The Obvious Choice

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149 | (HOT SEAT) Repurpose Content On a Big Scale Dec 01, 2023

Show notes

Creating content takes forever. The last thing you want is to only use it once. You need a system to get more out of every piece of content. Learn how the big content producers pump out high-quality content fast and repeatedly.

The podcast repurposing method that isn't effective anymore - do this instead
An extra incentive to offer to prompt DM's from leads
The content with a long shelf life and that's repeatable

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148 | Marketing Mistakes Great Coaches Make Nov 29, 2023

Show notes

Too much knowledge could be hampering you from making progress in sales and marketing. Listen in on the presentation Jonathan gave for The Sports Nutrition Association to help coaches make better marketing choices.

The marketing lesson from Thomas Edison you must try
How 90% of sales happen and is perfect for coaches who hate social media
The 4 stages of posting content (and why you never leave stage 2)

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147 | Good Information, Bad Advice Nov 27, 2023

Show notes

The information economy has been made to be addictive. Along the way of stockpiling information, you may be implementing things that aren't the right choice for you.

Their 'now process' versus 'how they got there' process
Protecting yourself from taking bad advice that sounds good
No, you're not doing "professional development"

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146 | (HOT SEAT) Keeping Momentum After First Success Nov 24, 2023

Show notes

After your first launch is a major success, you wonder if you can replicate the success.

Why your first launch success is an outlier
Don't make this mistake after launch
How to follow up with previous leads

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145 | Break The Informed Pessimism Mindset Nov 22, 2023

Show notes

JONATHAN FIXES HIS MIC.

Being informed is great, but there's a point where it hurts you more than it helps you. Optimistic ignorance can be the path forward to getting more done and having more success.

The loss of innocence of invention
You need to learn 5 Leap Frog skills and the ratio of Leap Frog skills to industry skills.
Amplify what you learn using Leap Frog Learning

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144 | Counter Punching For Creative Ideas Nov 20, 2023

Show notes

Mental blocks or lack of inspiration can get in the way of being creative. Learn how to get out of a creative rut and find your version of selling bandaids on a bus.

Give your little kid an unplugged gaming controller
Getting out of your own world without needing a plane ticket - or leaving your couch
Learning to spin content on the 1's and 2's and using your offline social media channels

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143 | (HOT SEAT) Training Your DM Setter Nov 17, 2023

Show notes

It's exhausting to keep up with leads in DMs. Having to remember details and following up with people for months. It's no wonder it's one of the first jobs coaches are excited to hire for. How do you do it and make sure they're good?

The most important job you'll hire
What most people miss when DM'ing
The type of payment structure to implement

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