The Obvious Choice

Latest Episodes:

111 | 99% Of Influencers Are Full Of Shit (Greatist Hits) Sep 04, 2023

Show notes

Modeling your business using advice from an influencer who seems to have a big following online probably isn't the best idea.

Knowing when you can and can't trust an influencer
What influencers say to do vs what they did to grow their business
What you have to give up in order to get what an influencer has

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110 | (HOT SEAT) Simple and Consistent Lead Generation Sep 01, 2023

Show notes

Feast or famine leader generation can have you Googling for the best way to make it consistent.

There isn't a best way, but there is a better one.

Separating the purpose of your social media channels and your newsletter
A blueprint to find the perfect ethical bribe to offer
What to do and say after someone opts into your ethical bribe

109 | Viralnomics Aug 30, 2023

Show notes

Get people talking about your business with these four big ideas to increase awareness, engagement, and sales.

Understanding and using desire paths for better engagement
Everyone is addicted to the IIIAF drug and how you can use it
Manufacturing your own luck by focusing on weak ties

108 | 6 Things The Public Doesn't Get About Trainers (But Should) Aug 28, 2023

Show notes

There are a lot of things that clients just don't "get" about trainers. These are the 6 things we really wish clients would understand.

What trainers care about more than a client's measurable goal
How sainthood and poverty are related
What trainers have gone through to get where they are (and why they should charge more than they do)

107 | (HOT SEAT) $112,000/month And Under Pressure Aug 25, 2023

Show notes

You did it! You hit a new sales record but now what?

Between hitting your big, scary goal and feeling burnt out, it's hard to know what to do next.

You can't grow your social media and your business at the same time while keeping your sanity
The difference between who you sell to and who you serve
Maintenance mode isn't just for fitness goals

106 | 2,500 followers, but a sale? Not one. Aug 23, 2023

Show notes

If you're not getting sales on social media, the solution isn't more followers.

There are two BIG reasons why you're not getting sales.

Why more followers won't solve your sales problem
Two things that explain a 0.12% conversion rate
What to do if you need clients now

105 | Get What You Want By Asking Better Questions Aug 21, 2023

Show notes

Your ability to ask a quality question directly improves your ability to get help, get others to do things for you, convert leads, and coach clients. Take your question-asking skills from meh to impactful.

Why your questions aren't getting you what you want and what information you should include when asking good questions
How to delight and author or podcast guest you admire when you ask a question
How asking good questions translates to working with clients, getting leads, or scaling your business