The Obvious Choice

View Top 200 Chart

Back to Rankings Page

Fitness
**The Obvious Choice**

Forget becoming an influencer.

This podcast is for people searching for a simpler way to make more money, help more people, and have more freedom.

No matter who you are and no matter what you sell, your customer is a human. And yet, marketing these days feels so (in)human.

Filled with frameworks, entertaining stories, and admittedly bad-Dad jokes, The Obvious Choice is a much-needed recalibration and, at times, a refreshing slap for a business generation that’s lost its way.

New episodes ship out Mondays along with short, business hotseats every Wednesday.

Latest Episodes:

71 | (HOT SEAT) “I help dog moms work out with their dogs.” Jun 02, 2023

Show notes

What should you do if your program concept doesn't quite land with your ideal client?

You may not need to change everything, just shift your focus slightly.

Using your hook to build your vision to help you connect with your ideal client
Finding natural allies to get in front of your ideal client
A fun, easy way to generate content your ideal clients will love

The Obvious Choice is sponsored by Unbound Merino. They're so good that Jonathan owns 12 of their black v-necks, and it's all he wears. Comfortable, moisture-wicking, good-looking, and requires no washing for weeks on end. Visit unboundmerino.com and use code GOODMAN to get 10% off your first purchase so you can look great on and off the gym floor.

The Obvious Choice is presented by QuickCoach.Fit, free professional software for fitness and nutrition coaches that raises the value of what you do by delivering a good-looking, aesthetically clean program every time. Join 23,000+ users and claim your free account at www.QuickCoach.Fit.

Join 65,000+ coaches and receive the most popular newsletter on the web for fitness/nutrition coaches: '5-Reps Friday'. Each letter contains 2 coaching concepts, 2 business nuggets, and 1 quote for you to ponder. Sign up at www.5RepsFriday.com.

70 | Near-Psychic Industry Predictions May 31, 2023

Show notes

Feel like you're always behind on what the next big thing is?

Jonathan Goodman's got you. Listen in on this fireside chat from the Raise The Bar Fitness and Business Conference with Nick Lambe and Derek Mendoza.

How to create your own crystal ball so you know what's coming next in the fitness industry
The 17-year janky journey of content writing that led to Jonathan's success (and lessons you can take with you to make yours less janky)
The 10% Principle to test if you're stuck between two target markets

69 | Business Lessons from a Hippie and Ex-Monk May 29, 2023

Show notes

Conventional wisdom may not be what works for your business.

With 20/20 hindsight, Jonathan shares how his businesses work, where he's gone wrong, and how he's balanced having a life while making money with minimal stress.

Why you should be doing things differently than the experts you admire
The bad business decision Jonathan made that's paid off in all the ways that matter
How acting like a Big Company™ led to less profit and how he fixed it

68 | (HOT SEAT) “You’re doing too much for one human.” May 26, 2023

Show notes

What's the one really difficult skill every business owner struggles with?

Knowing what to do - and what not to do - yourself.

How Shiny Object Syndrome is creating a mess in your business
The best people to hire to alleviate pressure and get back time
Whether it matters if it's "you" or someone else who is coaching clients

The Obvious Choice is presented by Quickcoach.Fit, free professional software for fitness and nutrition coaches that raises the value of what you do by delivering a good-looking, aesthetically clean program every time. Join 23,000+ users and claim your free account at www.QuickCoach.Fit.
--
Join 65,000+ coaches and receive the most popular newsletter on the web for fitness/nutrition coaches: '5-Reps Friday'. Each letter contains 2 coaching concepts, 2 business nuggets, and 1 quote for you to ponder. Sign up at www.5RepsFriday.com.

67 | The 'Ghost' Behind Arnold Schwarzenegger and Tim Ferris May 24, 2023

Show notes

Meet Adam Bornstein: The behind-the-scenes genius behind strategy and growth for some of your favorite fitness websites, podcasts, and more.

The two values that help you create your own luck
Why Lebron's Supplement used counterintuitive positioning (and why it failed to cut through the noise)
The health and fitness book everyone needs and why no publisher wants to publish it.

Buy Adam's book: Most diets have something to sell. You Can't Screw This Up is designed to help you change for good. The advice isn't sexy, but it's honest, eye-opening, and it works.

66 | Choosing What The F#&! You Should Be Doing May 22, 2023

Show notes

There are precisely 10,758,303 things you could be doing in your business. How do you know which to do?

Figure out how to choose what to do and make success predictable, not a surprise.

How to be a skeptical sleuth when listening to inspirational stories
The outlier trait that makes your success less of a gamble
3 questions to ask yourself to figure out the "good enough" thing to do

65 | (HOT SEAT) “I don’t feel like I’m reaching this avatar.” May 19, 2023

Show notes

After 200 DMs, 8 calls, and only one or two people being Stephen's ideal client, he knew there was a disconnect. He needed to find a new way to reach his ideal client.

Getting the "I fired my physio!" story
It's about them, not you
How to find where more of your ideal clients are hiding.

64 | Get New Clients With The "Mexican Jewelry" Approach May 17, 2023

Show notes

Taking the Field of Dreams approach to getting clients will have you hearing crickets.

Learn how a coach signed up 18 clients for his 14-day paid challenge (without social media) and from the hiccups transitioning them from the challenge to his paid program.

Choosing the right positioning and price to interest potential clients to buy
What the "Mexican Jewelry" technique is and how you can apply it to your business
Why health and fitness services are so hard to sell, and all of the logic in the world won't increase conversions.

63 | The 4 Stages of Content Creation May 15, 2023

Show notes

Feeling frustrated with content? You may be doing the wrong thing based on the stage of your business.

Why it's good to suck at creating content
The two stages of content you'll definitely go through in your career
The two stages of content you most likely won't go through - but maybe

62 | (HOT SEAT) Multiplying Your Success When You Have Imposter Syndrome May 12, 2023

Show notes

Getting a taste of success can leave you panicking. You want to capitalize on it because it feels like it could disappear if you don't. So what's a coach to do?

The biggest mistake you're making when you start seeing success.
A cool way to make your ethical bribe bring in more leads consistently.
When things are going well, THIS is what you should be doing.

Our TOPPODCAST Picks

Follow Us

Stay Connected

Related Podcasts

Links

Stay Connected