The Social Strategist

Latest Episodes:

Ep 298 Affiliate Sales and Being Yourself on IG with The Modern Dad Mar 26, 2024

Show notes

This week in our IG series, I talk with Jason Dunnigan @The_Modern_Dad, an IG influencer and affiliate sales coach for influencers and businesses. He advises how to make affiliate sales deals that are good for both the business and the influencer. Making money on IG is good for everyone! He has found that being an active consumer on IG allows him to know what the trends are and helps him be willing to pivot as things change all. the. time. He's a big proponent of trying what other people are doing to see if it will work, but remember that what works on another account may not work on yours, so focus on your strengths and be you!

The doors to Grow the Gram are open!!! For an entire year, I'll be your guide in growing your Instagram. This 8-module course teaches my exact blueprint to grow your following and profits without the stress of trying to figure it out on your own. Weekly calls and 60-day goal sprints will keep you on track and making consistent progress with training, support, and accountability. Watch your IG go from stuck to a thriving, happening-place with real income and massive impact. You will be confident in what you're creating and love what you do! Join at IAmMichelleGifford.com/GrowTheGram

Not quite ready for Grow the Gram? Join Insta Social Society this month for just $1! Experience how easy IG content creation can be with monthly trending audio, content planning outlines, Canva templates, master classes with me, and more!

Follow Jason on Instagram @The_Modern_Dad

Check out my Instagram @iammichellegifford for daily Instagram tips.

Read the full blog post HERE.

We would love a rating and review below so others can get help with Instagram, too!

Ep 297 Repurposing Your Content Is Killing Your Growth: Brooke Follow-Up Mar 21, 2024

Show notes

Don't kill your growth! You've got to repurpose your content in the right way to succeed! In this follow-up episode I pull out my top few takeaways from my interview with Brooke from Female Foodie.

Create content specific to the platform you're using
Protect your audience
Create high-quality content

Give it a listen to find out more tips!

The doors to Grow the Gram are open!!! For an entire year, I'll be your guide in growing your Instagram following and profits without the stress of trying to figure it out on your own. This 8-module course teaches you how to crack the IG code! Weekly calls and 60-day goal sprints will keep you on track and making consistent progress with training, support, and accountability. Watch your IG go from stuck to a thriving, happening-place with real income and massive impact. You will be confident in what you're creating and love what you do! Join at IAmMichelleGifford.com/GrowTheGram

Not quite ready for Grow the Gram? Join Insta Social Society! Experience how easy IG content creation can be with monthly trending audio, content planning outlines, Canva templates, master classes with me, and more!

Follow Brooke @FemaleFoodie, listen to our previous interview HERE and our interview about SEO secrets from five years ago (!)

Check out my Instagram @iammichellegifford for daily Instagram tips.

Read the full blog post HERE.

Ep 296 How to Make Instagram Tasty with Female Foodie Mar 19, 2024

Show notes

Brooke from Female Foodie is here today! We dive into strategies for creating engaging IG videos using attention-grabbing intro shots, and analyzing performance metrics to inform future content. Brooke shares the wisdom of being inspired by other accounts and noticing what common threads in their content do best.

Follow Brooke @FemaleFoodie and listen to our SEO Secrets episode from five years ago (!)

Check out my Instagram @iammichellegifford for daily Instagram tips.

Read the blog post HERE.

We would love a rating and review below so others can get help with Instagram, too!

Ep 295 Your Business and IG: Get On The Field Mar 14, 2024

Show notes

Put that helmet on, grab a bat and swing. Sister, you are here for business. You are here to make money. You are here to impact lives. You are here to change your life and in so doing change the lives of other people. And if you're here on the field, let's learn how to play the game! This follow-up to the last episode with Jenica Parcell reminds us that we can't succeed if we don't play.

Follow Jenica for everyday affordable fashion @JenicaParcell

Check out my Instagram @iammichellegifford for daily Instagram tips.

Read the full blog post HERE.

I'd love a rating and review below so others can get help with Instagram, too!

Ep 294 How to Be Friends with The Instagram Algorithm with Jenica Parcell Mar 12, 2024

Show notes

Today Jenica Parcell (luxury lifestyle for the budget conscious!) and I talk about how my Grow the Gram course helped her bring her Instagram account back to life. Because of an IG break and the algorithm change, Jenica felt lost on Instagram. What fixed it?

-Niching down

-Using hooks that bring people in

-Creating content that is quick and easy to consume

-Creating content that is streamlined

-Using IG as a tool

-Not taking analytics personally, but as an indicator of what content works and what doesn't

-And more!

Grow the Gram is my 8-module course where you learn my exact blueprint to grow your following AND profits without the stress of trying to figure it out on your own. For an entire year, I'll be your guide. Weekly calls and 60-day goal sprints will keep you on track and making consistent progress with training, support, and accountability. Watch your IG go from stuck to a thriving, happening-place with real income and massive impact. You will be confident in what you're creating and love what you do! Join at IAmMichelleGifford.com/GrowTheGram

Follow Jenica for everyday affordable fashion for moms @JenicaParcell

Check out my Instagram @iammichellegifford for daily Instagram tips.

Read the full blog post HERE.

We would love a rating and review below so others can get help with Instagram, too!

Ep 293 Join Grow the Gram for Explosive (and meaningful) Instagram Growth Mar 07, 2024

Show notes

Today I share the story of how I cracked Instagram's code and made my own Instagram account take off using a content funnel strategy. I create attraction, nurture, and sales content for my account and it works like a charm! I've used it with many of my clients who've had extreme success and I want the same for you. In this episode, I share how I created the Grow the Gram program to teach you how to apply the strategy to your own account. No more anger or frustration about your lack of growth! Doors open March 11th!

