The Smartest Amazon Seller

Latest Episodes:

Episode 206 - A Fast-Launch Option to the European Marketplace With Stef van Boekel May 16, 2023

Show notes

If you’ve had success in the U.S. marketplace and are now aiming to go overseas, this episode is for you.
Understand the Amazon Europe Ecosystem, the importance of buyer maturity, the challenges of the overseas marketplace, and how you can penetrate the European market fast with Scott and Stef van Boekel of Marketplace Distri.
Episode Notes:
00:20 - Stef van Boekel Introduction
01:15 - What Is the Amazon Europe Ecosystem?
02:35 - Challenges of New Amazon Marketplaces
07:20 - Tackling Physical Presence
09:10 - Amazon Infrastructure as a Service
12:10 - Synchronizing Reviews Overseas
15:25 - The Maturity of the Marketplace
16:40 - Differences between the European and the U.S. Community
LinkedIn: linkedin.com/in/stefvanboekel
Website: marketplacedistri.com | eubusinessdevelopment.com
Related Post: What is Amazon Multi-Country Inventory?

Episode 205 - Unlocking the Powers of the Publishers To Grow Your Amazon Business With David Katz May 09, 2023

Show notes

Talk about a win-win situation.
Publishers that can directly connect with brands to get paid more, and brands that can get more eyes on their products and boost their profit.
Everyone is happy.
Learn how sellers and publishers can partner up using this latest platform. Co-Founded by David Katz, Archer Affiliates is the gold standard of Affiliate Marketing for Amazon Brands.
00:25 - David Katz Introduction
01:20 - Where Archer Affiliates Was Born
04:15 - TikTok vs Traditional Publishers
05:40 - Onsite Editorials
06:20 - What Does Archer Affiliates Offer?
07:05 - Amazon Onsite Program
09:35 - Why You Should Choose Archer Affiliates
11:40 - How To Increase Net Margin
12:20 - Having Years of Repurchases From Customers
13:30 - What Products Sell Better Than Others?
15:05 - Sending Product Samples
16:15 - High Consideration Products
17:50 - The Publishers
20:40 - The Problems With Influencers
21:50 - How SmartScout Solved Affiliate Tracking Issues
23:20 - Setting Up An Account With Archer Affiliates
Website: https://archeraffiliates.com
LinkedIn: linkedin.com/in/david-katz-2641b8192
Email: dkatz@archeraffiliates.com
Related Post: How can Amazon Sellers Benefit from Affiliate Marketing?

Scott Launches an Amazon Conference, AMZ United. May 04, 2023

Show notes

We talk about why AMZ United will be the Amazon conference that you do not want to miss.
It is one of a kind. You don't want to miss the action that will be in NYC on August 31st.
It's an exciting announcement. Thank you everyone for making it all possible!

Episode 204 - The Keepa Episode with Christoper Grant Apr 26, 2023

Show notes

Getting insights on the best products to sell can provide an Amazon seller a huge advantage over competition. Seeing a clear sales log with historic graphs not only helps pursue but also avoid certain products.
That’s just one of the many things that you can get from Keepa — a simple chrome extension that packs a lot of data-gathering power that is shockingly up to date.
Take it from the experts and listen to Scott and Christoper Grant on how to efficiently use this tool to your advantage.
00:10 - Christoper Grant Introduction
01:45 - What is Keepa
02:35 - How Keepa Keeps its Data Up to Date
03:35 - The Best Things About Keepa For New and Experienced Amazon Sellers
04:45 - Insights on Price Stability
06:10 - Go Granular with Keepa Product Finder
08:15 - Where SmartScout Shines
09:35 - What Can 8-Figure Sellers Get From Keepa
11:00 - What To Do After Finding a Good Product
12:20 - Christopher’s Best Find
13:35 - Faster Ways To Find Keyword Trends
14:55 - The Power of TikTok Marketing
Website: https://cleartheshelf.com/
Twitter: https://twitter.com/cleartheshelf
Instagram: https://www.instagram.com/cleartheshelf
YouTube: https://www.youtube.com/@cleartheshelf
Related Post: The Best Software Tools for an Amazon FBA Wholesale Seller

