The Social Strategist

Latest Episodes:

Ep 259 How to Stop the Spiral When Things Go Wrong Oct 24, 2023

Show notes

Have you ever been stuck in a spiral? Something goes wrong in your business and you just start spiraling and suddenly you don't even want to show up anymore. You don't know why you're even here. And why did you even start? I've been there many times. In this episode, we're going to dive into some step-by-step things that you can do to pull yourself out and get going again. This is practical, tactical personal advice, and I'm always here for that. I'm going to give you a sneak peek into the emotional intelligence training I went through earlier this year. I'll teach you some basic tools to help you get unstuck and get back on track to realizing your dreams.

It's my birthday week! I'm doing tons of giveaways and Instagram bio roasts over on my stories. Follow along @iammichellegifford.

If you're feeling stuck with your Instagram, you've tried all of the tips and hacks, but you're still not finding the success you want, then an Instagram audit is for you. We give you a 14-page PDF with personal direction about how you can grow on Instagram. This is custom advice for your account. Apply for an audit here.

Join Insta Social Society today. I'll give you monthly trending audio, content planning outlines, Canva templates, master classes with me, and more! Sign up here.

I'd love it if you would leave a rating and review!

Read the blog post here.

Ep 258 Audit Your Instagram Oct 19, 2023

Show notes

I get it. You're posting on Instagram every week and trying to figure out if what you're doing is actually working. What is not working? In this episode, we're going to talk about how you can audit your own Instagram. We're going to look at your bio and your content. We're going to see if there's anything that you need to change in order to look more professional. We need to be sure we are attracting the right people so that you can get more followers and more buyers.

Join Insta Social Society today. I'll give you monthly trending audio, content planning outlines, Canva templates, master classes with me, and more! Sign up here.

Leave a rating and review!

Read the blog post HERE.

Ep 257 Is My Instagram Content Actually Working? Oct 17, 2023

Show notes

Do you ever create a ton of content and maybe you got a few likes and a few new followers? But you wondered, how is this actually growing my business? We're going to dive into crazy acronyms like KPI and analyze a couple of my posts so that I can show you how to determine what is working and what isn't.

Last year around this time I had 15,000 followers and now I'm at more than 145,000 and I am growing every day. So, what was the big change? This happened when I changed my strategy. I started really focusing on the content funnel- attract, nurture, sell. I've been making sure that I create content for all of those areas.

Many Chat coupon code: MICHELLE Sign up here.

Read about how I use Many Chat to convert followers into loyal customers here.

Join the new Insta Social Society today. I'll give you monthly trending audio, content planning outlines, Canva templates, master classes with me, and more! Sign up here.

Leave a rating and review to enter to win a $100 gift card!

Read the blog post here.

Ep 256 How I Do it All: Home Edition Oct 10, 2023

Show notes

I often get asked, "how do you do at all?" That comment used to bug me. I would shrug it off, but the longer I'm at this marketing business game and the longer I'm a mom, the more I realized that I do have systems that help me run a business, stay home with my kids and keep everyone fed. And the laundry, well, mostly done.

In this episode, I'm pulling the curtain back about what I do in my home, what my kids are in charge of, what I hire out, and when I started doing that. For my business-building mama, this podcast is for you and your friends.

Here's a link to my free goal and chore chart.

I love Greenlight because it gives my kids more independence with managing their money. And they can even invest it! Here is my affiliate link.

Make your life easier with meal planning and batching recipes! This is my absolute favorite chocolate chip cookie recipe. Make a huge batch and freeze some of it so you'll always be ready to make cookies when company comes over.

And here is my favorite pizza dough recipe.

Join the new Insta Social Society today. I'll give you monthly trending audio, content planning outlines, Canva templates, master classes with me, and more! Sign up here.

Leave a rating and review to enter to win a $100 gift card!

Read the blog post HERE.

Ep 255 My 90-Day Instagram Goals And My Strategy To Achieve Them Oct 03, 2023

Show notes

Want to know my 90-day Instagram growth strategy? Today, I'm sharing my goals with you, and what I'm doing to achieve these goals. I'm going to break down what my team and I did in order to make a strategy for the next 90 days. It's easier than you think! We're talking about analytics, story strategy, current events, and how to map out your content two weeks at a time.

Learn how I grew from 18,000 followers to 130,000 followers in just 9 months here.

Listen to the podcast about how to turn followers into email subscribers.

