The Smartest Amazon Seller

Latest Episodes:

Episode 197: How To Do Reimbursements Right With Justin Coberly of Sifted Mar 07, 2023

Show notes

Are you being charged incorrect fees by Amazon? Do you have information on the specific SKUs affected, the amount charged, and the reasons for the fees?
Amazon reimbursements can be a complex, time-consuming process. Let Scott Needham and Justin Coberly tell you how to do reimbursements right with Sifted. Justin also delved into the details of how Sifted not only allows companies to easily keep track of amazon reimbursements but also offers comprehensive data analytics that help spot trends and make informed decisions about purchases in the future.
00:50 - Sifted History
02:05 - Justin Coberly introduction
02:20 - Why It’s Worth Looking Into Sifted
03:10 - Sifted’s Growth
04:00 - How to Propel Revenue with Sales Heat Map
08:10 - Sifted’s FBA Fee Analyzer
09:10 - What Affects FBA Fulfillment Fees
11:15 - Peace of Mind with Sifted App
13:40 - Sifted’s Free Audit Analysis
14:30 - How Sifted Charge Users
16:05 - New Updates and Features of Sifted
Sifted Coupon Code: Welcome100
Sifted Monthly Product Demo
Website: https://sifted.com/
LinkedIn: https://www.linkedin.com/in/justin-coberly-086236123/
Related Post:
What are FBA Fulfillment Fees?

Episode 196: Helping Amazon Sellers Systematize Their Businesses With Michal Specian Feb 28, 2023

Show notes

Scott sat down with Michal Specian, a specialist in helping Amazon sellers maximize their businesses. Together they discussed the benefits that Amazon sellers can gain from systematizing their operations, including enhanced efficiency for repetitive tasks, improved accuracy, and cost savings.
Michal also shared simple strategies that allowed their business to grow from 6 to 8 figures in just 4 years with the help of his business partner, Myles Dunphy.
Learn the secrets of developing a product, what to immediately do in the early business stages, and much more in this latest podcast.
Episode notes:
0:25 - Michal Specian Introduction and Background
1:15 - Finding Michal’s Business Partner
2:20 - Growing the Business From 6 to 8 Figures
2:55 - The Most Time-Consuming Task for Michal
3:15 - Michal’s First Hire
5:20 - Overseas Business Launching in the US
6:00 - 3-Step Strategy That Helped Business Growth
“Most good businesses are simple. Not easy, but simple.” - Scott
8:20 - Michal’s Successful SKUs
8:45 - Product Development and Unique Positioning
10:10 - Adding Product Variation
10:35 - Frequency of New Product Launches and Unifying the Brand
15:25 - What Michal Should Have Done Sooner
16:45 - Opportunities in the Amazon Space
“Do not start an Amazon business, start a brand and use Amazon as a Sales channel.” - Michal
17:45 - How Does Knowing the Customer Affect Business Decisions
19:55 - Michal’s Future Plans
24:00 - Using AI to Write Amazon Listings
Website: https://www.michalspecian.com/
Twitter: @michalspecian
Free Facebook Group: Advanced Amazon FBA Sellers | Systemize · Hire · Delegate · Scale
TikTok: michalspecian
Instagram: michalspecian.fba
YouTube: https://www.youtube.com/@michalspecian/videos
Related Post:
Everything You Need To Create Listings That Customers and Amazon Algorithms Love

Episode 195: Talking With Joseph Hansen, Top 3 Amazon Seller, Co-Founder of BuyBox Experts and Prosper Feb 21, 2023

Show notes

Scott chats with Joseph Hansen, CMO @ Spreetail & CEO @ Buy Box Experts. Joseph is also one of the Top 3 sellers on Amazon in the world and he's determined to break obstacles that many beginners encounter on their journey to amazon success.
As a veteran amazon seller, Joseph has plenty of tips to share with anyone looking to up their amazon game.
Episode Notes:
0:25 - Joseph Hansen Introduction and Background
4:15 - Performance Marketing
6:10 - Bold Ideas Beat Experience
8:30 - Agency Expertise
11:45 - What Makes Spreetail Unique?
16:00 - Spreetail’s Specialization
17:45 - Oversized Products
19:00 - Spreetail’s Acquisition BBE (Buy Box Experts)
19:55 - What Performance Marketing Is About
20:35 - Buy Box Experts’ Focus
25:00 - Spreetail’s Future
28:10 - Lessons From Spreetail and BBE
“As a brand owner, a reseller, an aggregator, you have to get in the mind of your customer, … get the honest truth … to create success.” - Joseph
32:05 - Business Wisdom
Website: www.spreetail.com/
Instagram: www.instagram.com/spreetail/
LinkedIn: www.linkedin.com/in/josephhansen/ | www.linkedin.com/company/spreetail/life/wearespreetail/
Related Post:
How Do the Top 10 Amazon Sellers Operate?

