The Social Strategist

Latest Episodes:

Ep 229 Steal Taylor Swift's Marketing Strategy Nov 21, 2022

Show notes

In October, Taylor Swift released her album and it broke so many records. Then this week she opened up her tour dates and it is selling out! People are lining up to pay more for tickets than they ever have. So how is she able to do that? In this episode, I'm going to be talking about how you can steal Taylor's marketing strategy and use it for your business. My new planners are launching tomorrow! You can buy them here: https://iammichellegifford.com/shop If you really want to stay up to date with all of the changes in social media, learn how to strategize, and have a coach that walks you through it, you need to join my coaching group Money Makers: iammichellegifford.com/money-makers Text "marketing" to 951-309-7885 to never miss a marketing update. For the full show notes and blog post visit here: https://iammichellegifford.com/steal-taylor-swifts-marketing-strategy

Ep 228 My 2023 Marketing Strategy Nov 17, 2022

Show notes

Instagram has changed. Have you noticed? If you're like many of my clients, they're realizing that there has been some fundamental changes in Instagram and social media as a whole. And if you are trying to plan in 2023, then you need to understand what these changes are and how you can use them to grow your business. In this episode, we're going to talk about the 6 best things you need to be doing in 2023 to grow your business. I'm also sharing my predictions of what will happen in social media next year. If you need help with your strategy, my marketing agency can take care of it for you. Visit https://iammichellegifford.com/pricing#brand-creation Unsure how yo utilize Pinterest to grow your business? Purchase my Pinterest 101 course: https://iammichellegifford.com/pinterest-101 If you really want to stay up to date with all of the changes in social media, learn how to strategize, and have a coach that walks you through it, you need to join my coaching group Money Makers: https://iammichellegifford.com/money-makers Text "marketing" to 951-309-7885 to never miss a marketing update. Click here for the full show notes and blog post: https://iammichellegifford.com/want-to-step-up-your-2023-marketing-strategy-read-this-first

Ep 227 Marketing Minute: Instagram Scheduling, TikTok Taking Over, Pinterest Takes Nov 14, 2022

Show notes

Instagram is finally giving us features we've been asking for and new ways to make more money. Pinterest is adding Takes and TikTok is taking on every other social media platform. We're going to be diving into those and more in this Michelle's Monday Marketing Minute. Make sure you subscribe so you don't miss a Marketing Minute Monday! Join the Marketing Minute email list by texting "marketing" to 951-309-7885. For the full shownotes and blog post: https://iammichellegifford.com/hottest-marketing-updates-you-dont-want-to-miss

Ep 226 Instagram Reels Surprises Nov 07, 2022

Show notes

We're doing things a little bit different this week because I want to start doing Mondays where I post the marketing updates that are happening all the time. There's a lot of things that go on with social media. Whether that's Pinterest, Instagram, TikTok, blogging, YouTube, and all of the places where you are getting your content and you're creating content, there are updates that you need to know about. This episode of the podcast is going to be the marketing update podcast where I'm going to give you what you need to know about what is going on that week. We'll go through what it is, why it's happening, and how you can use it for your strategy. If you want to get this delivered to your inbox as well as trending audio every week, then subscribe to my Marketing Minute email that goes out once a week on Mondays. Text the word "marketing" to 951-309-7885. Or you can sign up for my Marketing Minute Newsletter and the Business Mom School for free on my website: https://iammichellegifford.com/business-mom-school-opt-in Find the full show notes and blog post here: https://iammichellegifford.com/what-you-need-to-know-about-instagrams-reels-surprise-program

Ep 225 From Whisper to Megaphone: How to Turn up the Volume on Your Business Nov 03, 2022

Show notes

Are you whispering in your business and wishing more people could hear? Well, my friend, you need to turn up the volume. In this episode, I'm talking about what it takes to actually turn up the volume in your business with actionable steps that you can do now to get more ears on your business. Listen to episode 208 to learn more about the 5 Pillars of Brand Messaging https://soundcloud.com/user-147201608/ep-208-the-secret-to-creating-a-brand-message-that-sells-1 Sign up for an hour call with me to figure out your brand messaging: https://iammichellegifford.com/pricing#brand-creation You can find the full show notes and blog post here: https://iammichellegifford.com/5-staggering-ways-to-improve-your-small-business/

Ep 224 The Mental Gym: I Can Almost Do a Pull-Up Oct 31, 2022

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For the past three months, I've had a goal to do a pull-up and I'm almost there! I've been going to the gym and weightlifting for the last year and I have learned a lot about myself. It was my birthday last week, so I have been thinking about what I have accomplished in the last year and what I'm most proud of. In this episode, I'm sharing 7 life lessons I've learned from a year of lifting weights and how it can apply to your business. Let me know what stuck out to you and DM me on Instagram. https://www.instagram.com/iammichellegifford/ If you're ready for someone to help you run your business, check out my agency. We would love to help you run your content and social media. iammichellegifford.com/pricing#content-management Join Business Mom School by texting "BMS" to 951-309-7885 or by going here: iammichellegifford.com/business-mom-school-opt-in Find the full show notes and blog post here: https://iammichellegifford.com/7-biz-lessons-i-learned-at-the-gym