Grow the Gram is my groundbreaking Instagram course designed to grow your following and your profits in less time with an actionable strategy! There are 8 modules you can do at your own pace, and I do live weekly calls with Q&As, profile audits, guest expert visits, emotional intelligence coaching, and fun runs to get your account shaped up, quick! If you sign up on opening day, Monday, March 11th, you also get entered to win a chance to have a one-on-one coaching call with me! Join at IAmMichelleGifford.com/GrowTheGram

Guess what? I extended my sale on your first month of Insta Social Society and it's just $1! Experience how easy IG content creation can be with monthly trending audio, content planning outlines, Canva templates, master classes with me, and more!

Want a free month of Pro on ManyChat? Use code MICHELLE

Check out my Instagram @iammichellegifford for daily Instagram tips.

Read the full blog post HERE.

We would love a rating and review below so others can get help with Instagram, too!

Ep 292 Secrets to Making Money Using Affiliate Marketing with Jessica N. Turner Mar 05, 2024

Show notes

Jessica N. Turner is a master of affiliate marketing, a Wall Street Journal best selling author of (almost!) three books, and a nationwide speaker about social media best practices and work-life balance. On top of that, she is the best friend you turn to for the best deals on her Instagram and website. In today's episode I talked with her about some concrete ways you can make more money with affiliates. She lets us in on her secret of how to negotiate hybrid deals (sponsored + commission rates) smoothly which can be a game changer for your income. She shares why creating trust with your followers is of utmost importance; why actually using the products you promote matters; how creating reels and stories about a product will generate more sales; and why disclosure about affiliate sales is so important.

If you want more of her proven tactics, enroll in her course AffiliateMarketingForInfluencers.com today!

Follow Jessica on Instagram @JessicaNTurner and on her website JessicaNTurner.com

Read the full blog post HERE

Want a free month of Pro on ManyChat? Use code MICHELLE

Join Grow the Gram: our 8 week course led by me. It's designed to grow your Instagram following and your profits in less time!

Check out my Instagram @iammichellegifford for daily Instagram tips.

We would love a rating and review below so others can get help with Instagram, too!

Ep 291 Has Your Instagram Growth Stopped? Try this! Leanne Barlow Follow-Up Feb 29, 2024

Show notes

How did Leanne Barlow start growing on Instagram again? After an Instagram audit with me and personalized strategy recommendations she pushed through! Here I share a few of the strategies she used to break her barriers! Realizing that IG is a search engine and requires a strategy is step one. Making sure you know who you serve will help you create content to attract, nurture, and sell in ways that will convert your Instagram followers to customers. Listen in for all the tips!

Read the blog post HERE

Get an Instagram audit like Leanne did at IAmMichelleGifford.com/audits for a personalized strategy to help grow your brand and business.

Want a free month of Pro on ManyChat? Use code MICHELLE

Join Insta Social Society and experience how easy IG content creation can be with monthly trending audio, content planning outlines, Canva templates, master classes with me, and more!

Join Grow the Gram: our 8 week course led by me. It's designed to grow your Instagram following and your profits in less time!

Check out my Instagram @iammichellegifford for daily Instagram tips.

We would love a rating and review below so others can get help with Instagram, too!

Ep 290 How To Be Less Romantic about Your IG Posts and Get Unstuck with Leanne Barlow Feb 27, 2024

Show notes

Leanne Barlow has been on Instagram for 15 years, but for the past five years, her growth has topped out. She would grow a hundred followers in a day and she would lose a hundred followers in a day. She was stuck and not growing. Then a few months ago, Leanne reached out to me and we did an Instagram audit and strategy call. Four months later, she has grown 50,000 followers. And she's not stopping. In this episode, we dive into the changes she made and how you can do it too. Just a few of the strategies she implemented are: making her bio more searchable, niching down, and becoming less romantic about the things she's posting. Listen in to hear the rest!

Visit IAmMichelleGifford.com/audits to get a personalized strategy to help grow your brand and business with an Instagram audit.

Join Insta Social Society this February to get your first month for $1! Experience how easy IG content creation can be with monthly trending audio, content planning outlines, Canva templates, master classes with me, and more!

Check out my Instagram @iammichellegifford for February's REEL Love Challenge that will get you posting to IG without a fuss, DAILY!

Join Grow the Gram: our 8 week Michelle-guided course designed to grow your Instagram following and your profits in less time!

Read the blog post HERE.

We would love a rating and review below so others can get help with Instagram, too!

Ep 289 Take the Leap from Owner to CEO: What We Learn from Happy Happy Houseplant Feb 22, 2024

Show notes

How did Mandi Gubler from Happy Happy Houseplant double her following and her revenue in just a year? In this follow-up episode, I want to make sure we learn exactly what led to her exponential success. If you are ready to go from "business owner" to "CEO" and define it your own way, this is the episode for you. It'll take some business systems, preparation, and mental work, and I promise it'll be worth it!

Enter Mandi's jungle on Instagram @HappyHappyHouseplant !

We would love to help you grow your business! Click HERE to apply to work with our experts, just like Mandi did!

Interested in the coaching program Mandi did with me? I can help you get clarity on your vision, direction for your goals, and confidence to make it happen. Click HERE to see if we're a fit.

Check out my Instagram @iammichellegifford

Join Grow the Gram: the 8 week Michelle-guided course designed to grow your Instagram following and your profits in less time!

I would love a rating and review below so others can find me and get help with Instagram, too!

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