in For full show notes and blog post, visit here: https://iammichellegifford.com/10-foolproof-tips-for-getting-influencers-to-work-with-you

Ep 231 1 Reel 5 Ways & What Happened to Pinterest Rewards Dec 05, 2022

Show notes

In this Marketing Minute, we're going to be talking all about the Pinterest updates. This is going to affect your strategy going forward in 2023 and beyond. I'm also going to talk about how you can repurpose your Reels to 5 different platforms. You need to do this so you are stretching your content and aren't missing out on greater impact. Tools I mentioned in this episode. My Pinterest Course: https://iammichellegifford.com/pinterest-101 Tailwind: Use this link for 50% off https://tailwind.sjv.io/mg2B2y Join Money Makers: https://iammichellegifford.com/money-makers Repurpose.io: https://repurpose.io/?aff=16734 Editing apps: Inshot and Caption Visit here to see the full shownotes and blog post: https://iammichellegifford.com/ why-my-pinterest-business-strategy-is-better-than-yours

Ep 230 What's Happening at Twitter and Why It Matters to Your Business Nov 21, 2022

Show notes

"The bird is free." Those are the famous first words of Elon Musk right after he took over Twitter. Since Musk took over a couple weeks ago, Twitter has had trouble after trouble as he tries to make big changes. In this episode of Monday's Marketing Minute, we're going to be talking about what actually is happening so that you can be up to date, what you need to know, how this really applies to your business, and what you can do to make sure that your business is protected from any kind of crazy thing like this. If you really want to stay up to date with all of the changes in social media, learn how to strategize, and have a coach that walks you through it, you need to join my coaching group Money Makers: iammichellegifford.com/money-makers Text "marketing" to 951-309-7885 to never miss a marketing update or click on this link: https://iammichellegifford.com/business-mom-school-opt-in For full show notes and blog post, visit here: https://iammichellegifford.com/how-to-protect-your-biz-from-a-social-media-disaster

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