The Obvious Choice

Latest Episodes:

101 | (HOT SEAT) 17 Years In And I'm Nothing Special Aug 11, 2023

Show notes

When you've been in the industry for a long time and have seen it all, it's easy to feel like there's nothing special about what you do.

You couldn't be further from the truth.

Leveraging decades of experience to stand out
Responding to popular "advice" without putting others down
Having fun and connecting with others by poking at yourself

The Obvious Choice is presented by QuickCoach.Fit, free professional software for fitness and nutrition coaches that raises the value of what you do by delivering a good-looking, aesthetically clean program every time. Join 23,000+ users and claim your free account at www.QuickCoach.Fit.

Join 65,000+ coaches and receive the most popular newsletter on the web for fitness/nutrition coaches: '5-Reps Friday'. Each letter contains 2 coaching concepts, 2 business nuggets, and 1 quote for you to ponder. Sign up at www.5RepsFriday.com.

100 | A Few Stories Aug 09, 2023

Show notes

If you want more opportunities, creativity, and oomph in your business - start collecting more life experiences.

Get better at marketing before doing it for yourself
A one-word experiment that led to finding a soulmate in 2 1/2 weeks and how it applies to your business
The best way to learn

99 | Make It Easy Before You Make It Hard Aug 07, 2023

Show notes

Walk before you run. Focus on nailing the easy stuff first before you optimize.

Make converting content to leads easy
The difference between information that can be communicated and sold versus useful
Digging into why you might be focusing on the wrong things (and how to fix it)

98 | (HOT SEAT) Attracting The Wrong Clients Aug 04, 2023

Show notes

In your attempts to be professional, you may find yourself attracting the wrong clients. Before you revamp your target market, try these ideas first.

Redefining "professionalism" for more authenticity
What to focus on more than the demographics of your clients
Try this exercise if you identify with your ideal client so you can tell more relatable stories

97 | Succeed Where AI Fails Aug 02, 2023

Show notes

Feeling displaced as AI and tech innovations explode? Before panicking, remember: the human touch will always be needed.

Fear of tech advancement is a story as old as time
Stop attending other parades
Your human inefficiencies are what make you valuable

96 | Raise Your Prices Painlessly Jul 31, 2023

Show notes

You're making less money now than you did last year if you haven't raised your prices. It may seem scary to tell your clients prices are going up, but it doesn't have to be.

How to know when it's time to raise your prices and why "I just want to help people" is a cop-out
How to communicate your price raise with clients
Make it easier for leads to buy more expensive packages by switching from "so what" to "so that"