The Obvious Choice

Latest Episodes:

130 | Become The Expert Amongst Experts Oct 18, 2023

Show notes

Conventional wisdom is not to try to impress your peers when creating content. That's only half right. There's benefit to becoming the expert among your peers, but not through your content. You'll want to tackle that differently.

The IIIAF drug everyone is addicted to
The most messed up thing about being named one of the 45 best trainers in the world
Being the best has nothing to do with actually being the best

As promised from this episode, you can buy Jonathan's Secret Marketing Newsletter here.

Hosts:

@itscoachgoodman

@fitnessjonestraining

@amberreynolds.me

Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low stress, high-impact 5 REPS FRIDAY newsletter at www.5repsfriday.com.

The Obvious Choice podcast is presented by QuickCoach - free, professional software for fitness and nutrition coaches that elevates the value of what you do. Join 35,000+ coaches and get your account today at www.quickcoach.fit.

129 | Building Your Ultimate Sales Machine Oct 16, 2023

Show notes

Some books are so impactful that you revisit them over and over. Jonathan reviews the four best sections from a book he revisits frequently - The Ultimate Sales Machine.

3 of the 6 steps for better time management principles you should try
How to strategize instead of throwing spaghetti at the wall to see what sticks
Turning people who aren't ready to buy yet into ready to buy

Hosts:

@itscoachgoodman

@fitnessjonestraining

@amberreynolds.me

Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low stress, high-impact 5 REPS FRIDAY newsletter at www.5repsfriday.com.

128 | (HOT SEAT) What Local Marketing Means Oct 13, 2023

Show notes

Using social media to grow your business isn't for everyone. Learn what local marketing can look like so you never have to send another DM if you don't want to.

Using community charity events to indirectly attract your ideal client
How to divide and conquer events to boost attendance
Be open to the possible outcomes of what you try

The Obvious Choice is presented by QuickCoach - free, professional software for fitness and nutrition coaches that elevates the value of what you do. QuickCoach delivers a streamlined, good-looking program every time. Join 32,000+ users and claim your free account at www.QuickCoach.fit whenever you're ready.

And if you're stuck in a place where the life you want to live feels miles away, you're not alone. Join 72,000+ high-impact, low-stress trailblazers, business pros, and coaches who've equipped themselves with 5 REPS FRIDAY, one of the most popular newsletters in the world for fitness and health professionals. Sign up for 5 REPS FRIDAY to receive the most coaching experience per word of any newsletter on the web. Each issue lands in your inbox with 2 business tips, 2 coaching concepts, and an inspirational quote. Check it out and sign up at theptdc.com.

127 | The Leap Frog Effect For Better Focus Oct 11, 2023

Show notes

People love to tell you that you need to focus - but how TF do you actually focus?

Overcoming homeostasis to get to the next level
Pick up new skills faster
Navigating the insane amount of information

Hosts:

@itscoachgoodman

@fitnessjonestraining

@amberreynolds.me

Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low stress, high-impact 5 REPS FRIDAY newsletter at www.5repsfriday.com.

126 | The Unexpected Influences Behind Jonathan's Success (Part 2) Oct 09, 2023

Show notes

The discovery process that let to the decisions that Jonathan made.

Running a business while living in a cave is hard
From a janky Power Power slide show to a course that's lasted over a decade
Ren coaches Jonathan on how to show up every day and not stress

125 | (HOT SEAT) The Fitness Magician Oct 06, 2023

Show notes

You don't have to choose between keeping your in-person job or going fully online. You can have the best of both worlds.

The best way to be professional online, have more fun and attract more clients
Not relying on friends and family to share your social media posts
Be clear instead of cute when asking for clients and talking about what you do

124 | The Unexpected Influences Behind Jonathan's Success (Part 1) Oct 04, 2023

Show notes

Stop trying to win the internet and simplify your business. This summit features 30 speakers ranging from $100M business owners, 7-figure mompreneurs, and leaving authors / researchers on happiness, focus, attention, and family.

After going from trainer to owning multiple multi-million dollar businesses, Jonathan has learned that if you allow yourself to wander a little aimlessly and be curious, you'll find success faster than if you try to forge a straight path.

And along that path, there will be people, books, and experiences that help you find your way.

The two stories that became the marketing philosophy for The PTDC that you'll want to adopt
The book and mentor that changed Jonathan's trajectory from being a trainer to building her business
Lessons learned from 137 phone calls

123 | The 4 Big Buckets of Wealth Management Oct 02, 2023

Show notes

Financial gurus will tell you what to do, but often don't share how they're growing their own wealth.

During this special presentation for his Online Trainer Mentorship program, Jonathan dives deep and shares how he makes, keeps, and grows his money.

How to rest well at night, regardless of what happens in the world
The pie-in-the-sky bet and the nostalgic, just-for-fun investment
The dumb luck decision that made a huge difference

122 | (HOT SEAT) 15 Clients Away From Financial Freedom Sep 29, 2023

Show notes

As you grow your business while working a "day job", you might find yourself in a state of limbo where you're transitioning from your regular job to your business full time.

You may not need as many clients as you think to fully transition and getting them is a lot easier than you think.