The Social Strategist

Latest Episodes:

Ep 269 Zack Zeller: Finding Your Irresistible Siren with Email Marketing Nov 28, 2023

Show notes

I'm excited to have my friend, email marketing specialist Zack Zeller on the podcast today. We are in a mastermind together and I have learned so much from Zack! He's sharing the 3 reasons people skip over your emails and how to send emails when your audience is actually ready to purchase.

You can find Zack at zackzeller.com and learn how to Double Your Email Sales with his simple tips. Find him on LinkedIn HERE or on Instagram @zackzeller.

Get my FREE 131 hook ideas HERE!

Join Insta Social Society today for monthly trending audio, content planning outlines, Canva templates, master classes with me, and more! Also be sure to follow along on Instagram @iammichellegifford.

I'd love it if you would leave a rating and review!

Read the blog post HERE!

Ep 268 Use the Haters: Follow-up with Helen from Frownies Nov 23, 2023

Show notes

If you tuned into the podcast on Tuesday, you'll know that Helen Morrison was able to breathe new life into her family's 100-year-old business, Frownies, with the power of social media. Today I'm breaking down what we learned from Helen and how the power of a personal brand can help give your business more recognition. We'll also learn how negative comments can actually help you!

You can find Helen on Instagram @frownies, TikTok @frowniesfamily, and on her personal page @helenkmorrison.

Be sure to follow me on Instagram @iammichellegifford.

Join Insta Social Society today for monthly trending audio, content planning outlines, Canva templates, master classes with me, and more!

I'd love it if you would leave a rating and review!

Read the blog post HERE.

Ep 267 4X Your Business with the Power of a Personal Brand with Helen from Frownies Nov 21, 2023

Show notes

Learn how Helen Morrison breathed new life into her family's century-old business with these Instagram tools! Helen is the face of Frownies, which sells facial patches that are an alternative to botox. The business has been around since the 1890s, but only recently came into the spotlight through social media.

Helen has used her personal touch to skyrocket her followers, 4x her revenue, and help bridge the gap between TikTok and Instagram. She knows that showing up consistently and being yourself are keys to creating a loyal following.

You can find Helen on Instagram @frownies, TikTok @frowniesfamily, and on her personal page @helenkmorrison.

My Black Friday specials are live! Join Grow the Gram this week for $1,000 off (prices go up in January). You'll have twice-weekly coaching calls with me and other experts on my team, content templates, a personalized strategy call, and a FREE instagram audit (valued at $497). Sign up HERE. Spots are extremely limited! Also be sure to follow along on Instagram @iammichellegifford.

Join Insta Social Society today for monthly trending audio, content planning outlines, Canva templates, master classes with me, and more!

Read the blog post HERE.

I'd love it if you would leave a rating and review!

Ep 266 Getting What You Actually Want - Natty Lewis Follow-up Nov 16, 2023

Show notes

When was the last time you sat down and actually thought about what you want? Is your business going in the direction that you want it to? So often women become "accidental CEOS" and don't take the time to figure out what they truly want - for their business, as well as for their personal life.

I'm breaking down what we talked about with my business coach, Natty Lewis, on Tuesday's Episode 265. I'll walk you through how to figure out what you want and not be afraid of dreaming big. Grab a pen and paper because you'll want to do some journaling after this!

Natty Lewis is a motivational speaker and has worked in sales and marketing for more than 12 years. She helped create a framework for emotional wellness training. Visit her website or learn more about her program HERE. Follow her on Instagram @natty.o.lewis.

Be on the lookout for my Black Friday Grow the Gram and emotional IQ coaching offers! I'm only opening up a few spots and coaching will begin in January. You can apply for Grow the Gram, or small group coaching HERE. Sign up for the Ascend EQ course HERE. Also be sure to follow along on Instagram @iammichellegifford.

Join Insta Social Society today for a step-by-step Black Friday plan. I'll also give you monthly trending audio, content planning outlines, Canva templates, master classes with me, and more!

Do you feel stuck when it comes to your Instagram bio? Sign up for an Instagram audit today. We give you a 14-page PDF with personal direction about how you can grow on Instagram. This is custom advice for your account. Apply for an audit here.

I'd love it if you would leave a rating and review!

Read the blog post HERE.

Ep 265 Meet My Coach and Level Up Your Emotional IQ with Natty Lewis Nov 14, 2023

Show notes

I'm bringing out the big guns today with my friend, Natty Lewis! Natty has been my coach for the past year and has helped me find my vision and not be afraid of going after what I really want. I'll give you a sneak peek into how her emotional IQ coaching works and how it's been a game changer for my business as well as my personal life.

Be on the lookout for my Black Friday emotional IQ coaching offers! I'm only opening up a few spots and coaching will begin in January. Follow along on Instagram @iammichellegifford.

Join Insta Social Society today for a step-by-step Black Friday plan. I'll also give you monthly trending audio, content planning outlines, Canva templates, master classes with me, and more!

I'd love it if you would leave a rating and review!

Read the blog post HERE.

Ep 264 No One Can Compete With Someone With Passion - Janssen Bradshaw Follow-up Nov 09, 2023

Show notes

In our last podcast (Episode 263), I interviewed my friend Janssen from Everyday Reading about how she is growing her business on Instagram. I'll walk you through her best tips for making content that your followers will love and that you will love making! Hint: Keep it simple.