Episode 203 - Getting Down to the Nitty-Gritty of Variation Listings With Elizabeth Greene Apr 18, 2023

Show notes

When it comes to finding product styles or variations, Amazon's search results may not always be accurate. So how do Amazon sellers effectively structure ad listings for multiple or specific product options and ultimately help buyers find exactly what they want?
Elizabeth Greene, co-founder of Junglr, breaks down her top Amazon advertising strategies and uncovers the challenges of dealing with variation listings with Scott.
Episode Notes:
00:15 - Elizabeth Greene Introduction
03:20 - How To Approach Advertising With Large Variation Listings
06:00 - Forcing a New Variation to Show
06:45 - Testing Variants To Determine Which One Converts
08:10 - How To Deal With Low Conversion Rates
14:40 - What Gets Good Conversion Rates
15:30 - Return Rates of Apparel
18:10 - Unique Issues of Specific Ad Variations
20:15 - The Best of Both Worlds Ad Strategy
22:50 - Understanding the Nuances of Every Category
24:20 - Going for the Cheap Click
Website: junglr.com/
LinkedIn: linkedin.com/in/elizabeth-greene-junglr
Email: elizabeth@junglr.com
Related Post: 12 Best Amazon Listing Tools in 2023

Episode 202 - Fun Times with Josh Andrus Running Through Amazon Current Events Apr 11, 2023

Show notes

Stay informed about current events with Scott and Josh as they focus on small and big changes in the Amazon industry.
Learn how these updates can affect sales, open new opportunities, expose bad vendor practices, improve customer satisfaction, and more.
Episode Notes:
00:35 - Josh Andrus Introduction
02:35 - Paying Attention to the Software World
03:05 - Helium 10 New Product Pricing
04:05 - Scott’s Full Analysis of Market Research Tools
05:05 - Josh’s Perspective on Helium 10’s Update
06:20 - Entry-Level Tools That Make Sense To Have
07:20 - SmartScout’s Newsletter
07:40 - Chinese Sellers Back on Amazon
09:20 - FTC Cracks Down on Review Manipulation
10:35 - Downloading Search Query Report from Amazon
13:10 - Other News Items
16:55 - Josh’s Favorite Tool
Website: smartscout.com
LinkedIn: linkedin.com/in/joshuajandrus
Related Post: Amazon Analytics Software Comparison

Episode 201 - Putting Your Amazon Business on Steroids and the Need for Expert Consulting With Chris Shipferling Apr 04, 2023

Show notes

What if you have a partner who shares your passion for your business? A team that helps you strategize, mitigate risks, and bring your business to the next level.
Enter South Col, an eCommerce accelerator that does not only infuse working capital into your business but also brings in 15 years of combined experience in investment banking, finance, operations, and sales and marketing.
If you want to rapidly scale with a strong team behind you, join Scott and Chris Shipferling, South Col’s founding partner, as they tell you the answers to the test on this juicy podcast.
Episode Notes:
00:40 - Chris Shipferling Introduction
01:30 - How Companies Pivot and Evolve
04:20 - Venture Run-Up and Run-Down
06:00 - Amazon Sellers Reverting to the Mean
07:35 - How E-Commerce Benefited From the Pandemic
08:10 - Help With Capital and Strategy
“Product is king, period. There’s no other way to slice it or dice it.” - Chris Shipferling
10:35 - How To Succeed on Amazon Without Being Lucky
“I don’t think you’ll win unless you specialize” - Scott
13:30 - What is South Col
15:55 - The Ultimate Exit
18:50 - Why Surround Yourself With Smart People
Website: https://www.southcol.co/
LinkedIn: linkedin.com/in/chrisshipferling
Related Post: What’s Up With Subcategories

