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The Profitable Tradie Podcast — Business
The Profitable Tradie Podcast

If you run a plumbing, electrical, HVAC, or any other trades business and you’re tired of long hours, cash flow headaches, and pricing battles, this podcast is for you.

Join Tony Fraser-Jones and Phil Smith from Profitable Tradie as they break down straight-shooting strategies to help you make more money, work fewer hours, and get your business running smoothly—without the usual headaches.

We tackle the real challenges every trades business owner faces:
✔ How do I find and keep good techs when everyone is hiring?
✔ What do I do when customers don’t pay their invoices?
✔ How do I charge what I’m worth without getting undercut?
✔ Should I buy or lease my next truck or van?
✔ How do I get my crew to stop scrolling their phones and actually work?
✔ What’s the second easiest way to increase my profits? (The first is hitting play on this podcast!)

We also bring on some of the most successful trades business owners in the world—real people who’ve built multimillion-dollar companies—so you can learn exactly how they did it.

This isn’t just another business podcast. It’s your shortcut to building a highly profitable, well-oiled trades business that gives you more money and more freedom.

👉 Subscribe now and join thousands of tradies and contractors turning their businesses into profit machines.

This podcast uses the following third-party services for analysis:

Podtrac – https://analytics.podtrac.com/privacy-policy-gdrp

Copyright: © Copyright 2022 Tony Fraser-Jones

Latest Episodes:

Take Your Marketing To The Next Level With These Tools Jan 31, 2024

Show notes

Have you ever had a crack at marketing and not seen a penny back?

Maybe you’ve tried and given up?

Preferring to focus on word of mouth, the quality of work and relationships with other contractors.

Now these are crucial, don’t get me wrong.

But the downside is, if you’re short of work you can’t ‘increase’ your word of mouth.

Which can leave you in a tight spot.

That’s when it’s important to have a bunch of marketing tools in your back pocket you can use when you’re short on work.

I’ve recorded a session on what’s the best type of marketing for a trades business in 2024.

WHAT YOU’LL GAIN FROM LISTENING TO TODAY’S PODCAST:

The Mistake Most people Overlook when it comes to word of mouth
The tried and tested marketing tactics used by the best
The ability to attract more high profit work

LINKS MENTIONED IN THIS EPISODE:

Book a FREE 15-minute call to learn what coaching could do for your business
Join our FREE private community of trades business owners in our Facebook group
Subscribe to our YouTube Channel
Get a copy of the Profitable Tradie book

Thanks for joining us this week. Want to subscribe to The Profitable Tradie Podcast? Have some feedback you’d like to share? Connect with us and leave us a review with a 5-star rating.

This podcast uses the following third-party services for analysis:
Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

Marketing Agencies: How To Get A Flood Of Jobs From Them Jan 24, 2024

Show notes

There are so many marketing agencies around that it feels natural to hand control off control to them and forget about it.

But that is a huge mistake.

Marketing is the heartbeat of your business.

And if you put the wrong person in charge, your cash flow will suffer.

Don’t get me wrong, there are some fantastic agencies out there.

But too often you’ll get stung.

So if you want to get the marketing off your plate but make sure the quality is still there

WHAT YOU’LL GAIN FROM LISTENING TO TODAY’S PODCAST:

Learn What Marketing Agencies are and what they can do for you
Understand Which ones are the best and which ones you should avoid
Teach you that even though you’re paying these people to do it, you MUST keep control of the marketing direction

LINKS MENTIONED IN THIS EPISODE:

Book a FREE 15-minute call to learn what coaching could do for your business
Join our FREE private community of trades business owners in our Facebook group
Subscribe to our YouTube Channel
Get a copy of the Profitable Tradie book

Thanks for joining us this week. Want to subscribe to The Profitable Tradie Podcast? Have some feedback you’d like to share? Connect with us and leave us a review with a 5-star rating.

This podcast uses the following third-party services for analysis:
Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

Up-leveling Your Business With A Business Partner Jan 17, 2024

Show notes

Only you can destroy your business.

Until you take on a business partner.

Now the fact you read my emails leads me to suggest that you’re pretty good at NOT destroying your business.

So, let’s focus on how you can make sure somebody else doesn’t ruin it fopr you.

Now there are a bunch of reasons why you might bring on a business partner.

But all of them have one thing in common.

You NEED TO KNOW what you’re getting yourself into.

I’m not saying things will go south.

Especially not if you both do your due diligence.

But I see too many successful businesses fall apart because the business owner and partner are on different planets.

Transferring ownership is one of the things that you need to know.

Even if you’re not looking into it right now.

But the reason so many mergers end up going south is because few people know the risks involved.

WHAT YOU’LL GAIN FROM TODAY’S PODCAST:

Learn the risks around taking on a business partner
Learn what opportunities lie with taking on a partner
Begin to plan around the business legacy
Take your business to the next level

LINKS MENTIONED IN THIS EPISODE:

Book a FREE 15-minute call to learn what coaching could do for you business
Join our FREE private community of trades business owners in our Facebook group
Subscribe to our YouTube Channel
Get a copy of the Profitable Tradie book

Thanks for joining us this week. Want to subscribe to The Profitable Tradie Podcast? Have some feedback you’d like to share? Connect with us and leave us a review with a 5-star rating.