Episode 194: Helping Brands Understand Their Market With Trajan Bayly Feb 14, 2023

Show notes

Scott chats with Trajan Bayly, CEO of Gray Falkon, as he highlights the importance of understanding one's market when it comes to brand awareness. He stresses using Amazon analytics to evaluate product performance; segment data to track customer behavior; and understand why people buy certain products and use feedback to shape related campaigns.
Through this method, Trajan believes a brand can accurately assess its current market position and use that knowledge to build a successful online presence while staying relevant amongst competitors.
Episode Notes:
1:10 - Trajan Bayly Introduction
1:40 - MAP (Minimum Advertised Price)
3:05 - Trajan’s Background Working With Amazon Brands
4:15 - Arbitrage Happens All the Time
6:35 - How Gray Falkon Helps Brands Understand Their Market
9:25 - The Good and Shady Sellers
10:30 - Money Laundering on Amazon
12:45 - How to Approach Intellectual Property
14:15 - Cleaning Up Bad Listings
15:05 - What’s the Future of Amazon Sellers and Brands?
16:50 - Using IP in a Good Way
17:55 - Identifying Brand-friendly Sellers
20:10 - Amazon Selling 10 Years From Now
25:35 - Gray Falcon’s Focus
Website: https://grayfalkon.com/
LinkedIn: https://www.linkedin.com/in/trajanbaylyceo/
Related Post:
What is The Amazon Brand Registry?

Episode 193: Finding Low-Cost Capital To Boost Your Amazon Business With CJ Gianatiempo Feb 07, 2023

Show notes

Scott chats with CJ Gianatiempo to discuss the best ways for companies to acquire low-cost capital as a way to increase their growth on Amazon. With a wealth of knowledge about how amazon works and ample access to emerging funding services, CJ is helping business owners make sound investments in order to ensure success.
Whether it be through private equity or venture credits, CJ knows that the right financing option can be a great resource for amazon businesses.
Episode Notes:
0:35 - Carl "CJ" Gianatiempo Introduction
1:48 - CJ’s Background
2:20 - Why Banks Don’t Lend to E-Commerce Sellers
2:40 - The Opportunity and Braavo’s Concept
3:00 - The Structure of Financing for Amazon Sellers
4:20 - How To Get Up to $200K Loan in Under 2 Minutes
4:45 - Interest Rates Effect
6:40 - Challenges of Amazon Lending
7:25 - The Braavo Offer
9:30 - Traditional Bank vs Braavo
10:05 - How To Get Approved
11:10 - Liquidation Value on Amazon
12:35 - Loan Fluctuation
13:35 - Wall Street Journal Prime Rate
“If you are at the stage that you wanted to take on capital, just make sure that you trust your own accounting.” Scott.
15:35 - Why Braavo Is The Perfect Amazon Seller Partner
Website: www.braavobank.com
LinkedIn: https://www.linkedin.com/in/carl-cj-gianatiempo-b1664b20/
Related Post:
The Best Financing Loans for Amazon Sellers

Episode 192: Turning Good Products Into Great Products With Advertising-Led Growth With Mina Elias Jan 31, 2023

Show notes

Join Scott as he chats with Mina Elias, founder of Trivium Group & MMA Nutrition, about how effective advertising strategies can help sellers convert good products into great products. Get in-depth tips on how to effectively optimize conversion and click-through rates, and learn the benefits of increased metrics.
You can also find the answers to these interesting questions thrown inside this hot podcast.
What else can you do when your product hits the cap on market share?
How can you save on your advertising budget?
Where can you find competitive creatives?
What possible changes can you expect from Amazon this 2023?
Episode Notes:
0:20 - Mina Elias Introduction
1:00 - Anyone Can Sell Supplements
“You can’t be a slightly better product, you have to be a significantly better product.” -Mina
02:45 - Mina’s Monthly Revenue on Supplement Business
03:35 - Trivium’s History
04:45 - Investment Prioritization
“It’s easier to turn a good product into a great [product], than a bad product into an average product.” - Scott
06:40 - Mina’s Mindset and Strategies
10:15 - Advertising-led Growth
11:00 - Search Find Buy
11:55 - Movement on Rankings
13:00 - Using Price as a Lever
13:50 - Conversion Rate Optimization
14:40 - Competitive Creative Resources
18:30 - Helium 10’s Market Tracker
19:20 - Layering on DSP
20:25 - Why You Need an Agency To Use DSP
21:40 - Variation Pages From an Advertising Perspective
24:25 - Benefits of Having a High Click-Through and Conversion Rate
27:40 - Amazon in 2023
Trivium Free PPC Audit
LinkedIn: https://www.linkedin.com/in/theminaelias/
Website: https://triviumco.com/
Related Post:
Advertising Solutions by Amazon: A Closer Look into Amazon Ads