Episode 200: How Amazon Sellers Are Using AI To Grow Mar 28, 2023

Show notes

Work is Play. That’s how Scott feels about running his business. And with the advent of Artificial Intelligence, he found a new toy to play with. Incorporating SmartScout’s Amazon Data with the power of AI.
Join Scott as he shares his excitement about what he has been working on for the last 3 months, and learn how Amazon sellers can use AI technology to grow their businesses.
Episode Notes:
00:15 - Scott’s Childhood Story
02:00 - The AI Sensation
03:10 - Combining AI with SmartScout’s Amazon Data
03:40 - Running SmartScout’s AI Listing Architect on Liquid Death
04:45 - Try SmartScout’s AI Architect for Free!
05:10 - AI-Generated Blog Post Ranks and Converts
“If your writing skills are just mediocre but your hustle and entrepreneurship skills are a little bit higher, there’s an opportunity here.” -Scott
Email: scott@smartscout.com
Website: www.smartscout.com
Related Post: Building Amazon Listings With AI

Episode 199 - High Quality Amazon Images in a Fraction of Time With AI-Powered DoMyShoot Mar 21, 2023

Show notes

High-quality images are one of the most critical elements of a successful Amazon product listing. However, producing Amazon-ready photos can also drain your time and resources.
Imagine the time and money saved when you don’t have to rely on expensive equipment and manpower just to create a product image.
Stick around with Scott and Madison Wynsma, Head of Sales for Dresma, as they dissect the process of creating Amazon-compliant images using the AI-Powered DoMyShoot App, which offers impressive lead time and competitive pricing.
Episode Notes:
00:35 - Madison Wynsma Introduction
01:35 - Scott’s DoMyShoot Experience
04:00 - Challenges Of Making Product Images
05:00 - How DoMyShoot Can Help New and Existing Amazon Sellers
06:50 - DoMyShoot App Features
08:00 - What Goes On After Shooting An Image
08:40 - DoMyShoot Human Intervention
09:15 - DoMyShoot Pricing
10:00 - DoMyShoot Users and Partners
11:00 - Creating a Simple Photography Setup
12:25 - DoMyShoot Web Version
14:00 - DoMyShoot History
14:55 - DoMyShoot Background Templates
17:10 - DoMyShoot Free Credits
17:45 - Upcoming Tradeshows
Book a Demo
Website: https://www.domyshoot.com/
LinkedIn: https://www.linkedin.com/in/madisonwynsma/
Related Post: Building Amazon Listings With AI

Episode 198 – Why ACoS Is Old News and TACoS Is for Real With Ryan Flannagan Mar 15, 2023

Show notes

How much money are you spending on your Amazon ads? What’s the ideal minimum budget?
Should you shift focus from ACoS to TACoS? How could this shift affect your Amazon ad spending?
Why is having a Multichannel perspective vital to your Amazon success?
Where can you get your Amazon advertising checked?
Join Scott in this insightful episode with Ryan Flannagan, the CEO of Nuanced Media, a full-service e-commerce marketing agency, as they tackle these critical questions about growing an Amazon business.
Learn from the experts the key areas you should prioritize to enhance brand recognition and boost your sales
Episode Notes:
00:20 - Ryan Flannagan Introduction
00:50 - How a Phenomena Can Affect Amazon Sales
03:15 - Nuanced Media Pivot
03:50 - Conversion Rates
“Amazon generally rewards sales with more sales.” - Scott
04:40 - Amazon Listing Optimization
06:25 - Does Keyword Frequency Matter?
07:25 - Biggest Amazon Marketing Opportunity
08:30 - Hardest Part About E-Commerce
09:30 - Split Testing Amazon Listing
12:10 - Amazon Brand Referral Program
12:30 - Why ACoS Is Old News
14:30 - Transitioning From ACoS to TACoS
15:45 - Were Is Nuanced Media Headed in 2023
17:00 - The Shopify Strategy
18:20 - Getting on Google Shopping
21:10 - Nuanced Media Services
Website: https://nuancedmedia.com/
LinkedIn: https://www.linkedin.com/in/ryanflannagan/
Twitter: RyanFlannagan | NuancedMedia
Related Post: SmartScout’s AI Listing Architect Tool

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