The Sales Hacker Podcast

Latest Episodes:

100. Succeeding as the First Marketing Hire w/ Nicole Wojno Smith Mar 11, 2020

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This week on the Sales Hacker podcast, we speak with Nicole Wojno Smith, the VP of Marketing at Tackle.io.

Nicole is the VP of Marketing at Tackle.io, a company that helps ISVs sell their software through the cloud marketplaces. Prior to Tackle, Nicole was the CMO at UserIQ, where she built the marketing department from scratch. She has 15 years of experience in building brands, implementing inbound marketing programs, and championing team and revenue growth. She also founded and leads the Atlanta Chapter of Revenue Collective.

Friday Fundamentals: Ep 66: The 3 Qualities of a Modern Leader Mar 06, 2020

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On this episode of Friday Fundamentals, we chat with Stephanie Blair on the 3 qualities of a modern leader.

99. Overcoming Imposter Syndrome and Flourishing at Work w/ Stephanie Blair Mar 03, 2020

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This week on the Sales Hacker podcast, we speak with Stephanie Blair, Founder and CEO of Know and Flourish.

Stephanie founded her executive coaching and consultancy company focused on grooming and growing innovative talent within sales centric and growth focused teams. as an expert in digital transformation and in fueling modern organizations for sustainable success prior to Know and Flourish, she spent over eight years at eMarketer in assorted individual contributor and leadership roles, and before that, the New York Daily News.

Friday Fundamentals: Ep 65: Why Product-Led Growth is Sales Supportive Feb 28, 2020

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On this episode of Friday Fundamentals, we talk about why product-led growth is not actually anti-sales, and how you can start moving your strategy in this direction.

98. Focus on Product-Led Growth w/ Blake Bartlett Feb 25, 2020

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This week on the Sales Hacker podcast, we speak with Blake Bartlett, Partner at OpenView.

Blake is a partner at one of the most well known SaaS venture capital firms in the world, OpenView Venture Partners, based in Boston. He spends most of his time trying to advance the product-led growth movement, both through thought leadership and investing at pioneers like Expensify and Calendly. He's been a VC since 2007, and prior to OpenView was at Battery Ventures, where he invested in companies like Glassdoor, Wayfair, and Optimizely.

What You'll Learn

Product-led growth means focusing on the end-user

VCs differentiate by recognizing that they're basically auditioning for the board

A key mistake of startups is a lack of focus

VPs of sales/marketing need to be flexible and willing to reinvent themselves

Friday Fundamentals: Ep 64: How AI Impacts The Future of Work Feb 21, 2020

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On this episode of Friday Fundamentals, we talk about how Artificial Intelligence can do the heavy lifting with our quantitative, analytical, and repetitive work so that we can be more creative in our day-to-day operations.

97. How To Approach Changing Trends In The Global Economy w/ Tameka Vasquez Feb 18, 2020

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This week on the Sales Hacker podcast, we speak with Tameka Vasquez, AVP of Global Marketing for the High-Tech and Manufacturing division at Genpact.

Tameka is a Marketing and Business Development Strategist and educator with nearly a decade of experience in the tech industry. She's also a professor of Marketing Management at St. John's University, and a public speaker who's participated in conferences and thought leadership events all over the world. She was the 2018 recipient of the Innovators and Disruptors Award sponsored by New York On Tech and NBCUniversal, and she was the 2019 nominee for the Rising Star Award for Women in AI sponsored by VentureBeat.

Today we have a big picture discussion on how trends (digitization, the internet, technology, etc.) are intersecting in terms of disrupting the overall economy globally.

Friday Fundamentals: Ep 63: The Best Way To Run an Interview Feb 14, 2020

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On this episode of Friday Fundamentals, we're talking about the strategic questions to ask that will focus on your candidate's values - not just their skills.

96. The 4 Levers of Sales Velocity w/ Pete Crosby Feb 11, 2020

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This week on the Sales Hacker podcast, we speak with Pete Crosby, Chief Revenue Officer at Ometria.

Prior to Ometria, Pete has been growing SaaS revenue teams for almost 20 years. He's run revenues at the Viadeo from Series A to IPO, and most recently took Triptease from $2 million to $10 million in a successful Series B in just 18 months. He's one of the three founding members of the London Revenue Collective. Today we're talking about the management track, employee motivation, and the levers of sales velocity.

What You'll Learn

Why not every top-performing SDR is cut out for management — & who is

2 Frameworks for motivating your employees

The 4 levers of sales velocity & why this number baffles the board

Book recommendations & shoutouts galore

Friday Fundamentals: Ep 62: The Difference Between Strategy and Execution Feb 07, 2020

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On this episode of Friday Fundamentals, we give you some practical and actionable steps that you can take to translate your strategy into a successful outcome.

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