Ep 223 Everything I Spend Money on for My 6 Figure Business Oct 27, 2022

Show notes

In this episode, we're going to talk about where I'm spending money to run my business. I'm a mom to five kids and I have a big team that is driving this business forward. There are some tools that I am very passionate about investing in because they make my life and business so much easier and more profitable. I'm going to talk about the ones I use, why I use them, and I hope that you choose a couple of these that can help make your business easier, better, and that you use them to grow. Links to the different tools I use: Blog & Website Showit: Get first month free https://account.showit.co/r/ltlr7zds Wordpress: https://wordpress.com/ Bluehost: https://www.bluehost.com/?utm_campaign=affiliate-link_iammichellegifford_notype&utm_source=%28direct... Tasty Pins: shrsl.com/2cszx Canva: https://www.canva.com/join/popular-folding-flatfish Haute Stock: Use code Michelle for 15% off https://members.hautestock.co/a/michelle SEM Rush: https://www.semrush.com/sem/?ref=4304610574&refer_source=&utm_source=berush&utm_medium=promo&utm_cam... Podcast Descript: https://www.descript.com/?lmref=7e1z9g Soundcloud: https://soundcloud.com/ Youtube Tube Buddy: https://www.tubebuddy.com/michellegifford Email Kajabi: https://app.kajabi.com/r/goZdt2i6 Flodesk: Get 50% off https://flodesk.com/c/P20NCP Pinterest Tailwind: Get 50% off https://tailwind.sjv.io/mg2B2y Management Honeybook: Get 50% off http://share.honeybook.com/michelle48952 Monday: https://mondaycom.grsm.io/michellegifford223 Slack: https://slack.com/ Community: https://www.community.com/ Get the full podcast show notes and transcript here: https://iammichellegifford.com/everything-i-spend-money-on-in-my-6-figure-business

Ep 222 Get off the Hamster Wheel. Build a Long-Term Strategy Oct 25, 2022

Show notes

Is Instagram still the best place for you to grow your business? While we've been talking a lot about Instagram in recent episodes, I really want to dig a little bit deeper and discuss where you should be building your business in order to get long-term success. I love Instagram, but we shouldn't put all of our eggs in that basket. In this episode, we're going to talk about the baskets that you should be putting your eggs in and the strategy that will give you long-term success. Join Money Makers! The doors close Tuesday October 25th so don't miss it! https://iammichellegifford.com/money-makers Get started with Descript: https://www.descript.com/?lmref=7e1z9g If you're ready for someone to help you run your business, check out my agency. We would love to help you run your content and social media. https://iammichellegifford.com/pricing#content-management Get the full podcast show notes and transcript here: https://iammichellegifford.com/how-to-get-ahead-of-the-marketing-game-with-a-long-term-strategy/

Ep 221 The One Thing That Will Level up Your Biz Oct 20, 2022

Show notes

What's the best way to level up your business? Joining my Money Makers Coaching Group. When you join Money Makers, you get access to all of my courses, access to my community of women just like you who are growing their business, and you also get access to coaching twice a month. 2023 is coming quickly. How do you want to start next year? Do you want to start it with power, direction, and strategy? My guess is yes and if that is true, then you need to come join Money Makers. Money Makers is really going to give you that direction. It's going to give you the support, the accountability, and all of the training you need to take your business to the next level. Join Money Makers! Doors close October 25th. https://iammichellegifford.com/money-makers Follow my Money Makers in this interview: Shani Ogden: https://www.instagram.com/sunshineandmunchkins/ Alexis Tanner: https://www.instagram.com/parenting.irl.podcast/ You can find the full show notes and blog post here: https://iammichellegifford.com/do-this-one-thing-to-level-up-your-biz

Ep 220 TikTok 101: Money Maker Coaching Call Oct 17, 2022

Show notes

This is a special episode. I'm going to let you in on something I do twice a month with my coaching group Money Makers. Money Makers is not only coaching, but you also get access to all of my courses and community. Twice a month, I meet with my Money Makers and I coach them on a specific topic and then they are able to submit their questions. They can ask anything about their business and I answer those as well. If this is something you're interested in, Money Makers opens on October 18th! It's only open for a week, so I wanted to give you a little bit of insight of what happens during our coaching calls because this is really something that has changed so many women's businesses. I would love to see you in Money Makers and help you grow your business. You can join us here: https://iammichellegifford.com/money-makers You can find the full show notes and blog post here: https://iammichellegifford.com/sneak-peek-into-the-best-coaching-group-for-your-business/

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