Janssen Bradshaw shares book reviews and tips for getting your kids to love reading on her blog, Everyday Reading. She's been blogging since 2006 and has a massive email list. Follow her on Instagram @everydayreading.

Not sure where to start in building an email list? I've got you! Listen to my podcast Episode 160: Email Marketing 101.

FloDesk is one of the easiest email platforms to use if you're just getting started. Sign up with my link for 50% off your first month.

I love using Kajabi to host my online courses. Sign up HERE.

Are you wondering how to get your next 1,000 Instagram followers? Sign up for my masterclass HERE.

Join Insta Social Society today for a step-by-step Black Friday plan. I'll also give you monthly trending audio, content planning outlines, Canva templates, master classes with me, and more!

I'd love it if you would leave a rating and review!

Read the blog post HERE.

Ep 263 Expert Instagram Secrets with Janssen from Everyday Reading Nov 07, 2023

Show notes

Do you wonder who is actually growing on Instagram? Are you looking for real-life tips on how to engage your audience? Today I'm talking with my friend Janssen Bradshaw from Everyday Reading. She's sharing her strategy for growing a community on Instagram and driving her audience back to her blog.

Janssen shares book reviews and tips for getting your kids to love reading on her blog, Everyday Reading. She's been blogging since 2006 and has a massive email list. Follow her on Instagram @everydayreading.

Are you wondering how to get your next 1,000 Instagram followers? Sign up for my masterclass here!

Join Insta Social Society today for a step-by-step Black Friday plan. I'll also give you monthly trending audio, content planning outlines, Canva templates, master classes with me, and more! Sign up HERE.

Are you constantly changing your Instagram bio? Do you feel stuck and not sure where to go? Sign up for an Instagram audit today. We give you a 14-page PDF with personal direction about how you can grow on Instagram. This is custom advice for your account. Apply for an audit here.

I'd love it if you would leave a rating and review!

Read the blog post HERE.

Ep 262 Do You Have the Social Quotient? John Meese Follow-up Nov 02, 2023

Show notes

In the last interview with John Meese (Episode 261), he gave me some advice. We did a breakdown of my business and the products I offer. So here's a little sneak peek behind the scenes of what John recommended and how I implemented some of it in the last month. I'm here to help your business grow. My business isn't perfect. I'm learning and growing all the time, just like you are. This episode is going to be pulling back the curtain. Because guess what I did? I took John's advice. I launched the masterclass. I'm going to tell you what I learned, what I will do again and what I won't.

Learn more about John Meese at johnmeese.com. John helps smart professionals turn their wisdom into wealth by building a thriving online education business. He is the author of two books: "Survive and Thrive: How to Build a Profitable Business in Any Economy (Including This One)" and "Always Be Teaching: 50 Illustrated Insights on How to Grow Your Business by Creating Content Online." You can also subscribe to his weekly illustrated newsletter, Sell Your Smarts.

Are you wondering how to get your next 1,000 Instagram followers? Sign up for my masterclass here!

I'd love it if you would leave a rating and review!

Read the blog post HERE.

Ep 261 How John Meese Does Digital Marketing With Zero Social Media Presence Oct 31, 2023

Show notes

I'm excited to introduce you to one of my friends, John Meese. He is brilliant and we are in a mastermind together. In this episode, he's going to use me and my business as a case study to talk about what changes he would make to my digital product suite.

John Meese helps smart professionals turn their wisdom into wealth by building a thriving online education business. He is the author of two books: "Survive and Thrive: How to Build a Profitable Business in Any Economy (Including This One)" and "Always Be Teaching: 50 Illustrated Insights on How to Grow Your Business by Creating Content Online."

You won't find him on social media, but he does write a weekly illustrated newsletter at johnmeese.com called Sell Your Smarts. Surprise! I'm having someone who doesn't have a social media following come on my Social Strategist podcast. You're going to love this conversation. He is wonderful. He's brilliant. And he gave me a lot of good advice.

Are you wondering how to get your next 1,000 Instagram followers? Sign up for my masterclass here!

Join Insta Social Society today for monthly trending audio, content planning outlines, Canva templates, master classes with me, and more! Sign up here.

I'd love it if you would leave a rating and review!

Read the blog post HERE.

Ep 260 Get Prepped for Black Friday Oct 26, 2023

Show notes

Black Friday is only four weeks away! Are you ready? Do you have a plan for what products you are going to promote? It's ok if you don't yet. I'm here to help! I'm sharing my four-week plan of what you can do now to make sure Black Friday goes off without a hitch. We'll go over what steps to take and how to nurture your audience now so that they're ready to buy when Black Friday comes. Hint: you're probably not sending enough emails!

It's my birthday week! I'm doing tons of giveaways and Instagram bio roasts over on my stories. Follow along @iammichellegifford.

If you're feeling stuck with your Instagram, you've tried all of the tips and hacks, but you're still not finding the success you want, then an Instagram audit is for you. We give you a 14-page PDF with personal direction about how you can grow on Instagram. This is custom advice for your account. Apply for an audit here.

Join Insta Social Society today for monthly trending audio, content planning outlines, Canva templates, master classes with me, and more! Sign up here.

I'd love it if you would leave a rating and review!

Read the blog post HERE.

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