The Obvious Choice

Latest Episodes:

51 | Why Goal Setting Leads To Disaster Apr 17, 2023

Show notes

Conventional wisdom for goal setting is wrong. It does serve a purpose - just not the purpose you think it does.

Why goal setting is problematic
What to focus on instead of goal setting
How Goodhart's Law can help your clients (and your business)

The Obvious Choice is presented by QuickCoach.fit, free professional software for fitness and nutrition coaches that raises the value of what you do by delivering a good-looking, aesthetically clean program every time. Join 23,000+ users and claim your free account at www.QuickCoach.Fit.

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Join 65,000+ coaches and receive the most popular newsletter on the web for fitness/nutrition coaches: '5-Reps Friday'. Each letter contains 2 coaching concepts, 2 business nuggets, and 1 quote for you to ponder. Sign up at www.5RepsFriday.com.

50 | (HOT SEAT) Twitter Tricks For Getting Clients Apr 14, 2023

Show notes

Tweeting up a storm but feeling stuck and considering adding another social media platform?

If it ain't broke, don't fix it - going deeper instead of wider.
How to be the "first to the scene" to get noticed more.
Choosing accounts that share your vision to learn from.

The Obvious Choice is presented by Quickcoach.Fit, free professional software for fitness and nutrition coaches that raises the value of what you do by delivering a good-looking, aesthetically clean program every time. Join 23,000+ users and claim your free account at www.QuickCoach.Fit.
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Join 65,000+ coaches and receive the most popular newsletter on the web for fitness/nutrition coaches: '5-Reps Friday'. Each letter contains 2 coaching concepts, 2 business nuggets, and 1 quote for you to ponder. Sign up at www.5RepsFriday.com.

49 | The Super Basic Business Principle You're Screwing Up Apr 12, 2023

Show notes

It's guaranteed that you've heard this particular piece of business advice before and probably think you've done it well.

We can almost promise that you haven't.

The advantages of starting 3 sizes smaller
How to prevent your market from price shopping
What you have here is a failure to communicate (in their language)

The Obvious Choice is presented by QuickCoach.Fit, free professional software for fitness and nutrition coaches that raises the value of what you do by delivering a good-looking, aesthetically clean program every time. Join 23,000+ users and claim your free account at www.QuickCoach.fit.

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48 | Protecting Your Clients From Change Addiction Apr 10, 2023

Show notes

A client's excitement and motivation when they first start working with you is infectious, but it can lead to burnout and failure if you don't carefully manage it. Your job as a coach is to protect them from their good intentions and keep them grounded.

One question to test your client's ability to follow through on their program.
How to keep your clients engaged so they stick to their program long enough to reach their goals.
Helping your clients understand the difference between the best way, good ways, and good enough ways to reach their goals.

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47 (HOT SEAT) Overcoming Online Stage Fright Apr 07, 2023

Show notes

Being the proverbial wallflower online is hard to get over. It's scary, but here's how to make it easier and more fun.

Getting more comfortable by letting your geek flag fly.
Blending your geekiness with fitness to create an extra special product.
Leveraging your fellow geeks to grow your network and get more clients.

The Obvious Choice is presented by Quickcoach.Fit, free professional software for fitness and nutrition coaches that raises the value of what you do by delivering a good-looking, aesthetically clean program every time. Join 23,000+ users and claim your free account at www.QuickCoach.Fit. -- Join 65,000+ coaches and receive the most popular newsletter on the web for fitness/nutrition coaches: '5-Reps Friday'. Each letter contains 2 coaching concepts, 2 business nuggets, and 1 quote for you to ponder. Sign up at www.5RepsFriday.com.

46 | How to get your clients to do what they need to do Apr 05, 2023

Show notes

You may be able to build an amazing program, but how are you at helping your clients play Life Tetris?

Understanding the difference between the science and the art of what you do as a coach.
How to prevent your clients from taking on too much.
Protecting your clients from the domino effect of change.

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45 | Building A Killer Onboarding Process To Set Your Clients Up For Success Apr 03, 2023

Show notes

Your new client is at peak excitement and motivation when first signing up with you. Help them carry that momentum forward by making their next steps easy and clear.

Two things every client needs to know when they start.
Nine missteps to learn from Coach Charlie.
A full onboarding process example to learn from.

44 | (HOT SEAT) Do You Need To Change Your Niche? Mar 31, 2023

Show notes

You market to one type of client, but a completely different kind signs up with you. Now what?

How to split test your content to decide which path to take.
Pay attention to the signs the Universe is sending you
BONUS: Instead of trying to find new leads, do this instead.

43 | How You Can Better Help Clients Who Are Drastically Different Than You Mar 29, 2023

Show notes

There's a difference between understanding your client's bodies academically and knowing their lived experiences. You'll have to do some extra work to learn what it's like to be them if you want to help them succeed.

Understand the Seesaw of Empathy to take better care of your clients.
How to learn to be more fluent in your client's language and experiences.
One question you should ask all of your clients.

42 | 8 Non-Obvious Coaching Truths Mar 27, 2023

Show notes

Some of these may be tough to swallow, but they're worth thinking about.

Being more productive ≠ yet another app or trying to "make money while you sleep."
Where referrals and easy sales come from.
Two things your clients don't give a rat's tail about.

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