This podcast uses the following third-party services for analysis:
Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

I Will Die With $0 (Here’s Why You Should Too) Jan 10, 2024

Show notes

I want to die with $0 to my name.

And so should you.

Think about your bank account and imagine how difficult your life would be if that was all you had until the day you died.

You’d probably be very shrewd with your spending.

So why don’t we do that with our time?

Right now, we have a bank account with a limited amount of time.

It’s great that we use some of that time to get more money.

But what is the point of using our valuable time to earn money that we’ll never live to use.

Now why am I telling you this?

After all, business is about making money.

But it’s also about freedom and living a better life.

And you can’t do that if your life is consumed by your business.

WHAT YOU’LL GAIN FROM IMPLEMENTING TODAY’S PODCAST:

Understand why freedom is just as important as money
Value your time more efficiently
Give you a fresh perspective of what your business goals should be
Implement a Die with Zero lifestyle

LINKS MENTIONED IN THIS EPISODE:

Book a FREE 15-minute call to learn what coaching could do for you business
Join our FREE private community of trades business owners in our Facebook group
Subscribe to our YouTube Channel
Get a copy of the Profitable Tradie book

Thanks for joining us this week. Want to subscribe to The Profitable Tradie Podcast? Have some feedback you’d like to share? Connect with us and leave us a review with a 5-star rating.

This podcast uses the following third-party services for analysis:
Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

Building A Business That Runs On Autopilot With Duncan Leask Jan 03, 2024

Show notes

He did in 3 years what some business owners never do...

Built a sizeable business which can run on autopilot.

Now, it might not be your goal right now.

But it’s definitely a good goal to have because having a business that doesn’t rely on you is a top feeling.

Gaining freedom and a stress-free business was key for Duncan.

And the impressive part is that he started his business from scratch in 2021.

When Duncan joined our program, growth felt like an uphill battle.

Margins were tight, and the work was exhausting.

Duncan was nearly burned out and he had only been in business for 8 months.

His drive for success has paid off in no time and now he owns a business that rakes in $200k per month with a minimum profit margin of 40%.

He hasn’t just grown quickly but sustainably.

And because of that he doesn’t have that fear the business will explode if he’s not involved.

So I sat down with him so he could share the secrets to his success.

WHAT YOU’LL GAIN FROM LISTENING TO TODAY’S PODCAST:

Understand the importance of getting off the tools!
Learn how to price for profit.
Back yourself as the master of your own destiny.
Develop the tools for creating real life value.

LINKS MENTIONED IN THIS EPISODE:

Book a FREE 15-minute call to learn what coaching could do for you business
Join our FREE private community of trades business owners in our Facebook group
Subscribe to our YouTube Channel
Get a copy of the Profitable Tradie book

Thanks for joining us this week. Want to subscribe to The Profitable Tradie Podcast? Have some feedback you’d like to share? Connect with us and leave us a review with a 5-star rating.

This podcast uses the following third-party services for analysis:
Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

The Secret Behind Getting Paid What You’re Worth Dec 27, 2023

Show notes

Most business owners undervalue their work and many do it chronically.

When you don’t value the work you do, it leads to charging less than you could and should for the services you provide.

And not charging enough creates profitability and cash flow issues for your business.

Well, here’s the issue that too many trades buisness owners make.

They feel awkward about charging enough or even asking for money.

As a result, they get pinched for profit and cash flow gets tight.

And there’s not enough money going around to invest back into your business – systems and team.

Let alone enough profit to enjoy.

WHAT YOU’LL GAIN FROM LISTENING TO TODAY’S PODCAST:

You feel more confident about your prices
Each job you service returns solid profit
You have money to invest back into the business
Money to invest in yourself and your portfolio
Buy back your time

LINKS MENTIONED IN THIS EPISODE:

Book a FREE 15-minute call to learn what coaching could do for you business
Join our FREE private community of trades business owners in our Facebook group
Subscribe to our YouTube Channel
Get a copy of the Profitable Tradie book

Thanks for joining us this week. Want to subscribe to The Profitable Tradie Podcast? Have some feedback you’d like to share? Connect with us and leave us a review with a 5-star rating.

This podcast uses the following third-party services for analysis:
Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

Most Valuable Training of 2023 Dec 20, 2023

Show notes

Want to know how to price so you win the job AND make profit?

It’s a very fine line.

It feels impossible to win jobs unless you eat into your margins.

Which is a deadly cash flow sin.

As we come to the end of the year, it’s obvious that pricing has been a big issue of 2023.

And it’s looking like it’ll be a business killer in 2024 as well.

Phil and I shot a training on how much you should charge earlier this year and it went off!

So, because it’s so important that trades business owners know this information.

We’re bringing it back!