Episode 191: How To Get Amazing Results With Sponsored Display Ads With Joshua Rawe Jan 24, 2023

Show notes

Reduced visibility and reach, missed opportunities, difficulty competing with other sellers, and lack of control over ad placement are some of the drawbacks of not utilizing ad campaigns.
Learn how to effectively reach your targeted audience, stay above your competition, and get actionable strategies with Scott Needham and Joshua Rawe in their exciting discussion about Sponsored Display Ads.
Episode Notes:
00:49 - Joshua (Josh) Rawe's background
01:58 - Josh's Private Label Journey
03:40 - Sponsored Display
04:31 - Amazon's Growth From A Seller's Perspective
"...everything about Amazon advertising right now is prime for additional growth." - Joshua Rawe
05:14 - Shopping Intent
05:47 - Social Media's Role
05:59 - Main Advertising Types
06:36 - The Amazon Sales Funnel
06:59 - Funnel As The Search Term
07:48 - Where The Ads Are Displayed
09:46 - The Easiest First Steps To Convert Well
11:20 - Remarketing
12:46 - Why You Should Try Sponsored Display Ads
13:26 - When Ad Campaigns Don't Work
14:26 - Updating Bids
16:29 - Is High-Quality Production Needed?
17:17 - Transparency And Cutting The Fluff
"If you wanna solve someone's problem, solve it in two seconds on a video." - Scott Needham
19:29 - Benefit-driven Headlines
21:15 - Why Having An Advertising Budget Is Beneficial
22:39 - Stay Up to Date
LinkedIn: linkedin.com/in/jrawe
Company: goespark.com
Twitter: @JoshuaRawe
Related Post:
Advertising Solutions by Amazon: A Closer Look into Amazon Ads

Episode 190: Fighting Back Against Brands Abusing Brand Registry With Paul Rafelson Jan 17, 2023

Show notes

Amazon Brand Registry is a great tool for Amazon business owners who want to protect their brand and safeguard their intellectual property. But unfortunately, it can also be abused.
Join Scott as he chats with Paul Rafelson about how Amazon sellers can thrive in reselling and fight back against brands that are abusing brand registry. Paul shares powerful strategies that can come in handy during false IP claims and offers Amazon account health support through its affordable program called SellerBasics.
Episode Notes:
00:57 - Paul's background
02:03 - Brand Registry
02:41 - Counterfeits
04:31 - Paul's First IP Complaint
05:02 - Why Dealers Hate Resellers
05:36 - How Do Brands Submit Claims?
07:00 - Why Counterfeit With A Test Buy Is A Scary Claim
07:31 - Why Sellers Need To Have Good Product Documentation
08:33 - How To Thrive In Reselling
09:21 - How Seller Basics Can Help During An IP Claim
14:50 - How To Let Amazon Know A Brand Is Abusing Brand Registry
"Amazon sellers, it's an Uberization concept...it is supplier on demand" - Paul Rafelson
22:14 - What Does Trademark Infringement Mean?
23:27 - What Is Pretextual?
25:04 - What is Amazon's Definition Of Trademark Infringement?
26:43 - What Is The Future Of IP Claims?
29:17 - Seller Basics
Website: www.sellerbasics.com
Twitter: @SellerBasics
Related Post:
Winning the Bogus IP Claim War on Amazon

Episode 189: Running your Amazon business from Spreadsheets Jan 10, 2023

Show notes

Join Scott as he talks with David Lang and Ryan Sherrard as they discuss how Amazon is known for being a powerful platform for both small and large businesses alike. From Amazon merchants to Amazon Marketplace sellers, it's an important hub of activity and stream of revenue for many entrepreneurs. David Lang, and Ryan Sherrard - three Amazon professionals - recently connected with Scott to discuss the benefits of running your Amazon business from spreadsheets. Their informative conversation touched on topics ranging from data analysis and inventory management to product optimization and understanding customer behavior. With their expertise in Amazon business growth strategies and knowledge sharing, this discussion provides Amazon sellers with invaluable insight on how to leverage spreadsheets and position themselves for success on Amazon.
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11 Harsh Truths about selling on Amazon and how AI + SmartScout is going to change the game. Jan 03, 2023

Show notes

AI + SmartScout is a powerful combo. I talk about that and how great and challenging the business of taking profit home from selling on Amazon.
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