Join the new Insta Social Society today. I'll give you monthly trending audio, content planning outlines, Canva templates, master classes with me, and more! Sign up here.

Leave a rating and review to enter to win a $100 gift card!

Read the blog post HERE. And be sure to follow me on Instagram!

Ep 254 Before You Follow Another Instagram Guru, Do This Sep 26, 2023

Show notes

Have you ever had an Instagram expert tell you one thing and then another Instagram expert tells you something else? It can be super confusing when they contradict each other. I know you feel frustrated when it comes to Instagram. Today, I want to give you the tools to discern if who you're following is someone worth following.

Metricool is one of my favorite tools that helps you go deeper into your analytics and find out which content is working the best for your business. Sign up here.

Are you ever stuck thinking of a hook or headline? Download my hook guide today.

Join the new Insta Social Society today. I'll give you monthly trending audio, content planning outlines, Canva templates, master classes with me, and more! Sign up here.

Leave a rating and review to enter to win a $100 gift card!

Read the blog post HERE. And be sure to follow me on Instagram!

Ep 253 Calling All Bloggers - The 7 Steps To Combat AI Sep 21, 2023

Show notes

Are you a blogger or do you use a blog to build your business? You've probably heard all of the talk about AI coming and Google making changes. You're might be a little panicked. I hear it from my clients and friends. In this episode, we're going to walk you through seven steps that you can take today to make sure that you are gaining traffic and making your blog more and more profitable, even in the age of AI.

If you're interested in hiring my marketing agency, Michelle Gifford Creative, find out more about our services here.

Join the new Insta Social Society today. I'll give you monthly trending audio, content planning outlines, Canva templates, master classes with me, and more! Sign up here.

Leave a rating and review to enter to win a $100 gift card!

Read the blog post HERE. And be sure to follow me on Instagram @iammichellegifford.

Ep 252 From Insta To Email - How I'm Gaining Thousands of Subscribers each month Sep 19, 2023

Show notes

You know you want to grow a following on Instagram, but what about taking your Instagram followers and turning them into email subscribers? How do you do that? And why should you do that? In this episode, I'm going to share with you the way that I'm doing it and fitting it into my strategy. Not only am I getting engagement on my posts, but I am also building my email list as I'm going. It's easier than you think! I'll share one of my secret weapons that does double duty on growing your Instagram following and increasing email subscribers.

Join the new Insta Social Society today. I'll give you monthly trending audio, content planning outlines, Canva templates, master classes with me, and more! Sign up here.

Find out more about Many Chat here. You can sign up for free or choose a premium plan based on the number of contacts you have.

Save 50% off your first month of FloDesk with this link.

I use Kajabi for my business because I can manage my email list, courses, and subscriptions with ease. Sign up here.

Leave a rating and review to enter to win a $100 gift card!

Read the blog post HERE. And be sure to follow me on Instagram @iammichellegifford.

Ep 251 Insta Stories: Your Secret Money Maker Sep 12, 2023

Show notes

Do you know the best place to sell on Instagram? It isn't in your feed. It's not in your reels. It's actually in your stories. Stories are Instagram's secret weapon. No one can touch stories. Today we're going to be talking about how you can make it, your secret money maker. Learn from the master of stories, Sharon Says So on a previous episode of my podcast: https://soundcloud.com/user-147201608/ep-115-sharon-says-so Join the new Insta Social Society today at https://iammichellegifford.com/society. I'll give you monthly trending audio, content planning outlines, Canva templates, master classes with me, and more! Sign up for an Insta-audit here: https://iammichellegifford.com/audits Read the blog post here: https://iammichellegifford.com/how-to-make-instagram-stories-your-money-maker/ Leave a rating and review to enter to win a $100 gift card!

Ep 250 Instagram Called, Everything That I Learned Sep 05, 2023

Show notes

What if you had 15 minutes to talk to Instagram and get your questions answered? That's exactly what happened to me. Instagram called, and I picked up. In this episode, I'm going to be telling you everything I learned. These are very tactical, practical things that you can start implementing into your Instagram strategy now that are going to make a big difference. I found out how many hashtags you should be using, what time of day you should be posting, and how the algorithm really works. Trust me, Instagram said so.

Join the new Insta Social Society today. I'll give you monthly trending audio, content planning outlines, Canva templates, master classes with me, and more! Sign up here.

Leave a rating and review to enter to win a $100 gift card!

Read the blog post here. And be sure to follow me on Instagram @iammichellegifford.

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