WHAT YOU’LL GAIN FROM LISTENING TO TODAY’S PODCAST:

Ability to create strong cash flow and have money for bills, wages and profit for yourself.
Continually invest money back into the business to improve your systems and hire the best people.
Win more jobs with profitable margins
Feel in control of your destiny because you have a clear picture of what is happening in terms of your job profits. This gives you confidence because you can make decisions and changes based on the right information rather than guess work.

LINKS MENTIONED IN THIS EPISODE:

Book a FREE 15-minute call to learn what coaching could do for you business
Join our FREE private community of trades business owners in our Facebook group
Subscribe to our YouTube Channel
Get a copy of the Profitable Tradie book

Thanks for joining us this week. Want to subscribe to The Profitable Tradie Podcast? Have some feedback you’d like to share? Connect with us and leave us a review with a 5-star rating.

This podcast uses the following third-party services for analysis:
Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

How To Book Work Forever: Lessons From A Marketing Expert Dec 13, 2023

Show notes

The more you grow the more you need this!

At some stage most business owners have to think about how to market their business.

One marketing activity that gets talked about a lot is Google Ads.

But most business owners don’t fully understand how Google Ads work.

As a result, they spend too much money for not enough results.

Either through an agency or by spending hours trying to master it themselves.

Well I’m sick of seeing trades business make these marketing mistakes.

So I sat down with an expert in the digital marketing field to talk about how business

owners can crack the perfect online marketing strategy.

WHAT YOU’LL GAIN FROM IMPLEMENTING TODAY’S PODCAST:

Learn what Google Ads are and how they affect your business.
Understand what type of marketing is best to suit your business specifically.
Learn how to implement google ads and other digital marketing into your marketing
strategy.
Have the tools to attract more profitable clients.

LINKS MENTIONED IN THIS EPISODE:

Book a FREE 15-minute call to learn what coaching could do for you business
Join our FREE private community of trades business owners in our Facebook group
Subscribe to our YouTube Channel
Get a copy of the Profitable Tradie book

Thanks for joining us this week. Want to subscribe to The Profitable Tradie Podcast? Have some feedback you’d like to share? Connect with us and leave us a review with a 5-star rating.

This podcast uses the following third-party services for analysis:
Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

How A Holiday Shutdown Can Ruin Your Business Dec 06, 2023

Show notes

I’m not implying you keep slaving away through the Christmas break.

But holidays and vacations are coming up for the trades businesses.

Most owners are thinking about shutting down for a few weeks to give themselves (and their

team) a break.

It’s a noble idea but most business owners haven’t thought through the consequences of

a holiday shutdown.

I see too many trades business owners who navigate the holiday period wrong and pay for it with their businesses.

And the last thing our supportive families deserve is to have Christmas ruined because

the business is on its knees.

So how do you navigate this period?

That question is crucial because we know what can happen if it gets stuffed up.

But having a solid end of year plan sets you up for a successful start of next year.

With no hiccups.

WHAT YOU’LL GAIN FROM IMPLEMENTING TODAY’S PODCAST:

A plan to help navigate the Christmas period.

Keep your business flourishing through to 2024.

Enjoy the holiday period.

Get ahead of the competition.

LINKS MENTIONED IN THIS EPISODE:

Book a FREE 15-minute call to learn what coaching could do for you business
Join our FREE private community of trades business owners in our Facebook group
Subscribe to our YouTube Channel
Get a copy of the Profitable Tradie book

Thanks for joining us this week. Want to subscribe to The Profitable Tradie Podcast? Have some feedback you’d like to share? Connect with us and leave us a review with a 5-star rating.

This podcast uses the following third-party services for analysis:
Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

Why Your Employees Are Leaving (And How To Stop It) Nov 29, 2023

Show notes

Is there anything more disheartening than this…

You’ve booked out work and things are looking busy.

But then just to throw a spanner in the works, one of your guys quits.

If you have a bigger company, you might even have a few resignations within a short period.

It can be easy to look down on these guys.

Almost like they abandoned you.

But here’s the thing.

The sad reality is that employees don’t leave their job, they leave their boss or leader.

And the costs of losing good employees are much larger than most realize.

In financial terms, opportunities and THE stress involved.

Yet many business owners are doing (or not doing) things that are actively causing their

employees to start thinking about that dreaded R word.

WHAT YOU’LL GAIN FROM IMPLEMENTING TODAY’S PODCAST:

Understand how to structure your work culture so that employees enjoy working for you

Learn to charge your employees with accountability and make them feel important

Learn management styles and skills which empower your workers

Understand that you MUST pay good employees a high wage

LINKS MENTIONED IN THIS EPISODE:

Book a FREE 15-minute call to learn what coaching could do for you business
Join our FREE private community of trades business owners in our Facebook group
Subscribe to our YouTube Channel
Get a copy of the Profitable Tradie book

Thanks for joining us this week. Want to subscribe to The Profitable Tradie Podcast? Have some feedback you’d like to share? Connect with us and leave us a review with a 5-star rating.

This podcast uses the following third-party services for analysis:
Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

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