The Social Strategist

Latest Episodes:

Ep 279 300k in 1 year: Steal My Client's Strategy Jan 18, 2024

Show notes

Being successful on Instagram isn't achieved just with luck. We can take some very specific steps to achieve the goals we want! Follow along as I share the strategy we implemented with one of my clients that earned her 300k followers of her target audience.

Steps include: getting very clear on your niche, understanding your brand voice, identifying your proven content funnel (how people go from following of IG to purchasing your product), testing and following analytics, creating content for people who don't follow you and nurture content for people who do.

We would love to help you grow your business! Click HERE to apply to work with our experts.

Join Grow the Gram: our 8 week Michelle-guided course designed to grow your Instagram following and your profits in less time!

Join Insta Social Society today for monthly trending audio, content planning outlines, Canva templates, master classes with me, and more!

Also be sure to follow along on Instagram @iammichellegifford.

I'd love it if you would leave a rating and review!

Read the blog post HERE

Ep 278 Journey from Social to CEO Jan 16, 2024

Show notes

In this episode, we're going to be talking about some mindset shifts that will allow ourselves to claim the identity of CEO. We discuss some practical, tactical things that you can do today to stop holding yourself back to being just a hobby business with a social media following into taking control as CEO of a money-making, successful business with a large following whose needs you meet. We will work on how to be a creator, rather than a victim and we'll talk about four specific and actionable steps you can take today to take control of your business and the identity you want.

Join Grow the Gram: our 8 week Michelle-guided course designed to grow your Instagram following and your profits in less time!

We would love to help you grow your business! Click HERE to apply to work with our experts.

Join Insta Social Society today for monthly trending audio, content planning outlines, Canva templates, master classes with me, and more!

Also be sure to follow along on Instagram @iammichellegifford.

I'd love it if you would leave a rating and review!

Read the blog post HERE

Ep 277 How to Get Unstuck with Jaime, The Unstuckologist: Rerun Jan 09, 2024

Show notes

Are you feeling stuck in your business? Then this episode is for you. My friend Jaime from The Unstuckologist walks us through how to get unstuck. She teaches us how to come up with better thoughts that can govern our actions so that we can actually grow the business we want. Jaime provides several practical steps you can take now, so that you can make changes today.

"One of the biggest missteps that keeps us stuck is that we try to prevent bad things from happening versus focusing on what we can do to produce what we do want."

"We use our busyness to bypass the emotions, but if we actually get in the emotions, we actually can go a lot farther, a lot faster."

You can find Jaime on Instagram at @unstuckologist or on her website: https://jaimegordonlifecoaching.com

Get the full podcast show notes and transcript HERE.

Join Insta Social Society today for monthly trending audio, content planning outlines, Canva templates, master classes with me, and more!

Also be sure to follow along on Instagram @iammichellegifford.

I'd love it if you would leave a rating and review!

Ep 276 Brittany Hanks on Going All-In on Your Business Jan 02, 2024

Show notes

Brittany Hanks of Home and Kind shares about her exerience of making the no-nonsense decision to go all-in on her business. She highlights how she made her business grow and thrive by having a mindset shift of considering herself a CEO, outsourcing responsibilities, and creating the work-life balance that served her best.

You can find Brittany on Instagram @homeandkind, on her website at https://homeandkind.com and at her SHOP where she sells products to make your life easier.

Join Insta Social Society today for monthly trending audio, content planning outlines, Canva templates, master classes with me, and more! Also be sure to follow along on Instagram @iammichellegifford.

I'd love it if you would leave a rating and review!

Read the blog post HERE.

Ep 275 How to Authentically Gain 300k Followers on Instagram in Four Months with Sharon Says So Dec 26, 2023

Show notes

I'm sharing this one again because it's one of my personal favorites and one of my top listened to interviews. Get ready to take notes, because it's a good one! Enjoy my interview with Sharon McMahon from Sharon Says So.

