The Obvious Choice

Latest Episodes:

121 | 3 Changes That Made Starbucks Millions Sep 27, 2023

Show notes

Stop trying to win the internet and simplify your business. This summit features 30 speakers ranging from $100M business owners, 7-figure mompreneurs, and leaving authors / researchers on happiness, focus, attention, and family.

Instead of chasing new clients, look for opportunities to sell more to your current clients by understanding their customer lifecycle.

How you're hurting your hourly rate when creating package prices
Increase your income by changing the frequency of your payment plans
Services you can add to make your client's lives easier and boost your revenue

The Obvious Choice is presented by QuickCoach - free, professional software for fitness and nutrition coaches that elevates the value of what you do. QuickCoach delivers a streamlined, good-looking program every time. Join 32,000+ users and claim your free account at www.QuickCoach.fit whenever you're ready.

And if you're stuck in a place where the life you want to live feels miles away, you're not alone. Join 72,000+ high-impact, low-stress trailblazers, business pros, and coaches who've equipped themselves with 5 REPS FRIDAY, one of the most popular newsletters in the world for fitness and health professionals. Sign up for 5 REPS FRIDAY to receive the most coaching experience per word of any newsletter on the web. Each issue lands in your inbox with 2 business tips, 2 coaching concepts, and an inspirational quote. Check it out and sign up at theptdc.com.

120 | 50k IG Followers in 30 days Sep 25, 2023

Show notes

Your social media strategy will change based on your business's immediate needs. Understand your current goal and you can shape your strategy.

Why having followers is important for some and not others.
The step-wise social media strategy that works better and is less stressful for you
The big step you're missing when trying to convert new followers into sales

119 | (HOT SEAT) Client Spotlights Without Half-Naked Photos Sep 22, 2023

Show notes

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Coach Instagram feeds are littered with half-naked before and after photos of clients. If that's not your vibe, how do you show clients transformations in a way that doesn't make you feel icky?

Visually highlighting inside-out transformations
Two types of calls to action and when to use them
Testimonials that will actually work (and ones that will have you hearing crickets)

118 | Your Competition Is Netflix Sep 20, 2023

Show notes

If you think that there's a lot of competition and it's costing you clients - you're right. It's just not the competition you're thinking of.

Learn 8 questions you can use on sales calls to help make the competition irrelevant.

What you're struggling to do in sales calls that's costing you sales
The wonderful, and sometimes uncomfortable, side effect of asking really great questions
The real way you can compete and be the obvious choice for your clients

117 | How To Ask For Things From People You Admire (A Playbook) Sep 18, 2023

Show notes

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Take the scaries out of asking someone you admire to do something for you.

You might still hear no sometimes, but you can dramatically increase your odds of them saying yes.

Figuring out who you want to work with, why it's not the influencer with the biggest following, and laying the groundwork
Making what you're asking appealing and easy
What to say, and how to say it, when you make the big ask

116 | (HOT SEAT) Anxiety After Success Sep 15, 2023

Show notes

You're hitting record sales and instead of feeling excited, you're waiting for the other shoe to drop.

Protect the new wealth that you're accumulating and get clients to celebrate themselves for the best marketing money can buy.

Moving goalposts and defining good enough
Quieting the anxiety of losing it all
Making your client the star of the show and getting them to share their success

115 | $500k/yr. 1,400 followers. Meet Melissa. Sep 13, 2023

Show notes

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Melissa is the online fitness coach everyone wants to be when they grow up.

Learn how she shifted from making $8k/month in-person to $70k/month online with just under 1,500 Instagram followers - and how you can get started on your journey to do it, too.

Find the marketing strategy that works for you
What a premium offer includes and is priced like (without spending every waking hour working on it)
Three pieces of advice that'll give you the kick in the trousers you need to get started today

114 | How To Save Refund and Cancellation Requests (Greatist Hits) Sep 11, 2023

Show notes

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You may make transformations happen, but you are still in the customer service industry. How you handle these sometimes difficult conversations is crucial.

What a refund request actually means
One weird thing that prevents more refund requests than getting results
The 2-Step process for responding to refund requests

113 | (HOT SEAT) Lead Generating Machine With Networking Sep 08, 2023

Show notes

When you win an award or are asked to speak at an event, how do you use that opportunity to get more leads?

Capitalizing on winning an award or speaking at an event
Identifying natural allies to network with
Building a Code of Honor Community

The Obvious Choice is presented by QuickCoach.Fit, free professional software for fitness and nutrition coaches that raises the value of what you do by delivering a good-looking, aesthetically clean program every time. Join 23,000+ users and claim your free account at www.QuickCoach.Fit.

Join 65,000+ coaches and receive the most popular newsletter on the web for fitness/nutrition coaches: '5-Reps Friday'. Each letter contains 2 coaching concepts, 2 business nuggets, and 1 quote for you to ponder. Sign up at www.5RepsFriday.com.

112 | Sales Strategy From The Meat Truck Guy (Greatest Hits) Sep 06, 2023

Show notes

Posting how-to videos not generating clients? Let's revisit a previous episode starring The Meat Truck Guy ™ and his genius sales strategy.

The number one way to sell (as long as your product doesn't suck)
How to get the market to yourself and stand out
How to have the confidence of this illegitimate 12-year-old tour guide

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