The Obvious Choice

Latest Episodes:

81 | CrossFit - 7 Lessons From 3 Months of Training Jun 26, 2023

Show notes

Love or hate it, CrossFit culture has a thing or two you can implement in your life and business.

3 questions to ask to determine if you should continue to do anything
The 4 people involved in hostage negotiations (and why it matters in your coaching)
Why CrossFit culture is so strong and what you can implement in your own business

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80 | (HOT SEAT) Getting Leads To Say Yes Or No Jun 23, 2023

Show notes

"Maybe" is worse than hearing no from a lead.

It's in everyone's best interest for them to pick a lane - yes or no. Your job as a coach is to help them choose and avoid getting stuck in "maybe."

Understand where leads come from to know how to approach
Three camps leads sit in and incentivize them to commit
When things that used to work don't work anymore

79 | Get Big Advantages With SAM Jun 21, 2023

Show notes

Acting like a big shot when you're small has zero advantages. Instead, the smaller your SAM, the bigger your advantage.

How to target two different markets using Love Center's approach
Clients don't decide to hire you because of your certs or how many clients you've helped. Focus on this thing instead.
Why you struggled to create content and the question you should ask to figure it out.

78 | Market Saturation & Competition Jun 19, 2023

Show notes

While you struggle to get a few likes, others seem to have a firehose of attention on them.

If you think you're competing with them, you've already lost.

The single most important strategic decision you'll make in your business to get ahead
The 3 unsexy things you can do to eliminate competition
3 reasons why big social media accounts can talk in generalities and crush it while you can't

77 | (HOT SEAT) We're partners - how to divide and conquer Jun 16, 2023

Show notes

When a coaching business has two coaches, how do you divide the roles to maximize everyone's time and effort?

When a lead wants to talk to a specific coach because one coach is the face of the business
When half of the team hates social media
Sniper approach versus shot gun approach to social media

76 | FOMO Jun 14, 2023

Show notes

After spending all of this time trying to solve hard problems, it's time to acknowledge that those aren't the right problems to solve. You just have to get out of your own way first.

The only three ways to gain an advantage in this world
The "negative" word that can be a great trait for business owners to have
A thought experiment to reframe what type of expert you want to be and how to use that expertise

75 | 16 Ways To Add Value Without Money Pt 2 Jun 12, 2023

Show notes

A lot of business owners approach delivering value backward. It's not the big "wow" things - it's doing the little things really well.

Don't be committing the comb-over of personal training
Two rules you can learn from the Flat Earthers and Fitness Nerd Forum communities
Choosing your hill to die on wisely

74 | (HOT SEAT) "I need leads from my surfer podcast" Jun 09, 2023

Show notes

Do you ever wonder, "Where do I go from here?"

Listen in and see what you can learn from David's situation. He built a podcast for surfers but was trying to figure out what the next steps are to get and convert leads.