Sharon grew from 14k followers to 400k in just four months. See just how she did it and how her strategies can work for you. In this episode, we talk about: How to build brand evangelism to grow your business, how much of YOU should you put in your business, what to do when you go through a period of rapid growth, how to use Instagram stories for massive growth, the pros and cons of reactional content

You can find Sharon on Instagram @sharonsaysso, on her website at www.sharonmcmahon.com/ and on her podcast "Here's Where It Gets Interesting."

I'd love it if you would leave a rating and review!

Read the blog post HERE.

Ep 274 State of My Business and What It Means for You Dec 19, 2023

Show notes

2023 is coming to an end! It's been a pretty massive year for me in growth personally and professionally and I'm excited because the things that I learned this year are going to help you in your business! I'll walk you through the changes and what I did to make them happen.

I'd love it if you would leave a rating and review!

Read the blog post HERE.

Ep 273 How to Confidently Step into Your CEO Identity: Sarah Young Follow-up Dec 14, 2023

Show notes

There is so much tied up in how we feel about money and making money. In the previous episode, I interviewed Sarah Young, who helps women figure out how to manage their money. In this follow-up episode, I want to talk about how you can step into a new identity relating to money. Let's talk about how you can become someone who makes the kind of money that you want to make and own that identity!

You can find Sarah on Instagram @itssarahyoung or on her website. Sign up HERE for her free guide to scale your business in 90 days!

Listen to Episode 15 of Sarah's Profit and Prosper Podcast about how to calculate your monthly baseline revenue so you can be strategic!

I'd love it if you would leave a rating and review!

Click HERE to read the blog post.

Ep 272 - How to Start Investing and Building Wealth with Sarah Young Dec 12, 2023

Show notes

Today I'm chatting with a super-savvy business woman named Sarah Young. Sarah is the CFO for Young & Co., an online business where she and her team provide tax and accounting services for business owners. We're talking about how to build more wealth for the future and keep more of your hard-earned money. We'll also delve into current events and empowering women so they take more ownership of their businesses.

You can find Sarah on Instagram @itssarahyoung or on her website. Sign up HERE for her free guide to scale your business in 90 days!

Listen to Episode 15 of Sarah's Profit and Prosper Podcast about how to calculate your monthly baseline revenue so you can be strategic!

I'd love it if you would leave a rating and review!

Read the blog post HERE.

Ep 271 - 2024 Social Media Marketing Trends to Explode Your Growth Dec 05, 2023

Show notes

2024 is coming and I'm sharing my predictions for how social media is going to change in the New Year. I'll give you several areas to focus on in your business so that you can achieve those goals you've been working toward. Whether you've got 100 followers or 150,000, these strategies can apply to you and your business. We'll talk about how social media can function as a search engine, why people are consuming videos more than other types of content, and how you being your authentic self is exactly what people are looking for.

Many Chat is one of my favorite social media tools right now. It makes Instagram automations so simple and saves me hours every week. Sign up for Many Chat here: https://manychat.com/creators?utm_source=influencer&utm_medium=cold_conversion&utm_campaign=Michelle_Gifford_&utm_content=IG

You can also use my code MICHELLE to get your first month of the pro membership for free!

Click HERE and HERE to view my Many Chat tutorials on YouTube. I'm also sharing my Ultimate Guide to Chatbot Marketing on my blog.

I'd love it if you would leave a rating and review!

Read the full blog post HERE.

Ep 270 Stop Confusing Your Audience - Zack Zeller Follow-up Nov 30, 2023

Show notes

Today I'm doing a deep dive into my last episode with email marketing expert Zack Zeller. We're talking about how being specific about who you serve can actually help you attract more customers, not fewer! We'll also teach you how to turn those followers into email subscribers. And figure out the best way to segment them so they're ready to buy when the time is right.

I love using Many Chat to automate my Instagram responses. Sign up for Many Chat here: https://manychat.com/creators?utm_source=influencer&utm_medium=cold_conversion&utm_campaign=Michelle_Gifford_&utm_content=IG

You can also use my code MICHELLE to get your first month of the pro membership for free!

Click HERE and HERE to view my Many Chat tutorials on YouTube.

You can find Zack at zackzeller.com and learn how to Double Your Email Sales with his simple tips.

I'd love it if you would leave a rating and review!

Read the blog post HERE.